Asetek
- Company typePublic
- Founded2000
- HeadquartersAalborg, Denmark
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Asetek firmographics
Firmographics- Name
- Asetek
- Legal name
- Asetek Inc. A/S
- Website
- http://www.asetek.com
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Asetek industry classification
Industry- Product category
- PC Liquid Cooling Solutions
- akta.pro primary industry
- Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS) (HDACANAE)
Keywords
Where Asetek is headquartered
LocationHeadquarters
- HQ city
- Aalborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Asetek business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Liquid Cooling Products (Gaming & Enthusiasts): Sale of sealed-loop AIO liquid cooling units (pumps, cold plates, radiators, tubes) to OEM partners and through distribution. Products are sold as components or incorporated into partners' branded PC cooling solutions. Revenue declined 21% to $41.5 million in 2025 from $52.5 million in 2024 due to tariff impacts and demand shift toward lower-end products.
- SimSports Hardware (Asetek Racing): Direct-to-consumer and channel sale of sim racing hardware including wheelbases, steering wheels, pedals, cockpits, and bundles. Products sold through Asetek's EU, NA, and global webshops, authorized resellers, and at events. Revenue impacted by U.S. import tariffs under Trump administration trade policies.
- Data Center Liquid Cooling: Direct-to-chip liquid cooling solutions and cooling distribution units (CDUs) for hyperscale and colocation data centers. Products include InRackCDU capable of removing up to 80kW of heat from racks.
- Licensing Royalties (historical, patent expired May 2025): Prior to May 6, 2025, Asetek earned licensing revenue from its key CLC (closed-loop liquid cooling) patent. Following patent expiration, the company transitioned to the new Ingrid platform and faces increased competition from manufacturers exploring alternative cooling designs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Initium Racing Bundle 1: Entry-level direct drive sim racing package |
| Unit Pricing | Pay-as-you-go | La Prima wheelbase upgrade and button boxes |
| Unit Pricing | Pay-as-you-go | Forte Formula Pro Display Wheel |
| Unit Pricing | Pay-as-you-go | Invicta premium sim racing steering wheel |
| Unit Pricing | Pay-as-you-go | Antec Vortex View 360 AIO liquid cooler |
| Unit Pricing | Pay-as-you-go | Noctua NL-LC1-36 AIO liquid coolers (Asetek-powered) |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels11 records
Asetek product offering
Product offeringCore offering
Asetek designs, manufactures, and sells energy-efficient all-in-one (AIO) sealed-loop liquid cooling solutions for CPUs, GPUs, and data centers, supplying its proprietary pump and cold plate platforms to leading PC component OEMs and system integrators. Through its Asetek SimSports (Asetek Racing) brand, the company also markets and sells premium sim racing hardware — direct-drive wheelbases, hydraulic pedals, steering wheels, and cockpits — directly to consumers via regional webshops and authorized resellers.
Product overview
Asetek operates two distinct business segments: Liquid Cooling solutions and Asetek Racing SimSports products. The Liquid Cooling segment offers multiple AIO (all-in-one) liquid cooling platforms spanning premium (Emma V3 Gen10), mainstream (Ingrid Gen9), and legacy (Gen6) tiers for CPU cooling, plus GPU cooling solutions and data center products (InRackCDU, D2C Ingredient Coolers). The company pioneered the sealed-loop AIO cooler concept and supplies cooling technology to major OEM partners including ASUS ROG, EVGA, NZXT, MSI, Fractal Design, and Phanteks. Asetek Racing (SimSports) provides a four-tiered product ecosystem: Invicta (premium), Forte (mid-premium), La Prima (entry-to-mid), and Initium (entry-level) sim racing hardware including wheelbases, steering wheels, pedals, cockpits, and accessories. The company leverages common technology platforms and distributes through direct-to-consumer webshops and authorized resellers globally.
Differentiator
Problem solved
Functional benefit
Brands
- Invicta™: Premium sim racing wheelbases, steering wheels, and pedals
- Forte®
- La Prima™
- Initium™
- Emma
- Ingrid
- VapoChill
- WaterChill
Products and services
- Emma V3 [Gen10] Liquid Cooling Platform Premium AIO liquid cooling platform engineered for next-generation processors, supplied to OEM partners for integration into their branded extreme-performance AIO coolers. Targets high-TDP CPUs including Intel Core Ultra and AMD Ryzen.
