Electy
Electy is a Brazilian digital marketplace that connects residential and commercial electricity consumers to renewable energy generators in Brazil's free energy market, enabling savings of 20-32% on bills with 100% digital contracting and national coverage across 21 states.
- Company typePrivate
- Founded2022
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Electy does
Electy is a Brazilian renewable energy marketplace that intermediates contracts between residential and commercial electricity consumers and renewable energy generators operating in Brazil's free energy market (mercado livre de energia). The platform enables customers to access cheaper, cleaner electricity without installing solar panels or changing distribution utilities, with residential customers typically saving 20-25% and commercial customers up to 32% on their electricity bills. The company operates a 100% digital contracting flow accessible via web platform, mobile app, and WhatsApp, with national coverage spanning 21 states and 29 distribution utilities.
Electy monetizes primarily through commissions received from energy generators (plants) for contracts intermediated through its marketplace; consumers pay exactly their consumption amount with no direct fees. The company supplements this transaction-fee model with an EcoAgente individual partner/reseller program (20% first invoice or 1% recurring), an Electy Benefícios Empresas B2B partner referral channel, a paid Electy Consultoria energy advisory service for larger enterprises, and an Indique e Ganhe consumer referral program. The business is regulated under ANEEL Resolution 482 and Lei 14.300/2022 (Marco Legal da Geração Distribuída), with authorization in place since 2012.
The company is headquartered in Barueri (Alphaville, São Paulo state), operates with 11-50 employees, and was venture-funded with a R$5 million Seed round from Equity Rio in March 2024. Its go-to-market is primarily product-led via digital channels, augmented by channel partners (EcoAgentes, B2B partners) and inside sales via WhatsApp.
Electy firmographics
Firmographics- Name
- Electy
- Legal name
- ELECTY SERVICES LTDA
- Website
- https://electy.com.br
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Electy is a Brazilian digital marketplace that connects residential and commercial electricity consumers to renewable energy generators in Brazil's free energy market, enabling savings of 20-32% on bills with 100% digital contracting and national coverage across 21 states.
- Ownership category
- akta.pro rank
Electy industry classification
Industry- Product category
- Renewable Energy Marketplace
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Electric Power Distribution (221122)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)
- akta.pro secondary industries
- Aggregation Services (Load Aggregation, Community Choice, Buyer Pools) (EUAGAEAC), Green Tariffs & Utility Renewable Supply Programs (EUAGADAJ)
Keywords
Where Electy is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Electy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Commission from Energy Plants: Electy receives a percentage of the contract value paid by energy plants (generators). Customers pay exactly what they consumed; no additional cost to the consumer. The company monetizes by taking a commission from the energy suppliers they partner with.
- EcoAgente Referral Commissions: Partners earn commissions for referring customers - either 20% of the first energy bill or 1% recurring per subsequent bill, with Electy retaining a portion
- Energy Consulting Services: Consultoria service analyzes business energy consumption, identifies waste and risks, and implements optimization strategies for a fee
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Free for residential and commercial consumers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Electy product offering
Product offeringCore offering
Electy operates Brazil's largest renewable energy marketplace, matching residential and commercial electricity consumers with renewable energy generators operating in Brazil's free energy market. Customers contract cleaner, cheaper energy through a 100% digital process without installing solar panels or changing distribution utilities; Electy monetizes by taking a commission from the partnered energy generators, while residential customers save up to 20-25% and commercial customers up to 32% on their electricity bills.
Product overview
Electy operates as a unified platform combining multiple interconnected services centered on renewable energy access. The core offering is the Electy Marketplace — Brazil's largest renewable energy marketplace — which connects consumers to solar and wind energy generators through the free energy market. Surrounding this core are complementary modules: Electy Consultoria provides expert energy efficiency advisory for businesses with 25+ years of industry experience; Electy Benefícios Empresas enables business partners to earn commissions on referrals; EcoAgentes extends the sales reach through an individual partner network; and Indique e Ganhe rewards existing customers for referrals. All services are supported by the Web/App Electy platform enabling 100% digital contract management and administration. The platform is regulated by ANEEL under Brazil's Distributed Generation framework.
Differentiator
Problem solved
Functional benefit
Brands
- EcoAgentes: Partner/reseller program through which individuals earn commission by selling Electy's renewable energy plans to residential and commercial customers.
- Electy Benefícios Empresas
- Electy Consultoria
Products and services
- Electy Marketplace Brazil's largest renewable energy marketplace, connecting residential and commercial electricity consumers with cleaner, cheaper renewable energy generators operating in the Brazilian free energy market. Customers compare offers, contract digitally, and reduce their electricity bills (up to 20-25% residential, up to 32% commercial) without installing solar panels or changing distribution utility.
