What New Engen does

New Engen is a creative-led, full-funnel digital marketing agency founded in 2016 and headquartered in Seattle, with additional offices in Rogers (Arkansas), Brooklyn, and Manhattan Beach. The firm delivers an integrated stack of services spanning media planning and buying (paid search, paid social, display, video, CTV, audio, retail media), in-house creative production via Donut Studios, influencer and creator programs powered by a 700+ creator Grapevine network, affiliate program management across CJ, impact.com, Rakuten, ShareASale, Partnerize, and Awin, and AI-driven measurement. Its proprietary LIFT platform connects creative, media, and measurement data through RippleAI halo-effect modeling, Metaplier media optimization, always-on MMM, and the Acorn Creator Suite, enabling real-time cross-channel decisioning. The agency targets both enterprise brands (Nordstrom, Coca-Cola, Mondelez OREO, Neutrogena, Ocean Spray) and mid-market growth companies (Altra, arrae, Cotopaxi, MeUndies, Zazzle, MUD/WTR) across fashion/apparel, CPG/food & beverage, beauty, health & wellness, ecommerce/DTC, financial services, and entertainment verticals, managing over $1B in annual client ad spend.

New Engen monetizes through managed-service fees structured as a percentage of client ad spend plus flat retainer and performance-based components, with multi-year enterprise contracts and no publicly disclosed pricing tiers. Its go-to-market combines senior-led enterprise field sales for large brand relationships with an inside-sales motion for mid-market and growth-stage clients, supported by partner-channel referrals through its top-tier platform certifications (Google Premiere Partner of the Year, Diamond impact.com partner, Meta Partner, TikTok Partner, Amazon Ads Partner). Sub-brands include Donut Studios (in-house creative), Grapevine (performance creator network), and LIFT (proprietary technology), and the company launched its flagship Camp New Engen industry summit in May 2026. The company is privately held, received an equity investment from Insignia Capital Group in December 2021 at a $163.8M post-money valuation, and disclosed $54.6M in ARR for 2024. Headcount sits in the 251–500 range, with 2024 revenue growth reflected in consecutive Adweek Fastest Growing Agencies (2023–2025) and Inc. 5000 (2021–2024) appearances.

Name

New Engen

Legal name

New Engen Inc.

Website

https://newengen.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

New Engen is a creative-led digital marketing agency delivering full-funnel media, creative, influencer, affiliate, and AI-powered measurement services to enterprise and mid-market brands across CPG, fashion, beauty, ecommerce, and health & wellness verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Digital marketing services
• Media buying services
• Influencer marketing
• Affiliate marketing
• Marketing measurement analytics

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Agency Services: Full-service digital marketing agency providing integrated services across media, creative, influencer, affiliate, and measurement. Revenue derived from managed service fees, percentage of client ad spend, and performance-based compensation structures.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

New Engen is a creative-led digital marketing agency that delivers full-funnel services spanning media planning/buying, in-house creative production, influencer and affiliate program management, retail media activation, and AI-powered measurement. Its offering is anchored by LIFT, a proprietary marketing intelligence platform that connects creative, media, and measurement, and supported by sub-brands including Donut Studios (in-house creative), Grapevine (700+ creator network), and the Acorn Creator Suite. Services are sold primarily to enterprise and mid-market brands under multi-year managed-service contracts.

Product overview

New Engen is a creative-led digital marketing agency offering a comprehensive suite of services organized around a proprietary technology platform called LIFT. The core offering combines full-funnel digital marketing services (media, creative, influencer, affiliate, and measurement) with LIFT, their marketing intelligence platform that connects creative, media, and measurement data through AI-powered analytics. Their services are delivered through specialized sub-brands and modules including Donut Studios (in-house creative studio for platform-native content), Grapevine-powered Performance Creator (UGC and whitelisting), Creator for Commerce (retail activation), Influencer Services (full-service management), Affiliate Marketing Services, Measurement Services, Media Services, and TikTok Marketing Services. The company also hosts Camp New Engen, an annual marketing summit. The integrated approach connects strategy, scalable content, performance media, and measurement to drive impact across the customer journey.

Differentiator

Problem solved

Functional benefit

Brands

• Donut Studios: In-house creative studio producing platform-native content for paid media, including short-form video, hi-fi video, statics, landing pages, and photography.
• LIFT by New Engen
• Grapevine

Products and services

• Full-Funnel Digital Marketing Services End-to-end digital marketing agency services spanning strategy, media planning/buying, creative production, influencer marketing, affiliate programs, and AI-powered measurement. Covers paid search, paid social, display, video, audio, retail media, marketplaces, SEO, and creator partnerships across the full funnel from awareness to conversion. Sold to enterprise and mid-market brands under multi-year managed-service contracts.
• LIFT by New Engen Proprietary marketing technology platform that connects creative insights, media performance, and cross-channel measurement. Provides AI-powered analytics, automated insights, creative and audience intelligence, media automation tools, benchmarking, and audit capabilities in a unified system for clients.
• Donut Studios In-house creative studio producing platform-native content for paid media, including short-form video, Hi-Fi video, statics, landing pages, and photography. Content is designed for specific channels, tested against performance data, and iterated at the speed modern media demands.
• Media Services Full-funnel media strategy and execution covering paid search, paid social, shopping/PLAs, display (DOOH, native), video (online video, CTV, YouTube), audio (streaming, podcasts), affiliate, influencer, retail media/marketplaces, and SEO.
• Influencer Services Full-service influencer program management treating creators as a growth channel. Includes strategy, creator sourcing, full-service management, paid and organic distribution, affiliate linking, UGC and whitelisting, and commerce-driven programs connecting to retail.
• Affiliate Marketing Services Full affiliate program management including recruitment, performance PR, rate negotiation, commission logic, add-to-cart linking, affiliate strategy and optimization, and affiliate creator partnerships. Operates across CJ, Impact, Rakuten, ShareASale, Partnerize, and Awin platforms.
• Measurement Services AI-powered measurement solutions including always-on marketing mix modeling (MMM), incrementality testing (geo, matched-market, causal), RippleAI halo effect measurement, and full-funnel brand/performance/commerce analytics. Powers LIFT platform integration.

Quantifiable outcome

• -44% Customer Acquisition Cost for Altra through brand building strategy
• +12 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature6 records

Partnerships

20 partnerships are on record, tiered minor, core and flagship.

