What Smartway does

Smartway Srl is an Italy-based, private for-profit company founded in 2020 and headquartered in Montepulciano (Siena) that delivers full-service corporate offsite and team-building events across a curated network of 14 Italian villages, supplemented by early cross-border activity in Spain. The company's core offering combines venue sourcing, accommodation, meeting spaces, locally curated activities, catering, and end-to-end logistics coordination, packaged either as bespoke multi-day programs (up to ~500 guests at the largest destination, e.g., Montepulciano) or as productized pre-made packages (e.g., Escape to Sicily, Wellness at Castello di Montaldo, Mountain Adventure, Digital Detox).

The technology layer is an in-house "AI-powered" event management platform paired with a dedicated participant mobile app that delivers notifications, maps, and personalized daily agendas, plus a digital event-builder that generates custom quotations. The company markets the platform as supporting the entire planning workflow, from vendor coordination through real-time in-event participant experience. Evidence of genuinely proprietary or research-grade AI is limited; the AI label appears to describe automation and intelligent workflow features rather than custom ML models.

Commercial model is consultative, enterprise-focused direct sales with custom, quote-based pricing (no public tiers) and multi-year engagement contracts. The customer base skews to Italian large enterprises and select international corporates, including WindTre, Enel X Way, Deliveroo, Lamborghini, NTT Data, CDP, SIMEST, Autostrade per l'Italia, Four Seasons, Ramboll, Medius, and Casavo, alongside remote-first startups (Doonails, Localyze, BforeAI, Hinto, Up2You). The company is headcount-light (11-50 employees), has raised roughly $147K across multiple small 2022-2023 tranches (with IKIGAI and undisclosed backers) plus a 2023 Invitalia / Ministry of Enterprises and Made in Italy grant via the Bravo Innovation Hub, and emphasizes a Siena University-validated claim that each offsite generates ~134% local community economic impact.

Name

Smartway

Legal name

Smartway Srl

Website

https://smartway.work

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Smartway is an Italy-based corporate offsite and team-building event planner operating across 14 curated Italian villages, serving enterprise clients (WindTre, Enel X, Deliveroo, Lamborghini, NTT Data, CDP) and remote-first startups with an AI-powered event management platform, participant mobile app, and pre-made themed event packages.

Ownership category

akta.pro rank

Product category

Corporate Offsite and Event Planning Services

NAICS

Food Service Contractors (722310), Caterers (722320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue Sourcing & Site Coordination (HSACAAAD)

akta.pro secondary industries

Full-Service Catering (Off-Premise) (HSACAGAA), Party Venue Sourcing & Booking Services (HSACACAL)

Keywords

• Corporate event planning
• Team building offsites
• Event management software
• Company retreats
• Destination experiences

Headquarters

HQ city

Montepulciano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Offsite and Event Planning Services: Full-service corporate offsite and team-building event planning. Includes venue selection, accommodation, meeting spaces, activities, catering, and logistics coordination. Revenue generated through package pricing for events serving 1-500+ guests.
2. Pre-made Package Sales: Curated selection of ready-to-go event packages in Italian villages that can be booked immediately (e.g., Castle experiences, Seaside retreats, Countryside escapes)

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Smartway plans and delivers full-service corporate offsites and team-building events in a curated network of 14 Italian villages, handling venue selection, accommodation, meeting spaces, activities, catering, and logistics as a single provider. It wraps this service in an AI-powered event management platform and a participant-facing mobile app for notifications, maps, and personalized agendas. It also sells pre-made themed event packages that can be booked immediately.

Product overview

Smartway is a next-generation tech-powered event planning platform for company offsites and team-building experiences in curated Italian destinations. The offering consists of the Smartway Platform (AI-powered event management system), the Smartway App (participant-facing mobile application for agenda access and notifications), and Pre-made Offsite Packages (ready-to-book themed event packages). The platform provides end-to-end services including venue selection, logistics planning, agenda design, activity curation, and full event coordination, with destinations in small Italian villages featuring accommodations, coworking spaces, and plenary facilities.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 134% community impact per Siena University estimate: each 100k offsite generates 134k impact on local communities
• +1 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bravo Innovation Hub (Invitalia / Ministry of Enterprises and Made in Italy)coreStrategic or Co-development Partner · 13 November 2023Smartway was selected for the Bravo Innovation Hub acceleration program managed by Invitalia and the Ministry of Enterprises and Made in Italy, based in Brindisi. The program provides a grant and a 12-week acceleration cycle ending with Demo Day on November 28. This represents strategic support for innovation and growth.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Surf Office: European corporate retreat and offsite planning platform that helps companies organize team retreats in curated destinations across multiple countries. Directly comparable to Smartway on B2B offsite model, curated destination network, and end-to-end service positioning.
• TeamOut: Corporate retreat planning platform that organizes offsites and team-building events for companies in curated destinations. Closely comparable to Smartway on target customer (HR/people ops at scaling companies), curated destination model, and full-service event execution.
• Wildgoose: UK-based team building and corporate event services provider offering curated activities and experiences for corporate groups. Comparable to Smartway on the corporate team-building activity curation layer, though Wildgoose focuses more on activity design than on full offsite planning.
• VenueScanner: UK venue sourcing and event booking marketplace for corporate and private events. Comparable to Smartway on the corporate venue sourcing and booking workflow that underpins the offsite planning offering.
• Hire Space: UK venue and event booking platform connecting corporate event planners with venues and suppliers. Comparable to Smartway on the venue sourcing, supplier coordination, and corporate event workflow layer that the offsite service depends on.

Emerging players

• Outsite: Coliving and retreat accommodation network for remote workers and distributed teams, with locations across multiple countries. Comparable to Smartway on the open-sky-office / village-style remote-work retreat concept, though Outsite focuses more on long-stay coliving than on full-service corporate event orchestration.

Broad incumbents

• Cvent: Large enterprise event management platform with venue sourcing, registration, and event-marketing software used by Fortune 500 corporate planners. Comparable to Smartway as a competitor in the corporate event space, though Cvent is a broad incumbent offering software tooling rather than curated retreat experiences.
• Bizzabo: Enterprise event experience platform with registration, engagement, and analytics software for corporate events and conferences. Comparable to Smartway on the technology-enabled corporate event layer, though Bizzabo is a broader software incumbent rather than a curated retreat operator.
• Airbnb for Work: Corporate accommodation and team-trip offering from Airbnb targeting companies booking group stays and offsites. Comparable to Smartway on the corporate group-stay and team-retreat buyer, though Airbnb for Work is a broad incumbent focused on accommodation rather than full offsite orchestration.
• Eventbrite: Large self-service event ticketing and management platform used for corporate and consumer events. Comparable to Smartway as an adjacent event-management ecosystem player, though Eventbrite is a broad incumbent focused on ticketed events rather than curated corporate retreats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smartway.work

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartway