Hipi
Hipi is an India-based short-form video creator economy platform that connects nano-to-mega creators, brands, and fans through AI-powered creator discovery, brand campaigns, and a Web3 Coin-based monetization system, backed by Z Entertainment Enterprises Limited's broadcast ecosystem.
- Company typePrivate
- Founded-
- HeadquartersMumbai, India
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Hipi does
Hipi is a next-generation creator economy platform operating in India that combines short-form video creation, brand-creator campaign management, and fan engagement in a single AI- and Web3-enabled ecosystem. Operated by Z5X Global FZ LLC (Dubai, UAE) and positioned within Z Entertainment Enterprises Limited's (ZEE) digital and linear broadcast ecosystem, the platform serves three interconnected user types: creators (nano to mega), brands/agencies, and fans. Its product surface consists of a unified Creator Economy Platform with three interfaces — the HIPI Creator Dashboard for content and monetization management, the HIPI Brand Portal (web) for campaign creation, creator discovery, and analytics, and the HIPI Fan App for content discovery and engagement.
Underlying technology centers on AI-led creator discovery paired with a proprietary creator profiling and scoring algorithm that ingests platform-wise clout, engagement, audience demographics, and brand mentions across multimodal content (video, image, audio, text). A Web3 tokenization layer underpins a virtual currency (1 Coin = INR 1) used to settle creator payouts, allocate brand campaign and discovery tokens, and reward fan engagement, with a 100-Coin minimum withdrawal threshold.
The business model combines brand subscription tiers on the Brand Portal (campaign and discovery token allocations, analytics access, support levels — billed annually, non-refundable) with transaction-based creator compensation flowing through the Coin wallet. Distribution is product-led and self-serve: creators onboard via mobile app (iOS/Android), brands via the web Brand Portal (with a separate agency login), and fans via the consumer app — all geo-restricted to India for consumer access, with the Brand Portal available in selected countries. A Core strategic partnership with ZEE provides distribution leverage through Z's digital and linear broadcast properties and IP-led challenges. No external funding rounds, named customers, or revenue figures are disclosed.
Hipi firmographics
Firmographics- Name
- Hipi
- Legal name
- Z5X Global FZ LLC
- Website
- https://hipi.co.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Hipi is an India-based short-form video creator economy platform that connects nano-to-mega creators, brands, and fans through AI-powered creator discovery, brand campaigns, and a Web3 Coin-based monetization system, backed by Z Entertainment Enterprises Limited's broadcast ecosystem.
- Ownership category
- akta.pro rank
Hipi industry classification
Industry- Product category
- Creator Economy Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Creator-Centric Short-Form Video Platforms (MPACAHAB)
- akta.pro secondary industries
- Creator Merchandise & Print-on-Demand Platforms (MPACAFAE), Creator Marketplaces & Booking Platforms (MPACAGAB), Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts) (MPAFAIAI)
Keywords
Where Hipi is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Hipi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Brand Subscription Plans: Brands subscribe to paid plans on the Brand Portal to access features including campaign creation, creator discovery, analytics, and campaign management tools. Plans specify maximum campaigns, token allocations, and feature entitlements.
- Creator Payout via Coin System: Creators earn compensation in virtual coins (Coins) from brand engagements. 1 Coin equals INR 1. Creators can withdraw when balance meets 100 Coin minimum threshold. Platform acts as intermediary for brand-creator payment settlement.
- Campaign Token System: Brand Portal plans include allocation of campaign tokens and discovery tokens used for creator discovery, unlocks, and campaign execution capabilities within the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Brand Portal Paid Plans - Custom pricing based on plan tier |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hipi product offering
Product offeringCore offering
Hipi operates a next-generation creator economy platform that connects creators, brands, and fans in a single ecosystem. The platform enables short-form video creation and monetization, AI-powered brand-creator collaboration through a dedicated Brand Portal, and Web3-based tokenized rewards. It is backed by Z Entertainment Enterprises Limited's digital and linear broadcast ecosystem.
Product overview
HIPI is a next-gen creator economy platform that operates as a unified ecosystem connecting creators, brands, and fans. The platform architecture consists of the core HIPI Creator Economy Platform, paired with dedicated interfaces including the HIPI Creator Dashboard (for creators to manage content and monetization), the HIPI Brand Dashboard (for brands to discover creators and manage campaigns), and the HIPI Fan App (for audience engagement). Key features include Creator Mode for creator onboarding, the Brand Portal for campaign management, Creator Monetization Program with token-based earnings, and Web3 tokenization for rewards. Campaign Analytics & Reporting and UGC Licensing Rights provide additional value for brand partners. The platform is powered by AI for creator discovery and matching, and Web3 for tokenization, built on Z's digital and linear broadcast ecosystem. Access is available via web browsers, iOS, and Android applications.
