Flare
Flare (operating as invisaWear) is a Boston-based DTC personal safety wearables company that sells invisaChip-enabled jewelry and accessories connecting users to 24/7 ADT monitoring and live GPS emergency dispatch, primarily targeting women, with extensions into men's, fitness, and travel use cases across 79 countries.
- Company typePrivate
- Founded2017
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Flare does
Flare operates as a direct-to-consumer personal safety wearables business under the invisaWear brand, building hardware-software products that convert everyday jewelry and accessories into one-touch SOS devices. The company's core technology is the proprietary invisaChip™, embedded in necklaces, bracelets, keychains, fitness bands, scrunchies, and a men's pendant, which pairs with a mobile app to trigger sub-second emergency alerts via a double-press or a user-defined voice phrase. Alerts broadcast live GPS to up to five contacts and dispatch 24/7 ADT professional monitoring agents who can coordinate with 9-1-1 and provide live reassurance via call, chat, or video. Each product carries a 3-year battery, sweat/weather resistance, and a 15-second false-alarm cancellation window.
The business model is a hybrid of one-time hardware revenue (products priced $50–$99) and a recurring ADT monitoring subscription. Go-to-market is product-led growth through a Shopify storefront, community-driven marketing on Instagram, TikTok, YouTube, and Facebook, and influencer partnerships at the multi-million follower scale. The company sells to 79 countries with free shipping over $100, and has accumulated a claimed community of 3.5M+ users. Founded in 2017 in Boston, the company is privately held and has raised approximately $5.5M across seed and Series A rounds from Bolt, Flybridge, Lerer Hippeau, Able Partners, Ludlow Ventures, Underscore VC, and The Graduate Syndicate. Headcount is reported at 1–10, indicating a lean operating model.
Flare firmographics
Firmographics- Name
- Flare
- Legal name
- invisaWear
- Website
- https://getflare.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flare (operating as invisaWear) is a Boston-based DTC personal safety wearables company that sells invisaChip-enabled jewelry and accessories connecting users to 24/7 ADT monitoring and live GPS emergency dispatch, primarily targeting women, with extensions into men's, fitness, and travel use cases across 79 countries.
- Ownership category
- akta.pro rank
Flare industry classification
Industry- Product category
- Wearable Personal Safety Devices
- NAICS
- Jewelry Retailers (45831)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Personal Safety Wearables (SOS, fall detection) (CRACAIAH)
- akta.pro secondary industry
- Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)
Keywords
Where Flare is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
Flare business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Sales: One-time purchase of wearable safety jewelry and accessories. Products include necklaces, bracelets, keychains, fitness bands, and scrunchies with embedded invisaChip technology. Revenue generated from product sales with occasional discounts and promotions.
- ADT Professional Monitoring: 24/7 professional security monitoring services provided through ADT partnership. Includes emergency dispatch, live agent support, and coordinated first responder notification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Classic Bracelet - $99.00 (was $149.00) |
| One time/ perpetual license | Pay-as-you-go | Star Burst Charm Necklace - $99.00 (was $199.00) |
| One time/ perpetual license | Pay-as-you-go | Beaded Chain Necklace - Price varies |
| One time/ perpetual license | Pay-as-you-go | Leather Necklace - $79.00 (was $149.00) |
| One time/ perpetual license | Pay-as-you-go | Classic Keychain - Price varies |
| One time/ perpetual license | Pay-as-you-go | invisaWear x Safely Sidekick - $99.95 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Flare product offering
Product offeringCore offering
Flare (operating as invisaWear) designs and sells wearable personal safety jewelry embedded with its proprietary invisaChip™ technology, paired with a companion mobile app and 24/7 ADT professional monitoring. Each jewelry piece (necklaces, bracelets, keychains, fitness bands, scrunchies, men's pendants) doubles as a hidden panic button that sends instant SOS alerts with live GPS location to trusted contacts and emergency services in under one second.
Product overview
invisaWear is a smart jewelry and wearable safety device company offering a unified product ecosystem centered on the invisaWear app and patented invisaChip technology. The portfolio includes jewelry-style safety accessories (necklaces, bracelets, keychains, fitness bands, scrunchies, and pendants) that double as panic buttons, all connected to a mobile app providing GPS tracking, emergency contact alerts, and 24/7 ADT professional monitoring. Each product carries the same core SOS technology with different form factors: necklaces and bracelets as signature items, keychains for portability, fitness accessories for active users, and men's pendants for gender-specific styling. The products work together as a comprehensive personal safety system rather than as standalone modules.
Differentiator
Problem solved
Functional benefit
Brands
- invisaWear x Safely Sidekick: Collaboration product - waterproof pouch with invisaWear charm integration.
Products and services
- Classic Bracelet Gold bangle-style SOS bracelet with hidden panic button technology for individual consumers seeking wearable personal safety. Priced at $99.00 (originally $149.00), rated 4.8/5 from 163 reviews.
- Star Burst Charm Necklace Silver star burst charm necklace with concealed SOS button for personal safety. Priced at $99.00 (originally $199.00, 50% off), rated 4.4/5 from 41 reviews.
- Beaded Chain Necklace Beaded chain necklace with embedded SOS button technology. Rated 4.6/5 from 195 reviews.
- Leather Necklace Leather-styled necklace with hidden panic button for personal safety. Priced at $79.00 (originally $149.00), rated 4.4/5 from 83 reviews.
- Star Burst Charm Bracelet Star burst-styled bracelet with embedded SOS button for wearable personal safety. Rated 4.5/5 from 10 reviews.
- Waterproof Band Water-resistant fitness band with integrated invisaWear charm for active lifestyle users needing hands-free safety during workouts. Rated 2.3/5 from 3 reviews.
- Classic Keychain Clip-on safety keychain with hidden SOS button for portable, unisex personal safety. Rated 4.7/5 from 111 reviews.
- Waterproof Pouch Waterproof carrying pouch with integrated invisaWear charm for protecting valuables and adding safety during travel or outdoor use. Rated 4/5 from 1 review.
- invisaWear x Safely Sidekick Collaboration safety accessory between invisaWear and Safely Sidekick, combining a waterproof pouch with embedded invisaWear charm. Priced at $99.95.
- Athletic Bands Fitness-oriented safety bands designed for workouts and active use, providing hands-free personal safety during exercise. With 62 reviews.
- Scrunchies Hair scrunchie with concealed safety technology, blending fashion accessory with hidden SOS button functionality. Rated 4.9/5 from 17 reviews.
- invisaWear Pendant Charm-only pendant option designed for minimal and low-profile styling targeted at male users. Priced at $50.00.
- ADT Professional Monitoring Subscription Recurring 24/7 professional security monitoring subscription provided through ADT partnership. Includes emergency dispatch, live agent support via call, chat, or video, and coordinated first responder notification to user's exact GPS location.
Quantifiable outcome
- SOS response in under 1 second vs. 7+ seconds for typical safety apps
- +2 more outcomes
Companies that use Flare
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Flare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Flare partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ADTcoreADT provides 24/7 professional security monitoring for invisaWear devices. ADT agents respond to SOS alerts, coordinate with emergency services, and provide live reassurance via call or chat. This is the only wearable safety device backed by America's Most Trusted Name in Security. ADT dispatches police, fire, and medical responders to the user's exact GPS location.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Flare competitors and assessment
Company assessmentBroad incumbents
- Garmin: Comparable as a wearables incumbent that bundles incident detection and automatic SOS on smartwatches, plus a connected safety/monitoring ecosystem for active users — overlapping with invisaWear's fitness/safety positioning.
- Philips Lifeline: Established medical alert/monitoring service from a major healthcare brand — comparable as a broader incumbent with monitored panic-button hardware, emergency dispatch, and recurring subscription revenue model.
- Apple: Comparable because the Apple Watch line includes fall detection, emergency SOS, and international 911/equivalent dispatch baked into a broadly adopted consumer wearable — the same 'safety on the wrist' proposition that invisaWear sells as jewelry.
- Samsung (Galaxy SmartTag & SmartThings Find): Comparable as a hardware giant whose SmartTag/SmartThings Find stack supports emergency location sharing and SOS-adjacent use cases on Samsung Galaxy phones/watches — an incumbent whose ecosystem plays in the same personal safety/location-sharing space.
Direct peers
- Road ID: Wearables (wristbands, dog tags) sold to runners and active users for identification and emergency contact info — a more analog but directly comparable peer in the 'wearable personal safety for fitness' segment.
- Medical Guardian: Mobile personal emergency response system with monitored wearable devices and 24/7 dispatch — same ADT-style monitoring model applied to mobile populations, directly comparable to invisaWear's recurring monitoring layer.
- Life Alert: Classic personal emergency response brand offering monitored panic-button hardware and 24/7 dispatch — directly comparable value proposition to invisaWear's monitored panic-button jewelry, though traditionally for elderly rather than women-on-the-go buyers.
Others
- Tile: Connected-item location-tracking hardware and app — adjacent peer because invisaWear's GPS-sharing emergency feature relies on similar location-service infrastructure; somewhat comparable from a tech-stack perspective.
Emerging players
- Revolar: Small panic-button hardware (originally a keychain / puck) that alerted emergency contacts with location — a direct predecessor in the 'discreet personal safety hardware' category in which invisaWear competes.
- Safely: Subscription personal-safety app with on-demand monitoring agents — a comparable subscription-native, no-bulky-hardware angle to invisaWear's ADT subscription layer, targeting the same personal-safety-for-women buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Flare social profiles
Digital presenceFlare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flare leadership team
Management profileNumber of profiles
Profiles1 record
Flare funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flare
What does Flare do?
Flare (operating as invisaWear) designs and sells wearable personal safety jewelry embedded with its proprietary invisaChip™ technology, paired with a companion mobile app and 24/7 ADT professional monitoring. Each jewelry piece (necklaces, bracelets, keychains, fitness bands, scrunchies, men's pendants) doubles as a hidden panic button that sends instant SOS alerts with live GPS location to trusted contacts and emergency services in under one second.
Is Flare a public or private company?
Flare is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flare founded?
Flare was founded in 2017. It employs 1 to 10 people.
Where is Flare based?
Flare is headquartered in Boston, United States, in the North America region.
How does Flare make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are ADT Professional Monitoring.
Who are Flare's main competitors?
Broad incumbents on record are Garmin, Philips Lifeline, Apple and Samsung (Galaxy SmartTag & SmartThings Find). Direct peers are Road ID, Medical Guardian and Life Alert. Tile is listed as an others. Emerging players are Revolar and Safely.
Does Flare have an API?
No public API is recorded for Flare.
What industry is Flare in?
Flare's product category is Wearable Personal Safety Devices. Its primary akta.pro industry code is CRACAIAH, Personal Safety Wearables (SOS, fall detection), with a secondary code of CRAMANAL, Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs). Its NAICS code is 45831 and its SIC code is 5944.