Raiz Federal Credit Union

What Raiz Federal Credit Union does

Raiz Federal Credit Union is a federally chartered, member-owned credit union headquartered in El Paso, Texas, serving the Borderplex region. Founded in 1936 as El Paso Area Teachers Federal Credit Union and rebranded to Raiz in 2019, the institution operates as a certified Community Development Financial Institution (CDFI) and holds the Juntos Avanzamos designation from Inclusiv for serving Hispanic and immigrant communities. The credit union provides a full suite of consumer and commercial financial products: checking and savings accounts ($5 minimum opening), share certificates, IRAs, youth accounts, New Start accounts for ITIN holders, a Platinum Mastercard, affinity Spirit Debit Cards (High School, El Paso Children's Hospital, El Paso Rhinos, FC Juárez) tied to community causes, and unsecured personal loans, credit-builder loans, share-secured loans, and personal lines of credit. Vehicle financing spans auto (rates as low as 4.25% APR), motorcycle, and RV loans. Mortgage products include conventional, construction, FHA/VA, and jumbo loans with local underwriting enabling 30-day closings. Business banking covers business checking, savings, term loans, revolving lines of credit, and commercial real estate.

Underlying technology is built on third-party platforms rather than proprietary infrastructure. Digital banking is powered by Alkami Technology, providing 24/7 mobile and online access with real-time balances, transfers, bill pay, mobile check deposit, card management, Zelle P2P payments, and mobile wallet integration (Apple Pay, Google Pay, Samsung Wallet). Loan payment processing was modernized in March 2026 through Alacriti's Orbipay platform with API-based real-time posting to core systems. Membership exceeds 78,000 across El Paso County, and assets exceed $1 billion.

Raiz generates revenue primarily through interest income on consumer, mortgage, and commercial loan portfolios, supplemented by deposit fees, interchange revenue from Spirit Debit Cards, and affiliate revenue from Mammoth Rock Capital—a 2024 venture housing Mammoth Rock Investments (LPL Financial platform), Mammoth Rock Insurance (TruStage partnership), and Mammoth Rock Title. Distribution combines physical branches, a dedicated Mortgage and Business Services Center (opened August 2024, 10,000 sq ft), digital channels, and community-driven sales targeting educators, El Paso County residents, small businesses, first-time/LMI homebuyers, and unbanked Hispanic populations.

Name

Raiz Federal Credit Union

Legal name

Raiz Federal Credit Union

Website

https://raiz.us

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

101–250 employees

Short description

Raiz Federal Credit Union is a member-owned, federally chartered CDFI credit union headquartered in El Paso, Texas, serving 78,000+ members across the Borderplex region with consumer and commercial banking, mortgage lending, and affiliated investment, insurance, and title services through Mammoth Rock Capital.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Consumer banking services
• Mortgage lending
• Vehicle financing
• Business lending
• Community credit union

Headquarters

HQ city

El Paso

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Interest Income - Consumer Loans: Primary revenue from interest earned on consumer lending products including auto loans, RV/motorcycle loans, personal loans, credit builder loans, share secured loans, and credit cards. Loan portfolio serves 78,000+ members with over $1 billion in assets.
2. Interest Income - Mortgage Lending: Revenue from mortgage originations including conventional loans, construction loans, and jumbo loans. Partners with Innovate Homes for affordable homeownership initiatives.
3. Interest Income - Business Loans: Interest income from business lending including term loans, revolving lines of credit, commercial real estate loans, and share secured business loans through dedicated Business Services Center.
4. Deposit Account Fees: Fees from deposit accounts including checking and savings. Checking accounts offer free Mastercard Debit Card with no activation fee. Premier tiers available for higher balances.
5. Mammoth Rock Capital Subsidiaries: Revenue from affiliated companies: Mammoth Rock Investments (LPL Financial platform - retirement plans, annuities, mutual funds, ETFs), Mammoth Rock Insurance (TruStage partnership - home, auto, life, AD&D), and Mammoth Rock Title (real estate closings).
6. Spirit Debit Card Program: Community give-back program where Raiz donates $0.05 per non-PIN transaction to local schools and organizations (High School Spirit Debit Card) or El Paso Children's Hospital Foundation (El Paso Children's Hospital Spirit Debit Card).

