Motion
Motion provides an AI-powered creative analytics SaaS platform that unifies paid social ad creative with performance data across Meta, TikTok, YouTube, and LinkedIn, serving in-house DTC performance marketing teams and creative agencies managing $25k–$250k+ per month in ad spend.
- Company typePrivate
- Founded2021
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Motion does
Motion Creative Cloud Inc., founded in 2021 and headquartered in Toronto, operates an AI-powered creative analytics SaaS platform that unifies paid social ad creative assets with performance metrics across Meta, TikTok, YouTube, and LinkedIn via native OAuth integrations. The platform serves two primary buyer segments: in-house performance marketing teams at DTC and eCommerce brands spending $25k to $250k+ per month on paid social, and creative agencies managing multiple client ad accounts. Named customers include HexClad, True Classic, Jones Road Beauty, AG1, ClickUp, Vuori, Obvi, and agencies such as The Social Savannah, Wpromote, and VaynerCommerce; the platform reports 2,100+ customer teams analyzing more than $14 billion in annual media spend.
The technical core combines computer vision (frame-by-frame video and image analysis), natural language processing (conversational Agent Chat), recommendation engines, anomaly detection, and generative AI trained on proprietary performance creative datasets. Key products and features include AI Tagging across 8 categories aligned with Meta's Andromeda algorithm, AI Tasks (autonomous analysis workflows), Agent Chat (conversational interface), Creative Analytics reports (Top Performing, Comparative, Launch Analysis), the Inspo creative research tool, Snapshots for read-only sharing, and the Creative Research product launched alongside the September 2024 Series B. Motion characterizes its AI as purpose-built infrastructure rather than a generic GPT wrapper, and maintains exclusive native integrations to Google Analytics 4 and Northbeam for cross-platform attribution.
Motion operates a hybrid go-to-market combining product-led self-serve (14-day free trial, no credit card required) with enterprise direct sales (book-a-demo motion with personalized onboarding and dedicated CSMs). SaaS pricing scales with managed ad spend: Starter at $250/month (up to $50k/month ad spend), Pro and Growth tiers at quote-based pricing for $50k–$250k+ and $250k+ monthly ad spend respectively, plus a dedicated Agency Plan. A substantial community ecosystem — ThumbstopWeekly newsletter (40,000 subscribers), Creative Strategy Summit, Make Ads That Convert events, YouTube channel, and a Creative Strategy Library with 1,350 brand pages, 113 formats, and 96 personas — functions as both top-of-funnel acquisition and category-defining moat. Founders Reza Khadjavi (CEO), Alex (CTO), and David (CFO) previously built Shoelace, a Shopify ad automation app; the company has raised over $65 million in total funding, including a $30 million Series B led by Inovia Capital in September 2024.
Motion firmographics
Firmographics- Name
- Motion
- Legal name
- Motion Creative Cloud Inc.
- Website
- https://motionapp.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Motion provides an AI-powered creative analytics SaaS platform that unifies paid social ad creative with performance data across Meta, TikTok, YouTube, and LinkedIn, serving in-house DTC performance marketing teams and creative agencies managing $25k–$250k+ per month in ad spend.
- Ownership category
- akta.pro rank
Motion industry classification
Industry- Product category
- Ad Creative Analytics Software
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG)
- akta.pro secondary industries
- Marketing Automation Platforms & Services (BPAFAFAC), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)
Keywords
Where Motion is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Motion business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Plans: Tiered subscription model with plans scaled to customer's monthly ad spend. Plans include Starter ($250/month for up to $50k/month ad spend), Pro (for $50k-$250k/month ad spend with GA4/Northbeam integrations), Growth (for $250k+/month ad spend with dedicated CSM), and Agency Plan. Billed monthly or annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial — 14-day exploration with single ad-account connection |
| Subscription | Monthly | Starter Plan — for smaller brands getting started |
| Subscription | Monthly | Pro Plan — for growing teams spending $50k–$250k/month |
| Subscription | Monthly | Growth Plan — for high-growth brands spending over $250k/month |
| Subscription | Monthly | Agency Plan — for agencies managing multiple brands |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Motion product offering
Product offeringCore offering
Motion provides an AI-powered creative analytics SaaS platform that combines ad creative assets with performance metrics from Meta, TikTok, YouTube, and LinkedIn, enabling performance marketing teams and creative strategists to identify which ads are winning, understand why, and receive recommendations for what creative to produce next. The platform includes a creative research tool (Inspo), AI agents for tagging and tasks, and integrations with Google Analytics 4 and Northbeam for cross-platform attribution.
Product overview
Motion offers a unified creative analytics platform with a core Creative Analytics product that combines AI-powered insights with visual reporting for paid social ads. The platform integrates data from Meta, TikTok, YouTube, and LinkedIn through native OAuth connections. Key products include Creative Analytics (core platform with Top Performing Reports, Comparative Analysis, and Launch Analysis), Inspo (creative research tool for competitor monitoring), and AI-powered features including AI Tags, AI Tasks, and Agent Chat. The platform is offered through tiered plans (Starter, Pro, Growth, Agency, Enterprise) and is enhanced by proprietary research products like the Creative Benchmarks Report.
Differentiator
Problem solved
Functional benefit
Products and services
- Motion Creative Analytics Platform Unified AI-powered creative analytics SaaS platform that combines ad creative assets with performance metrics from Meta, TikTok, YouTube, and LinkedIn, enabling performance marketing teams and creative strategists to identify winning ads, understand why they work, and get AI-driven recommendations for future creative production.
- Inspo Standalone creative research tool for advertisers and creative strategists that enables users to follow other advertisers, save ads they like, monitor new ads in a feed-like experience, and organize ideas into custom boards, including Following, Saved, Brand Intel, and Boards features.