- Ingrid Mainstream [Gen9] Liquid Cooling Platform Mainstream AIO liquid cooling platform for OEM partners targeting the value and mid-market segments, with patent-pending pump and impeller assembly, rare-earth-free design, food-grade coolant, 50,000-hour lifespan, and RoHS/REACH/Prop65/Halogen-Free certification.
- Gen6 Mainstream CPU Coolers 6th-generation AIO CPU liquid cooler product line spanning 120mm to 360mm radiators, integrated into OEM partner branded products with custom cap branding and lighting ecosystems.
- 690LX-PN Extreme Performance CPU Cooler Extreme performance AIO CPU cooler supporting up to 500W TDP overclocking, targeting workstation and content creation workloads using Gen6 pump technology and triple 120mm fans.
- 645LT Small Form Factor CPU Cooler Small-form-factor AIO CPU liquid cooler with 92mm radiator designed for compact PC cases (e.g., Dan Case A4-SFX), featuring Gen6 pump technology and 90-degree tube connectors.
- GPU Liquid Cooling Solutions Legacy AIO liquid cooling solutions for high-performance graphics cards, supplied to ASUS ROG, EVGA, MSI, and Sapphire for integration into hybrid-cooled GPU products.
- InRackCDU Data Center Cooling Distribution Unit Rack-level cooling distribution unit for hyperscale and colocation data centers, capable of removing up to 80kW of heat per rack in direct-to-chip liquid cooling deployments.
- Direct-to-Chip (D2C) Ingredient Coolers Direct-to-chip liquid cooling solutions providing distributed cooling architectures for AI and HPC data center environments, including ECAM cold plate technology co-developed with Fabric8Labs.
- Initium Sim Racing Product Line Entry-level direct-drive sim racing product line including a 5.5 Nm upgradeable wheelbase, Hall-sensor pedals, steering wheel, and cockpit, with planned Xbox One/Series X|S compatibility.
- La Prima Sim Racing Product Line Entry-to-mid-range sim racing product line including 12 Nm direct drive wheelbases (upgradeable to 16 Nm), pedals, and steering wheels targeted at gamers moving from entry-level to advanced hardware.
- Forte Sim Racing Product Line Mid-to-premium sim racing product line including Formula and GT steering wheels with RaceView display technology, button boxes (Formula and GT variants), pedals, and RGB-customizable wheelbases.
- Invicta Sim Racing Product Line Premium sim racing product line featuring direct drive wheelbases up to 25 Nm torque, Formula and GT steering wheels with integrated display technology, and high-performance pedals with hydraulic brake cylinders and haptic feedback support.
- RaceHub Software Platform Proprietary software platform for Asetek SimSports products providing firmware updates, wheelbase configuration, and integration with third-party racing simulation titles including iRacing (with 360Hz force feedback), Assetto Corsa, and Le Mans Ultimate.
Quantifiable outcome
- Thermal performance improvement of 2°C/100W over previous generation (Gen7 to Gen8)
- +7 more outcomes
Companies that use Asetek
Customer profileNamed customers27 records
Segments4 records
Ideal customer profiles3 records
Asetek technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
Asetek partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor, core and flagship.
- TRYXminorTRYX, a Chinese PC hardware manufacturer, uses Asetek's latest pump solution capable of dissipating up to 280W in the Tryx Holo AIO liquid cooler featuring a holographic-style display created using professional-grade beam splitters built into the pump block. Further details expected at Computex 2026.
- Fabric8LabscorePartnership with Fabric8Labs on ECAM (Electrochemical Additive Manufacturing) cold plate solutions for direct-to-chip liquid cooling in AI datacenter applications. ECAM technology enables precision microchannel architecture for next-generation high-density cooling, leveraging electrochemical deposition for geometries not achievable with traditional manufacturing methods.
- CalyosminorPartnership with Calyos on the Thermosiphon two-phase cooling project, a highly anticipated phase-change cooler demonstrated at Computex 2024. Noctua and Asetek collaborated with Calyos on this technology, though it remains absent from published roadmaps as of early 2026.
