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Wellmo

Full company profile

uuid0003qw7

Namestring
Wellmo
Legal namestring
Mobile Wellness Solutions MWS Oy
Websiteurl
wellmo.com
Company typeenum
Private
Founded yearint
2013
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersEspoo, Finland
HQ citystring
Espoo
HQ countrystring
Finland
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
digital health platform, health engagement software, white-label mobile health, wellness ecosystem PaaS, insurance health technology
Industry3 codes
1Care Navigation, Referral & Digital Front Door Platforms
CodeHLALABAHPrimaryYes
2HIE Platforms & Network Services (Community/Regional/National)
CodeHLACABABPrimaryNo
3Employer/Member Engagement Platforms for Provider-Sponsored Plans
CodeHLACAEAMPrimaryNo
NAICS code2 codes
  • Health Care and Social Assistance62
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services518210
SIC code2 codes
  • Services-Health Services8000
  • Services-Prepackaged Software7372
Product category
Digital Health Engagement Platform
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1SaaS Platform Subscription
TypeSubscription Recurring
Description

White label B2B SaaS subscription model where customers (insurers, healthcare providers, government agencies) pay to use Wellmo's platform to create and manage their branded digital health services. The platform enables orchestrators to configure services, integrate partners, and engage their members.

wellmo.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Wellmo provides a cloud-based Platform-as-a-Service (PaaS) for digital health engagement that enables orchestrators (insurers, payers, and government entities) to bring to market and continuously improve branded digital health services. The platform includes a white-label mobile app and web interface, integrations to hundreds of connected health devices (Apple Health, Google Health Connect), no/low-code content management, open APIs via a Developer Portal, and usage and outcomes analytics. Customers subscribe to deploy personalized, branded health services for their members, insured, or citizens.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 30% of new claims processed automatically with Länsförsäkringar implementation
+3 more records
Product overview1 text field

Wellmo is a cloud-based Platform-as-a-Service (PaaS) for digital health engagement. The core Wellmo Platform enables orchestrators (insurance companies, government agencies) to consolidate fragmented health services into a unified, branded mobile app and web interface. The platform provides integrations to hundreds of connected health devices (Apple Health, Google Health Connect), configurable no/low-code tools for content and user flows, a Developer Portal with API for CRM/data warehouse connections, and usage analytics. The GenAI Extension (add-on module launched May 2026) adds enterprise Generative AI capabilities for true personalization, powering virtual health coach, health concierge, and insurance advisor roles with automated data integration and privacy firewalls.

Product and service3 records
1Wellmo Platform
CategoryHealth Engagement Platform (core product)
Description

Cloud-based ecosystem Platform-as-a-Service (PaaS) that enables orchestrators (insurers, payers, government entities) to bring to market and continuously improve branded, engaging digital health services. Key functionalities include integrations to hundreds of connected health devices, white-label mobile app and web interface, content management system, integration APIs, and usage and outcomes analytics. Customer journey, personalization, logic, and content are all configurable.

2Wellmo GenAI Extension
CategoryAI Platform Extension (add-on module)
Description

Enterprise Generative AI platform extension that delivers true context-aware personalization by ingesting complex individual data (medical diagnoses, risk vectors, health targets, physical limitations, real-time activity metrics, mood) to generate personalized health recommendations and dialogues. Powers virtual health coach, health concierge, and insurance advisor roles with privacy firewalls and knowledge grounding to insurer's clinical guidelines.

3Wellmo Developer Portal
CategoryDeveloper Tools (add-on module)
Description

Developer platform with API documentation for connecting CRM systems, data warehouses, and other third-party services to the Wellmo app. Enables external system integration and data synchronization for enterprise customers and partners.

Scale indicator7 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
1Apple Health
Strategic tierCoreTypeTechnology or Integration
Description

Ready-made integration to Apple Health enables Wellmo to collect health data from Apple devices and wearables. Allows real-time biometrics to feed into the platform for personalization.

2Google Health Connect
Strategic tierCoreTypeTechnology or Integration
Description

Ready-made integration to Google Health Connect enables cross-platform health data collection from Android devices and wearables. Supports real-time activity metrics and health data synchronization.

wellmo.com
3AWS (Amazon Web Services)
Strategic tierCoreTypeTechnology or Integration
Description

Containerized cloud backend supporting AWS as one of multiple cloud providers. Ensures scalable and reliable infrastructure for the platform.

4Azure (Microsoft)
Strategic tierCoreTypeTechnology or Integration
Description

Containerized cloud backend supporting Azure as one of multiple cloud providers. Provides flexibility for enterprise customer deployment preferences.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers8 records
1Virgin Pulse
TypeBroad incumbent
Description

Virgin Pulse is a large employer/payer-focused digital health and wellbeing engagement platform. Compares to Wellmo as both sell subscription-based engagement platforms into payers, insurers, and employers to drive member health behavior change.

