Chiper
Chiper operates a B2B e-commerce marketplace enabling corner store owners in Colombia and Mexico to purchase inventory online from suppliers, with next-day delivery of over 3 million SKUs.
- Company typePrivate
- Founded2018
- HeadquartersCundinamarca, Colombia
- Headcount251–500
- GTM typeB2B
- OfferingDigital Commerce or Content
What Chiper does
Chiper is a Colombian B2B e-commerce company founded in 2018 that operates a marketplace platform connecting small, independent corner store owners (tiendas de barrio) with consumer goods suppliers across Latin America. The platform enables merchants to browse and order from more than 3 million SKUs online and receive next-day delivery, addressing the fragmented supply chain, limited supplier access, and slow restocking cycles that characterize small-format retail in the region. Chiper serves corner stores primarily in Colombia, where it is headquartered in Cundinamarca (Bogota), and in Mexico, where it maintains a regional headquarters in Mexico City. The company reports its platform reaches over 40 million downstream consumers via its merchant network, against an estimated total addressable market of 3.7 million corner stores across Latin America.
The underlying technology is a B2B e-commerce marketplace with integrated logistics for next-day last-mile delivery, designed to operate at the scale and reliability required by time-sensitive small-retail restocking. The company employs between 251 and 500 people. Chiper generates revenue through transaction fees on purchases made by merchants through the platform, acting as an intermediary between suppliers and corner store buyers. Its go-to-market is product-led: merchants self-serve onto the platform and adopt it as their primary purchasing channel. The company is venture-backed, having raised approximately $78 million across five funding rounds between 2018 and 2021, including a $53 million Series B in November 2021 co-led by Tiger Global and Nosara Capital with participation from Endeavor Catalyst and others. Its founding team consists of co-founders Jose Jair Bonilla (CEO), Carolina Garcia (CRO), and Oscar Sarria Guerrero (COO).
Chiper firmographics
Firmographics- Name
- Chiper
- Legal name
- Chiper
- Website
- https://chiper.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Chiper operates a B2B e-commerce marketplace enabling corner store owners in Colombia and Mexico to purchase inventory online from suppliers, with next-day delivery of over 3 million SKUs.
- Ownership category
- akta.pro rank
Chiper industry classification
Industry- Product category
- B2B Wholesale E-commerce
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Online B2B Grocery Supply for Small Businesses (Wholesale-to-Consumer/Prosumer) (CRAHAIAL)
Keywords
Where Chiper is headquartered
LocationHeadquarters
- HQ city
- Cundinamarca
- HQ country
- Colombia
- HQ region
- Latin America
Offices2 records
Markets served
Chiper business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2B E-commerce Platform: Chiper operates an e-commerce ecosystem that enables small retailers to purchase inventory from suppliers. The platform facilitates inventory management and delivery services for corner stores, generating revenue through product transactions between suppliers and merchants.
Go-to-market motion1 record
Distribution channels1 record
Chiper product offering
Product offeringCore offering
Chiper operates a B2B e-commerce platform that enables corner shop owners (tiendas de barrio) in Colombia and Mexico to purchase inventory online from multiple suppliers, with next-day delivery. The platform aggregates over 3 million products and serves more than 40 million end customers through its network of small retailers.
Product overview
Chiper operates as a unified e-commerce platform serving small retailers (corner shops) across Latin America. The platform enables merchants to browse and purchase products online from multiple suppliers, facilitating inventory management and next-day delivery. The company serves over 40 million customers with more than 3 million products available through its platform, positioning itself as a supplier management and inventory solution for the estimated 3.7 million corner stores in the Latin American region.
Differentiator
Problem solved
Functional benefit
Products and services
- Chiper Platform
Quantifiable outcome
- Over 40 million customers served through the platform
- +1 more outcomes
Companies that use Chiper
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Chiper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Chiper partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Chiper competitors and assessment
Company assessmentDirect peers
- Algramo: Algramo is a LATAM-based B2B consumer goods distribution platform focused on small retailers, with reusable-packaging and refill logistics. Closely comparable in customer (corner stores), region, and channel.
- Frubana: Frubana operates a B2B marketplace connecting farmers and producers with restaurants and small retailers across Latin America. Highly comparable to Chiper's B2B procurement model for fragmented food retail.
Regional players
- Merqueo: Merqueo is a Colombian online grocery delivery platform serving end consumers. Overlaps with Chiper on grocery category and Colombian geography but addresses the demand side rather than SMB supply.
- Jüsto: Jüsto is an online grocery retailer operating in Mexico, serving consumers via a digital storefront and delivery. Comparable in product category (grocery) and Mexican geography, though B2C rather than B2B.
Emerging players
- Ankorstore: Ankorstore runs a B2B wholesale marketplace serving independent retailers across Europe. Comparable marketplace structure and SMB customer base, though serving a different geography and category mix.
- WayCool Foods: WayCool operates a B2B food and agri-products distribution platform serving small retailers and food businesses in India. Comparable model of moving from fragmented supply chains to organized B2B procurement.
- Ninjacart: Ninjacart runs a B2B fresh-produce marketplace connecting farmers with retailers and restaurants in India. Operates the same B2B procurement-and-delivery playbook as Chiper, albeit in a different geography.
Broad incumbents
- Faire: Faire operates a global B2B wholesale marketplace connecting independent retailers with brands. Comparable two-sided marketplace model, though focused on specialty retail rather than Latin American grocery.
- MercadoLibre: MercadoLibre is the dominant LATAM e-commerce and fintech super-app. While it does not currently focus on B2B procurement for corner stores, its scale, logistics network, and merchant base make it the most credible broad incumbent threat.
- Rappi: Rappi is a LATAM super-app operating delivery, payments and e-commerce services across the region. Its existing merchant relationships and last-mile network could be extended into B2B procurement for corner stores.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Chiper social profiles
Digital presenceChiper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chiper leadership team
Management profileNumber of profiles
Profiles3 records
Chiper funding detail
Funding detailFunding overview
Funding rounds5 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chiper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chiper
What does Chiper do?
Chiper operates a B2B e-commerce platform that enables corner shop owners (tiendas de barrio) in Colombia and Mexico to purchase inventory online from multiple suppliers, with next-day delivery. The platform aggregates over 3 million products and serves more than 40 million end customers through its network of small retailers.
Is Chiper a public or private company?
Chiper is a private company. It is classified as venture growth investor backed and is currently operating.
When was Chiper founded?
Chiper was founded in 2018. It employs 251 to 500 people.
Where is Chiper based?
Chiper is headquartered in Cundinamarca, Colombia, in the Latin America region.
How does Chiper make money?
One revenue line is on record: B2B E-commerce Platform.
Who are Chiper's main competitors?
Direct peers on record are Algramo and Frubana. Regional players are Merqueo and Jüsto. Emerging players are Ankorstore, WayCool Foods and Ninjacart. Broad incumbents are Faire, MercadoLibre and Rappi.
Does Chiper have an API?
No public API is recorded for Chiper.
What industry is Chiper in?
Chiper's product category is B2B Wholesale E-commerce. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAHAIAL, Online B2B Grocery Supply for Small Businesses (Wholesale-to-Consumer/Prosumer).