- Major Global PC Gaming Components Provider (undisclosed, returning customer)flagshipLong-term agreement with a returning major customer for high-end liquid cooling solutions based on the Ingrid technology platform. Minimum volume commitment of $35 million over the first two years. The customer is a leading global provider of PC gaming components and one of Asetek's top three historical customers, returning after pursuing a dual-sourcing strategy. Expected to reclaim top tier position once shipments are fully running in 2027.
- Xbox (Microsoft)coreAsetek SimSports announced a partnership with Xbox to bring console compatibility to its sim racing hardware. The Initium Wheelbase is currently PC-compatible and will receive Xbox One and Series X|S support via an upcoming Xbox-specific steering wheel. This represents a significant expansion of Asetek's addressable market beyond PC sim racing.
- AnteccoreNew customer agreement with Antec for mainstream liquid cooling products. The partnership includes delivery of Antec's Vortex View 360 AIO liquid cooler featuring Asetek's 9th-generation cooling platform, rated for up to 400W TDP with integrated LCD pump-top display. First deliveries scheduled for Q4 2025. The agreement marks a broader partnership aimed at delivering innovative cooling solutions.
- NoctuaflagshipFlagship collaboration for Noctua's first-ever AIO liquid cooler (NL-LC1 series). Asetek provides the Emma V2 pump platform with custom triple-layer noise reduction developed specifically for Noctua's quality standards. The product passed Production Validation Testing in early 2026 and launched in June 2026 at Q2 2026 with 240mm, 360mm, and 420mm variants priced from $219.90 to $279.90. This represents Noctua's first departure from fully in-house design.
- ASUS ROGflagshipLong-standing partnership with ASUS Republic of Gamers for AIO liquid cooling technology. At Computex 2026, Asetek partnered with ASUS ROG on an exclusive 20th Anniversary Limited-Edition Liquid Cooler powered by next-gen Emma [Gen10] V3Rx technology. ROG RYUJIN III 360 ARGB EXTREME uses Asetek EMMA Gen8 V2 with 2°C/100W improvement over previous generation.
- Global Tier 1 PC Manufacturer (undisclosed)coreNew customer agreement with a leading global Tier 1 PC manufacturer covering a wide range of liquid cooling product lines, with deliveries expected to exceed 100,000 units in 2025. Development projects initiated with the customer, with long-term volume expectations beyond 2025. Customer identity undisclosed.
- UGT X Asetek Racing (Ultimate Game Tech)minorPartnership with UGT Ultimate Game Tech for distribution and resale of Asetek SimSports products. UGT X Asetek Racing collaboration enables broader retail presence for sim racing hardware.
- Horacio Pagani / Pagani AutomobiliflagshipCo-development partnership between Asetek SimSports and Horacio Pagani for Pagani Huayra R sim racing pedals. The interview with Horacio Pagani and CEO André Eriksen highlights direct collaboration on product design and endorsement, with Pagani providing input on racing simulator hardware replicating his hypercar brand's feel and specifications.
- EVGAcoreLong-standing OEM partnership for AIO liquid cooling technology. EVGA integrates Asetek platforms into CLC series CPU coolers and hybrid GPU cooling solutions for NVIDIA RTX graphics cards including the 3090 Ti K|NGP|N HYBRID with 360mm radiator.
- Fractal DesigncoreOEM partnership for liquid cooling technology integrated into Fractal Design Celsius+ AIO coolers for Scandinavian-designed gaming PC cases.
- MSIcoreOEM partnership integrating Asetek liquid cooling technology into MEG CORELIQUID and MPG CORELIQUID AIO CPU coolers for gaming motherboards and systems.
- NZXTcoreOEM partnership integrating Asetek liquid cooling technology into NZXT Kraken Z-series and X-series AIO CPU coolers featuring advanced LCD displays and RGB lighting.
- PhantekscoreOEM partnership for Glacier One AIO liquid coolers using Asetek technology for high-performance gaming PC thermal management.
- Sapphire (TOXIC / NITRO+)coreOEM partnership for GPU liquid cooling solutions in Sapphire TOXIC and NITRO+ AMD Radeon graphics cards, including 360mm hybrid cooling for RX 6900 XT.
