Rumor Rose
Rumor Rose produces a single-SKU organic, vegan Côtes de Provence rosé, founded in 2019 by Barry Bayat and sold direct-to-consumer via Shopify and through international wine retailers and luxury hospitality venues across 20+ markets.
- Company typePrivate
- Founded2019
- HeadquartersFlassans-sur-issole, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rumor Rose does
Rumor Rose is a single-SKU producer of Côtes de Provence rosé, marketed under the brand "RUMOR." The company was founded in 2019 by Barry Bayat and operates as Rumor Rose LLC, a Delaware corporation with principal offices in Los Angeles, California. Its offering is an organic, vegan, gluten-free rosé with no residual sugar, produced under minimal-intervention winemaking: pre-dawn harvest at 6–8°C, gentle sorting and destemming, soft pressing and maceration, separate parcel vinification, and three months in temperature-controlled stainless steel vats before a December blend. The 2024 vintage is composed of 50% Grenache, 25% Cinsault, and 25% Syrah at 12.5% ABV, available in 375ML, 750ML, 1.5L, 3L and 6L formats.
The business runs a hybrid go-to-market combining direct-to-consumer e-commerce via a Shopify storefront (rumorrose.com) with international wholesale through online wine retailers and luxury on-premise accounts. Channel partners include Wine.com, Selfridges, Meilleur Vin Provence (France), Sante (Iceland), Call Me Wine (Italy), MMI Home Delivery (UAE), Liquid Bridges (US), and Uber Eats, alongside placement in luxury hotels and restaurants in New York, Miami, Los Angeles, Paris, London, Ibiza, Mykonos, St. Barths, Capri, Seoul and Bodrum. The company is currently active in 21 markets across the Americas, Europe, the Middle East, the Caribbean and Asia-Pacific, with announced near-term expansion to Argentina, Australia, Brazil, Canada, Japan, Morocco and Switzerland.
Rumor Rose targets affluent, health-conscious wine consumers seeking premium provenance and lifestyle alignment. Pricing is positioned at the luxury tier of Côtes de Provence, supported by third-party validation (91 points James Suckling, 92 points Decanter, 4.4/5 Vivino) and an extensive earned-media presence in publications including Forbes, Fortune, GQ, Esquire, Wine Spectator, The Independent, Gentleman's Journal, Vman, Departures, Elle, Hemispheres, L'Officiel, Bazaar, People and Marie Claire. The company raised $920,000 in a single SEC-registered exempt offering in March 2022 from 20 investors and operates with a small team; no institutional venture or private equity backing has been disclosed.
Rumor Rose firmographics
Firmographics- Name
- Rumor Rose
- Legal name
- Rumor Rose LLC
- Website
- https://rumorrose.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rumor Rose produces a single-SKU organic, vegan Côtes de Provence rosé, founded in 2019 by Barry Bayat and sold direct-to-consumer via Shopify and through international wine retailers and luxury hospitality venues across 20+ markets.
- Ownership category
- akta.pro rank
Rumor Rose industry classification
Industry- Product category
- Premium Rosé Wine
- NAICS
- Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industry
- Wine Production & Winemaking (AFAFAAAB)
Keywords
Where Rumor Rose is headquartered
LocationHeadquarters
- HQ city
- Flassans-sur-issole
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Rumor Rose business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct-to-Consumer Wine Sales: The company sells wine directly to consumers through their Shopify-hosted e-commerce website (rumorrose.com), offering multiple bottle sizes (375ML, 750ML, 1.5L, 3L, 6L) with direct delivery to customers. This is the primary revenue stream.
- Wholesale/Distribution to Retailers: Rumor Rose distributes through international online wine retailers including Wine.com, Selfridges, Meilleur Vin Provence, Sante Iceland, Call Me Wine Italy, and MMI Home Delivery UAE, among others across 20+ active markets.
- Event Sponsorships: The company sponsors events such as the Pro Padel League San Diego event, which may generate revenue through brand visibility, hospitality partnerships, and increased direct sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Côtes de Provence Rosé available in multiple formats |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Rumor Rose product offering
Product offeringCore offering
Rumor Rose produces and sells a single premium Côtes de Provence rosé wine (RUMOR Rosé) made from organically grown grapes in Provence, France. The 2024 vintage blends 50% Grenache, 25% Cinsault, and 25% Syrah, processed with minimal intervention and zero residual sugar to produce an organic, vegan, gluten-free wine at 12.5% ABV. The wine is sold in 375ML, 750ML, 1.5L, 3L, and 6L formats via the brand's Shopify site and a network of premium retailers across 20+ countries.
Product overview
Rumor Rose operates as a single-product wine company, offering one core product: RUMOR Rosé, a Côtes de Provence rosé. The offering is a unified, standalone wine brand — not a platform with multiple modules. All sourced information pertains to this single SKU, which is marketed across multiple international sales channels (France, Iceland, Italy, UAE, United Kingdom, United States) and distributed through restaurants and luxury hotels globally. The brand's positioning centers on organic, vegan, minimal-intervention winemaking and a minimalist bottle aesthetic.
Differentiator
Problem solved
Functional benefit
Products and services
- RUMOR Rosé (Côtes de Provence) Organic, vegan, gluten-free Côtes de Provence rosé with zero residual sugar, produced from certified organic Provençal grapes with minimal intervention; 2024 vintage is 50% Grenache, 25% Cinsault, and 25% Syrah at 12.5% ABV. Offered in 375ML, 750ML, 1.5L, 3L, and 6L formats and targeted at discerning premium wine consumers and luxury hospitality venues worldwide.
Quantifiable outcome
- 91 Points from JamesSuckling.com
- +2 more outcomes
Companies that use Rumor Rose
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
Rumor Rose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Rumor Rose partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core, primary and secondary.
- Pro Padel LeagueminorRumor Rose is a sponsor for the Pro Padel League's upcoming event in San Diego, starting August 19th at Taktika Padel. The event features ten teams from across North America.
- Shopify Inc.coreShopify Inc. provides the e-commerce platform powering rumorrose.com online store, enabling direct-to-consumer sales, payment processing, and order fulfillment through their Shopify platform infrastructure.
- Wine.comprimaryWine.com serves as the primary online wine retailer for the US market, listing Rumor Rose Côtes de Provence rosé for direct consumer purchase with delivery options.
- SelfridgesprimarySelfridges, a leading UK luxury department store, stocks Rumor Rose in their wine department for UK market sales.
- Uber EatssecondaryUber Eats provides quick delivery service for Rumor Rose orders in the US market.
- International Wine Retailers NetworkprimaryNetwork of international wine retailers including Meilleur Vin Provence (France), Sante (Iceland), Call Me Wine (Italy), MMI Home Delivery (UAE), and Liquid Bridges (US) distribute Rumor Rose across 20+ active markets.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Rumor Rose competitors and assessment
Company assessmentDirect peers
- Château d'Esclans (Whispering Angel): The defining premium Côtes de Provence rosé brand globally; Rumor Rose competes head-to-head with Whispering Angel on the same shelves (e.g., Selfridges, Wine.com) and in the same on-premise luxury venues, targeting the same affluent rosé drinker.
- Château Miraval: Iconic Provence rosé producer (Pitt-Perrin) distributed internationally at luxury venues and premium retailers; direct competitor in the premium Provençal rosé segment with comparable lifestyle positioning.
- Domaines Ott: Historic Côtes de Provence rosé producer (Château de Selle, Clos Mireille) with deep luxury on-premise presence; Rumor Rose's premium positioning and Provence provenance directly overlap with this heritage benchmark.
- Minuty: Major Côtes de Provence rosé house (Minuty M, Rose et Or) with strong international distribution and premium on-premise penetration; competes with Rumor Rose in the same category across multiple markets.
- Gérard Bertrand: Leading Languedoc-Roussillon premium wine producer whose rosé cuvée (Clos du Temple, Cigalus) targets the same luxury on-premise and affluent consumer segments; comparable premium positioning and global rollout playbook.
- Maison Saint Aix: Single-estate premium Provence rosé brand with strong DTC and international wholesale presence; most directly comparable peer to Rumor Rose's premium DTC-plus-luxury-hospitality model.
- Roseblood: Premium Provence rosé positioned for luxury hospitality and lifestyle marketing with a celebrity-driven brand identity; mirrors Rumor Rose's luxury-lifestyle, event-sponsorship-led GTM approach.
- Château d'Esclans — Rock Angel: Premium cuvée from the Whispering Angel producer positioned just below the flagship; competes in the same on-premise luxury lists and price band as Rumor Rose.
- Patache d'Aux: Medoc producer with a growing premium rosé presence in international markets; comparable cross-channel DTC plus wholesale model targeting similar premium retail and on-premise customers.
Broad incumbents
- Estandon (Maison Estandon): One of the largest Côtes de Provence producers with a broad portfolio across price tiers; competes with Rumor Rose at the premium end while also serving volume and mid-tier segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Rumor Rose social profiles
Digital presenceRumor Rose compliance and trust
Trust signalCompliance2 records
Rumor Rose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rumor Rose leadership team
Management profileNumber of profiles
Profiles2 records
Rumor Rose funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rumor Rose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rumor Rose
What does Rumor Rose do?
Rumor Rose produces and sells a single premium Côtes de Provence rosé wine (RUMOR Rosé) made from organically grown grapes in Provence, France. The 2024 vintage blends 50% Grenache, 25% Cinsault, and 25% Syrah, processed with minimal intervention and zero residual sugar to produce an organic, vegan, gluten-free wine at 12.5% ABV. The wine is sold in 375ML, 750ML, 1.5L, 3L, and 6L formats via the brand's Shopify site and a network of premium retailers across 20+ countries.
Is Rumor Rose a public or private company?
Rumor Rose is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rumor Rose founded?
Rumor Rose was founded in 2019. It employs 11 to 50 people.
Where is Rumor Rose based?
Rumor Rose is headquartered in Flassans-sur-issole, France, in the Europe region.
How does Rumor Rose make money?
Three revenue lines are on record. Direct-to-Consumer Wine Sales are the primary driver. The others are wholesale/Distribution to Retailers and event Sponsorships.
Who are Rumor Rose's main competitors?
Direct peers on record are Château d'Esclans (Whispering Angel), Château Miraval, Domaines Ott, Minuty, Gérard Bertrand, Maison Saint Aix, Roseblood, Château d'Esclans — Rock Angel and Patache d'Aux. Estandon (Maison Estandon) is listed as a broad incumbent.
Does Rumor Rose have an API?
No public API is recorded for Rumor Rose.
What industry is Rumor Rose in?
Rumor Rose's product category is Premium Rosé Wine. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 5180.