What Lubi does

Lubi (路比), operated by Shenzhen Dingran Information Technology Co., Ltd. (深圳鼎然信息科技有限公司), is a Shenzhen-based InsurTech company founded in 2014 that provides usage-based insurance (UBI) solutions for the Chinese auto insurance market. The company's core offering combines proprietary OBD (On-Board Diagnostics) hardware — collecting real-time driving telemetry including speed, mileage, acceleration events, weather, and road conditions — with a big data analytics platform built on CDH (Cloudera Distributed Hadoop), Docker-based container orchestration, and a proprietary UBI actuarial pricing model developed and maintained by three North American actuaries holding CAS and SOA credentials. Data flows through a PKI-based security and de-identification layer supporting regulatory compliance (ISO 27001, ISO 27701, MLPS Level 3), with sub-second stream processing powering a real-time risk warning system that detects dangerous driving behaviors.

Lubi operates an S2B2C (Supplier-to-Business-to-Consumer) distribution model, supplying turnkey UBI capabilities — actuarial models, OBD hardware, data analytics, and operational support — to insurance company partners (Ping An, CPIC, PICC, Taiping, China Life, Dadi, Sunshine, ZhongAn, AXA Tiannai, Tianan, Fude, Swiss Re), OEM partners (NIO, Karry Auto), internet platforms (Baidu Maps), and connected-vehicle companies (Careland). Revenue is generated through B-end service contracts, OBD hardware sales to insurers and OEMs, recurring actuarial consulting and licensing fees, and the consumer-facing 优驾保 (Youjiabao) UBI product. End consumers access Lubi-powered insurance via partner channels and can receive up to 50% premium discounts on top of standard discounts for demonstrated safe driving. Lubi reports a 16% claims rate for UBI customers versus a roughly 45% industry average claims rate, and serves millions of vehicle owners across hundreds of millions of accumulated vehicle trip records.

The company has accumulated approximately 100 million RMB (~USD 14M) in cumulative institutional funding across rounds from Walden International (A+ lead, 2017), NASDAQ-listed Verisk (Series A, 2015), and 中科招商, with an additional 2025 round involving Ant Group. Strategic positioning includes the exclusive Asia UBI partnership with Swiss Re, exclusive UBI cooperation with Baidu Maps, and the Chief Actuarial Consultant role for China Insurance Information Technology's (中保信) UBI project — China's first cross-industry telematics-level data modeling project. The company was recognized on KPMG China's 2021 Leading Fintech 50 list for innovation in insurance technology and big data R&D.

Name

Lubi

Legal name

深圳鼎然信息科技有限公司

Website

https://ubi001.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Lubi (路比), a Shenzhen-based InsurTech founded in 2014, provides usage-based auto insurance solutions through proprietary OBD telematics, big data analytics, and actuarial pricing models, serving Chinese insurers, OEMs, and platforms via an S2B2C model.

Ownership category

akta.pro rank

Product category

Telematics Insurance

NAICS

Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Telematics & Usage-Based Insurance (UBI) Platforms (FSAGAGAF)

akta.pro secondary industries

Usage-Based / Telematics Personal Auto Insurance (FSAJAAAB), Commercial Fleet Telematics / Usage-Based Insurance (UBI) (FSAJABAI), Telematics-Based Insurance & Usage-Based Rating (UBI) (TLABANAK)

Keywords

• Telematics insurance
• Usage-based insurance
• Automotive big data
• OBD telematics
• Actuarial pricing models

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. UBI整体解决方案 (UBI Turnkey Solutions): Lubi provides insurance companies and B-end partners with a complete UBI solution including actuarial pricing models, OBD hardware, and data analytics services. Revenue is generated through B-end service contracts, hardware sales to insurance companies and OEMs, and data analytics service fees. The S2B2C model enables B-end partners to distribute UBI products to C-end consumers, with Lubi sharing in insurance premium upside through reduced claims costs from better risk selection.
2. UBI精算技术服务 (UBI Actuarial Technology Services): Lubi licenses its proprietary UBI actuarial pricing models and provides ongoing actuarial consulting and data analysis services to insurance company partners, generating recurring service fees. As the Chief Actuarial Consultant for China Insurance Information Technology (中保信) UBI projects, the company provides enterprise-level actuarial services.
3. 新能源车险定价模型服务 (New Energy Vehicle Insurance Pricing Model Services): Lubi has developed new energy vehicle insurance pricing models and provides these as products/services to insurance companies and OEMs, representing an emerging revenue stream as the NEV market grows.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Lubi (路比) provides UBI (Usage-Based Insurance) auto insurance solutions combining proprietary OBD hardware devices with big data analytics and actuarial pricing models. The company operates an S2B2C model, supplying insurance companies, OEMs, internet platforms, and connected-vehicle companies with complete UBI turnkey solutions including actuarial pricing models, hardware devices, and data analytics services, enabling partners to offer personalized usage-based car insurance to end consumers.

Product overview

Lubi (路比) operates as a unified UBI (Usage-Based Insurance) platform combining hardware and software. The core product is the 路比LUBI UBI车险 platform, which uses the 路比OBD盒子 (proprietary OBD device) to collect real-time driving telematics data. This data feeds into the 路比UBI精算模型 platform for actuarial pricing, driver scoring, and risk assessment. The 优驾保 product extends the platform to insurance partners via an S2B2C model. The platform integrates with Baidu Maps for distribution and Swiss Re for reinsurance partnerships, serving insurance companies, OEMs, and connected car companies to deliver personalized car insurance to end consumers.

