New Form Digital
NewForm is a performance creative agency combining a proprietary statistical testing engine (Framework) with embedded creative production for DTC and consumer-app brands spending $250K-$10M/month on Meta, TikTok, and Google, producing 2,500+ ads monthly across 50+ brands.
- Company typePrivate
- Founded2023
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What New Form Digital does
NewForm (Newform, Inc.) is a performance creative agency that pairs a proprietary statistical testing engine, called Framework, with embedded creative production services for DTC ecommerce brands and consumer app companies spending $250K-$10M/month on Meta, TikTok, and Google. Framework runs structured experiments across hundreds of creative variants per brand per month, making scale-or-kill decisions at 95% statistical confidence, auto-killing underperformers, and using AI vision and language analysis to attribute creative attributes to performance outcomes. The platform is not sold standalone; it is bundled with a forward-deployed creative team of 50+ Creatives, Engineers, and Strategists who produce 2,500+ human-made ads per month from a 5,000 sq ft NOMAD studio in New York, with production spanning 50+ formats, 8+ languages, and a Creative Ontology tracking 47 patterns across 6 dimensions over 41K+ tagged ads.
The business model combines professional services revenue (creative production) with a usage-based component (percentage of Connected Spend or monthly minimum) under custom enterprise engagements priced on a sales call. Go-to-market is exclusively direct sales with a demo-request motion targeting enterprise and mid-market segments; the platform is accessible to existing customers via a self-serve portal at app.newform.ai. Named customers span fintech (Acorns, Western Union, Kikoff), crypto (Binance), AI (ElevenLabs, Perplexity), consumer apps (Betr, Dub, 18 Birdies, Flo, Babbel), delivery (Mrsool), and SaaS (Kajabi), with disclosed outcomes including 74% CAC improvement, 79% CPI improvement, 100K+ downloads, and 78% Cost Per Purchase Improvement for specific clients. The company holds Meta Business Partner, TikTok Agency Partner, and Google Marketing Partner status.
NewForm is privately held, incorporated in Delaware, with no disclosed external institutional funding. A 2023 founding date and rapid team and client buildout through 2026 are documented, though legacy firmographic data references a 2014 founding and 2014/2016 Warner Bros Discovery-backed rounds consistent with an earlier iteration of the entity under the New Form Digital name. There is no public revenue disclosure, no parent entity, and no secondary transactions or PE/VC involvement evidenced in the available data.
New Form Digital firmographics
Firmographics- Name
- New Form Digital
- Legal name
- Newform, Inc.
- Website
- https://newform.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NewForm is a performance creative agency combining a proprietary statistical testing engine (Framework) with embedded creative production for DTC and consumer-app brands spending $250K-$10M/month on Meta, TikTok, and Google, producing 2,500+ ads monthly across 50+ brands.
- Ownership category
- akta.pro rank
New Form Digital industry classification
Industry- Product category
- Performance Creative Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE), Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)
Keywords
Where New Form Digital is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Form Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Production Services: Full-service creative production including forward-deployed creators, strategists, and editors. Making 2,500+ ads per month across formats, languages, and angles on real production sets. Sold as part of bundled agency engagement.
- Framework Platform (Testing Engine): Statistical creative testing engine bundled with creative production (not sold standalone). Pricing based on percentage of Connected Spend or monthly minimum, as described in Terms of Service: 'Fees for the Service are the greater of the monthly minimum or the applicable percentage of Connected Spend.'
- Connected Ad Spend Management: Engagement structure includes management of connected ad accounts across Meta, TikTok, Google. The fees are calculated as a percentage of Connected Spend (total advertising media cost on all Ad Accounts connected to the Service), providing a usage-based revenue component tied to client ad spend.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Custom enterprise engagement combining statistical testing engine and creative production |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
New Form Digital product offering
Product offeringCore offering
NewForm is a performance creative agency that combines forward-deployed creative production (human producers, editors, and strategists producing 2,500+ ads per month on real production sets) with Framework, a proprietary statistical creative testing engine. Framework runs structured experiments across hundreds of creative variants per brand per month on Meta, TikTok, and Google, makes scale-or-kill decisions at 95% statistical confidence, auto-kills underperformers, and uses AI vision and language analysis to explain which creative attributes caused results. Framework is sold only bundled with embedded creative production services, not as standalone software.
Product overview
NewForm operates as a performance creative agency combining a proprietary statistical testing platform (Framework) with embedded creative production services. Framework is the core technology layer—a statistical creative testing engine that runs structured experiments, makes scale-or-kill decisions at 95% confidence, auto-kills underperformers, and uses AI vision/language analysis to explain winners. The Creative Services arm provides full-service production with forward-deployed creators producing 2,500+ ads monthly across 50+ formats (UGC, studio, street-style, statics, video). These two components are tightly integrated: every ad goes into Framework for testing, and learnings feed back into the next production batch in a compounding system. The company also publishes industry guides and maintains a case studies library showcasing results for clients like 18Birdies, Dub, and Betr.