2Wellable
TypeDirect peer
Description

Wellable provides a white-label wellness platform for insurers, employers, and health plans with device integrations and content partners. Highly comparable to Wellmo's white-label, ecosystem-based PaaS model serving payers and insurers.

3League
TypeDirect peer
Description

League operates a healthcare consumer experience platform for payers, providers, and employers, bundling digital health services into branded apps. Directly comparable to Wellmo's orchestrator-facing digital health platform with partner integrations.

4Health Catalyst
TypeBroad incumbent
Description

Health Catalyst is a healthcare data and analytics platform serving payers, providers, and health systems. Comparable to Wellmo in selling enterprise data and engagement infrastructure to healthcare enterprises, though at significantly larger scale.

5Solera Health
TypeDirect peer
Description

Solera Health is a platform that connects payers and employers to a curated network of digital health services for chronic disease prevention and management. Closely mirrors Wellmo's model of orchestrating best-of-breed health services for payer populations.

6Optimity
TypeEmerging player
Description

Optimity offers a white-label member engagement and rewards app for insurers and health plans. Comparable to Wellmo's white-label mobile engagement platform serving insurers.

7NeuroNation (via partner integrations)
TypeOthers
Description

Digital health service providers like NeuroNation are typical partners within Wellmo's ecosystem. They represent the 'service provider' side of Wellmo's orchestrator-platform-provider model.

8Salesforce Health Cloud
TypeBroad incumbent
Description

Salesforce Health Cloud offers healthcare CRM and member engagement capabilities to payers and providers. Comparable to Wellmo as a broader platform that payers may consider alongside Wellmo for member engagement and care navigation.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration4 records

Each record includes

Title, Type, Description, Source

AI capability6 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature7 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles8 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Wellmo

Digital Health Engagement Platformwellmo.com

Wellmo firmographics

Firmographics
Name
Wellmo
Legal name
Mobile Wellness Solutions MWS Oy
Website
https://wellmo.com
Company type
Private
Founded year
2013
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Wellmo industry classification

Industry
Product category
Digital Health Engagement Platform
NAICS
Health Care and Social Assistance (62), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
SIC
Services-Health Services (8000), Services-Prepackaged Software (7372)
akta.pro primary industry
Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)
akta.pro secondary industries
HIE Platforms & Network Services (Community/Regional/National) (HLACABAB), Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)

Keywords

  • Digital health platform
  • Health engagement software
  • White-label mobile health
  • Wellness ecosystem PaaS
  • Insurance health technology

Where Wellmo is headquartered

Location

Headquarters

HQ city
Espoo
HQ country
Finland
HQ region
Europe

Offices2 records

Markets served

Wellmo business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. SaaS Platform Subscription: White label B2B SaaS subscription model where customers (insurers, healthcare providers, government agencies) pay to use Wellmo's platform to create and manage their branded digital health services. The platform enables orchestrators to configure services, integrate partners, and engage their members.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Wellmo product offering

Product offering

Core offering

Wellmo provides a cloud-based Platform-as-a-Service (PaaS) for digital health engagement that enables orchestrators (insurers, payers, and government entities) to bring to market and continuously improve branded digital health services. The platform includes a white-label mobile app and web interface, integrations to hundreds of connected health devices (Apple Health, Google Health Connect), no/low-code content management, open APIs via a Developer Portal, and usage and outcomes analytics. Customers subscribe to deploy personalized, branded health services for their members, insured, or citizens.

Product overview

Wellmo is a cloud-based Platform-as-a-Service (PaaS) for digital health engagement. The core Wellmo Platform enables orchestrators (insurance companies, government agencies) to consolidate fragmented health services into a unified, branded mobile app and web interface. The platform provides integrations to hundreds of connected health devices (Apple Health, Google Health Connect), configurable no/low-code tools for content and user flows, a Developer Portal with API for CRM/data warehouse connections, and usage analytics. The GenAI Extension (add-on module launched May 2026) adds enterprise Generative AI capabilities for true personalization, powering virtual health coach, health concierge, and insurance advisor roles with automated data integration and privacy firewalls.

Differentiator

Problem solved

Functional benefit

Products and services

  • Wellmo Platform Cloud-based ecosystem Platform-as-a-Service (PaaS) that enables orchestrators (insurers, payers, government entities) to bring to market and continuously improve branded, engaging digital health services. Key functionalities include integrations to hundreds of connected health devices, white-label mobile app and web interface, content management system, integration APIs, and usage and outcomes analytics. Customer journey, personalization, logic, and content are all configurable.
  • Wellmo GenAI Extension Enterprise Generative AI platform extension that delivers true context-aware personalization by ingesting complex individual data (medical diagnoses, risk vectors, health targets, physical limitations, real-time activity metrics, mood) to generate personalized health recommendations and dialogues. Powers virtual health coach, health concierge, and insurance advisor roles with privacy firewalls and knowledge grounding to insurer's clinical guidelines.
  • Wellmo Developer Portal Developer platform with API documentation for connecting CRM systems, data warehouses, and other third-party services to the Wellmo app. Enables external system integration and data synchronization for enterprise customers and partners.

