Right Revenue
Right Revenue is a UK-based SaaS company providing AI-driven revenue management software for independent hotels and small multi-property groups across the UK and Ireland, offering forecasting, dynamic pricing, budgeting, and portfolio reporting tools via an annual subscription direct-sales model.
- Company typePrivate
- Founded2006
- HeadquartersSaintfield, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Right Revenue does
Right Revenue is a UK-headquartered, founder-led SaaS company that provides cloud-based revenue management software built specifically for independent hotels and small multi-property groups across the UK and Ireland. Founded by Adrienne Hanna after a career in hospitality revenue management, the platform addresses the operational gap that exists between enterprise-scale revenue management systems and the spreadsheet-based workflows of independent operators. The company's purpose-built positioning — feature scope, UX, and pricing tuned for non-specialist operators — is the central design principle rather than an adaptation of enterprise software.
The platform's technical core is the ADA (Advanced Demand Algorithm), an in-house AI forecasting and pricing engine that produces profit-driven rate recommendations for today, tomorrow and a two-year horizon. Around ADA, the product surface includes Natural Language Explanations (human-readable justifications for every recommendation), the Market Mix Optimiser (rate-code-level business mix control), Budget Builder (scenario-based budgeting replacing static spreadsheets), the Risk of Cancellation Report (forward-looking anomaly detection across cancellation behaviour), Group Displacement and Profit Predictor calculators, and Portfolio Reporting with multi-property grouping for hotel groups. Data ingestion is API-first and integrated with Shiji's Daylight PMS in production, with HotelTime and Opera OHIP integrations in development. A separate Calculate Hub offers free standalone tools (Cost of Occupied Room, Rate Change Impact, Group Displacement, Profit Predictor) used for lead generation. Educational and community assets — the Revenue Rocks Podcast, an active blog, the Revenue Ready webinar series, and the Calculate Hub — function as a content-led demand engine.
The business model is direct enterprise field sales of annual SaaS subscriptions, with pricing not publicly disclosed and prospective customers routed through "Request a Demo" and "Arrange a Call" CTAs into a consultative sales motion supported by dedicated Customer Success Managers. Total disclosed equity funding is approximately $1.8M across five small rounds ending in December 2019, with no subsequent institutional round in the source data. The company operates as a private limited company in Northern Ireland with 11-50 employees, and has recently added enterprise-grade customers including Shepherd Neame (June 2026) and is used by properties such as The Savoy, Limerick and Links House.
Right Revenue firmographics
Firmographics- Name
- Right Revenue
- Legal name
- Right Revenue
- Website
- https://rightrevenue.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Right Revenue is a UK-based SaaS company providing AI-driven revenue management software for independent hotels and small multi-property groups across the UK and Ireland, offering forecasting, dynamic pricing, budgeting, and portfolio reporting tools via an annual subscription direct-sales model.
- Ownership category
- akta.pro rank
Right Revenue industry classification
Industry- Product category
- Hotel Revenue Management Software
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- Revenue Management & Dynamic Pricing (THALACAE)
- akta.pro secondary industries
- AI/ML Revenue Optimization Platforms & Decision Automation (THALAOAM), Total Revenue Management (Non-room/Non-seat: F&B, spa, parking, onboard, etc.) (THALAOAL)
Keywords
Where Right Revenue is headquartered
LocationHeadquarters
- HQ city
- Saintfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Right Revenue business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Right Revenue operates as a cloud-based SaaS revenue management platform for independent hotels. Pricing is delivered through software licensing on a subscription basis. No publicly disclosed pricing is available; sales are conducted via direct demos and consultative sales conversations with the Right Revenue team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard subscription for independent hotels — pricing not publicly disclosed |
| Subscription | Annual | Budget Builder add-on at £100 until end of year |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Right Revenue product offering
Product offeringCore offering
Right Revenue provides a cloud-based SaaS revenue management platform designed specifically for independent hotels, delivering AI-driven pricing recommendations, accurate demand forecasting, bespoke KPI reporting dashboards, business-mix optimisation, and budget scenario modelling. The platform is sold on an annual subscription basis and integrated with PMS systems to enable real-time data synchronisation for independent hotels and small multi-property groups primarily in the UK and Ireland.
Product overview
Right Revenue offers a unified hotel revenue management software platform with AI-driven capabilities, primarily targeting independent hotels in the UK and Ireland. The core platform (Right Revenue Platform) provides profit-driven rate recommendations, accurate forecasting via ADA (Advanced Demand Algorithm), and live KPI dashboards. The platform architecture includes add-on modules such as Budget Builder for scenario-based budgeting, Market Mix Optimiser for business mix control, Risk of Cancellation Report for forward-looking risk visibility, and Portfolio Reporting for multi-property groups. A free Calculate Hub suite provides standalone tools including Cost Calculator, Rate Change Impact analyser, Group Displacement Calculator, and Profit Predictor. The company also produces educational content through the Revenue Rocks Podcast.
Differentiator
Problem solved
Functional benefit
Products and services
- Right Revenue Platform Cloud-based revenue management software designed specifically for independent hotels, providing AI-driven rate recommendations, accurate demand forecasting, live KPI reporting dashboards, and straightforward pricing decision support.
- ADA (Advanced Demand Algorithm) AI-driven pricing and forecasting engine powering the Right Revenue platform's profit-led rate recommendations, analysing booking patterns, booking pace, competitor pricing and market data to predict optimal pricing.
- Budget Builder Scenario-based hotel budgeting module that replaces static spreadsheets with real-time modelling, allowing hotels to test scenarios and instantly see impact on overall performance.
- Market Mix Optimiser Platform upgrade that gives hoteliers control over which rate types are available at which times, enabling precision business-mix management by rate code.
