SelectHub
SelectHub is a software selection platform and independent analyst research firm that helps 125,000+ enterprise and mid-market buyers evaluate, compare, and procure software across 30+ categories using analyst reviews, crowdsourced data, and a collaborative RFI/RFP Decision Platform.
- Company typePrivate
- Founded2011
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SelectHub does
SelectHub is a software selection platform and analyst research firm founded in 2011 and headquartered in Austin, Texas. The company enables enterprise and mid-market buyers to evaluate, compare, and procure software across 30+ categories, with a catalog of 9,000+ products that have been scored by independent market analysts across 100+ features. Its core technology combines a requirements-matching engine, vendor shortlisting algorithms, and a proprietary Lean Selection methodology, complemented by a collaborative Decision Platform that supports RFI/RFP distribution and centralized scorecards for stakeholder review.
The company operates a two-sided, freemium business model. Software buyers use the platform free of charge for research, shortlisting, and recommendations, while revenue is generated on the vendor side through paid analyst verification programs, product profile claiming, advertising placements, and paid managed selection advisory services. Distribution is primarily organic — SEO-optimized category pages, analyst-led content, and (as of November 2025) SelectHub Studios, a media division producing keyword-optimized video content aimed at improving vendor visibility in AI search results.
SelectHub has served 125,938 companies and facilitated 719,943 product shortlists and 1,856 RFI/RFP distributions across its history. The company employs 11-50 people, is privately held with no disclosed venture backing beyond $1.5M from Basil Partners in 2015, and serves primarily U.S.-based buyers with a global self-serve platform. Named enterprise customers include Hunter Douglas (manufacturing). Leadership includes CEO Venkat Devraj, President Steven Sowin, and COO Hernando Blanco.
SelectHub firmographics
Firmographics- Name
- SelectHub
- Legal name
- SelectHub
- Website
- https://selecthub.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SelectHub is a software selection platform and independent analyst research firm that helps 125,000+ enterprise and mid-market buyers evaluate, compare, and procure software across 30+ categories using analyst reviews, crowdsourced data, and a collaborative RFI/RFP Decision Platform.
- Ownership category
- akta.pro rank
SelectHub industry classification
Industry- Product category
- Software Selection Platform
- NAICS
- Marketing Research and Public Opinion Polling (541910), Software Publishers (51321)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Recommendation & Discovery Engines (content/product) (BPAMAAAG)
- akta.pro secondary industries
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Procurement Helpdesk & Stakeholder Support (BPAAAJAD), Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)
Keywords
Where SelectHub is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SelectHub business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Vendor Verification Program: Vendors can purchase analyst-led verification services where their product team submits responses to SelectHub's standard category RFI, which analysts independently review and validate. This generates score adjustments and priority placement without allowing vendors to pay for specific scores.
- Product Profile Advertising: Vendors can pay to claim their product profile on SelectHub to ensure buyers can find them. 2,452 software buyers are actively researching their next software purchase on the platform.
- Managed Selection Services: Paid advisory assistance for buyers ensuring successful software implementation, including dedicated analyst support for requirements building and vendor evaluation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for software buyers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SelectHub product offering
Product offeringCore offering
SelectHub operates a software selection platform that helps companies evaluate and procure enterprise software through analyst reviews of 9,000+ products across 30+ categories, collaborative requirements building and vendor shortlisting, and one-click RFI/RFP distribution with centralized vendor scorecards. The core platform is free for buyers; revenue comes from vendor-side paid verification services, product profile advertising, and managed advisory services.
Product overview
SelectHub is a software selection platform combining analyst research with collaborative decision-making tools. The core offering consists of the Software Selection Platform (covering 9,000+ products across 30+ categories), the Decision Platform (for collaborative RFI/RFP distribution and vendor scorecards), and Jumpstart (free requirements templates and vendor shortlisting tools). These are complemented by Managed Selection Services for advisory support. The company also launched SelectHub Studios in November 2025, a media division producing analyst-led video content for vendor visibility in AI search results.
Differentiator
Problem solved
Functional benefit
Brands
- SelectHub Studios: A media division launched in November 2025 that produces analyst-led video content to help software vendors rank in AI search results and improve organic traffic.
Products and services
- SelectHub Software Selection Platform
Quantifiable outcome
- 125,938 companies have successfully found the right software through SelectHub
- +3 more outcomes
Companies that use SelectHub
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
SelectHub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SelectHub partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Software Vendors EcosystemcoreSelectHub partners with hundreds of software vendors in the market, acting as a matchmaker between vendors and buyers. The service is free for software buyers, and SelectHub only recommends products that meet buyer requirements, saving buyers research time. Vendors can claim product profiles and purchase verification services.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
SelectHub competitors and assessment
Company assessmentDirect peers
- Capterra: Capterra (owned by Gartner) is a leading B2B software discovery and review platform with buyer reviews, vendor profiles, and lead generation. It overlaps directly with SelectHub's selection platform and vendor programs.
- G2: G2 is the largest software review and comparison marketplace, letting buyers research, compare, and shortlist B2B software. It directly competes with SelectHub's buyer-side research and vendor monetization model.
- Software Advice: Software Advice (Gartner) connects software buyers with vendors via advisor calls, research, and comparison tools. It is a close competitor to SelectHub's advisory and shortlisting experience.
- SourceForge: SourceForge is a long-standing software discovery and reviews platform with a large catalog of B2B tools. It overlaps with SelectHub on vendor visibility and buyer comparison.
- TrustRadius: TrustRadius is a B2B software review platform focused on in-depth, vetted buyer reviews and product comparisons. It competes with SelectHub for buyer trust and vendor marketing budgets in software selection.
- Crozdesk: Crozdesk is a software discovery and comparison platform with category rankings, reviews, and vendor lead generation. It competes with SelectHub for SMB and mid-market software buyers.
- TechnologyAdvice: TechnologyAdvice connects B2B technology buyers and vendors through content, reviews, and lead generation across categories like ERP, CRM, and HR. It overlaps with SelectHub's buyer research and vendor monetization model.
- GetApp: GetApp is a business software discovery and review site owned by Gartner, offering category listings, reviews, and lead generation for vendors. It overlaps with SelectHub's discovery and vendor monetization.
Others
- Vendr: Vendr is a SaaS buying and procurement advisory that helps enterprises negotiate and select software. It is an adjacent, ecosystem participant competing for the same enterprise procurement budget as SelectHub's managed selection services.
Broad incumbents
- Gartner Peer Insights: Gartner Peer Insights is Gartner's enterprise-focused verified review platform for software and services. It competes at the higher end of SelectHub's enterprise buyer segment and leverages Gartner's broader research brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SelectHub social profiles
Digital presenceSelectHub financial estimates
Financial estimateRevenue estimate
Valuation estimate
SelectHub leadership team
Management profileNumber of profiles
Profiles7 records
SelectHub funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SelectHub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SelectHub
What does SelectHub do?
SelectHub operates a software selection platform that helps companies evaluate and procure enterprise software through analyst reviews of 9,000+ products across 30+ categories, collaborative requirements building and vendor shortlisting, and one-click RFI/RFP distribution with centralized vendor scorecards. The core platform is free for buyers; revenue comes from vendor-side paid verification services, product profile advertising, and managed advisory services.
Is SelectHub a public or private company?
SelectHub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SelectHub founded?
SelectHub was founded in 2011. It employs 11 to 50 people.
Where is SelectHub based?
SelectHub is headquartered in Denver, United States, in the North America region.
How does SelectHub make money?
Three revenue lines are on record. Vendor Verification Program is the primary driver. The others are product Profile Advertising and managed Selection Services.
Who are SelectHub's main competitors?
Direct peers on record are Capterra, G2, Software Advice, SourceForge, TrustRadius, Crozdesk, TechnologyAdvice and GetApp. Vendr is listed as an others. Gartner Peer Insights is listed as a broad incumbent.
Does SelectHub have an API?
No public API is recorded for SelectHub.
What industry is SelectHub in?
SelectHub's product category is Software Selection Platform. Its primary akta.pro industry code is BPAMAAAG, Recommendation & Discovery Engines (content/product), with a secondary code of BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 541910 and its SIC code is 7370.