Differentiator
Problem solved
Functional benefit
Products and services
- HIPI Creator Economy Platform
- HIPI Brand Portal
- HIPI Creator Mobile App
- HIPI Fan App
Quantifiable outcome
- Campaign token and discovery token system enables scalable brand campaign management
- +1 more outcomes
Companies that use Hipi
Customer profileSegments3 records
Ideal customer profiles2 records
Hipi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature5 records
Hipi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Z Entertainment Enterprises Limited (ZEE)coreHIPI is powered by Z's digital and linear platforms, leveraging Z Entertainment Enterprises Limited's vast broadcast ecosystem. This partnership provides creators visibility and opportunities across Z's digital and linear broadcast ecosystem, differentiating HIPI from other creator platforms. ZEE's ecosystem supports HIPI's position as a next-gen creator economy platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Hipi competitors and assessment
Company assessmentBroad incumbents
- YouTube Shorts: YouTube Shorts is the global short-form video offering within YouTube, the dominant incumbent for creator monetization, ad revenue, and AI-driven content discovery.
- ShareChat: ShareChat is the parent of Moj and one of India's largest vernacular social platforms, overlapping with Hipi's regional creator audience and short-video ecosystem in India.
- Instagram Reels: Instagram Reels is Meta's short-form video product competing for the same creator and brand spend in India, with unmatched distribution via Facebook and Instagram.
Direct peers
- Chingari: Chingari is an India-focused short-form video platform built on Web3/token rewards, directly comparable to Hipi's Web3 tokenization and creator monetization architecture.
- Moj: Moj is an Indian short-form video platform from ShareChat/VerSe Innovation, directly comparable as a homegrown short-video destination competing for creators and users in India.
- Josh: Josh is an Indian short-form video app from VerSe Innovation, focused on regional language content and creator monetization—closely overlapping Hipi's creator-side value proposition.
- MX TakaTak: MX TakaTak was an India-focused short-form video platform with creator monetization and brand campaigns—closely comparable to Hipi's creator–brand campaign model.
- Roposo: Roposo is an India-focused short-video and creator-commerce platform, comparable in its creator monetization and branded content focus alongside Hipi.
Emerging players
- Pepper Content: Pepper Content is an Indian creator/content marketplace helping brands discover and pay creators—sharing Hipi's AI-driven creator discovery and brand campaign thesis.
- Trell: Trell is an India-focused creator commerce and short-video platform with shoppable content and brand partnerships—overlapping with Hipi's brand-creator campaign flow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hipi social profiles
Digital presenceHipi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hipi leadership team
Management profileNumber of profiles
Profiles1 record
Hipi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hipi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hipi
What does Hipi do?
Hipi operates a next-generation creator economy platform that connects creators, brands, and fans in a single ecosystem. The platform enables short-form video creation and monetization, AI-powered brand-creator collaboration through a dedicated Brand Portal, and Web3-based tokenized rewards. It is backed by Z Entertainment Enterprises Limited's digital and linear broadcast ecosystem.
Is Hipi a public or private company?
Hipi is a private company. It is classified as corporate owned and is currently operating.
When was Hipi founded?
Hipi was founded in -1. It employs 1,001 to 5,000 people.
Where is Hipi based?
Hipi is headquartered in Mumbai, India, in the Asia region.
How does Hipi make money?
Three revenue lines are on record. Brand Subscription Plans are the primary driver. The others are creator Payout via Coin System and campaign Token System.
Who are Hipi's main competitors?
Broad incumbents on record are YouTube Shorts, ShareChat and Instagram Reels. Direct peers are Chingari, Moj, Josh, MX TakaTak and Roposo. Emerging players are Pepper Content and Trell.
Does Hipi have an API?
No public API is recorded for Hipi.
What industry is Hipi in?
Hipi's product category is Creator Economy Platform. Its primary akta.pro industry code is MPACAHAB, Creator-Centric Short-Form Video Platforms, with a secondary code of MPACAFAE, Creator Merchandise & Print-on-Demand Platforms. Its NAICS code is 516210 and its SIC code is 7822.