ListReports

What ListReports does

ListReports, Inc. is a US-only, cloud-based SaaS platform founded in 2015 and headquartered in Orange, California, that automates real estate marketing for residential agents and provides data and prospecting tools for mortgage loan officers. The company's core product is the Marketing Kit: agents enter a listing address or MLS number and receive a bundled set of collateral within one business hour, including flyers, single-property websites, neighborhood infographics, sign riders, postcards, open house sign-in sheets, and pre-listing presentations. Underlying technology integrates with regional Multiple Listing Services across all 50 states to trigger automated collateral generation, applies 40+ brokerage-branded color palettes, and powers proprietary features such as patent-pending reusable geolocation sign riders and patent-pending Agent Intel Plus buy-side transaction data. Supporting products include ListPacks (curated auto-updating property collections), Robin (a collaborative agent-lender-title rep platform requiring 'Pairing'), Agent Intel/Agent Intel Plus (loan officer prospecting and triggered notifications), Market Insights, and the LR Marketplace affiliate hub.

The business model is a two-sided freemium and subscription structure. Agents access the platform free of charge, with monetization layered through advertising on collateral, marketplace affiliate fees, and the agent-lender pairing mechanism that funnels loan officers into paid Elite subscriptions with the $200/month Agent Intel Plus add-on. As of disclosure, the platform reports 251,230 actively using agents, 400,000+ cumulative agents across all 50 states, and 9,000+ loan officers from named lenders including LoanDepot, Caliber Home Loans, Bay Equity, Gold Star Mortgage, HomeBridge, Supreme Lending, and American Financial Network, with brokerage distribution through Keller Williams, RE/MAX, Berkshire Hathaway HomeServices, Coldwell Banker, and First Team. In 2023, ListReports was acquired by MBS Highway, a mortgage-data provider, combining the two organizations to deliver integrated data-driven solutions for real estate and mortgage professionals. The company is privately held, has 51-100 employees operating under a work-from-anywhere model, has no public API, is self-attested CCPA-compliant with GDPR-referenced data handling, and holds a registered ListReports® trademark plus two patent-pending filings.

Name

ListReports

Legal name

ListReports, Inc.

Website

https://welcome.listreports.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

ListReports is a US SaaS platform that automates real estate marketing kits for residential agents (free) and provides loan officer prospecting data (paid subscriptions), operating across all 50 states and now owned by MBS Highway.

Ownership category

akta.pro rank

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Agent Freemium Model: Real estate agents receive free access to core marketing materials and tools. This drives user adoption and creates the foundation for the lender upsell. The company supports this free access through advertisements and member benefits.
2. Loan Officer Premium Subscriptions: Loan officers pay for Elite subscriptions that unlock premium features including Agent Intel Plus ($200/month add-on), co-branded marketing materials, premium social media Shareables, and advanced analytics. Subscription fees are non-refundable and auto-renew.
3. Advertising and Sponsorship: The platform displays advertisements and partner branding on Marketing Collateral to support the free agent tier. ListReports serves ads based on information collected through the platform. Additionally, lenders can purchase advertising/sponsorship space on Marketing Collateral and the platform.
4. Affiliate/Marketplace Revenue: ListReports supports the platform through affiliate partnerships available in the ListReports Marketplace. The company receives fees when members purchase affiliate products or services through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

ListReports provides a cloud-based SaaS platform that automatically generates comprehensive real estate marketing kits — flyers, single-property websites, neighborhood infographics, sign riders, postcards, and social media Shareables — within one business hour of a new MLS listing, free for real estate agents. Loan officers pay for Elite subscriptions that unlock co-branded materials, Agent Intel prospecting tools, and an Agent Intel Plus add-on providing patent-pending buy-side transaction data.