Differentiator

Problem solved

Functional benefit

Brands

• 优驾保: Innovative UBI insurance product launched by 鼎然科技, providing usage-based auto insurance coverage based on driving behavior analysis.

Quantifiable outcome

• 16% claims rate for Lubi UBI premium customers vs. ~45% industry average claims rate
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• 瑞士再保险 (Swiss Re)flagshipStrategic or Co-development Partner鼎然科技与瑞士再保险达成亚洲区UBI车险独家合作 (exclusive Asia UBI partnership). Swiss Re is a Fortune 500 company and the world's leading reinsurer. The partnership provides international credibility, actuarial validation, and reinsurance capacity for Lubi's UBI products in Asia.
• 百度地图 (Baidu Maps)flagshipStrategic or Co-development Partner鼎然科技与百度地图开展深度合作，独家提供UBI精算模型和数据服务支持百度招财车险项目。自2016年7月起成立重点项目小组正式开展深度合作，百度招财UBI车险项目进入测试阶段，用户可通过百度车险频道一键购买UBI招财车险。百度的目标是成为中国第一车险销售渠道。
• 蔚来汽车 (NIO)coreChannel Partner/ Reseller/ Distributor蔚来汽车是路比的合作渠道伙伴之一，通过车联网渠道为路比UBI产品提供分销通道，将UBI车险服务带给蔚来汽车的车主用户群体。
• 凯翼汽车 (Karry Auto)coreChannel Partner/ Reseller/ Distributor凯翼汽车是路比UBI的另一个重要合作渠道伙伴，通过车联网渠道分销路比的UBI产品和服务。
• 凯立德coreChannel Partner/ Reseller/ Distributor凯立德是中国知名的车载导航和车联网服务提供商，是路比UBI的合作渠道伙伴之一，帮助路比触达终端车辆用户。
• 中国平安 (Ping An Insurance)coreChannel Partner/ Reseller/ Distributor中国平安与路比在UBI车险领域开展合作，引入路比的UBI精算模型和数据服务，为其车险客户提供个性化的UBI产品。合作深度和广度均处于行业前列。
• 太平洋保险 (CPIC)coreChannel Partner/ Reseller/ Distributor太平洋保险与路比在UBI车险领域建立战略合作关系，利用路比的UBI精算模型为客户进行风险评估和个性化定价。
• 安盛天平 (AXA Tiannai)coreChannel Partner/ Reseller/ Distributor安盛天平是路比UBI的重要合作保险公司之一，合作开发UBI车险创新产品，为客户实现更精准的风险定价。
• 众安保险 (ZhongAn Insurance)coreChannel Partner/ Reseller/ Distributor众安保险是路比的合作保险公司之一，众安通过其线上直投渠道分销路比UBI车险产品，提供更低折扣和便捷理赔服务。
• 中保信 (China Insurance Information / 中银保信)flagshipStrategic or Co-development Partner鼎然科技担任中银保信UBI车险项目的首席精算顾问 (Chief Actuarial Consultant), 完成了中国首个跨行业车联网数十万车辆级的数据分析建模工作。这是UBI在中国落地的标志性项目。

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Octo Telematics (now part of Verisk): Global leader in telematics-based insurance data analytics and UBI platform services for insurers. Directly comparable to Lubi as a B2B telematics/UBI platform enabling usage-based insurance products, and notably now under Verisk — the same NASDAQ-listed strategic investor that backed Lubi.
• Cambridge Mobile Telematics (CMT): Leading mobile-sensing telematics and UBI analytics provider serving insurers globally. Comparable to Lubi's driving-behavior data collection, risk scoring, and actuarial enablement for auto insurers via smartphone/embedded sensing rather than OBD.
• Metromile: Pay-per-mile and usage-based auto insurer that uses telematics data to price premiums based on actual miles driven. Closely comparable to Lubi's UBI pricing model where low-mileage/safe-driver behavior translates into premium discounts.
• IMS (Insurance & Mobility Solutions): European telematics service provider offering UBI solutions, data analytics, and actuarial support to insurance carriers. Directly comparable to Lubi's full-stack UBI turnkey offering (hardware + actuarial + analytics + risk services) for insurers.

Broad incumbents

• Progressive (Snapshot): Major US personal auto insurer that pioneered consumer UBI through its Snapshot telematics program. Comparable to Lubi's personal-auto UBI discount model (up to 50% off), though Progressive owns the entire stack while Lubi provides it as a B2B platform to insurance carriers.
• LexisNexis Risk Solutions: Major data analytics provider to the insurance industry, including telematics and driving-behavior data. Comparable to Lubi's data analytics and risk-scoring layer; Verisk (Lubi's investor) competes in adjacent space, evidencing the strategic value of insurance-grade telematics data.

Emerging players

• Sentiance: AI-driven mobility and behavior intelligence platform enabling usage-based insurance and mobility services. Comparable to Lubi's user profiling, driving risk assessment, and predictive analytics capabilities applied to insurance and OEM use cases.

Regional players

• Tinghu (停车百事通 / 听火): Chinese-market telematics and UBI-related service provider. Operates in the same Chinese auto insurance telematics space as Lubi but with overlapping rather than identical product scope and customer base.

Others

• ZhongAn Online P&C Insurance: China's leading internet-based insurer and a Lubi partner. While a customer rather than a direct competitor, ZhongAn also invests in UBI capabilities internally and represents both a key revenue channel and a potential in-house competitor for Lubi.
• Ping An Insurance (Group): China's largest insurance group and a Lubi partner. Comparable in that Ping An develops significant in-house telematics and auto-insurance technology, making it both a flagship customer and a potential long-term in-housing threat to Lubi's B2B platform.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lubi