Plaif
PLAIF is a Korean AI-robotics software company founded in 2020 that builds AI vision, reinforcement-learning motion control, and adaptive learning software for industrial and collaborative robots. It serves manufacturers and logistics operators through PoC contracts, OEM licensing, and modular hardware products.
- Company typePrivate
- Founded2020
- HeadquartersSeongnam, South Korea
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Plaif does
Plaif (주식회사 플라잎, PLAIF) is a South Korean private AI-robotics software company founded in January 2020 and headquartered in Seongnam, Gyeonggi-do, with 11–50 employees. It develops AI software that gives industrial and collaborative robots autonomous perception, force-aware motion control, and self-learning capability. The technology stack integrates three proprietary layers: 6D pose and depth computer vision, reinforcement-learning-based robot behavior control with force feedback, and the PALS adaptive learning system, complemented by a synthetic-data generator and robot simulator for training. Core products include Pic-Q (AI 3D camera bin-picking solution), Picus (turnkey vision-plus-arm bin-picking system), the AI Dual-Arm Robot Assembly & Fastening solution, and the AI Controller inference hardware.
The company monetizes across four streams: enterprise B2B proof-of-concept (PoC) contracts with large manufacturers (LG Electronics, a major Korean automaker, a US semiconductor firm), software licensing to robot OEMs via LAN plug-in deployment, hardware sales of Pic-Q, Picus, and AI Controller, and integrated turnkey AI assembly and picking solutions. Distribution combines direct enterprise sales with OEM embedding (Rainbow Robotics' RB-Y1 dual-arm robot, Universal Robots), AMR/mobile-manipulator integrations (Woongjin Robotics), and logistics-system integrators (Asetek). Notable customers and partners include LG Electronics (PoC for electronic product assembly since 2021–2022), Rainbow Robotics (MOU September 2024, additional contract November 2025), and government-backed initiatives such as the K-Humanoid Alliance and AI Factory Specialist Company designation, both secured in August 2025.
Plaif has raised approximately 9 billion KRW across seed (2020, from FuturePlay and Mando via the TechUP+ program) and pre-Series A (January 2023, 4 billion KRW from Intech Plus and KB Investment) rounds, with a Series A of 14 billion KRW reportedly closed in March 2026. As of year-end 2022 the company had under 100 million KRW in revenue and was generating revenue primarily through PoC contracts; cumulative funding since then has shifted the company from prototype demonstrations into initial commercial product shipments and OEM channel ramp across Korean manufacturing, automotive, and logistics customers.
Plaif firmographics
Firmographics- Name
- Plaif
- Legal name
- 주식회사 플라잎
- Website
- https://plaif.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PLAIF is a Korean AI-robotics software company founded in 2020 that builds AI vision, reinforcement-learning motion control, and adaptive learning software for industrial and collaborative robots. It serves manufacturers and logistics operators through PoC contracts, OEM licensing, and modular hardware products.
- Ownership category
- akta.pro rank
Plaif industry classification
Industry- Product category
- Industrial AI Robotics Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Robotic Process Automation (RPA) & Digital Robotics (HDAAAIAI)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), AI/ML Engineering & Model Development Services (BPAEAHAF)
Keywords
Where Plaif is headquartered
LocationHeadquarters
- HQ city
- Seongnam
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
Plaif business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- B2B Proof-of-Concept (PoC) Contracts: PLAIF generates revenue primarily through PoC (proof-of-concept) contracts with large corporations (LG Electronics, major Korean automakers). These contracts involve developing and demonstrating customized AI robot solutions for specific manufacturing processes such as electronics assembly and automotive component assembly.
- AI Software Licensing: PLAIF licenses its AI software as a plug-in to existing industrial and collaborative robots (via LAN cable connection). Software includes AI Controller, vision software, and motion control software, sold to robot manufacturers and factory operators.
- Hardware Product Sales (Pic-Q, Picus): Sale of AI-powered hardware products: Pic-Q (AI 3D camera for bin-picking), Picus (complete solution with camera + robot arm + motion controller), and AI Controller. Products are sold as modules or bundled solutions to robot integrators and end-user manufacturers.
