What Wired Company does

Wired Company (와이어드컴퍼니) is a Seoul-based influencer commerce infrastructure provider founded in 2018 (originally as Celeb Commerce, rebranded in 2021) that builds and operates technology connecting brand marketers with social media influencers for joint purchase (group buying) campaigns and AI-driven advertising. The company's core platform, branded Wiredi (와이어디), comprises three primary products: a Marketplace (공동구매) service for influencer-brand matching and joint purchase operations, an Ad solution (광고) using AI to discover influencers and verify performance, and a Partner Seller (파트너 셀러) program that supports influencer-led private brand development and e-commerce operations. Underlying technology includes four registered patents covering an influencer-brand matching algorithm, a sales volume prediction system, and an automated operations/settlement platform, with research co-developed alongside KAIST and Ewha Womans University since 2019.

The company monetizes through a CPS (Cost Per Sale) commission model on influencer-driven transactions, recurring fees for AI-powered IT solution services, and revenue from private brand development with influencers such as 철면수심 and 여수언니. Customer segments include enterprise brand marketers (LG Electronics, Philips, P&G, Hyundai Card, Binggrae, Pulmuone, Goobne, Mediheal, and others across at least eight verticals), social media influencers seeking monetization and brand-building support, and individual sellers scaling into brands. Go-to-market combines direct B2B sales via a collaboration inquiry portal, content marketing, and a self-service product-led layer on the Wiredi platform. As of January 2026 the company operates from offices in Seoul's Gangnam and Seocho districts with 51-100 employees, holds Innobiz and Mainbiz certifications, and is in active IPO preparation with NH Investment & Securities as lead underwriter targeting a 2025 listing.

Name

Wired Company

Legal name

와이어드컴퍼니(주)

Website

https://wired.company

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Wired Company is a Seoul-based influencer commerce infrastructure provider, founded in 2018, that connects enterprise brand marketers with social media influencers through an AI-powered matching platform, automated joint purchase operations, and partner seller services spanning 20,000+ transactions.

Ownership category

akta.pro rank

Product category

Influencer Commerce Platform

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Performance Influencer Networks (Track/Pay) (MPACAGAD)

akta.pro secondary industries

Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO), Influencer Marketing Agencies (BPAFAHAA)

Keywords

• Influencer commerce platform
• Brand-influencer matching
• Joint purchase marketplace
• Influencer marketing solutions
• AI advertising technology

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. 인플루언서 커머스 수수료 (Influencer Commerce Commission): CPS (Cost Per Sale) based commission model where the company earns fees when sales are generated through influencer marketing campaigns. This is the primary revenue stream from the influencer joint purchase marketplace.
2. IT 솔루션 제공 (IT Solution Services): Revenue from providing AI-powered matching, sales prediction, and operations automation tools as SaaS solutions to brands and influencers in the commerce ecosystem.
3. 자체 제작 상품 개발 (Private Brand Development): Development and launch of private label brands in collaboration with influencers (e.g., 철면수심, 여수언니), generating product sales revenue through the influencer commerce infrastructure.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Wired Company operates an AI-powered influencer commerce infrastructure that connects brands with social media influencers for joint purchase (group buying) campaigns. The company offers an influencer-brand matching algorithm, a sales prediction system, and an automated operations/settlement platform that enables brands to run performance-based CPS (Cost Per Sale) influencer marketing campaigns and enables influencers to monetize their audiences through commerce activities.

Product overview

와이어드컴퍼니는 인플루언서 커머스 인프라를 제공하는 플랫폼 기업으로, 주요 제품·서비스로 공동구매(Market), 광고 솔루션(Ad), 파트너 셀러(Partner Seller), 그리고 이를 뒷받침하는 AI 솔루션 플랫폼 와이어디(Wiredi)로 구성됩니다. 공동구매는 인플루언서-브랜드 매칭 알고리즘 기반의(group buying) 서비스이고, 광고 솔루션은 AI 기반 인플루언서 광고 시스템이며, 파트너 셀러는 인플루언서 성장 지원 서비스입니다. 这些产品共同构成了公司的인플루언서 커머스 생태계.

Differentiator

Problem solved

Functional benefit

Products and services

• Wiredi (와이어디) AI-based influencer commerce solution platform supporting influencer matching, joint purchase operations, advertising, and partner seller services. The platform is the core technology-based product of Wired Company.
• Market (공동구매 / Joint Purchase) Influencer-brand matching-based joint purchase service. Uses 8 years and 20,000+ joint purchase transactions of experience to match optimal influencers and provides IT-automated operations and settlement systems.
• Ad Solution (광고 솔루션) AI-based influencer advertising system that uses data to discover influencers and proves performance through data-driven influencer advertising service.
• Partner Seller (파트너 셀러) Partner service for influencer growth. A 'partner' type rather than MCN affiliation, where influencers grow together with support for content creation, repurchase customer management, and shopping mall operations.
• Private Brand Development (자체제작 상품 개발) Private label brand development in collaboration with influencers, leveraging Wired's influencer commerce infrastructure for product creation, marketing, and distribution.

Quantifiable outcome

• Cumulative joint purchase transactions exceeded 20,000
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• KAIST 경영공학부 (KAIST College of Business)coreStrategic or Co-development Partner · 1 January 2019Academic research partnership for developing machine learning-based influencer product matching algorithm, producing proprietary AI technology patents
• 이화여자대학교 (Ewha Womans University)coreStrategic or Co-development Partner · 1 January 2019Academic research partnership for AI and data science research supporting influencer-commerce matching technology development

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Influencer.com: AI-powered influencer marketing platform with creator marketplace, workflow, and analytics. Comparable SaaS-meets-marketplace positioning with enterprise brand focus similar to Wired's enterprise roster.
• VidMob: AI-driven creative analytics platform for advertising performance, including influencer creative assessment. Comparable on the AI/ML performance verification layer that Wired positions for its Ad Solution product.
• Placeholder (플레이스홀더): Korean influencer marketing agency and platform connecting brands with creators for performance campaigns. Direct Korean competitor with overlapping enterprise brand clients and CPS-style engagements.
• Aspire: Creator marketplace and influencer marketing platform serving brands with end-to-end campaign management, gifting, and affiliate workflows. Closest Western analog to Wired's joint-purchase marketplace with CPS commission model.
• Loud Corporation (라우드코퍼레이션): Korean creator economy company operating an influencer commerce marketplace and brand collaboration platform. Highly comparable to Wired's Wiredi platform with overlapping target market of brands and creators.
• Grin: Creator marketing platform focused on ecommerce integrations, affiliate/commission tracking, and CRM for creator relationships. Highly comparable business model to Wired's CPS-based influencer commerce infrastructure.
• CreatorIQ: Enterprise influencer marketing platform with AI-powered creator discovery, workflow automation, and performance analytics. Directly comparable to Wiredi's AI matching and operations automation capabilities for global brand marketers.

Emerging players

• Modhaus (모드하우스): Korean platform blending creator community with commerce and digital collectibles. Partial overlap with Wired's creator-monetization and PB brand initiatives.

Broad incumbents

• Naver Commerce (네이버 커머스): Dominant Korean internet platform offering integrated shopping, advertising, and creator monetization via Smartstore, Brand Search, and influencer tools. Represents the most significant competitive threat through bundled scale and distribution.
• Shopify Collabs: Creator marketplace embedded inside Shopify's global ecommerce platform, enabling brands to discover, pay, and track creators for affiliate commerce. Competes on the global stage and threatens Korean influencer commerce platforms if Korean brands go direct-to-global.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wired Company