Glance
Glance is an AI-native commerce platform that delivers personalized, shoppable content across mobile lock screens, smart TVs, and brand websites to 300M+ users globally, monetizing via real-time brand bidding, advertising, and affiliate commissions.
- Company typePrivate
- Founded2019
- HeadquartersBengaluru, India
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingSoftware
What Glance does
Glance is an AI-native commerce platform founded in 2019 and headquartered in Bengaluru, India, that operates as a subsidiary of InMobi Group. The company delivers personalized, shoppable content across three primary surfaces — mobile lock screens, smart TVs, and online brand stores — through pre-installed integrations with device OEMs (Samsung, Motorola, Verizon) and smart TV platforms (Samsung Tizen OS, DirecTV Gemini, Sharp Aquos). Its core product, Glance AI, is an intelligent shopping agent that combines three proprietary AI models — a Commerce Intelligence Model for product discovery, a GenAI Experience Model for hyper-realistic visual content generation, and a User Model for personalization — supported by NVIDIA RTX PRO 6000 Blackwell infrastructure, Google Cloud's Gemini and Imagen models, custom diffusion models, similarity engines, and a real-time brand bidding layer.
The platform serves fashion-conscious consumers (Gen Z and millennials) with zero-click shopping, AI avatar visual try-on, conversational discovery, and direct purchase routing to official brand stores. On the demand side, Glance serves fashion and lifestyle brands (400+ integrated brands), advertisers reached through InMobi's adtech infrastructure (30,000+ brands globally), and OEMs seeking differentiated commerce-enabled device experiences. Revenue is generated through three mechanisms: real-time brand bidding within AI-generated content (transaction fees), advertising through InMobi's ad exchange, and affiliate commissions on completed purchases routed to brand stores. The company reports 300M+ active users across India, Indonesia, Japan, and the United States, 175M+ edge devices reached globally, and FY24 revenue of approximately $73M, with a stated growth trajectory toward 30M+ US MAU by year-end 2026 and an InMobi IPO process underway that may be followed by Glance's own public listing.
Glance firmographics
Firmographics- Name
- Glance
- Legal name
- Glance InMobi Pte. Ltd.
- Website
- https://glance.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Glance is an AI-native commerce platform that delivers personalized, shoppable content across mobile lock screens, smart TVs, and brand websites to 300M+ users globally, monetizing via real-time brand bidding, advertising, and affiliate commissions.
- Ownership category
- akta.pro rank
Glance industry classification
Industry- Product category
- AI Commerce Platform
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Glance is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Glance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Real-time Product Bidding / Commerce Auction: Brands bid for placement within generated looks and personalized content. Revenue is generated through commerce outcomes rather than content fees, with a live auction layer enabling real-time bidding for visibility.
- Advertising Revenue: AI-powered advertising formats through InMobi's adtech infrastructure. Glance is part of InMobi which processes nearly $2.5 billion of media spend globally and serves over 30,000 brands.
- Affiliate / Commission from Direct Purchases: Users can buy products directly from brand stores featured in Glance content. Revenue is generated through affiliate commissions on completed purchases.
Go-to-market motion4 records
Distribution channels10 records
Marketing channels6 records
Glance product offering
Product offeringCore offering
Glance operates an AI-native commerce platform that delivers personalized, shoppable content through intelligent shopping agents on smartphone lock screens, smart TVs, and brand websites. The platform combines three integrated AI models (Commerce Intelligence, GenAI Experience, and User Understanding) to generate AI-curated looks, AI avatars for visual try-on, and zero-click product discovery. Revenue is generated through real-time brand bidding for placement within generated looks, advertising via InMobi's adtech infrastructure, and affiliate commissions on completed purchases routed to official brand stores.
Product overview
Glance is an intelligent shopping agent and AI-native commerce platform that delivers personalized, shoppable content across multiple surfaces (mobile lock screens, smart TVs, and online brand stores) without requiring traditional search. The core Glance AI platform operates through three integrated AI models—Commerce Intelligence, GenAI Experience, and User Understanding—that work together to generate personalized visuals and recommendations. The platform enables users to discover products through AI-curated looks, visualize items on AI avatars, and purchase directly from brand partners. Key products include the Glance AI shopping agent, AI Avatar/Twin feature for personalized visualization, Glance on Mobile lockscreen discovery, and Glance on TV agentic commerce. The platform serves 175M+ edge devices globally with 300+ million active users across India, Indonesia, Japan, and the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Glance AI Intelligent shopping agent delivered as a consumer mobile app that understands user style, predicts trends, and delivers personalized shopping recommendations through AI-generated visuals. Available on iOS, Android, and Samsung Galaxy Store with zero-click discovery across mobile lock screens, smart TVs, and online brand stores.
- Glance Intelligence Platform Enterprise AI platform powering agentic commerce across surfaces, integrating three AI models (Commerce Intelligence for product discovery, GenAI Experience for visual content generation, and User Understanding for personalization) into a unified intelligence layer used by brands and OEMs.
- Glance on TV Agentic commerce experience for smart TVs enabling viewers to discover and shop products using voice and remote controls. Live on Samsung smart TVs (2020+ models) and DirecTV Gemini devices, reaching 125M+ TV devices.
- Glance on Mobile (Lockscreen) Lock-screen discovery surface that delivers AI-curated content, personalized recommendations, and shoppable visuals directly on mobile device lock screens without requiring app downloads. Pre-installed on 450M+ Android smartphones across Samsung, Motorola, and Verizon devices.
- Roposo AI-powered short video commerce platform wholly owned by Glance, integrated with Glance AI to accelerate agentic commerce in India's digital market.
- Shop101 Social commerce platform wholly owned by Glance, enabling influencer-led commerce on mobile lock screens globally.
Quantifiable outcome
- 57% lift in brand recall for Fossil campaign
- +5 more outcomes
Companies that use Glance
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Glance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability10 records
Feature8 records
Glance partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- SamsungcoreSamsung partnered with Glance to integrate agentic commerce technology into Samsung smart TVs running Tizen OS, enabling two-way interactive shopping directly on television screens. The partnership is now live on all 2020 and later Samsung TV models in the U.S., giving Glance access to Samsung's extensive distribution network.
- Scope3majorInMobi and Scope3 launched a sell-side AI agent that acts as an autonomous sales representative for advertisers looking to buy Glance ads. Built on the Ad Context Protocol open standard, it enables direct agent-to-agent transactions for Glance's 300 million active devices and InMobi's ad exchange.
- NVIDIAcoreStrategic collaboration to enhance Visual Generative AI capabilities by integrating NVIDIA RTX PRO 6000 Blackwell Server Edition along with TensorRT and NVFP4 inference technologies. The upgraded infrastructure delivers up to 20x faster image generation and 16x faster video generation while reducing per-unit compute costs.
- Integral Ad Science (IAS)majorStrategic partnership to introduce independent ad verification across Glance's platform. The collaboration deploys custom invalid traffic detection and viewability measurement solutions to address ad waste across Glance's 250 million users in India and Indonesia, providing brands with greater transparency and measurable campaign outcomes.
- DirecTVmajorPartnership to deliver Glance AI-powered immersive content experiences on DirecTV Gemini devices in early 2026. The AI technology enables interactive screensavers for entertainment, shopping, and information, transforming TV idle time into engaging experiences.
- RoposocoreRoposo is Glance's AI-powered commerce platform. Amit Bansal was appointed as Senior Vice President & General Manager of Roposo as part of Glance's strategy to accelerate its AI platform as content, AI, and commerce converge.
- Google CloudcoreStrategic partnership to integrate generative AI into Glance-enabled smartphones and ambient TV screens. Glance leverages Google Cloud's Gemini and Imagen capabilities to power AI experiences on lock screens and TV screens, including a new commerce feature allowing users to generate personalized images from selfies and make real-time purchases.
- SharpmajorPartnership with Sharp for Aquos smart TVs to bring Glance AI commerce to the Japanese market.
- Reliance Retail Ventures LimitedcorePartnership with Reliance Retail Ventures Limited to integrate Glance into JioPhone Next smartphones, creating a large live content and commerce ecosystem on mobile lock screens.