- AI Assembly & Picking Solutions: Integrated AI robot solutions for assembly and picking operations sold as complete turnkey solutions targeting manufacturing and logistics companies. Solutions include AI software, vision systems, robotic hardware, and integration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Pic-Q: AI 3D Camera standalone product for bin-picking |
| Other | Multi-year contract | Picus: Complete AI bin-picking solution (camera + robot arm + AI controller + motion controller) |
| Other | Multi-year contract | AI Controller: Standalone inference controller |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Plaif product offering
Product offeringCore offering
Plaif develops AI software that integrates deep learning and reinforcement learning into industrial and collaborative robots, enabling autonomous perception, decision-making, and self-learning. The company sells AI robot solutions for assembly, fastening, and bin-picking operations in manufacturing and logistics, delivered as software (AI Controller, PALS adaptive learning system) with optional hardware components including AI 3D cameras and robot arms (Pic-Q, Picus).
Product overview
Plaif offers an integrated AI robot solution portfolio for autonomous manufacturing robots. The core offerings include AI Assembly for precision assembly operations, AI Picking (Pic-Q) for bin-picking applications, and PALS for adaptive robot learning. These products are supported by AI 3D Cameras for vision, AI Controllers for inference, and software tools including Synthetic Data Generator and Robot Simulation. The solutions target industrial and collaborative robots in manufacturing and logistics sectors, enabling automation of assembly, picking, and fastening operations.
Differentiator
Problem solved
Functional benefit
Brands
- Pic-Q (피스피큐): AI-powered 3D camera solution for bin-picking that provides 6D pose estimation for objects, enabling industrial and collaborative robots to identify and pick objects from bins regardless of position or shape. It includes AI software, a 3D camera, and GUI software for configuration and monitoring.
- Picus (피스커스)
- PALS (PLAiF's Adaptive Learning System)
Products and services
- AI Assembly
- AI Picking (Pic-Q)
- Picus
- AI 3D Camera
- AI Controller
- AI Piece Picking Robot Solution
Companies that use Plaif
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Plaif technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature10 records
Plaif partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- 2025 기계로봇장비분야 산업기술개발사업 (2025 Industrial Technology Development Project in Mechanical Robot Equipment)minorPLAIF was selected for the 2025 government R&D project in mechanical robot equipment field. This is a Ministry of Trade, Industry and Energy sponsored technology development program.
- K-Humanoid Alliance (K-휴머노이드 연합)corePLAIF was selected as a new participating company in the K-Humanoid Alliance led by the Ministry of Trade, Industry and Energy (MOU). The alliance aims to achieve world-leading Korean humanoid robot commercialization by 2030 with 1+ trillion KRW in combined government-private investment. Members include Samsung Electronics, SK, LG Electronics, POSCO, HD Hyundai Robotics, Rainbow Robotics, Doosan Robotics, universities, and research institutes.
- 딥테크 밸류업 프로그램 (Deep Tech Value-Up Program)minorPLAIF was selected for the Deep Tech Value-Up Program in July 2025, a government support program for high-potential deep technology companies.
- Rainbow Robotics (레인보우로보틱스)coreRainbow Robotics and PLAIF signed a strategic MOU to jointly develop AI robot-based industrial solutions. PLAIF's AI software is being integrated into Rainbow Robotics' mobile dual-arm robot (RB-Y1) to create autonomous manufacturing and assembly solutions. Rainbow Robotics is a Samsung Electronics subsidiary and a key member of the K-Humanoid Alliance. Additional contract for AI dual-arm robot process automation was signed in November 2025.
- Asetek (아세테크)coreAsetek, a logistics automation solution company (30 years in business, 1,700+ projects), signed a business agreement with PLAIF to develop AI piece-picking robots and smart logistics solutions. PLAIF will use Asetek's customer sites as test beds for its AI picking robots, with plans to commercialize combined solutions. Asetek provides end-to-end logistics automation including consulting, engineering, construction, and post-service support.
- Woongjin Robotics (원익로보틱스)coreWoongjin Robotics signed an MOU with PLAIF to apply PLAIF's AI robot solutions to its autonomous mobile robots (AMR), mobile manipulators, and Allegro Hand robots. The goal is to develop customer-customized AI mobile collaborative robot solutions for logistics, manufacturing, and service applications. Woongjin Robotics plans to supply AI-enabled mobile collaborative robots to the market through this partnership.
- Korea Expressway Corporation (한국도로공사)minorKorea Expressway Corporation signed an MOU with PLAIF and others for the 'Smart Logistics Complex Technology Development' project using the Gimcheon Smart Logistics Complex as a test bed. PLAIF's AI piece-picking robot technology will be demonstrated at this facility. This is the first domestic case of combining a test bed with a smart logistics center.
