QueryClick
QueryClick is an independent Edinburgh-based performance marketing agency founded in 2008, serving enterprise and mid-market clients with SEO, PPC, paid social, programmatic, CRO, and analytics services anchored by its patented Corvidae AI platform.
- Company typePrivate
- Founded2008
- HeadquartersEdinburgh, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What QueryClick does
QueryClick is an independent UK-based performance marketing agency founded in 2008 by Chris Liversidge and headquartered in Edinburgh. The firm operates as a full-service agency offering SEO, PPC, paid social, programmatic and CTV display, conversion rate optimisation, and analytics services, with primary focus on enterprise organisations alongside selective mid-market engagements. Its differentiator is the patented Corvidae AI platform, which rebuilds analytics data to power automated ad optimisation, attribution, and incremental ROAS measurement, supplemented by newer offerings in agentic advertising (AdCP) and a Universal Commerce Protocol (UCP).
The company's go-to-market is sales-led and consultative: each client receives a custom roadmap and a dedicated UK-based team that delivers results against client-defined KPIs on a quarterly basis. Revenue is generated through professional services fees, typically structured as retainers or project-based engagements, with pricing tailored to client scope rather than published rate cards. Customer concentration spans a broad horizontal mix of more than 40 disclosed logos across retail, telecommunications, financial services, media, fitness, and equipment rental, with marquee engagements including EE (£64M YoY revenue uplift on a T-Mobile/Orange migration publicly endorsed by Google), The Gym Group (95% rank #1 for target search terms), The Health Lottery (311% increase in organic revenue), and Aggreko (2,600% increase in goal completions).
QueryClick holds Google Partner Premier 2026 status, the highest tier of Google's partnership programme, and maintains an active thought leadership presence through blog content and CEO-level commentary on AI-driven disruption in search. The company is privately held with no disclosed institutional or private equity backing beyond a 2019 funding round of approximately £2M led by Archangels with participation from the Scottish Investment Bank.
QueryClick firmographics
Firmographics- Name
- QueryClick
- Legal name
- QueryClick Ltd.
- Website
- https://uk.queryclick.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- QueryClick is an independent Edinburgh-based performance marketing agency founded in 2008, serving enterprise and mid-market clients with SEO, PPC, paid social, programmatic, CRO, and analytics services anchored by its patented Corvidae AI platform.
- Ownership category
- akta.pro rank
QueryClick industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industries
- Programmatic Display & Retargeting (DSP) (MPAAACAE), Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
Keywords
Where QueryClick is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
QueryClick business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Performance Marketing Services: Full-service performance marketing agency offering SEO, PPC, Paid Social, Programmatic Display, CRO, and Analytics services. Revenue is generated through service fees for strategic consulting and campaign management, typically on a retainer or project basis.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
QueryClick product offering
Product offeringCore offering
QueryClick is a UK-based independent performance marketing agency that plans, executes, and measures digital marketing programs across paid search, organic search, paid social, programmatic display, conversion rate optimization, and analytics. Its offering is anchored by Corvidae, a patented proprietary AI platform that models SEO contribution and incrementality, complemented by AdCP (Agentic Advertising) and UCP (Universal Commerce Protocol) for automated, cross-channel campaign execution.
Product overview
QueryClick is a performance marketing agency founded in 2008 by Chris Liversidge, offering an integrated suite of digital marketing services built around its proprietary Corvidae AI platform. The portfolio comprises three core product layers: (1) proprietary AI platforms including Corvidae AI (patented analytics and attribution engine), AdCP (Agentic Advertising for autonomous ad buying), and UCP (Universal Commerce Protocol); (2) paid media services encompassing Paid Search (PPC/SEM), Paid & Organic Social, and Programmatic & Display Marketing (CTV); and (3) organic digital services including Organic Search (SEO & AEO), Page Speed & CRO, and Analytics Insights & Attribution. These services are designed to work synergistically, with the AI platforms powering automated optimisation and attribution across all media channels.
Differentiator
Problem solved
Functional benefit
Brands
- Corvidae AI: Proprietary AI platform for rebuilding analytics data for automated ad optimisation and attribution.
Products and services
- Corvidae AI Patented proprietary AI platform that uses machine learning to model organic search contribution, incrementality, and cross-channel attribution, used by QueryClick and its clients to measure true SEO impact on revenue.
- AdCP (Agentic Advertising) Agentic advertising framework that automates cross-channel campaign execution and optimization, extending QueryClick's AI stack beyond measurement into autonomous ad operations.
- UCP (Universal Commerce Protocol) Universal Commerce Protocol that connects commerce signals to media execution, enabling QueryClick clients to align paid media with retail and e-commerce outcomes.
- Organic Search (SEO) End-to-end search engine optimization service covering technical SEO, content, and link strategy, delivered to enterprise and mid-market clients such as EE, Tesco, and BBC.
- Paid Search (PPC) Paid search advertising management service spanning Google Ads and Bing, executed by QueryClick's paid media specialists for enterprise clients.
- Paid and Organic Social Paid and organic social media marketing service across major social platforms, delivered as part of QueryClick's integrated performance marketing offering.
- Programmatic Display and CTV Programmatic display advertising service extending into connected TV (CTV), buying premium inventory for clients through DSP integrations.
- Conversion Rate Optimization (CRO) Conversion rate optimization service covering page speed, UX, and A/B testing to lift conversion rates on client websites.
- Analytics Insights and Attribution Analytics, insights, and attribution service combining Corvidae AI modelling with consulting to measure marketing ROI across paid and organic channels.
Quantifiable outcome
- £64 million YoY revenue uplift for EE
- +5 more outcomes
Companies that use QueryClick
Customer profileNamed customers45 records
Segments2 records
Ideal customer profiles2 records
QueryClick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature4 records
QueryClick partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GooglecoreQueryClick holds Google Partner Premier 2026 status, indicating the highest level of partnership with Google for advertising and marketing technology. This partnership enables access to beta features, enhanced support, and certification across Google Ads products. Google has publicly recognised QueryClick's work, describing their EE migration as 'The best managed, most thorough and successful large scale migration in the UK to date.'
Scale indicators10 records
Recent moves5 records
Expansion highlights5 records
QueryClick competitors and assessment
Company assessmentDirect peers
- Croud: UK-based independent performance marketing agency offering paid media, SEO, programmatic, content, and analytics with proprietary technology (Croud Control platform). Closest direct comparable on geography, independence, and tech-enabled performance marketing.
- Brainlabs: Independent data-led digital marketing agency with strong paid media and SEO capabilities, serving enterprise clients. Comparable on independence, performance marketing focus, and proprietary analytics-driven approach.
- Hallam Internet: UK-based multi-award-winning digital marketing agency offering SEO, paid media, programmatic, and analytics. Comparable on geography, full-service performance marketing, and enterprise client base.
- Wolfgang Digital: Independent performance marketing agency focused on SEO, PPC, and analytics, known for the Wolfgang Digital E-commerce Index report. Comparable on independence, tech-led analytics, and enterprise performance marketing.
- Tug Agency: Independent performance marketing agency with paid media, SEO, programmatic, and creative capabilities, serving enterprise clients. Comparable on independence and full-service performance marketing delivery.
Broad incumbents
- iProspect: Global performance marketing agency within Dentsu, offering SEO, paid media, programmatic, and content at enterprise scale. Comparable offering to QueryClick but operates as part of a holding-company network.
- Merkle: Global performance marketing and customer experience agency under Dentsu, with strong analytics, attribution, and martech capabilities. Directly comparable on analytics/attribution offering but at much larger scale.
- GroupM (WPP): World's largest media investment group within WPP, encompassing performance marketing, programmatic, and SEO across multiple agencies. Overlaps with QueryClick's offerings but at global holding-company scale.
- Reprise Digital: Global performance marketing agency within IPG Mediabrands focused on SEO, paid media, and content. Comparable service mix but backed by holding-company infrastructure.
Emerging players
- Salience Analytics: UK-based boutique digital marketing and analytics agency with overlap on SEO, paid media, and analytics services. Comparable on analytics-led approach and UK market focus, though smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
QueryClick social profiles
Digital presenceQueryClick financial estimates
Financial estimateRevenue estimate
Valuation estimate
QueryClick leadership team
Management profileNumber of profiles
Profiles3 records
QueryClick funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QueryClick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QueryClick
What does QueryClick do?
QueryClick is a UK-based independent performance marketing agency that plans, executes, and measures digital marketing programs across paid search, organic search, paid social, programmatic display, conversion rate optimization, and analytics. Its offering is anchored by Corvidae, a patented proprietary AI platform that models SEO contribution and incrementality, complemented by AdCP (Agentic Advertising) and UCP (Universal Commerce Protocol) for automated, cross-channel campaign execution.
Is QueryClick a public or private company?
QueryClick is a private company. It is classified as venture growth investor backed and is currently operating.
When was QueryClick founded?
QueryClick was founded in 2008. It employs 51 to 100 people.
Where is QueryClick based?
QueryClick is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does QueryClick make money?
One revenue line is on record: performance Marketing Services.
Who are QueryClick's main competitors?
Direct peers on record are Croud, Brainlabs, Hallam Internet, Wolfgang Digital and Tug Agency. Broad incumbents are iProspect, Merkle, GroupM (WPP) and Reprise Digital. Salience Analytics is listed as an emerging player.
Does QueryClick have an API?
No public API is recorded for QueryClick.
What industry is QueryClick in?
QueryClick's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 54183 and its SIC code is 7311.