- Risk of Cancellation Report Forward-looking reporting functionality giving hotels visibility into potential cancellation risk across patterns, segments and behaviours to inform forecasting and inventory decisions.
- Calculate Hub Free suite of standalone tools including Cost of Occupied Room Calculator, Rate Change Impact analyser, Group Displacement Calculator, and Profit Predictor, offered free during budgeting season and year-round.
Quantifiable outcome
- 13% year-on-year revenue increase (Links House)
- +3 more outcomes
Companies that use Right Revenue
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Right Revenue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature13 records
Right Revenue partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Shepherd NeamecoreShepherd Neame, Britain's oldest brewer (founded 1698) and operator of pubs, inns and hotels across South East England, partnered with Right Revenue for its revenue management platform. The partnership was announced publicly as a significant step in Right Revenue's growth. CEO Adrienne Hanna stated it was 'more than simply announcing a new customer — it's the beginning of a partnership with one of the UK's most recognised hospitality businesses.'
- Shiji GroupcoreShiji, a global hospitality technology company, expanded integrations between its Daylight PMS and multiple leading Revenue Management Systems including Right Revenue. The API-first integrations enable hotels to synchronise pricing, availability and demand data in real time, allowing revenue teams to reduce manual effort and make faster, data-driven pricing decisions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Right Revenue competitors and assessment
Company assessmentDirect peers
- IDeaS Revenue Solutions: IDeaS is the long-standing leader in hotel revenue management software, part of SAS. It sells RMS and pricing solutions across independent, chain and enterprise hotels worldwide and is the most direct comparability reference point for Right Revenue's core RMS offering.
- Duetto: Duetto is a cloud-based hotel RMS using Open Pricing for independent hotels, chains and casino hotels. Competes head-to-head with Right Revenue for AI-driven pricing and forecasting in the independent and group segments.
- Beonprice: Beonprice is an AI-driven revenue management solution for hotels and resorts, offering pricing, forecasting and parity tools. It overlaps directly with Right Revenue's RMS, AI and pricing recommendation capabilities.
- SHR (StayHub Revenue): SHR provides a hotel CRS, RMS and distribution platform serving independent and chain hotels. Its RMS module competes with Right Revenue for revenue management deals within independent hotel groups.
- Atomize: Atomize is a SaaS revenue management platform focused on hotels, built on dynamic pricing and AI demand forecasting. Targets similar independent and mid-market hotels with cloud-native RMS functionality.
- RoomPriceGenie: RoomPriceGenie offers an automated RMS specifically targeted at small and independent hotels, competing directly with Right Revenue for the same underserved buyer profile with simplified AI-driven pricing.
Emerging players
- PriceLabs: PriceLabs is a dynamic pricing and revenue management platform widely used by vacation rentals and increasingly by smaller hotels. Comparable to Right Revenue on AI-driven rate recommendations, though its primary market is short-term rentals rather than full-service hotels.
- Mews: Mews is a cloud-native hospitality operations platform (PMS, payments, guest experience) used by independent hotels and groups. While its core is operations rather than RMS, its AI-driven pricing and operational data ambitions position it as an adjacent competitor in the same buyer segment.
Broad incumbents
- Lighthouse (formerly OTA Insight): Lighthouse is a large hospitality data and pricing platform offering rate intelligence, RMS and benchmarking. It overlaps with Right Revenue's pricing and forecasting capabilities as part of a broader commercial platform aimed at chains and independent hotels.
- Cloudbeds: Cloudbeds is a broad hospitality platform combining PMS, booking engine and channel manager for independent hotels. While not an RMS vendor, it competes for the same buyer's technology wallet and increasingly bundles revenue/pricing insights.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Right Revenue social profiles
Digital presenceRight Revenue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Right Revenue leadership team
Management profileNumber of profiles
Profiles2 records
Right Revenue funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Right Revenue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Right Revenue
What does Right Revenue do?
Right Revenue provides a cloud-based SaaS revenue management platform designed specifically for independent hotels, delivering AI-driven pricing recommendations, accurate demand forecasting, bespoke KPI reporting dashboards, business-mix optimisation, and budget scenario modelling. The platform is sold on an annual subscription basis and integrated with PMS systems to enable real-time data synchronisation for independent hotels and small multi-property groups primarily in the UK and Ireland.
Is Right Revenue a public or private company?
Right Revenue is a private company. It is classified as venture growth investor backed and is currently operating.
When was Right Revenue founded?
Right Revenue was founded in 2006. It employs 11 to 50 people.
Where is Right Revenue based?
Right Revenue is headquartered in Saintfield, United Kingdom, in the Europe region.
How does Right Revenue make money?
One revenue line is on record: saaS Subscription.
Who are Right Revenue's main competitors?
Direct peers on record are IDeaS Revenue Solutions, Duetto, Beonprice, SHR (StayHub Revenue), Atomize and RoomPriceGenie. Emerging players are PriceLabs and Mews. Broad incumbents are Lighthouse (formerly OTA Insight) and Cloudbeds.
Does Right Revenue have an API?
Yes. Right Revenue integrates with Shiji Daylight PMS via API-first integrations enabling real-time synchronization of pricing, availability, and demand data. The integrations are designed to support the full revenue workflow from data collection to execution, eliminating batch updates and manual uploads while providing clearer visibility into performance trends.
What industry is Right Revenue in?
Right Revenue's product category is Hotel Revenue Management Software. Its primary akta.pro industry code is THALACAE, Revenue Management & Dynamic Pricing, with a secondary code of THALAOAM, AI/ML Revenue Optimization Platforms & Decision Automation. Its NAICS code is 513210.