GOVE

What GOVE does

GOVE, operating commercially as Gove Digital and legally as MUOVE BRASIL SA (CNPJ 21.870.040/0001-64), is a privately held Brazilian SaaS company founded in 2015 and headquartered in São Paulo. It sells the GoveZeroClique platform to Brazilian municipal governments (prefeituras), with a customer base of 60+ named municipalities across most Brazilian states. The platform is delivered as a recurring subscription with quote-based pricing, supplemented by event-driven demand generation through the annual Governos do Futuro conference.

The GoveZeroClique product is a three-layer municipal management stack: (1) a Citizen Relationship layer anchored on WhatsApp as the primary interface and extended to email, SMS, and electronic domicile (Domicílio Eletrônico); (2) an AI and Automation layer featuring trainable AI agents and NLP-based chatbots operating across municipal workflows; and (3) a Central Verified Registry that unifies and enriches citizen and business data around Brazilian CPF/CNPJ identifiers. Gove is an official Meta partner for the WhatsApp Business API, and the product is built for Brazilian public-sector compliance with LGPD (Lei 13.709/2018), Lei 13.460/2017, and Lei 225/2026 (Código de Defesa do Contribuinte). Documented customer outcomes include 4.5x higher citizen payment compliance after digital notifications and a R$9.6M / 36x-ROI revenue-recovery result at the Prefeitura de Araguaína.

The company monetizes exclusively through subscription licensing to municipalities, with annual billing cadence and contract value varying by city size and module scope; revenue is not publicly disclosed. Go-to-market is sales-led direct to municipal decision-makers (mayors, finance/innovation/communication secretaries, department directors), supported by content marketing, free educational courses, and the Governos do Futuro event ecosystem. Capital history is thin: a single disclosed funding round of approximately US$1.43M in October 2020 led by Astella with participation from Torq, alongside a Google for Startups engagement. The company has not announced further venture rounds, M&A, or public listing.

Name

GOVE

Legal name

MUOVE BRASIL SA

Website

https://gove.digital

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Gove Digital (MUOVE BRASIL SA) is a Brazilian SaaS provider founded in 2015 that sells the GoveZeroClique platform — WhatsApp-first citizen engagement, AI agents, and centralized CPF/CNPJ registry — to 60+ municipal governments across Brazil on an annual subscription.

Ownership category

akta.pro rank

Product category

Municipal Government Software

NAICS

Executive, Legislative, and Other General Government Support (921), Public Administration (92)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Government Digital Service & eGovernment (Service Delivery, IDs, Portals) (BPAIAAAE)

akta.pro secondary industries

Mayor/City Manager & General Administration (BPAIACAA), Public Sector & Government ERP (HDAEAEAG), Utility & Municipal Billing Platforms (FSAMAJAG)

Keywords

• Municipal government software
• Citizen relationship management
• Government digital transformation
• Municipal CRM platform
• Public sector automation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription for Municipalities: Gove provides its GovernoZeroClique platform as a recurring subscription to Brazilian municipalities (prefeituras) of all sizes. The product encompasses CRM, chatbot, process automation, and AI capabilities as an integrated municipal management solution.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

GOVE operates GoveZeroClique, a SaaS platform for Brazilian municipal governments that digitizes and automates citizen services. The platform combines a citizen relationship management (CRM) system, trainable AI agents, and a Central Verified Registry, delivered through WhatsApp Business API and additional channels. It is designed to meet LGPD and ICP-Brasil compliance requirements and is sold as a subscription to municipalities to manage end-to-end citizen communication, service requests, and payment workflows.

Product overview

GOVE offers GoveZeroClique, a unified municipal management software platform designed specifically for Brazilian prefeituras (municipal governments). The platform operates through three integrated layers: (1) Citizen Relationship with multi-channel digital communication primarily via WhatsApp, (2) AI and Automation featuring trainable AI agents that operate throughout the software, and (3) Centralized Verified Registry that unifies and enriches citizen and business data by CPF/CNPJ. GoveZeroClique enables pro-active government services, automates municipal processes, and facilitates tax collection and debt negotiation without increasing tax burden.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4.5x higher likelihood of citizens completing payments after receiving digital notifications
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Meta (WhatsApp)coreTechnology or IntegrationOfficial Meta partner providing authorized WhatsApp Business API integration for Brazilian municipalities. WhatsApp serves as the primary citizen communication channel for the GoveZeroClique platform, reaching 98% of the Brazilian population.
• Governos do Futuro Event Partners (FNP, TCU, ASSEFIN SP, Banco do Brasil, CNJ, BID, SEBRAE, Microsoft, FIPE, ABRASF, ENAP, PGFN, Meta, ANPM, CAF, Cooperação Brasil, BTG Pactual)flagshipGTM or Marketing PartnerAnnual 'Governos do Futuro' digital government conference supported by 20+ institutional partners including FNP (National Front of Mayors), TCU (Federal Court of Accounts), Banco do Brasil, BID (Inter-American Development Bank), Microsoft, and Meta. The event positions Gove as a thought leader in Brazilian municipal digital transformation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Senior Sistemas: Brazilian enterprise software provider with modules for HCM, ERP, and public-sector management. Comparable as a broad incumbent offering overlapping municipal back-office capabilities rather than a specialized WhatsApp-first citizen platform.
• TOTVS: Brazil's largest enterprise software company, with established public-sector offerings across ERP, HR, and tax. Overlaps with Gove at the upper end of municipal ERP and could leverage brand and channel reach to compete down-market.
• Salesforce (Public Sector / Government Cloud): Global CRM and automation leader with dedicated public-sector vertical. Comparable because it competes for citizen-relationship and case-management workloads at government clients, even if it lacks Gove's WhatsApp-first municipal specialization.
• Microsoft (Dynamics 365 / Power Platform for Government): Global enterprise software incumbent with public-sector cloud and low-code automation offerings marketed to government. Comparable as a broad incumbent that can be deployed for citizen services and workflow automation, including in Brazilian public-sector accounts.

Direct peers

• Softplan: Brazilian public-sector software group covering justice, public security, and municipal/urban management. Comparable because it bundles multiple government workflow products and increasingly targets the same digital-government buyers that Gove serves.
• IPM Sistemas: Long-standing Brazilian vendor of municipal management software (tax administration, education, health, back-office). Directly comparable because it sells integrated ERP-style platforms to prefeituras across Brazil, competing for the same budget and procurement cycles.

Others

• Take Blip: Brazilian conversational AI and WhatsApp Business Platform provider, and one of Meta's official partners. Comparable as a key technology enabler/competitor for WhatsApp-based citizen engagement solutions sold to Brazilian enterprises and government.
• Zenvia: Latin American CPaaS and conversational AI company offering WhatsApp Business API and omnichannel messaging. Comparable because it supplies the underlying messaging infrastructure that Gove's WhatsApp-first citizen portal depends on and sells adjacent solutions to the same buyers.

Emerging players

• Pipefy: Brazilian-born process automation and workflow platform with public-sector use cases. Comparable because municipalities can use it to automate citizen-facing processes, though it is a horizontal tool rather than a municipal-specific solution.
• Colab: Brazilian govtech focused on citizen participation and engagement with municipal governments. Comparable because it operates in the same govtech segment with overlapping buyer (mayors, innovation secretaries) but emphasizes participatory input over service execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gove.digital
• LinkedInlinkedin.com/company/gove-digital

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOVE