EZ Lab Digital Product Passport

What EZ Lab Digital Product Passport does

EZ Lab Srl, founded in 2014 and headquartered in Padova, Italy, is a privately held MarTech company that builds blockchain- and AI-enabled Digital Product Passport (DPP) infrastructure for European manufacturers. Its proprietary Made in Block platform underpins a modular SaaS product, DPP Studio, which allows companies, consultants, agencies, and software houses to create, manage, and distribute Digital Product Passports in white-label configurations. The company also operates vertical platforms — AgriOpenData for agriculture, Wine Blockchain (co-developed with EY and Placido Volpone) for the wine sector, and sector-specific DPP solutions for footwear, jewelry, and other Made-in-Italy industries — and maintains a wholly-owned French subsidiary (EZ Lab France) plus offices in Milano, Pachino, and Reims.

The technology stack combines blockchain (including NFTs and smart contracts on networks such as Algorand), artificial intelligence (used for generative design and for retrieving/explaining product data to end users), Digital Twin concepts, and physical-to-digital linking via QR codes and NFC tags. EZ Lab holds ISO/IEC 27001 certification and reports having tracked 300+ million products and completed 350+ projects across more than ten sectors for 350+ companies, with named customers including BASF, Alce Nero, Olivieri, Carrera Jeans, Marinella, Musetti, Placido Volpone, UNOAERRE, and Peron Shoes. The company is positioned as a regulatory-compliance partner for the incoming EU DPP regime under ESPR, EUDR, CSRD, and related regulations.

Revenue is generated through subscription-style platform access to DPP Studio, project-based supply-chain traceability engagements, and regulatory/technical consulting services, with pricing delivered on a quote basis. Go-to-market combines direct enterprise sales, partnerships with innovation hubs (Crédit Agricole's Le Village network in Triveneto and Sicilia, the Italian Trade Agency, ESA, EY, Rina, and CCPB), and a self-serve SaaS motion for mid-market adopters. Funding to date consists of roughly $905K in disclosed equity (2016-2020) supplemented by approximately €574K in EU and regional non-dilutive grants (2018-2025), with no growth-equity round publicly identified and headcount reported at 1-10 employees.

Name

EZ Lab Digital Product Passport

Legal name

EZ Lab Srl

Website

https://ezlab.it

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

EZ Lab is a Padova-based SaaS company that builds blockchain- and AI-enabled Digital Product Passport and supply-chain traceability solutions (Made in Block, DPP Studio, AgriOpenData, Wine Blockchain) for European manufacturers needing ESPR, EUDR, and CSRD compliance.

Ownership category

akta.pro rank

Product category

Supply Chain Traceability Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Smart Contract Frameworks & SDKs (developer kits, templates, standards) (FSAPABAB)

Keywords

• Digital product passports
• Supply chain traceability
• Blockchain SaaS platform
• Product authentication software
• Regulatory compliance software

Headquarters

HQ city

Padova

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Product Passport (DPP) Solutions: SaaS-based and project-based delivery of Digital Product Passports integrated with blockchain and AI. Includes white-label deployment options for consultants, agencies, and software houses. Revenue derived from platform subscriptions and professional consulting services.
2. Supply Chain Traceability Services: Blockchain-based supply chain traceability solutions across multiple sectors (agrifood, fashion, cosmetics, design, wine, energy). Delivered through project engagements and platform licensing.
3. Regulatory Compliance Consulting: Consulting services for EU regulatory compliance including ESPR, EUDR, CSRD, Supply Chain Act, REACH, GPSR, EPR. Includes legal, technical, and operational support.
4. Sustainability and CO₂ Token Services: Sustainability measurement and CO₂ tokenization services supporting environmental compliance and circular economy initiatives.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

EZ Lab provides DPP Studio, a blockchain and AI-powered SaaS platform for creating, managing, and distributing Digital Product Passports, also available in white-label. The platform, built on the proprietary Made in Block architecture, enables companies, consultants, agencies, and software houses to tokenize product lifecycles, certify authenticity and sustainability claims, and comply with EU regulations (ESPR, EUDR, CSRD, Supply Chain Act) across multiple sectors including agrifood, fashion, wine, cosmetics, and design.

Product overview

EZ Lab is a MarTech company active since 2014, specializing in Digital Product Passports (DPP) integrated with blockchain traceability and artificial intelligence. The core offering is built on the Made in Block platform, a modular SaaS solution for creating, managing, and distributing Digital Product Passports, also available as white label. DPP Studio serves as the dedicated product for building and distributing DPPs, integrating with companies, consultants, agencies, and software houses. The platform is complemented by specialized sector solutions (e.g., footwear, jewels) and vertical platforms including AgriOpenData for agriculture and Wine Blockchain for the wine sector. Core services span Digital Product Passport creation, supply chain traceability, sustainability and CO2 tokenization, EU regulatory compliance, and professional consultancy. Special projects including TrackIT, Art.CERTO, CERTO.legal, DiportoChain, and RElabs address specific use cases across Made in Italy certification, luxury authenticity, legal documentation, nautical products, and sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• Made in Block: Proprietary SaaS platform for creating, managing, and distributing Digital Product Passports integrated with blockchain and AI. Available in white label. Powers supply chain traceability, product authentication, and EU regulatory compliance.
• AgriOpenData
• Wine Blockchain
• DPP Studio

Products and services

• Made in Block Core proprietary SaaS platform for creating, managing, and distributing Digital Product Passports, integrated with blockchain traceability and artificial intelligence. Supports white-label deployment and serves companies, consultants, agencies, and software houses with differentiated access permissions for stakeholders and partners.
• DPP Studio Modular SaaS platform designed to create, manage, and distribute Digital Product Passports. Built on Made in Block architecture, it integrates with companies, consultants, agencies, and software houses to govern the entire DPP ecosystem simply and scalably, with optional legal, technical, and operational support.
• AgriOpenData Blockchain-based platform for traceability and data management in agriculture, enabling farmers and agri-food companies to track and certify products through the supply chain using smart contracts and blockchain technology.
• Wine Blockchain Specialized blockchain traceability platform for the wine and beverage sector, developed in partnership with EY and Placido Volpone, enabling certification and transparency throughout the wine production chain.
• TrackIT Blockchain traceability project for Made in Italy products, covering over 80 supply chains and enabling certification of authenticity and origin for Italian manufacturing sectors.
• Art.CERTO Blockchain-based certification solution for luxury goods authenticity, combining QR Code or NFC tag physical linking with blockchain registration to combat counterfeiting.
• CERTO.legal Legal certification project leveraging blockchain for authenticated product documentation and regulatory compliance in the legal domain.
• DiportoChain Blockchain traceability project for nautical and boating sector products, enabling supply chain transparency and product certification.
• RElabs Sustainability-focused blockchain project, potentially related to renewable energy or circular economy tokenization for supply chain sustainability.
• Digital Product Passport for Footwear Sector-specific Digital Product Passport solution for footwear, linked to products via QR Code or NFC tag, enabling supply chain transparency and EU regulatory compliance (ESPR) tracking throughout the product lifecycle.
• Digital Product Passport for Jewels Digital Product Passport solution for the jewelry sector, featuring QR Code or NFC tag linked to verifiable blockchain data on origin, materials, processes, and sustainability; includes anticounterfeiting and authenticity guarantees.
• Digital Product Passport (DPP) Service Core service providing the Digital Product Passport as a digital identity system for products, integrating blockchain and AI to manage product lifecycle data with differential access permissions for stakeholders.
• Supply Chain Traceability Service Supply chain traceability service using blockchain to record and verify production data along the entire supply chain, from raw materials to end product, enabling transparency and authenticity certification.
• Sustainability and CO2 Token Service Sustainability service that measures, tokenizes, and certifies CO2 emissions and environmental impact data, converting sustainability metrics into blockchain tokens for transparent communication.
• EU Regulatory Compliance Solutions Regulatory advisory and compliance service helping companies navigate EU regulations including ESPR, EUDR, REACH, GPSR, EPR, CSRD, and Supply Chain Act through the Digital Product Passport framework.
• Consultancy and Training Professional consulting and training services provided by a multidisciplinary internal team covering legal, technical/IT, marketing, and project management aspects of Digital Product Passport implementation.

