Flare

What Flare does

Flare operates as a direct-to-consumer personal safety wearables business under the invisaWear brand, building hardware-software products that convert everyday jewelry and accessories into one-touch SOS devices. The company's core technology is the proprietary invisaChip™, embedded in necklaces, bracelets, keychains, fitness bands, scrunchies, and a men's pendant, which pairs with a mobile app to trigger sub-second emergency alerts via a double-press or a user-defined voice phrase. Alerts broadcast live GPS to up to five contacts and dispatch 24/7 ADT professional monitoring agents who can coordinate with 9-1-1 and provide live reassurance via call, chat, or video. Each product carries a 3-year battery, sweat/weather resistance, and a 15-second false-alarm cancellation window.

The business model is a hybrid of one-time hardware revenue (products priced $50–$99) and a recurring ADT monitoring subscription. Go-to-market is product-led growth through a Shopify storefront, community-driven marketing on Instagram, TikTok, YouTube, and Facebook, and influencer partnerships at the multi-million follower scale. The company sells to 79 countries with free shipping over $100, and has accumulated a claimed community of 3.5M+ users. Founded in 2017 in Boston, the company is privately held and has raised approximately $5.5M across seed and Series A rounds from Bolt, Flybridge, Lerer Hippeau, Able Partners, Ludlow Ventures, Underscore VC, and The Graduate Syndicate. Headcount is reported at 1–10, indicating a lean operating model.

Name

Flare

Legal name

invisaWear

Website

https://getflare.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Flare (operating as invisaWear) is a Boston-based DTC personal safety wearables company that sells invisaChip-enabled jewelry and accessories connecting users to 24/7 ADT monitoring and live GPS emergency dispatch, primarily targeting women, with extensions into men's, fitness, and travel use cases across 79 countries.

Ownership category

akta.pro rank

Product category

Wearable Personal Safety Devices

NAICS

Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Personal Safety Wearables (SOS, fall detection) (CRACAIAH)

akta.pro secondary industry

Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)

Keywords

• Personal safety devices
• Smart safety jewelry
• Wearable panic buttons
• Personal security systems
• SOS alert jewelry

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Sales: One-time purchase of wearable safety jewelry and accessories. Products include necklaces, bracelets, keychains, fitness bands, and scrunchies with embedded invisaChip technology. Revenue generated from product sales with occasional discounts and promotions.
2. ADT Professional Monitoring: 24/7 professional security monitoring services provided through ADT partnership. Includes emergency dispatch, live agent support, and coordinated first responder notification.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Flare (operating as invisaWear) designs and sells wearable personal safety jewelry embedded with its proprietary invisaChip™ technology, paired with a companion mobile app and 24/7 ADT professional monitoring. Each jewelry piece (necklaces, bracelets, keychains, fitness bands, scrunchies, men's pendants) doubles as a hidden panic button that sends instant SOS alerts with live GPS location to trusted contacts and emergency services in under one second.

Product overview

invisaWear is a smart jewelry and wearable safety device company offering a unified product ecosystem centered on the invisaWear app and patented invisaChip technology. The portfolio includes jewelry-style safety accessories (necklaces, bracelets, keychains, fitness bands, scrunchies, and pendants) that double as panic buttons, all connected to a mobile app providing GPS tracking, emergency contact alerts, and 24/7 ADT professional monitoring. Each product carries the same core SOS technology with different form factors: necklaces and bracelets as signature items, keychains for portability, fitness accessories for active users, and men's pendants for gender-specific styling. The products work together as a comprehensive personal safety system rather than as standalone modules.

Differentiator

Problem solved

Functional benefit

Brands

• invisaWear x Safely Sidekick: Collaboration product - waterproof pouch with invisaWear charm integration.

Products and services

• Classic Bracelet Gold bangle-style SOS bracelet with hidden panic button technology for individual consumers seeking wearable personal safety. Priced at $99.00 (originally $149.00), rated 4.8/5 from 163 reviews.
• Star Burst Charm Necklace Silver star burst charm necklace with concealed SOS button for personal safety. Priced at $99.00 (originally $199.00, 50% off), rated 4.4/5 from 41 reviews.
• Beaded Chain Necklace Beaded chain necklace with embedded SOS button technology. Rated 4.6/5 from 195 reviews.
• Leather Necklace Leather-styled necklace with hidden panic button for personal safety. Priced at $79.00 (originally $149.00), rated 4.4/5 from 83 reviews.
• Star Burst Charm Bracelet Star burst-styled bracelet with embedded SOS button for wearable personal safety. Rated 4.5/5 from 10 reviews.
• Waterproof Band Water-resistant fitness band with integrated invisaWear charm for active lifestyle users needing hands-free safety during workouts. Rated 2.3/5 from 3 reviews.
• Classic Keychain Clip-on safety keychain with hidden SOS button for portable, unisex personal safety. Rated 4.7/5 from 111 reviews.
• Waterproof Pouch Waterproof carrying pouch with integrated invisaWear charm for protecting valuables and adding safety during travel or outdoor use. Rated 4/5 from 1 review.
• invisaWear x Safely Sidekick Collaboration safety accessory between invisaWear and Safely Sidekick, combining a waterproof pouch with embedded invisaWear charm. Priced at $99.95.
• Athletic Bands Fitness-oriented safety bands designed for workouts and active use, providing hands-free personal safety during exercise. With 62 reviews.
• Scrunchies Hair scrunchie with concealed safety technology, blending fashion accessory with hidden SOS button functionality. Rated 4.9/5 from 17 reviews.
• invisaWear Pendant Charm-only pendant option designed for minimal and low-profile styling targeted at male users. Priced at $50.00.
• ADT Professional Monitoring Subscription Recurring 24/7 professional security monitoring subscription provided through ADT partnership. Includes emergency dispatch, live agent support via call, chat, or video, and coordinated first responder notification to user's exact GPS location.

Quantifiable outcome

• SOS response in under 1 second vs. 7+ seconds for typical safety apps
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• ADTcoreStrategic or Co-development PartnerADT provides 24/7 professional security monitoring for invisaWear devices. ADT agents respond to SOS alerts, coordinate with emergency services, and provide live reassurance via call or chat. This is the only wearable safety device backed by America's Most Trusted Name in Security. ADT dispatches police, fire, and medical responders to the user's exact GPS location.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Garmin: Comparable as a wearables incumbent that bundles incident detection and automatic SOS on smartwatches, plus a connected safety/monitoring ecosystem for active users — overlapping with invisaWear's fitness/safety positioning.
• Philips Lifeline: Established medical alert/monitoring service from a major healthcare brand — comparable as a broader incumbent with monitored panic-button hardware, emergency dispatch, and recurring subscription revenue model.
• Apple: Comparable because the Apple Watch line includes fall detection, emergency SOS, and international 911/equivalent dispatch baked into a broadly adopted consumer wearable — the same 'safety on the wrist' proposition that invisaWear sells as jewelry.
• Samsung (Galaxy SmartTag & SmartThings Find): Comparable as a hardware giant whose SmartTag/SmartThings Find stack supports emergency location sharing and SOS-adjacent use cases on Samsung Galaxy phones/watches — an incumbent whose ecosystem plays in the same personal safety/location-sharing space.

Direct peers

• Road ID: Wearables (wristbands, dog tags) sold to runners and active users for identification and emergency contact info — a more analog but directly comparable peer in the 'wearable personal safety for fitness' segment.
• Medical Guardian: Mobile personal emergency response system with monitored wearable devices and 24/7 dispatch — same ADT-style monitoring model applied to mobile populations, directly comparable to invisaWear's recurring monitoring layer.
• Life Alert: Classic personal emergency response brand offering monitored panic-button hardware and 24/7 dispatch — directly comparable value proposition to invisaWear's monitored panic-button jewelry, though traditionally for elderly rather than women-on-the-go buyers.

Others

• Tile: Connected-item location-tracking hardware and app — adjacent peer because invisaWear's GPS-sharing emergency feature relies on similar location-service infrastructure; somewhat comparable from a tech-stack perspective.

Emerging players

• Revolar: Small panic-button hardware (originally a keychain / puck) that alerted emergency contacts with location — a direct predecessor in the 'discreet personal safety hardware' category in which invisaWear competes.
• Safely: Subscription personal-safety app with on-demand monitoring agents — a comparable subscription-native, no-bulky-hardware angle to invisaWear's ADT subscription layer, targeting the same personal-safety-for-women buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/invisaWear
• Facebookfacebook.com/invisaWear
• Instagraminstagram.com/invisaWear
• TikToktiktok.com/@invisawear?lang=en
• Xx.com/getflare
• LinkedInlinkedin.com/company/getflare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flare