• Google (Camp New Engen Sponsor)minorGTM or Marketing Partner · 12 May 2026Google was a sponsor of Camp New Engen 2026, an inaugural invite-only marketing summit. Google participated in platform panel discussions and contributed to conversations around platform performance, AI, and the future of growth.
• Microsoft (Camp New Engen Sponsor)minorGTM or Marketing Partner · 12 May 2026Microsoft sponsored Camp New Engen 2026 and hosted happy hour during the event. Microsoft participated in platform panel discussions.
• AppLovin (Camp New Engen Sponsor)minorGTM or Marketing Partner · 12 May 2026AppLovin was a sponsor of Camp New Engen 2026, contributing to conversations around creative, measurement, commerce, and AI.
• impact.com (Camp New Engen Sponsor)minorGTM or Marketing Partner · 12 May 2026impact.com was a sponsor of Camp New Engen 2026, contributing to conversations around creators and the future of growth.
• The Trade Desk (Camp New Engen Sponsor)minorGTM or Marketing Partner · 12 May 2026The Trade Desk was a sponsor of Camp New Engen 2026, contributing to conversations around platform performance and measurement.
• Criteo (Camp New Engen Sponsor)minorGTM or Marketing Partner · 12 May 2026Criteo was a sponsor of Camp New Engen 2026, contributing to conversations around platform performance, commerce, and the future of growth.
• Reddit (Camp New Engen Sponsor)minorGTM or Marketing Partner · 12 May 2026Reddit was a sponsor of Camp New Engen 2026, contributing to conversations around platform performance and creators.
• Marketing ArchitectscoreStrategic or Co-development Partner · 10 November 2025Marketing Architects and New Engen joined forces to help brands connect TV and digital marketing channels, providing integrated cross-platform advertising solutions.
• Snap Inc.flagshipGTM or Marketing Partner · 30 October 2025Snap Inc. selected New Engen to lead global creative campaigns across U.S. and international markets. The collaboration focuses on user acquisition, retention, and authentic content, supported by New Engen's content studio and regional creators.
• Donut DigitalcoreStrategic or Co-development Partner · 26 September 2024New Engen acquired Donut Digital, a creative-led performance marketing agency based in California, to enhance its content studio and expand creative offerings across digital platforms. The acquisition enables New Engen to develop a full-service content studio.
• CJ (Commission Junction)coreTechnology or IntegrationNew Engen operates as a partner with CJ, one of the leading affiliate marketing platforms, managing affiliate programs for clients.
• Rakuten AdvertisingcoreTechnology or IntegrationNew Engen partners with Rakuten Advertising affiliate platform for managing affiliate marketing programs and publisher relationships.
• impact.comcoreTechnology or IntegrationNew Engen is a Diamond-Certified Impact Partner with impact.com, leveraging their partner marketing platform for affiliate and partnership management.
• ShareASalecoreTechnology or IntegrationNew Engen utilizes ShareASale affiliate platform for managing client affiliate programs across various verticals.
• PartnerizecoreTechnology or IntegrationNew Engen partners with Partnerize for partnership automation and affiliate marketing program management.
• AwincoreTechnology or IntegrationNew Engen utilizes Awin affiliate network for managing affiliate partnerships and programs.
• Walmart ConnectcoreGTM or Marketing PartnerNew Engen activates campaigns across Walmart Connect retail media network, reaching shoppers with first-party purchase intent data.
• Amazon AdscoreGTM or Marketing PartnerNew Engen activates campaigns across Amazon Ads platform, integrating creator content with retail media for measurable performance.
• Kroger Precision MarketingcoreGTM or Marketing PartnerNew Engen partners with Kroger Precision Marketing for retail media activation and closed-loop measurement.
• Roundel (Target)coreGTM or Marketing PartnerNew Engen activates campaigns through Roundel, Target's retail media network, for precise shopper targeting.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Publicis Groupe / Starcom: Publicis operates global media, creative, and data networks (including Epsilon, Digitas) that overlap with New Engen's full-funnel services at much larger scale, often competing for the same enterprise brand budgets.
• GroupM / WPP: GroupM is WPP's media investment arm, delivering cross-channel media planning, buying, and measurement (Nexus, OpenJaw) for the world's largest advertisers — a scaled competitor to New Engen's measurement-led approach.

Direct peers

• Tinuiti: Tinuiti is a performance-focused digital marketing agency offering paid media, SEO, creative, influencer, and analytics across retail media networks including Amazon Ads and Walmart Connect — directly comparable to New Engen's media + measurement + creator + affiliate stack.
• Wpromote: Wpromote is an award-winning digital marketing agency covering paid search, paid social, SEO, and creative with Polaris as a proprietary analytics platform — closely aligned to New Engen's LIFT-powered full-funnel model.
• Acadia.io: Acadia is a performance marketing agency specializing in paid media, retail media, and analytics for DTC and ecommerce brands, competing in the same mid-market and enterprise brand segment as New Engen.
• Hawke Media: Hawke Media is a full-service digital marketing agency offering media, creative, influencer, and retention services to DTC and ecommerce brands — overlapping heavily with New Engen's customer base and service portfolio.
• Acceleration Partners: Acceleration Partners is a global affiliate marketing agency partnered with impact.com, CJ, and Rakuten — competing head-to-head with New Engen's affiliate services practice across the same partner platforms.
• Disruptive Advertising: Disruptive Advertising is a performance digital marketing agency focused on paid media, lifecycle, and creative for mid-market and enterprise brands, with comparable service breadth to New Engen.

Emerging players

• Influencer Marketing Hub / CreatorIQ: CreatorIQ is an influencer marketing platform that competes with New Engen's Grapevine performance-creator service and Acorn Creator Suite for enterprise influencer program spend.
• Profitero: Profitero provides commerce and retail-media analytics that complement or overlap with New Engen's LIFT/RippleAI measurement stack for CPG and ecommerce brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newengen
• LinkedInlinkedin.com/company/new-engen
• Instagraminstagram.com/newengencreators
• Xx.com/newengen

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Engen