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Raiz Federal Credit Union is a federally chartered, member-owned credit union serving El Paso County residents with consumer and business banking products. Its offerings include checking and savings accounts, share certificates, IRAs, credit cards, personal and vehicle loans, mortgages, and business lending. The credit union also distributes investment, insurance, and title services through its Mammoth Rock Capital subsidiaries.

Product overview

Raiz Federal Credit Union is a full-service financial institution offering a comprehensive suite of banking products and services. The portfolio includes core personal banking (checking, savings, share certificates, IRAs), consumer lending (personal loans, credit builder loans, share secured loans, personal lines of credit), vehicle financing (auto loans, motorcycle loans, RV loans), and mortgage products (conventional mortgages, construction loans). The credit union also serves business members with commercial lending, business checking/savings, and commercial real estate loans. Supplementary services include investment services and insurance through Mammoth Rock Capital subsidiaries (Mammoth Rock Investments via LPL Financial, Mammoth Rock Insurance via TruStage, Mammoth Rock Title), digital banking powered by Alkami with Zelle and mobile wallet support, loan payment automation via Alacriti Orbipay, identity protection (ID Safe), and community programs including affinity debit cards, scholarships/grants, and educator recognition. Specialized accounts exist for members without SSNs (New Start Savings/Checking using ITIN). The institution operates a Mortgage and Business Services Center and prioritizes financial inclusion with a $5 minimum balance requirement.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Loans Unsecured personal loans with competitive rates and flexible repayment terms for individual consumer members.
• Credit Builder Loans Loans designed to help members establish or rebuild credit by borrowing against their own savings.
• Share Secured Loans Loans secured by the member's savings account, offering lower rates while the savings continue to earn dividends.
• Personal Line of Credit Revolving credit line providing flexible access to funds as needed, with variable rates.
• Auto Loans Vehicle financing for new and used automobiles with terms up to 84 months, fast approvals, local underwriting, and no prepayment penalties.
• Motorcycle Loans Competitive-rate financing for new and used motorcycles with flexible terms up to 72 months.
• RV and Trailer Loans Financing for recreational vehicles and trailers with competitive rates and flexible terms ranging from 84 to 180 months.
• Mortgage Loans Home financing including conventional mortgages, construction loans, FHA/VA loans, jumbo loans, and refinancing with in-office underwriting and local decision-making. NMLS ID: 247953.
• Conventional Mortgage Loan Fixed-rate mortgage with 30-, 20-, or 15-year terms, low down payment options (as little as 3%), and fast local closing.
• Construction Loan One-time closing construction-to-permanent financing for building or customizing a home.
• Platinum Mastercard Credit Card Credit card with competitive rates and holiday promotions for qualifying members.
• Checking Accounts Free checking with no monthly fees, earning dividends on balances of $2,500+, and a complimentary Mastercard Debit Card.
• Savings Accounts Primary savings account with as little as $5 to open, competitive dividend rates, and 24/7 online access.
• Share Certificates Term savings accounts with fixed rates and higher yields than regular savings for set deposit periods.
• Youth Accounts Savings accounts designed for young members to build healthy financial habits early.
• IRAs (Individual Retirement Accounts) Traditional and Roth IRA options for tax-advantaged retirement savings with no age restrictions for opening.
• New Start Savings and Checking (ITIN Accounts) Savings and checking accounts for individuals without a Social Security Number, requiring only an ITIN to open with $5 minimum and $0 monthly maintenance fees.
• Business Term Loans Fixed-term financing for business needs with set repayment schedules.
• Business Revolving Line of Credit Flexible revolving credit for business working capital and unexpected expenses.
• Commercial Real Estate Loans Financing for commercial property acquisition, development, or expansion.
• Business Share Secured Loans Secured business loans using business savings as collateral.
• Business Checking Checking account tailored for business operations with tools and services for financial management.
• Business Savings Accounts Savings options for businesses to safely store and grow operating funds.
• Business Share Certificate Term savings for businesses with fixed rates for funds deposited over a specified period.
• Insurance Services Insurance products offered through Mammoth Rock Insurance partnership with TruStage, including home, auto, AD&D, and life policies.
• Title Services Real estate title services through Mammoth Rock Title, providing seamless property closings.
• Investment Services Investment products through Mammoth Rock Investments, leveraging the LPL Financial platform for retirement plans, annuities, mutual funds, and ETFs.
• Digital Banking Platform Online and mobile banking platform powered by Alkami providing 24/7 access to accounts, transfers, bill pay, mobile check deposit, card management, Zelle P2P payments, and mobile wallet integration.
• Orbipay Loan Payments Digital loan payment platform powered by Alacriti, enabling members to make loan payments via ACH, debit/credit cards, and digital wallets with real-time posting to core systems.
• Spirit Debit Cards (Community Affinity Cards) Community give-back debit cards (High School, El Paso Children's Hospital, El Paso Rhinos, FC Juárez) that donate $0.05 per non-PIN transaction to local causes.