Quantifiable outcome

• 300+ million products tracked on blockchain
• +4 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• EY (Ernst & Young)coreStrategic or Co-development PartnerStrategic partnership on Wine Blockchain platform with Placido Volpone, creating the world's first fully blockchain-traced winery. EY contributes expertise in supply chain assurance and blockchain implementation.
• Le Village by CA Triveneto (Crédit Agricole)coreGTM or Marketing PartnerPartnership with Crédit Agricole's innovation hub for market access, referrals, and collaborative ecosystem supporting SMEs and enterprises in the Triveneto region.
• Le Village by CA Sicilia (Crédit Agricole)coreGTM or Marketing PartnerEZ Lab joined the new innovation hub opened by Crédit Agricole in Catania to support Sicilian enterprises with traceability and digitalization solutions, promoting growth and internationalization.
• CCPBminorStrategic or Co-development PartnerPartnership with CCPB, a certification body for organic and sustainable products, enabling integrated organic certification within the DPP ecosystem.
• ICE Agenzia (Italian Trade Agency)coreGTM or Marketing PartnerPartnership with Italian Trade Agency for international promotion. Featured in TrackIT project showcasing Made in Italy traceability solutions at international events like Vicenzaoro.
• InnovUpminorGTM or Marketing PartnerPartnership with InnovUp, an association supporting innovative startups and SMEs in Italy.
• MinITminorOthersPartner in trust and sustainability network ecosystem.
• Peron ShoescoreStrategic or Co-development PartnerCollaboration with Peron Shoes to tokenize the entire production cycle of luxury footwear on Algorand blockchain, creating AI-designed ballet shoes (Via della Paglia brand) with Digital Product Passport via NFC tag.
• UNOAERRE Industries SpAcoreStrategic or Co-development PartnerPartnership with UNOAERRE for blockchain-traced wedding rings in the TrackIT project with Italian Trade Agency. QR Code links to complete ring history.
• Placido VolponecoreStrategic or Co-development PartnerCollaboration with Placido Volpone winery to create the world's first fully blockchain-traced winery through Wine Blockchain platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Circulor: Circulor provides blockchain-based supply chain traceability and DPP solutions for batteries, automotive, electronics, and industrial minerals. It is comparable to EZ Lab as a blockchain-native DPP and traceability platform targeting EU regulatory compliance.
• Arianee: Arianee is a blockchain-based protocol for Digital Product Passports and product identity, particularly in luxury, fashion, and collectibles. It is a direct competitor to EZ Lab's NFT-based product tokenization and luxury goods traceability offerings.
• Circularise: Circularise provides blockchain-based product traceability and Digital Product Passport solutions for plastics, textiles, and other manufacturing sectors. It is directly comparable to EZ Lab as a blockchain-native DPP platform targeting EU ESPR compliance and supply chain transparency.
• Textile Genesis: Textile Genesis provides blockchain-based supply chain traceability for the fashion and textile industry, supporting DPP compliance and material tracking. It is directly comparable to EZ Lab's fashion/textiles DPP vertical.
• Aura (Aura Blockchain Consortium): Aura Blockchain Consortium delivers blockchain-based traceability and Digital Product Passports for the luxury goods industry, including jewelry and fashion. It competes directly with EZ Lab's Art.CERTO and DPP solutions for luxury and jewelry brands.

Emerging players

• Provenance: Provenance is a blockchain-based supply chain transparency platform focused on consumer goods and sustainability claims. It overlaps with EZ Lab's traceability and sustainability/CO2 token services across food and fashion.
• TraceX Technologies: TraceX provides blockchain-based food and agriculture supply chain traceability solutions. It is comparable to EZ Lab's agrifood vertical and shares the focus on farmer-to-consumer transparency and certification.

Broad incumbents

• DNV (Veracity): DNV is a global certification and assurance company with supply chain traceability and sustainability offerings. It is comparable to EZ Lab as an adjacent player in EU regulatory compliance, certification, and product assurance services.
• eShakti / SEDEX (supply chain compliance platforms): SEDEX is a broader supply chain compliance and sustainability platform. While not blockchain-native, it overlaps with EZ Lab's regulatory compliance and supply chain traceability services for ESPR/CSRD/S Supply Chain Act requirements.
• IBM Food Trust: IBM Food Trust is a blockchain-based food traceability network used across the global agrifood industry. It overlaps with EZ Lab's AgriOpenData and wine traceability solutions and represents the incumbent enterprise alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ezlab_solutions
• Facebookfacebook.com/EZLab.blockchain.solutions
• LinkedInlinkedin.com/company/ezlab-blockchain-solutions
• Instagraminstagram.com/ezlab_solutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EZ Lab Digital Product Passport