Yuup
Yuup is a UK-based online marketplace connecting consumers with local experience hosts across eight UK cities, offering bookable workshops, tours, and activities, and supporting small businesses via a commission model and digital gift cards.
- Company typePrivate
- Founded2020
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Yuup does
Yuup is a UK-based digital marketplace that connects consumers with local hosts offering experiences, workshops, classes, and activities across categories including crafts, food and drink, culture, wellbeing, sports and adventure, and nature. Founded in 2020 and launched in 2021, the company is headquartered in Bristol and operates a self-serve online platform (yuup.co) covering eight UK cities — Bath, Birmingham, Brighton, Bristol, Cardiff, Durham, Northampton, Nottingham, and Southampton. Since launch, Yuup has facilitated over 17,500 experience bookings in Bristol alone and reports £1.9M+ in payouts to experience hosts, supported by a community rating of 4.9/5 from 15,159 reviews.
The platform's core technology is a marketplace stack with booking, payment processing, and gift card functionality, with no public APIs, SDKs, or disclosed AI/ML capabilities. The product surface comprises three lines: the core Experience Marketplace, Gift Credits (digital gift cards in £10-£250 denominations, 12-month validity), and pre-packaged Experience Gifts organised by recipient and price tier. Distribution is direct-to-consumer via the website, supplemented by editorial city guides ("Yuup Stories"), an email newsletter, and social channels across Instagram, Facebook, X, LinkedIn, and TikTok.
Yuup's business model is a marketplace commission on each experience booking, with gift card sales providing an additional revenue stream and viral gifting acquisition channel. Per-transaction pricing ranges from approximately £10 to £200+, and the company serves two primary segments: individual consumers seeking local experiences and gift recipients (B2C), and small businesses and corporate teams purchasing team-building or group activities (B2B/B2B2C). The legal entity is Project 3 Ventures Limited. Since founding, Yuup has raised approximately £1.19M across a 2021 Crowdcube equity crowdfunding round (£986,479) and a May 2023 seed investment (£200,000) from Bristol and Bath Regional Capital with Bristol City Funds participation, and holds UK and EU trade mark registrations for the Yuup brand.
Yuup firmographics
Firmographics- Name
- Yuup
- Legal name
- Project 3 Ventures Limited
- Website
- https://yuup.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yuup is a UK-based online marketplace connecting consumers with local experience hosts across eight UK cities, offering bookable workshops, tours, and activities, and supporting small businesses via a commission model and digital gift cards.
- Ownership category
- akta.pro rank
Yuup industry classification
Industry- Product category
- Local Experiences Marketplace
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)
Keywords
Where Yuup is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Yuup business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Marketplace Transaction Fees: Yuup operates as a marketplace connecting local experience hosts with customers. The platform takes a commission on each experience booking completed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift cards available in £10, £20, £30, £50, £100, £250 denominations |
| Unit Pricing | Pay-as-you-go | Individual experience bookings with per-person pricing |
| Unit Pricing | Pay-as-you-go | Family and group experience packages |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Yuup product offering
Product offeringCore offering
Yuup is an online marketplace that connects experience-seekers with local hosts offering activities, workshops, and events across categories including crafts, culture, food and drink, wellbeing, sports and adventure, nature and animals, and family experiences. The platform facilitates discovery, booking, and payment for these experiences and additionally sells digital gift credits (£10–£250) and pre-packaged experience gifts for occasions such as birthdays, anniversaries, and team building.
Product overview
Yuup operates as a marketplace platform connecting people seeking local experiences with hosts offering activities and workshops. The core product is the Experience Marketplace, complemented by Gift Credits (digital gift cards available in £10-£250 denominations) and Experience Gifts (pre-packaged gift options). The platform organizes experiences across eight main categories: Food & Drink, Culture, Wellbeing & Self-Care, Sports & Adventure, Crafts, Nature & Animals, Occasions, and Family & Kids. Hosts can list and monetize their skills and passions, while customers can discover, book, and gift local experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Experience Marketplace Core online marketplace connecting experience-seekers with local hosts offering activities, workshops, and events across categories including crafts, culture, food and drink, health and wellbeing, nature and animals, sports and adventure, family activities, and occasions. Hosts list experiences and customers discover, book, and pay through the platform.
- Gift Credits
Quantifiable outcome
- Generated over £1.9 million for experience hosts since 2021 launch
- +3 more outcomes
Companies that use Yuup
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Yuup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yuup partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Yuup competitors and assessment
Company assessmentDirect peers
- Airbnb Experiences: Global marketplace for bookable local experiences hosted by individuals. Direct competitor to Yuup with similar model but vastly larger scale, global reach, and integrated travel ecosystem.
- Viator: Tripadvisor-owned experiences marketplace offering tours, activities, and local experiences worldwide. Direct competitor with established SEO presence and large global inventory.
- GetYourGuide: Leading global marketplace for tours, activities, and local experiences. Directly competes with Yuup in the same category with substantially larger inventory and marketing reach.
- Klook: Asia-headquartered experiences and travel activities marketplace expanding into Europe. Overlaps with Yuup on local experiences booking and gift/activity discovery.
- Headout: Curated marketplace for tours, attractions, and local experiences in major cities. Comparable marketplace model focused on bookable local activities with growing UK presence.
- Fever: Global experiences marketplace focused on local events, immersive experiences, and activities. Competes with Yuup on the same supply-demand matchmaking model for unique local experiences.
Broad incumbents
- Groupon: Global deals marketplace with significant UK presence offering local experiences, activities, and workshops. Competes with Yuup on local experience discovery but with broader discounting/deals focus.
Regional players
- Red Letter Days: UK-focused experience gift company offering vouchers for activities, short breaks, and adventures. Comparable to Yuup's gift card business model but historically more curated/operator-led than marketplace-led.
- Buyagift: UK experience gift voucher retailer selling packaged experiences across categories. Comparable to Yuup on experience gifting and the UK consumer base, but operates a more retail/curated model rather than open marketplace.
Emerging players
- ClassBento: Marketplace for in-person workshops and creative classes (pottery, crafts, cooking). Closely comparable to Yuup's crafts and food & drink categories; smaller scale and primarily UK/AU focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Yuup social profiles
Digital presenceYuup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yuup leadership team
Management profileNumber of profiles
Profiles4 records
Yuup funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yuup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yuup
What does Yuup do?
Yuup is an online marketplace that connects experience-seekers with local hosts offering activities, workshops, and events across categories including crafts, culture, food and drink, wellbeing, sports and adventure, nature and animals, and family experiences. The platform facilitates discovery, booking, and payment for these experiences and additionally sells digital gift credits (£10–£250) and pre-packaged experience gifts for occasions such as birthdays, anniversaries, and team building.
Is Yuup a public or private company?
Yuup is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yuup founded?
Yuup was founded in 2020. It employs 11 to 50 people.
Where is Yuup based?
Yuup is headquartered in Bristol, United Kingdom, in the Europe region.
How does Yuup make money?
One revenue line is on record: marketplace Transaction Fees.
Who are Yuup's main competitors?
Direct peers on record are Airbnb Experiences, Viator, GetYourGuide, Klook, Headout and Fever. Groupon is listed as a broad incumbent. Regional players are Red Letter Days and Buyagift. ClassBento is listed as an emerging player.
Does Yuup have an API?
No public API is recorded for Yuup.
What industry is Yuup in?
Yuup's product category is Local Experiences Marketplace. Its primary akta.pro industry code is CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces. Its NAICS code is 45942 and its SIC code is 7900.