Zoomin
Zoomin is an enterprise SaaS platform that unifies product documentation and unstructured content to deliver personalized, contextual knowledge across customer touchpoints, serving Customer Success, Support, Experience, and Documentation teams at large organizations, and now operates as part of Salesforce.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Zoomin does
Zoomin is an enterprise B2B SaaS company that built a content delivery platform designed to unify an organization's distributed product documentation, knowledge bases, and other unstructured content and serve that content contextually across customer touchpoints. The platform powers capabilities including smart documentation portals, in-product help, analytics on content performance, and 'Unified Knowledge' product answers delivered inside Salesforce and ServiceNow environments. Zoomin positioned itself as solving the enterprise 'data wall' problem by activating unstructured content to ground AI agents, making customer service, support, success, and experience workflows more personalized and context-aware.
The company's go-to-market was enterprise direct sales targeting Customer Success, Customer Support, Customer Experience, and Documentation Teams at large organizations, with quote-based multi-year SaaS subscriptions and channel leverage through the Salesforce AppExchange (partner since 2018) and a native ServiceNow integration. Operationally, Zoomin Software Ltd. was incorporated in Israel with general offices in the United States and United Kingdom, served hundreds of enterprise customers, and ran on roughly 51 to 100 employees prior to the Salesforce acquisition.
Following the September 24, 2024 definitive agreement, Salesforce completed its acquisition of Zoomin on November 1, 2024. Zoomin's unstructured data management capabilities were folded into Salesforce Data Cloud to enhance Agentforce AI agents with enterprise knowledge grounding. Total disclosed venture funding prior to the acquisition was approximately $73 million across rounds led or co-led by Bessemer Venture Partners, General Atlantic, Salesforce Ventures, and Viola Growth.
Zoomin firmographics
Firmographics- Name
- Zoomin
- Legal name
- Zoomin Software Ltd.
- Website
- https://zoominsoftware.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Zoomin is an enterprise SaaS platform that unifies product documentation and unstructured content to deliver personalized, contextual knowledge across customer touchpoints, serving Customer Success, Support, Experience, and Documentation teams at large organizations, and now operates as part of Salesforce.
- Ownership category
- akta.pro rank
Zoomin industry classification
Industry- Product category
- Enterprise Knowledge Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
- akta.pro secondary industry
- OCR, ICR & Intelligent Document Processing (IDP) (BPAAAKAB)
Keywords
Where Zoomin is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Zoomin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Enterprise software subscription model providing access to the Zoomin Platform, documentation portals, unified knowledge, and analytics capabilities. Pricing was quote-based targeting enterprise customers with multi-year contracts typical for B2B SaaS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise subscription with custom pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Zoomin product offering
Product offeringCore offering
Zoomin develops a unified content delivery platform that consolidates enterprise product content—technical documentation, knowledge bases, and other unstructured data—and delivers accessible, personalized, and secure information across customer touchpoints. The platform powers documentation portals, in-product help, knowledge retrieval inside Salesforce and ServiceNow, and analytics for optimizing documentation strategy. Following Salesforce's November 2024 acquisition, Zoomin's capabilities are being integrated into Salesforce Data Cloud to power Agentforce AI agents with real-time enterprise knowledge.
Product overview
Zoomin offers a unified content management platform designed for enterprise product content delivery. The core Zoomin Platform unifies any product content, while specialized solutions address different user needs (Customer Success, Customer Support, Customer Experience, Documentation Teams). Key applications include Documentation Portal for smart content delivery, In-Product Help for embedded assistance, Unified Knowledge for Salesforce integration, and Zoomin for ServiceNow for ITSM integration. Zoomin Analytics provides optimization insights. Following Salesforce's acquisition in November 2024, Zoomin's capabilities are being integrated into Salesforce Data Cloud to power AI agents with unstructured enterprise data.
Differentiator
Problem solved
Functional benefit
Products and services
- Zoomin Platform Core content delivery platform that unifies any product content and delivers accessible, personalized, and secure content to every customer touchpoint for enterprise Customer Success, Support, Experience, and Documentation teams.
- Documentation Portal Smart documentation portal that supercharges content with intelligent search and navigation, enabling enterprises to publish and expose technical documentation to customers, partners, and employees.
- In-Product Help In-product help experience that allows users to find answers without leaving the product environment, reducing support inquiries and improving self-service resolution rates for enterprise software products.
- Unified Knowledge Product answers delivered inside Salesforce, enabling personalized knowledge retrieval and AI agent grounding within the Salesforce CRM and Service Cloud environments.
- Zoomin for ServiceNow Out-of-the-box ServiceNow integration that brings product answers directly into the ServiceNow platform for seamless ITSM and support experiences.