Product overview

ListReports is a real estate marketing platform providing automated marketing materials for real estate agents and loan officers across all 50 states. The core offering consists of Marketing Kits — comprehensive bundles of flyers, property websites, reports, and digital marketing collateral — delivered automatically within one hour of a listing hitting the MLS. The platform's main product lines include: (1) Marketing Kits and Social Media Shareables for agents (free), (2) Single-Property Websites, Property Reports, Postcards, Infographics, Sign Riders, and Go Green Flyers as individual marketing material modules, (3) Robin — a collaborative platform connecting agents, lenders, and title reps through Paired relationships, (4) Agent Intel and Agent Intel Plus — data and prospecting tools for loan officers (paid add-ons), and (5) Market Insights — licensed real estate market data and analytics. Loan officers gain access to co-branding, agent activity feeds, and premium social media content when paired with agents. The platform is free for agents but charges subscription fees to Real Estate Professionals for premium features.

Differentiator

Problem solved

Functional benefit

Brands

• ListPacks®: Automatically updated property collections reflecting active MLS listings with customizable filters matching client preferences.
• Robin
• Agent Intel
• Agent Intel Plus

Products and services

• Marketing Kits

Quantifiable outcome

• 3,270,891 marketing kits generated all-time
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

One partnership is on record.

• Multiple Listing Services (MLSs)coreTechnology or IntegrationListReports integrates with MLS data providers to automatically deliver listing data and generate marketing collateral. Agents must provide MLS membership details and verify good standing. ListReports pays MLS integration fees directly and may facilitate joint applications for MLS data access on behalf of agents.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MoxiWorks: MoxiWorks provides a SaaS platform of marketing, CRM, and agent productivity tools for residential brokerages. It is highly comparable to ListReports because both sell into the same agent/LO workflow, compete for brokerage technology budgets, and emphasize automated marketing and pipeline tools for top-producing agents.
• kvCORE (Inside Real Estate): kvCORE, part of Inside Real Estate, offers an end-to-end agent tech stack including websites, lead generation, CRM, and marketing automation. It overlaps directly with ListReports' automated marketing collateral, MLS-powered property sites, and agent intelligence layers serving the same brokerage customers.
• Inside Real Estate: Inside Real Estate builds brokerage-grade platforms (kvCORE, Luxury Presence, Real Estate Webmasters) covering websites, CRM, and marketing. Comparable to ListReports in serving residential brokerages with MLS-driven marketing, lead nurturing, and agent productivity tooling.
• BoldTrail (Real Estate Webmasters): BoldTrail is a brokerage platform combining CRM, lead generation, and custom-branded marketing websites. It is a direct competitor because it competes for the same marketing and lead-conversion budget that ListReports targets within brokerages.
• Real Geeks: Real Geeks provides agent IDX websites, lead capture, and CRM with a focus on converting seller leads. Comparable because it sells into the same agent persona, uses MLS data to power property marketing, and competes for adoption at the brokerage level.
• CINC (RealPage): CINC delivers real estate lead generation, IDX websites, and AI-driven nurturing for agents and teams. It overlaps with ListReports on MLS-powered marketing, agent websites, and brokerage-level deployment of lead-conversion tools.
• BombBomb: BombBomb is a video messaging and email platform tailored to real estate agents and loan officers. Comparable because it serves the same agent/LO personas, fuels listing-to-close communication workflows, and is increasingly positioned as a marketing automation layer alongside core real estate CRMs.
• Spacio: Spacio is an open house lead capture and follow-up platform used by residential agents. It is comparable to ListReports' Open House Sign-In Sheet digitization and Single-Property Website features, both focused on converting in-person listing traffic into agent leads.
• Market Leader: Market Leader provides lead generation, CRM, and marketing automation for real estate agents and teams. Comparable because it competes for the same agent marketing and lead-nurturing budget that ListReports targets, and similarly combines consumer-facing property experiences with agent tools.

Broad incumbents

• Compass: Compass is a large national brokerage with an in-house agent tech platform spanning CRM, marketing, and design services. It is comparable as a broader incumbent that bundles many of the same agent-marketing capabilities ListReports sells, but at brokerage scale and as part of a wider services portfolio rather than as a standalone SaaS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/List_Reports
• Facebookfacebook.com/ListReports
• LinkedInlinkedin.com/company/6388486

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ListReports