Quantifiable outcome

• Loans approved within 1-2 business days for most members (auto loans)
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature3 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Alkami TechnologycoreTechnology or Integration · 14 May 2026Digital banking platform provider powering Raiz's mobile app and online banking. Enables real-time balances, transfers, bill pay, mobile wallet integration. Raiz featured in Alkami webinar on anticipatory banking alongside other credit unions.
• Innovate HomesmajorStrategic or Co-development Partner · 5 March 2026Partnership to help El Paso families take next step toward homeownership. Expert guidance and preferred financing options for affordable homes. Promo code Innovate26 offered for applicants.
• AlacriticoreTechnology or Integration · 3 March 2026Payments modernization partnership launching Orbipay Loan Payments as first phase of payments strategy. Enables 78,000+ members to make loan payments via ACH, debit/credit cards, and digital wallets with real-time posting to Raiz's core systems. API-based integration eliminates friction from external payment flows and manual processes.
• Underserved Communities Foundation (UCF)coreStrategic or Co-development Partner · 18 December 2025Jackets for Kids initiative partnership. Raiz raised funds for 245 jackets, expanded to 550 children with UCF partners. Max Villaronga serves as Chairperson of UCF. Commitment to education and community upliftment.
• Make-A-Wish North TexasminorGTM or Marketing Partner · 27 April 2025Energy Sponsor of 2025 Walk & Run for Wishes at Ascarate Park. Event contributed to granting organization's 1,000th life-changing wish. Raiz provided snacks and support for hundreds of participants.
• Sun TravelminorGTM or Marketing Partner · 27 April 2024Travel partner for Disney giveaway. Coordinated trip for Alvarado family including airfare, hotel at Courtyard by Marriott, and park hopper tickets valued at approximately $4,000.
• Mammoth Rock CapitalcoreStrategic or Co-development Partner · 15 February 2024Financial empowerment venture launched Feb 15, 2024 at Starlight Events Center. Parent company of Mammoth Rock Investments (LPL Financial platform), Mammoth Rock Insurance (TruStage), and Mammoth Rock Title (merged with Del Sol Title). Co-located at Business Services Center. Profits distributed back to members through better dividends, rates, and pricing.
• LPL FinancialcoreTechnology or Integration · 15 February 2024Platform powering Mammoth Rock Investments. Offers retirement plans, annuities, mutual funds, and exchange-traded funds (ETFs) through award-winning broker-dealer platform.
• TruStage InsurancemajorChannel Partner/ Reseller/ Distributor · 15 February 2024Insurance partner for Mammoth Rock Insurance. Provides home, auto, AD&D, and life policies at competitive rates. Offered through Raiz FCU member referrals.
• ExigomajorStrategic or Co-development Partner · 7 February 2024Development partner for Azul Cielo Townhomes. 2.7-acre luxury townhome development in West El Paso with 43 units. Addresses housing shortage while demonstrating Raiz's commitment to community advancement beyond traditional banking.
• InclusivcoreOthers · 12 October 2023CDFI certified organization providing Juntos Avanzamos designation recognizing Raiz's leadership in serving Hispanic communities. Offers training, education, and certifications. Raiz hosted vibrant fiesta celebration to commemorate designation.
• La Nube (El Paso Science Center)minorGTM or Marketing Partner · 3 February 2023Sponsor of CODE IT exhibit at La Nube science center under construction in downtown El Paso. 10x10x10 programmable LED cube exhibit in Challenge It zone. Encourages children to learn coding. Public-private partnership including El Paso Community Foundation.
• PBS / Opportunity Knock$majorGTM or Marketing Partner · 6 November 2022National PBS television series featuring families' journey to break free from financial hardship. Raiz helped Patricia and family from El Paso area. Series aired nationally, demonstrating credit union's commitment to financial inclusion.
• Children's Miracle Network Hospitals / El Paso Children's HospitalmajorGTM or Marketing Partner · 1 October 2022El Paso Children's Hospital Spirit Debit Card partnership. Raiz donates $0.05 per non-PIN transaction. $10,000 donation made at one-year anniversary with 3-year matching commitment. Supports equipment, family care grants, and resources.
• CU Strategic PlanningminorImplementation/ SI/ Consulting PartnerTraining, education, and certifications provider for DEIBA strategic planning. Brought services to Board, Senior Management, and employees. Ronaldo Hardy, Chief People Officer and Owner, involved in diversity and inclusion initiatives.
• KTSM 9 NewsminorGTM or Marketing PartnerMonthly Teacher of the Month collaboration. Raiz spotlights outstanding educators who go above and beyond. Builds community engagement and brand awareness among educator segment.
• Medlock ConstructionminorImplementation/ SI/ Consulting PartnerConstruction company for Business Services Center groundbreaking. Turned first sod alongside Raiz Board and Senior Management.