- Electy Consultoria Energy efficiency consulting service for businesses that analyzes operations, diagnoses waste, and implements cost-saving strategies. Includes a free diagnostic within 24 business hours, tariff review, contract optimization, demand and reactive penalty management, and free-energy-market migration advisory.
- Electy Benefícios Empresas B2B partner program that enables companies to earn commissions by referring their business clients to Electy's renewable energy services, positioning electricity savings (up to 32%) as a value-added benefit within partner offerings.
- EcoAgentes Referral and reseller partner program enabling individuals and energy-sector professionals to earn commissions — 20% on the customer's first invoice or 1% recurring — by selling Electy's renewable energy plans to residential and commercial customers across Brazil.
Quantifiable outcome
- Up to 20-25% savings on residential electricity bills
- +3 more outcomes
Companies that use Electy
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Electy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Electy partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Electy competitors and assessment
Company assessmentBroad incumbents
- Comerc Energia: One of Brazil's largest energy traders and retailers operating in the Mercado Livre. Overlaps with Electy on renewable supply to commercial and industrial clients but at much larger scale with captive generation.
- CPFL Energia: One of the largest private-sector electricity companies in Brazil, with distribution, generation, and commercialization. Comparable as a counterparty supplier in Electy's marketplace and as a renewable retail supplier competing for the same customer base.
- Auren Energia: Large Brazilian integrated energy company (formed from Votorantim/CBA combination) with generation and retail supply across renewables. Comparable as a counterparty supplier in Electy's marketplace and as a broader retail competitor.
- Enel Brasil: Multinational utility operating distribution and generation in multiple Brazilian states (Enel SP, Enel RJ, Enel CE). Comparable as both a distribution partner for Electy and a competing retailer serving free-market consumers.
- Omega Energia: Brazilian renewable energy retailer (IPSE/Omega) supplying clean energy to commercial and industrial consumers. Comparable as a renewable retail supply competitor serving similar end customers in Brazil's free market.
- Engie Brasil: Major French-Brazilian utility with significant renewable generation and free-market commercial supply. Comparable as a counterparty in Electy's marketplace and as a large incumbent competing for the same SMB/enterprise renewable contracts.
Emerging players
- 2W Energia: Brazilian independent energy retailer focused on renewable supply to SMB and industrial clients. Comparable to Electy's commercial/industrial renewable energy supply proposition, but without the marketplace aggregator layer.
- Reverde: Brazilian digital platform focused on connecting consumers to renewable energy via subscription models. Comparable as a marketplace-style renewable energy intermediary targeting residential and SMB customers.
Direct peers
- Solfácil: Brazilian solar financing and marketplace platform connecting consumers to solar installers and financiers. Most direct comparable as a Brazilian digital marketplace in distributed renewable energy with a commission-driven model.
- Sunne: Brazilian solar energy marketplace offering subscription-based solar access to households without installation. Closely comparable to Electy's no-installation renewable energy marketplace positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Electy social profiles
Digital presenceElecty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electy leadership team
Management profileNumber of profiles
Electy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electy
What does Electy do?
Electy operates Brazil's largest renewable energy marketplace, matching residential and commercial electricity consumers with renewable energy generators operating in Brazil's free energy market. Customers contract cleaner, cheaper energy through a 100% digital process without installing solar panels or changing distribution utilities; Electy monetizes by taking a commission from the partnered energy generators, while residential customers save up to 20-25% and commercial customers up to 32% on their electricity bills.
Is Electy a public or private company?
Electy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Electy founded?
Electy was founded in 2022. It employs 11 to 50 people.
Where is Electy based?
Electy is headquartered in São Paulo, Brazil, in the Latin America region.
How does Electy make money?
Three revenue lines are on record. Commission from Energy Plants are the primary driver. The others are ecoAgente Referral Commissions and energy Consulting Services.
Who are Electy's main competitors?
Broad incumbents on record are Comerc Energia, CPFL Energia, Auren Energia, Enel Brasil, Omega Energia and Engie Brasil. Emerging players are 2W Energia and Reverde. Direct peers are Solfácil and Sunne.
Does Electy have an API?
No public API is recorded for Electy.
What industry is Electy in?
Electy's product category is Renewable Energy Marketplace. Its primary akta.pro industry code is EUAGABAI, Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR), with a secondary code of EUAGAEAC, Aggregation Services (Load Aggregation, Community Choice, Buyer Pools). Its NAICS code is 2211 and its SIC code is 4911.