Differentiator
Problem solved
Functional benefit
Brands
- Framework: NewForm's proprietary statistical creative testing engine that runs structured experiments across hundreds of creative variants per brand each month, identifies winners at 95% statistical confidence, and auto-kills underperformers.
Quantifiable outcome
- 74% CAC improvement in 4 months (18 Birdies)
- +9 more outcomes
Companies that use New Form Digital
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
New Form Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature6 records
New Form Digital partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MetacoreMeta Business Partner. NewForm's platform integrates with Meta Ads Manager, Facebook, and Instagram. The Framework testing engine runs structured experiments on Meta, reading hook strength, fatigue curves, and audience response. Services are specifically optimized for Meta Advantage+ era where creative is the targeting.
- TikTokcoreTikTok Agency Partner. NewForm's Framework testing engine runs structured experiments on TikTok alongside Meta. The company tests creator-led and UGC content specifically for TikTok placements, with forward-deployed creators making content for Reels, TikTok, and App Campaigns.
- GooglecoreGoogle Marketing Partner. NewForm integrates with Google Ads (including YouTube API for video ad uploads), Google Drive API, Google Sheets API, and Google Workspace APIs. The platform supports Google Demand Gen, Video campaigns, and Performance Max creative testing.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
New Form Digital competitors and assessment
Company assessmentDirect peers
- Metric Theory: Metric Theory is a performance marketing agency running paid social and digital media for mid-market and enterprise brands. Comparable as a performance creative + media agency competing for similar ad-spend tiers.
- Mobian: Mobian is a mobile-first creative and UA agency that combines creative production with structured testing for consumer apps. Highly comparable to NewForm's bundled agency + testing platform model targeting the same $250K+/month app UA customer.
- Motion: Motion is a creative performance agency for DTC and ecommerce brands that combines human-made creative production with statistical testing on Meta and TikTok. Closely mirrors NewForm's integrated model for high-volume paid social.
- Vidmob: Vidmob is a creative analytics platform that scores and tags ad creative at scale and provides performance insights for Meta, TikTok, and other platforms. Comparable as a technology-enabled creative intelligence and tagging platform, though with less embedded production.
- QuickFrame (by MNTN): QuickFrame is a creative-as-a-service platform focused on performance video creative production for CTV and digital, with built-in testing. Comparable in the bundled creative production + testing value proposition for performance marketers.
- Foundation (now part of Publicis): Foundation is a creative agency focused on DTC and direct-to-consumer brands with embedded production and testing capabilities. Directly comparable in target customer (DTC ecommerce) and bundled creative + performance offering.
Broad incumbents
- WPP: WPP is the world's largest advertising holding company, with agencies (e.g., GroupM, Ogilvy) covering creative, media, and production for global enterprise clients. Relevant as a broad incumbent that could enter or replicate the bundled creative + testing category.
- Publicis Groupe: Publicis is a global advertising holding group with deep enterprise creative and media capabilities (e.g., Leo Burnett, Saatchi, Digitas). Comparable as a broad incumbent with the scale and engineering investment to enter NewForm's category.
Emerging players
- AdCreative.ai: AdCreative.ai is an AI-driven creative generation platform producing ad variations scored by predicted performance. Comparable as an emerging technology-led alternative targeting similar paid social advertisers, though without the human production layer.
- Superside: Superside is an AI-powered creative subscription service producing ad creative, social, and design at scale for performance and brand marketers. Comparable as a scalable creative production alternative, though with less focus on statistical testing infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
New Form Digital social profiles
Digital presenceNew Form Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Form Digital leadership team
Management profileNumber of profiles
Profiles1 record
New Form Digital funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Form Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Form Digital
What does New Form Digital do?
NewForm is a performance creative agency that combines forward-deployed creative production (human producers, editors, and strategists producing 2,500+ ads per month on real production sets) with Framework, a proprietary statistical creative testing engine. Framework runs structured experiments across hundreds of creative variants per brand per month on Meta, TikTok, and Google, makes scale-or-kill decisions at 95% statistical confidence, auto-kills underperformers, and uses AI vision and language analysis to explain which creative attributes caused results. Framework is sold only bundled with embedded creative production services, not as standalone software.
Is New Form Digital a public or private company?
New Form Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Form Digital founded?
New Form Digital was founded in 2023. It employs 51 to 100 people.
Where is New Form Digital based?
New Form Digital is headquartered in Los Angeles, United States, in the North America region.
How does New Form Digital make money?
Three revenue lines are on record. Creative Production Services are the primary driver. The others are framework Platform (Testing Engine) and connected Ad Spend Management.
Who are New Form Digital's main competitors?
Direct peers on record are Metric Theory, Mobian, Motion, Vidmob, QuickFrame (by MNTN) and Foundation (now part of Publicis). Broad incumbents are WPP and Publicis Groupe. Emerging players are AdCreative.ai and Superside.
Does New Form Digital have an API?
No public API is recorded for New Form Digital.
What industry is New Form Digital in?
New Form Digital's product category is Performance Creative Services. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541810 and its SIC code is 7311.