- KT AI One Team (KT AI 원팀)minorPLAIF was selected as one of the top 3 outstanding AI startups in the KT AI One Team Open Innovation program in 2022. Received 10 million KRW in commercialization support funding. The AI One Team includes LG Electronics and 12 other industry-academia-research partners working on AI-powered digital transformation projects.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Plaif competitors and assessment
Company assessmentDirect peers
- Osaro: Osaro develops AI-powered picking and manipulation robots for e-commerce fulfillment and industrial automation. Direct competitor to Plaif's Pic-Q/Picus AI bin-picking solutions, serving overlapping warehouse and manufacturing use cases with vision-based reinforcement learning systems.
- Covariant: Covariant builds AI foundation models for robotic picking and was acquired by Amazon in 2024. Direct competitor in AI-powered warehouse and manufacturing picking, with overlapping reinforcement-learning-based grasping and manipulation technology targeting similar enterprise customers.
- Dexterity: Dexterity develops full-stack AI robotics for warehouse and supply chain operations including picking, packing, and palletizing. Direct competitor in industrial AI robot manipulation with overlapping computer vision and reinforcement learning approaches targeting logistics and manufacturing.
- Plus One Robotics: Plus One Robotics provides AI-powered vision software for parcel picking and depalletizing in logistics operations. Direct competitor to Plaif's AI picking capabilities, with overlapping 3D vision and grasping technology for warehouse and distribution center applications.
- Berkshire Grey: Berkshire Grey develops AI-enabled robotic solutions for e-commerce, retail replenishment, and package handling. Direct competitor in AI-driven industrial robotics for fulfillment and manufacturing automation, with similar enterprise sales motion and machine learning stack.
Emerging players
- Rainbow Robotics: Rainbow Robotics is a Korean collaborative and humanoid robot manufacturer (Samsung Electronics subsidiary) and K-Humanoid Alliance member. Both a Plaif strategic partner (PLAIF AI is embedded into RB-Y1) and adjacent competitor developing dual-arm and humanoid robots for manufacturing.
- Soft Robotics: Soft Robotics develops AI-enabled soft gripping and manipulation solutions for food, retail, and manufacturing picking. Adjacent competitor with overlapping vision-based picking technology for handling variable objects in logistics and manufacturing environments.
- Realtime Robotics: Realtime Robotics develops AI-based motion planning and optimization for industrial robot control. Adjacent competitor with overlapping motion control AI capabilities, including reinforcement learning approaches that compete with Plaif's robot behavior AI stack for industrial automation.
Broad incumbents
- Doosan Robotics: Doosan Robotics is a leading Korean collaborative robot (cobot) manufacturer and K-Humanoid Alliance member. Adjacent competitor offering robot hardware platforms that increasingly embed AI capabilities, competing for similar manufacturing and electronics assembly customers.
- Universal Robots: Universal Robots is the global market leader in collaborative robots and a named Plaif integration partner. Broad incumbent that increasingly bundles AI vision and motion capabilities into its cobot ecosystem, representing both a distribution channel and a potential competitive threat as it builds native AI.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Plaif social profiles
Digital presencePlaif financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plaif leadership team
Management profileNumber of profiles
Profiles1 record
Plaif funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plaif M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plaif
What does Plaif do?
Plaif develops AI software that integrates deep learning and reinforcement learning into industrial and collaborative robots, enabling autonomous perception, decision-making, and self-learning. The company sells AI robot solutions for assembly, fastening, and bin-picking operations in manufacturing and logistics, delivered as software (AI Controller, PALS adaptive learning system) with optional hardware components including AI 3D cameras and robot arms (Pic-Q, Picus).
Is Plaif a public or private company?
Plaif is a private company. It is classified as venture growth investor backed and is currently operating.
When was Plaif founded?
Plaif was founded in 2020. It employs 11 to 50 people.
Where is Plaif based?
Plaif is headquartered in Seongnam, South Korea, in the Asia region.
How does Plaif make money?
Four revenue lines are on record. B2B Proof-of-Concept (PoC) Contracts are the primary driver. The others are AI Software Licensing, hardware Product Sales (Pic-Q, Picus) and AI Assembly & Picking Solutions.
Who are Plaif's main competitors?
Direct peers on record are Osaro, Covariant, Dexterity, Plus One Robotics and Berkshire Grey. Emerging players are Rainbow Robotics, Soft Robotics and Realtime Robotics. Broad incumbents are Doosan Robotics and Universal Robots.
Does Plaif have an API?
No public API is recorded for Plaif.
What industry is Plaif in?
Plaif's product category is Industrial AI Robotics Software. Its primary akta.pro industry code is HDAAAIAI, Robotic Process Automation (RPA) & Digital Robotics, with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 51321 and its SIC code is 7372.