- Motion for Enterprise Enterprise tier of the Motion platform offering personalized onboarding, implementation support, ongoing success programs, dedicated CSM, private Slack channel support, and monthly performance creative workshops for large, complex organizations spending more than $250k/month on ads.
- Creative Research Standalone creative research product launched in 2024 to expand Motion's analytics platform, providing creative intelligence and research capabilities for creative strategists managing paid social advertising.
- Creative Benchmarks Report Proprietary research report product analyzing millions of ads and billions in ad spend to provide industry benchmarks for creative performance, hit rates, format leaderboards, and hook tactics by performance level.
Quantifiable outcome
- Customers analyze over $14 billion in media spend every year
- +7 more outcomes
Companies that use Motion
Customer profileNamed customers40 records
Segments5 records
Ideal customer profiles4 records
Motion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability11 records
Feature7 records
Motion partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NorthbeamcoreNorthbeam is a first-party attribution platform integrated with Motion. Motion users can connect Northbeam accounts to bring in attribution data including metrics like New Visits and compare in-platform results with Northbeam data for optimized spend allocation and budget allotment on top performers.
- Google Analytics 4 (GA4)coreGA4 integration allows Motion users to perform cross-analysis with in-platform data. Users can apply analytics for optimized spend and track performance metrics like offline purchases and sales calls booked through custom conversions in Motion's dashboards.
Scale indicators16 records
Recent moves11 records
Expansion highlights6 records
Motion competitors and assessment
Company assessmentOthers
- Segment (by Twilio): Segment is a customer data platform that unifies marketing, product, and customer event data for downstream analytics and activation. While not a direct creative analytics competitor, it is comparable as adjacent marketing data infrastructure that DTC growth stacks increasingly integrate alongside Motion for attribution and audience activation.
Broad incumbents
- Smartly.io: Smartly.io is an end-to-end paid social campaign management and creative optimization platform serving large enterprise brands and agencies. It is comparable to Motion as a broad incumbent in creative and media optimization, but its scope spans creative production, media buying, and analytics across multiple ad platforms, making it a much wider portfolio play.
- Marin Software: Marin Software is a long-standing cross-channel paid media management and analytics platform serving enterprise advertisers and agencies. It overlaps with Motion on paid media optimization and reporting across search and social, but at a broader incumbent scale with a more enterprise focus.
Direct peers
- Adalysis: Adalysis is a PPC and paid social analytics, automation, and creative testing platform primarily serving Google and Meta advertisers. It is comparable to Motion on paid social creative reporting and automated insights, particularly for performance marketers managing large ad accounts.
- Hyros: Hyros is an ad attribution and AI optimization platform focused on DTC, info-product, and high-ticket advertisers. It overlaps with Motion on attribution and ad performance analysis, often being evaluated alongside Motion by the same growth marketer persona.
- Triple Whale: Triple Whale is a DTC-focused analytics and attribution platform that combines ad spend, creative performance, and customer LTV in a unified dashboard for e-commerce brands. It is highly comparable to Motion because both target the same DTC growth marketer buyer with creative and media analytics, and both integrate deeply with Meta, TikTok, and Google.
- Northbeam: Northbeam is a first-party attribution and marketing analytics platform purpose-built for DTC and ecommerce brands. It is directly comparable to Motion because it overlaps on multi-touch attribution, creative-level performance analysis, and shared enterprise customers, and is in fact integrated into Motion as a partner.
- Madgicx: Madgicx is an AI-powered Facebook and Instagram ads optimization platform for DTC brands and agencies, providing automated bidding, audience targeting, and creative insights. It competes directly with Motion on the Meta creative analytics and media optimization layer for the same growth marketer buyer.
Emerging players
- AdCreative.ai: AdCreative.ai is an AI-native platform that generates ad creative and predicts performance scores for paid social campaigns. It overlaps with Motion on the performance-creative workflow for SMB and mid-market DTC advertisers, though its focus is more on AI generation than analytics.
- Celtra: Celtra is a creative automation and analytics platform for digital advertising, offering creative production workflows and performance reporting across display, social, and CTV. It is comparable to Motion on the creative analytics and reporting layer, especially for enterprise brand and agency teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Motion social profiles
Digital presenceMotion compliance and trust
Trust signalCompliance1 record
Motion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motion leadership team
Management profileNumber of profiles
Profiles6 records
Motion funding detail
Funding detailFunding overview
Funding rounds4 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motion
What does Motion do?
Motion provides an AI-powered creative analytics SaaS platform that combines ad creative assets with performance metrics from Meta, TikTok, YouTube, and LinkedIn, enabling performance marketing teams and creative strategists to identify which ads are winning, understand why, and receive recommendations for what creative to produce next. The platform includes a creative research tool (Inspo), AI agents for tagging and tasks, and integrations with Google Analytics 4 and Northbeam for cross-platform attribution.
Is Motion a public or private company?
Motion is a private company. It is classified as venture growth investor backed and is currently operating.
When was Motion founded?
Motion was founded in 2021. It employs 51 to 100 people.
Where is Motion based?
Motion is headquartered in Toronto, Canada, in the North America region.
How does Motion make money?
One revenue line is on record: saaS Subscription Plans.
Who are Motion's main competitors?
Segment (by Twilio) is listed as an others. Broad incumbents are Smartly.io and Marin Software. Direct peers are Adalysis, Hyros, Triple Whale, Northbeam and Madgicx. Emerging players are AdCreative.ai and Celtra.
Does Motion have an API?
No public API is recorded for Motion.
What industry is Motion in?
Motion's product category is Ad Creative Analytics Software. Its primary akta.pro industry code is MPAAACAG, Performance Creative & Ad Content Production (for Paid Media), with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 54181 and its SIC code is 7311.