Scale indicators6 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• GECU (Greater El Paso Credit Union): Largest credit union in El Paso, serving the same Borderplex geography and community. Directly competes for members, deposits, auto loans, and mortgages in Raiz's primary market.
• FirstLight Federal Credit Union: El Paso-based federal credit union offering consumer and business banking in the same market. Comparable community credit union model competing for overlapping employer groups and retail members.
• Security Service Federal Credit Union: Large Texas-based federal credit union with comparable product breadth (consumer loans, mortgages, business banking) and similar member-owned cooperative structure. Useful benchmark on Texas credit union operating model.

Broad incumbents

• Randolph-Brooks Federal Credit Union (RBFCU): One of the largest credit unions in Texas with multi-billion asset base, broad consumer and mortgage products. Larger scale Texas peer for benchmarking growth, digital, and product strategy.
• Wells Fargo: Major national bank with a strong branch and ATM presence in El Paso. Competes with Raiz on consumer deposits, mortgages, auto loans, and small business banking at a much larger scale.
• JPMorgan Chase: Large national bank competing in El Paso on deposits, mortgages, and digital banking. Represents the scale incumbent whose digital investment and brand pull Raiz must offset via community differentiation.

Regional players

• University Federal Credit Union (UFCU): Texas credit union with similar community focus and digital platform investments. Comparable on mission-driven banking and member experience priorities, though operating in different metros.
• IBC Bank (International Bancshares): Texas-based regional bank with deep presence along the U.S.–Mexico border including El Paso. Comparable focus on Hispanic and cross-border banking customers, making it a direct competitor for Raiz's Borderplex member base.

Emerging players

• Self-Help Federal Credit Union: Mission-driven CDFI-certified credit union focused on underserved and immigrant communities. Shares Raiz's financial inclusion positioning and Juntos Avanzamos-style approach to Hispanic and LMI banking.
• Alliant Credit Union: Large digital-first credit union offering high-yield deposit products nationwide. Represents the digitally-native competitive threat that could attract Raiz's mobile-first members away from a branch-centric model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/raiz_us
• YouTubeyoutube.com/channel/UCRo3VpUwV8tq3pkELMLkooQ
• Facebookfacebook.com/Raizfcu
• LinkedInlinkedin.com/company/raiz-fcu
• Instagraminstagram.com/raiz.us

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raiz Federal Credit Union