- Zoomin Analytics Comprehensive analytics tool that optimizes documentation strategy by providing insights into content performance, usage, and effectiveness across enterprise delivery channels.
Quantifiable outcome
- Automate service interactions and improve Agentforce assistance for service representatives
- +1 more outcomes
Companies that use Zoomin
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Zoomin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature6 records
Zoomin partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- SalesforceflagshipSalesforce signed definitive agreement on September 24, 2024 to acquire Zoomin, a leading data management provider for unstructured data. The acquisition completed on November 1, 2024. Zoomin's capabilities augment Salesforce Data Cloud to unlock unstructured data for AI agents, making Agentforce more personalized and context-aware.
- Salesforce (AppExchange)coreZoomin was a Salesforce AppExchange partner since 2018, with hundreds of joint customers using Zoomin's unified knowledge product. The partnership enabled co-selling and integration within the Salesforce ecosystem before the acquisition.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Zoomin competitors and assessment
Company assessmentDirect peers
- Confluence: Atlassian's Confluence is a widely deployed enterprise knowledge and documentation platform serving similar customer personas (Support, Documentation, Customer Success). It directly competes with Zoomin's Documentation Portal and knowledge management capabilities for enterprise content delivery.
- Document360: Document360 is a knowledge base platform specializing in product documentation portals for enterprise support and customer experience use cases, closely overlapping with Zoomin's Documentation Portal and Customer Support solutions.
- Guru: Guru is an enterprise knowledge management platform that delivers contextual answers inside customer-facing and internal workflows, directly comparable to Zoomin's In-Product Help and Unified Knowledge capabilities for support and CX teams.
- GitBook: GitBook provides a documentation and knowledge management platform for product and engineering teams, competing in the same documentation portal and product-content delivery space as Zoomin.
- Slab: Slab is a team knowledge base and documentation platform offering unified content delivery for internal and customer-facing use cases, comparable to Zoomin's documentation and unified content offerings.
- Tettra: Tettra is an AI-powered knowledge management platform for support and customer success teams, directly comparable to Zoomin's customer support and unified knowledge solutions.
- Bloomfire: Bloomfire is an enterprise knowledge engagement platform that helps support and customer experience teams surface content across touchpoints, closely aligned with Zoomin's customer experience and support focus.
Emerging players
- Notion: Notion is a widely adopted knowledge and documentation workspace expanding into enterprise knowledge management and AI-powered search, providing partial overlap with Zoomin's unified content delivery use cases.
- Stack Overflow for Teams: Stack Overflow for Teams provides an enterprise knowledge and Q&A platform with AI search capabilities serving similar documentation and support personas as Zoomin, positioning it as an emerging competitor in the AI-powered knowledge space.
Broad incumbents
- ServiceNow Knowledge Management: ServiceNow's native Knowledge Management capability is the embedded incumbent alternative to Zoomin for ServiceNow environments. Zoomin for ServiceNow explicitly competed with and complemented this native functionality, making ServiceNow's KM a direct platform-level competitor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Zoomin social profiles
Digital presenceZoomin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zoomin leadership team
Management profileNumber of profiles
Profiles3 records
Zoomin funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zoomin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zoomin
What does Zoomin do?
Zoomin develops a unified content delivery platform that consolidates enterprise product content—technical documentation, knowledge bases, and other unstructured data—and delivers accessible, personalized, and secure information across customer touchpoints. The platform powers documentation portals, in-product help, knowledge retrieval inside Salesforce and ServiceNow, and analytics for optimizing documentation strategy. Following Salesforce's November 2024 acquisition, Zoomin's capabilities are being integrated into Salesforce Data Cloud to power Agentforce AI agents with real-time enterprise knowledge.
Is Zoomin a public or private company?
Zoomin is a private company. It is classified as corporate owned and is currently acquired.
When was Zoomin founded?
Zoomin was founded in 2015. It employs 51 to 100 people.
Where is Zoomin based?
Zoomin is headquartered in New York, United States, in the North America region.
How does Zoomin make money?
One revenue line is on record: saaS Subscription.
Who are Zoomin's main competitors?
Direct peers on record are Confluence, Document360, Guru, GitBook, Slab, Tettra and Bloomfire. Emerging players are Notion and Stack Overflow for Teams. ServiceNow Knowledge Management is listed as a broad incumbent.
Does Zoomin have an API?
No public API is recorded for Zoomin.
What industry is Zoomin in?
Zoomin's product category is Enterprise Knowledge Management Software. Its primary akta.pro industry code is HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs), with a secondary code of BPAAAKAB, OCR, ICR & Intelligent Document Processing (IDP). Its NAICS code is 513210 and its SIC code is 7370.