Scale indicators11 records
Recent moves2 records
Expansion highlights5 records
Asetek competitors and assessment
Company assessmentEmerging players
- Simucube: Finnish premium direct drive wheelbase maker (Simucube 2 Pro/Ultimate) targeting the high-end sim racing enthusiast. Direct competitor to Asetek SimSports' flagship Invicta wheelbase line.
- MOZA Racing: Chinese direct drive sim racing hardware maker (R3/R5/R9 wheelbases, KS/CRP pedals) gaining rapid share in entry-level and mid-range tiers. Emerging peer with partial overlap to Asetek SimSports' Initium and La Prima lines.
Direct peers
- be quiet!: German PC cooling brand with Pure Loop and Silent Loop AIO liquid coolers, plus air coolers. Direct competitor to Asetek-powered OEM AIO products on branded retail shelves.
- Fanatec: Dominant sim racing hardware maker (wheels, pedals, cockpits, shifters) and Asetek SimSports' primary direct competitor across the Invicta/Forte/La Prima/Initium tiers. Acquired by Corsair in 2024, deepening both firms' overlap in PC gaming hardware.
- Corsair: Direct competitor in AIO liquid cooling (iCUE H-series) and broader PC gaming hardware, plus parent of Fanatec. Competes with Asetek on branded coolers and, post-Fanatec acquisition, on sim racing.
- Cooler Master: Major PC cooling brand with MasterLiquid AIO coolers competing against Asetek-powered OEM products in retail and DIY channels. A direct competitor on the branded side of the AIO category Asetek enables through its OEM partners.
- Thrustmaster: Long-established sim racing hardware maker (TS-XW, T-GT, T598) owned by Guillemot Corporation. Direct competitor across Asetek SimSports' mid-tier Forte and La Prima wheelbase/pedal lines.
- ARCTIC: PC cooling specialist with the Liquid Freezer AIO series that directly competes with Asetek-powered coolers in retail and DIY channels. Operates as a branded competitor rather than an OEM customer of Asetek.
- DeepCool: Chinese PC cooling brand with their own AIO liquid coolers (LT/LD series) competing in the global branded AIO market. Relevant peer given the post-patent competitive landscape and Asetek's pending Chinese ownership.
Broad incumbents
- Logitech G: Incumbent gaming peripherals brand with the G923/G29 Trueforce wheels competing in entry-level sim racing. Broader portfolio (keyboards, headsets, mice) makes it a large incumbent rather than a focused sim racing peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Asetek social profiles
Digital presenceAsetek compliance and trust
Trust signalCompliance16 records
Asetek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asetek leadership team
Management profileNumber of profiles
Profiles5 records
Asetek subsidiaries and ownership
Company hierarchySubsidiaries2 records
Asetek funding detail
Funding detailFunding overview
Funding rounds8 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asetek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asetek
What does Asetek do?
Asetek designs, manufactures, and sells energy-efficient all-in-one (AIO) sealed-loop liquid cooling solutions for CPUs, GPUs, and data centers, supplying its proprietary pump and cold plate platforms to leading PC component OEMs and system integrators. Through its Asetek SimSports (Asetek Racing) brand, the company also markets and sells premium sim racing hardware — direct-drive wheelbases, hydraulic pedals, steering wheels, and cockpits — directly to consumers via regional webshops and authorized resellers.
Is Asetek a public or private company?
Asetek is a public company. It is classified as public and is currently operating.
When was Asetek founded?
Asetek was founded in 2000. It employs 51 to 100 people.
Where is Asetek based?
Asetek is headquartered in Aalborg, Denmark, in the Europe region.
How does Asetek make money?
Four revenue lines are on record. Liquid Cooling Products (Gaming & Enthusiasts) is the primary driver. The others are simSports Hardware (Asetek Racing), data Center Liquid Cooling and licensing Royalties (historical, patent expired May 2025).
Who are Asetek's main competitors?
Emerging players on record are Simucube and MOZA Racing. Direct peers are be quiet!, Fanatec, Corsair, Cooler Master, Thrustmaster, ARCTIC and DeepCool. Logitech G is listed as a broad incumbent.
Does Asetek have an API?
No public API is recorded for Asetek.
What industry is Asetek in?
Asetek's product category is PC Liquid Cooling Solutions. Its primary akta.pro industry code is HDACANAE, Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS).