Onestone Solutions Group

What Onestone Solutions Group does

The Bluebird Group, operating under the parent Onestone Solutions Group, is a US-based B2B omnichannel commerce agency that represents consumer brands and CPG companies across the country's largest physical and digital retailers. The company delivers a full-service stack spanning retail media advertising, omnichannel sales management, creative services, social commerce and demand generation, insights, technology (customized multi-retailer dashboards), and category management. Its client roster includes named brands such as Simple Modern (drinkware) and Chomps (CPG food), and it operates dedicated senior leadership for each major retail relationship, covering Amazon, Walmart, Target, Best Buy, Costco, Sam's Club, Kohl's, Kroger, and BJ's Wholesale, plus a dedicated General Manager for the Google partnership.

Underlying the service offering is a proprietary technology layer — most visibly the Onestone client portal (portal.onlyonestone.com) and customized multi-retailer dashboards that consolidate sales data, shopper behavior, keyword efficiency, forecasting, and category data into a single source across retailer platforms. The company also runs an active thought-leadership content engine on TikTok Shop, Amazon optimization, and e-commerce trends, and in 2024 extended into social commerce via the acquisition of TikTok Agency Nibble. Bertram Capital, a private equity firm, is identified as the parent / capital partner supporting the next phase of growth, indicating an institutional ownership structure.

The business model is a professional services agency model: Bluebird is paid through agency fees, management fees, and/or performance-based arrangements negotiated brand-by-brand under bespoke, quote-based engagements, rather than via standardized SaaS pricing. Customer acquisition is sales-led via direct outreach to CPG brands, supported by content marketing, client case studies (e.g., Simple Modern, Chomps), and an inbound "request a call" channel on the company website. The addressable market is the CPG and consumer brand segment seeking integrated, multi-retailer commerce execution rather than single-channel agency support.

Name

Onestone Solutions Group

Legal name

The Bluebird Group LLC

Website

https://onlyonestone.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bluebird Group is a US-based B2B omnichannel commerce agency that represents consumer brands and CPG companies across Amazon, Walmart, Target, Best Buy, Costco, Sam's Club, Kohl's, Kroger, BJ's, and Google, delivering retail media, sales management, creative, social commerce, insights, and technology services under a single integrated stack.

Ownership category

akta.pro rank

Headquarters

HQ city

Bentonville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Omnichannel Commerce Agency Services: Full-service agency providing connected omnichannel commerce strategy, creative services, retail media advertising, insights, and technology solutions to consumer brands. Revenue likely derived from agency fees, management fees, and/or performance-based arrangements.

Go-to-market motion1 record

Distribution channels10 records

Marketing channels4 records

Core offering

Onestone Solutions Group (operating as The Bluebird Group) is a B2B omnichannel commerce agency that represents consumer brands across major US retailers including Amazon, Walmart, Target, Best Buy, Costco, Kohl's, Kroger, Sam's Club, and BJ's Wholesale. It sells a portfolio of professional services covering retail media advertising, omnichannel sales and operations management, creative, social commerce and demand generation (including TikTok Shop), insights, technology/data dashboards, and category management to CPG and consumer brand clients.

Product overview

The Bluebird Group (operating the Onestone portal) is an omnichannel commerce partner offering a comprehensive suite of services organized around seven core offerings: Retail Media, Omnichannel Sales Management, Creative Services, Social Commerce & Demand Generation, Insights, Technology Services, and Category Management. The portfolio is unified by a connected omnichannel commerce strategy that helps brands grow and sell across physical and digital retail touchpoints. The company leverages data-driven insights and next-generation technology dashboards to deliver multi-retailer sales analysis, shopper behavior tracking, and forecasting capabilities. The Onestone client portal provides branded access to these services.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Media Advertising services delivered across retail media platforms with a unified data source and a single high-touch agency team managing campaigns for consumer brand clients.
• Omnichannel Sales Management Sales and operations management service that represents consumer brands across multiple physical and digital retail channels to deliver a connected brand experience to shoppers.
• Creative Services Creative strategy and production service combining art and science to unify brand voice across platforms and ads, generating demand from awareness through conversion to sustained loyalty for consumer brand clients.
• Social Commerce & Demand Generation Social commerce activation service spanning TikTok Shop marketing and broader demand generation across social platforms for consumer brand clients.
• Insights Continuous insights and innovation service leveraging consumer behavior data through integrated commerce strategies, supporting brands in adapting to shopper behavior across channels.
• Technology Services Next-generation data and technology services providing customized dashboards with multi-retailer sales data, shopper behavior tracking, keyword efficiency, forecasting, and category data for consumer brand clients.
• Category Management Category management service optimizing product positioning and sales performance for consumer brands across retail channels.
• Client Portal Online client portal branded under the Onestone name providing client login and access to The Bluebird Group's services and customized data dashboards.

Quantifiable outcome

• Revenue growth in 4 years for client portfolio
• +4 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GroupM Nexus: GroupM Nexus (WPP's commerce arm) is a major commerce agency network with deep retail media and Amazon capabilities. It is a holding-company incumbent that competes with Bluebird across all major retailers.
• MediaMonks (S4 Capital): MediaMonks is a global digital content, media, and commerce agency within S4 Capital. It competes with Bluebird across creative, media, and commerce services for enterprise brands but at a much larger scale.
• Publicis Commerce: Publicis has built significant retail media and commerce capabilities across its agencies (Publicis Sapient, Digitas, Epsilon). It is a broad incumbent that competes with Bluebird on enterprise CPG mandates but is part of a much larger portfolio.

Direct peers

• Dept: Dept is a global digital agency with end-to-end commerce, creative, and technology capabilities for enterprise brands. It competes with Bluebird at the larger end of the omnichannel commerce agency market.
• Flywheel: Flywheel (part of Omnicom Commerce Group) is a digital commerce agency specializing in retail media, Amazon, and marketplace management for global brands. It directly overlaps Bluebird's omnichannel commerce service lines.
• Wpromote: Wpromote is a large independent digital agency with strong retail media, Amazon, and omnichannel commerce practices. It is PE-backed and competes head-to-head with Bluebird for mid-market and enterprise CPG budgets.
• Pattern: Pattern is a leading digital commerce accelerator specializing in marketplace acceleration (Amazon, Walmart, Target), DTC, and brand growth. It is the closest direct competitor to Bluebird Group's omnichannel commerce agency model for emerging and enterprise CPG brands.
• New Engen: New Engen is a performance marketing agency with strong retail media and omnichannel commerce capabilities serving enterprise CPG and DTC brands. Highly comparable to Bluebird's service model and client base.
• Perpetua: Perpetua provides managed retail media services across Amazon, Walmart, and other marketplaces, with a strong technology + services hybrid. Overlaps with Bluebird's retail media advertising service line.
• Tinuiti: Tinuiti is a major independent performance marketing agency with deep retail media, marketplace, and omnichannel commerce capabilities. Like Bluebird, it serves CPG brands across Amazon, Walmart, and Target with a unified media + creative + analytics stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OneStoneEcomm

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onestone Solutions Group