Quantifiable outcome

  • 30% of new claims processed automatically with Länsförsäkringar implementation
  • +3 more outcomes

Companies that use Wellmo

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Wellmo technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature7 records

Wellmo partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

  • Apple HealthcoreTechnology or IntegrationReady-made integration to Apple Health enables Wellmo to collect health data from Apple devices and wearables. Allows real-time biometrics to feed into the platform for personalization.
  • Google Health ConnectcoreTechnology or IntegrationReady-made integration to Google Health Connect enables cross-platform health data collection from Android devices and wearables. Supports real-time activity metrics and health data synchronization.
  • AWS (Amazon Web Services)coreTechnology or IntegrationContainerized cloud backend supporting AWS as one of multiple cloud providers. Ensures scalable and reliable infrastructure for the platform.
  • Azure (Microsoft)coreTechnology or IntegrationContainerized cloud backend supporting Azure as one of multiple cloud providers. Provides flexibility for enterprise customer deployment preferences.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Wellmo competitors and assessment

Company assessment

Broad incumbents

  • Virgin Pulse: Virgin Pulse is a large employer/payer-focused digital health and wellbeing engagement platform. Compares to Wellmo as both sell subscription-based engagement platforms into payers, insurers, and employers to drive member health behavior change.
  • Health Catalyst: Health Catalyst is a healthcare data and analytics platform serving payers, providers, and health systems. Comparable to Wellmo in selling enterprise data and engagement infrastructure to healthcare enterprises, though at significantly larger scale.
  • Salesforce Health Cloud: Salesforce Health Cloud offers healthcare CRM and member engagement capabilities to payers and providers. Comparable to Wellmo as a broader platform that payers may consider alongside Wellmo for member engagement and care navigation.

Direct peers

  • Wellable: Wellable provides a white-label wellness platform for insurers, employers, and health plans with device integrations and content partners. Highly comparable to Wellmo's white-label, ecosystem-based PaaS model serving payers and insurers.
  • League: League operates a healthcare consumer experience platform for payers, providers, and employers, bundling digital health services into branded apps. Directly comparable to Wellmo's orchestrator-facing digital health platform with partner integrations.
  • Solera Health: Solera Health is a platform that connects payers and employers to a curated network of digital health services for chronic disease prevention and management. Closely mirrors Wellmo's model of orchestrating best-of-breed health services for payer populations.

Emerging players

  • Optimity: Optimity offers a white-label member engagement and rewards app for insurers and health plans. Comparable to Wellmo's white-label mobile engagement platform serving insurers.

Others

  • NeuroNation (via partner integrations): Digital health service providers like NeuroNation are typical partners within Wellmo's ecosystem. They represent the 'service provider' side of Wellmo's orchestrator-platform-provider model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Wellmo social profiles

Digital presence

Wellmo compliance and trust

Trust signal

Compliance2 records

Wellmo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Wellmo leadership team

Management profile

Number of profiles

Profiles8 records

Wellmo funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Wellmo M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellmo

What does Wellmo do?

Wellmo provides a cloud-based Platform-as-a-Service (PaaS) for digital health engagement that enables orchestrators (insurers, payers, and government entities) to bring to market and continuously improve branded digital health services. The platform includes a white-label mobile app and web interface, integrations to hundreds of connected health devices (Apple Health, Google Health Connect), no/low-code content management, open APIs via a Developer Portal, and usage and outcomes analytics. Customers subscribe to deploy personalized, branded health services for their members, insured, or citizens.

Is Wellmo a public or private company?

Wellmo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Wellmo founded?

Wellmo was founded in 2013. It employs 11 to 50 people.

Where is Wellmo based?

Wellmo is headquartered in Espoo, Finland, in the Europe region.

How does Wellmo make money?

One revenue line is on record: saaS Platform Subscription.

Who are Wellmo's main competitors?

Broad incumbents on record are Virgin Pulse, Health Catalyst and Salesforce Health Cloud. Direct peers are Wellable, League and Solera Health. Optimity is listed as an emerging player. NeuroNation (via partner integrations) is listed as an others.

Does Wellmo have an API?

Yes. Wellmo provides a Developer Portal with API for connecting CRM systems, data warehouses, and other third-party services to the Wellmo app. The API enables integrations with external systems for data synchronization and workflow automation. Developer documentation is at pro.wellmo.com/company/resources/dev.

What industry is Wellmo in?

Wellmo's product category is Digital Health Engagement Platform. Its primary akta.pro industry code is HLALABAH, Care Navigation, Referral & Digital Front Door Platforms, with a secondary code of HLACABAB, HIE Platforms & Network Services (Community/Regional/National). Its NAICS code is 62 and its SIC code is 8000.

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