- Shop101coreGlance acquired Shop101 to develop an influencer-led commerce platform on mobile lock screens globally. The companies integrated creators, content, and commerce to enhance the mobile shopping experience.
Scale indicators17 records
Recent moves8 records
Expansion highlights6 records
Glance competitors and assessment
Company assessmentDirect peers
- Pinterest: Pinterest is a visual discovery and shopping platform that uses ML to recommend products from images. It directly competes with Glance's inspiration-led commerce model and zero-click product discovery, though distribution is via app rather than lock-screen.
- Snap: Snap combines AR try-on, visual commerce, and AI shopping features on mobile with growing CTV commerce via its AR glasses and Spotlight shopping. Comparable to Glance on mobile-first visual commerce and AR-driven product discovery.
- Roku: Roku operates the leading CTV OS in the US and is building shoppable ads and commerce on the TV surface — directly comparable to Glance on TV (Samsung Tizen, DirecTV) for monetizing ambient screen time via commerce.
- TikTok (TikTok Shop): TikTok Shop combines short-form video discovery, AI personalization, and direct purchase — closely mirroring Glance's inspiration-led commerce model for Gen Z and millennial fashion consumers.
Broad incumbents
- Amazon: Amazon is the dominant commerce platform and is layering agentic AI shopping (Rufus) and visual search on top of its marketplace. It is a broad incumbent whose commerce and personalization investments compete with Glance's agentic commerce thesis.
- Meta (Instagram Shopping): Meta integrates visual and AI shopping across Instagram and Facebook at massive scale. Comparable to Glance in fashion/lifestyle discovery and zero-click product surfacing, but operates within an established social graph.
- Google Shopping: Google Shopping combines search-led and increasingly visual/AI-led product discovery, and Google is a Glance investor. It is a broad incumbent whose AI shopping features could compete with Glance's zero-click discovery, particularly on Android.
Others
- InMobi: InMobi is Glance's parent company and a leading mobile ad-tech platform processing ~$2.5B in media spend for 30,000+ brands. Comparable as the ad-tech infrastructure that monetizes Glance's user base and powers its auction layer.
- Integral Ad Science (IAS): IAS is Glance's ad verification partner providing invalid traffic detection and viewability measurement across India and Indonesia. It is an adjacent enabling partner for Glance's monetization stack rather than a direct competitor.
Emerging players
- Daydream: Daydream is an AI-powered shopping search engine for fashion that personalizes product discovery. Comparable as an emerging AI commerce player focused on inspiration-led, search-free shopping experiences similar to Glance's thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Glance social profiles
Digital presenceGlance compliance and trust
Trust signalCompliance4 records
Glance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glance leadership team
Management profileNumber of profiles
Profiles11 records
Glance subsidiaries and ownership
Company hierarchySubsidiaries2 records
Glance funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glance M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glance
What does Glance do?
Glance operates an AI-native commerce platform that delivers personalized, shoppable content through intelligent shopping agents on smartphone lock screens, smart TVs, and brand websites. The platform combines three integrated AI models (Commerce Intelligence, GenAI Experience, and User Understanding) to generate AI-curated looks, AI avatars for visual try-on, and zero-click product discovery. Revenue is generated through real-time brand bidding for placement within generated looks, advertising via InMobi's adtech infrastructure, and affiliate commissions on completed purchases routed to official brand stores.
Is Glance a public or private company?
Glance is a private company. It is classified as corporate owned and is currently operating.
When was Glance founded?
Glance was founded in 2019. It employs 1,001 to 5,000 people.
Where is Glance based?
Glance is headquartered in Bengaluru, India, in the Asia region.
How does Glance make money?
Three revenue lines are on record. Real-time Product Bidding / Commerce Auction is the primary driver. The others are advertising Revenue and affiliate / Commission from Direct Purchases.
Who are Glance's main competitors?
Direct peers on record are Pinterest, Snap, Roku and TikTok (TikTok Shop). Broad incumbents are Amazon, Meta (Instagram Shopping) and Google Shopping. Others are InMobi and Integral Ad Science (IAS). Daydream is listed as an emerging player.
Does Glance have an API?
No public API is recorded for Glance.
What industry is Glance in?
Glance's product category is AI Commerce Platform. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms.