BeGreen Farm

What BeGreen Farm does

BeGreen Fazendas Urbanas Ltda. operates a network of eight controlled-environment hydroponic urban farms across major Brazilian metros, including Belo Horizonte, São Paulo, São Bernardo do Campo, Osasco, Campinas, and Salvador. The company's core technology combines high-tech greenhouses, automated water and nutrient dosing in hydroponic channels, LED-supplemented vertical benches, and remote climate control (first deployed at the iFood headquarters unit), achieving claimed productivity 28x conventional farming, 90% water reduction, and only 2% transport loss versus ~40% in conventional leafy-greens distribution. Production totals 24+ tonnes per month across 10,200 m² of built infrastructure.

The company monetizes through three channels: (1) enterprise managed-services contracts in which BeGreen designs, builds, and operates on-site farms inside corporate facilities (Mercedes-Benz factory in São Bernardo do Campo since 2018; iFood headquarters in Osasco since 2021), serving as an end-to-end ESG solution; (2) direct B2B supply to restaurants using consultant-led sales with custom delivery frequency; and (3) a direct-to-consumer subscription box (Box BeGreen) at R$12.50–R$22.50 per weekly or bi-weekly delivery, distributed via the company website and the ALSO Brasil partnership channel.

Founded in 2017 by CEO Giuliano Bittencourt (Forbes Under 30 Technology & Innovation, 2020), BeGreen has raised approximately $2.875M in disclosed funding (September 2020) and earned recognition including the ICSC Viva Awards (2018) and the Daimler ELA sustainability award (2020). The company employs 51–100 people, operates exclusively within Brazil, and is positioned as both a foodtech and agrotech player targeting ESG-conscious enterprises, premium restaurants, and urban consumers seeking pesticide-free produce.

Name

BeGreen Farm

Legal name

BeGreen Fazendas Urbanas Ltda.

Website

https://begreen.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

BeGreen operates a network of eight hydroponic urban farms across Brazilian cities, supplying enterprises (Mercedes-Benz, iFood), restaurants, and DTC subscribers with pesticide-free leafy greens via proprietary controlled-environment agriculture technology.

Ownership category

akta.pro rank

Product category

Urban Hydroponic Farming / Fresh Produce

NAICS

Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA)

akta.pro secondary industries

Herb Farming (Basil, Parsley, Cilantro, Mint, Dill) (AFAGADAK), Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

Keywords

• Urban hydroponic farming
• Controlled environment agriculture
• Vertical farming produce
• Subscription produce boxes
• On-site corporate farms

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Subscription Box (Box BeGreen): Weekly or bi-weekly subscription boxes delivered directly to consumer homes containing hydroponically grown leafy greens, lettuce, and herbs. Available in three sizes (P, M, G) with different quantities and pricing tiers. Recurring revenue model with automatic credit card billing.
2. Enterprise On-Site Farm Solutions: BeGreen designs, builds, and operates custom urban farms within corporate facilities (e.g., Mercedes-Benz factory, iFood headquarters). Companies receive fresh produce for employee consumption, contributing to ESG goals. Revenue generated through service and production contracts with enterprises.
3. B2B Restaurant Sales: Direct sales of hydroponic produce to restaurants, including specialty mini and baby leaf varieties. Consultants help restaurants determine quantity and delivery frequency. Products delivered fresh with roots on harvest day.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

BeGreen operates a network of high-tech hydroponic urban farms in major Brazilian cities, producing pesticide-free leafy greens, lettuce, herbs, and microgreens year-round using Controlled Environment Agriculture. The company sells its produce through three channels: direct supply to restaurants with consultant-led ordering, custom-built on-site corporate farms serving as end-to-end ESG solutions for enterprises such as Mercedes-Benz and iFood, and direct-to-consumer subscription boxes (Box BeGreen) delivered weekly or bi-weekly in three sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Box BeGreen Subscription Boxes (P, M, G) Direct-to-consumer subscription boxes containing freshly harvested hydroponic leafy greens, lettuce, and herbs, delivered weekly or bi-weekly. Available in three sizes: Pequeno (2 lettuce + 2 leafy greens + 1 herb) at R$12.50, Médio (4 lettuce + 4 leafy greens + 1 herb) at R$17.50, and Grande (6 lettuce + 6 leafy greens + 2 herbs) at R$22.50, billed monthly via credit card to homes in São Paulo, Belo Horizonte, Rio de Janeiro, Campinas, Salvador, and Osasco.
• BeGreen for Restaurants Recurring fresh hydroponic produce supply for restaurants, bars, and food service establishments. Dedicated BeGreen consultants help define the right quantity and delivery frequency. Products include specialty mini and baby leaf varieties harvested on the day of dispatch and delivered with roots still attached. Documented customers include Restaurante Coliseu, O Jardim, Restaurante Casa Guajá, Restaurante Galeteria, with reported customer waste reductions from 50% to near zero.
• BeGreen for Enterprises (On-Site Urban Farm ESG Solution) End-to-end on-site urban farm solution for large corporations: BeGreen designs, builds, and operates a hydroponic farm inside the client's corporate facility, producing fresh vegetables for employee consumption in cafeterias or packaged for home distribution. Deployed at Mercedes-Benz Brazil since 2018 (the first urban farm inside a factory in the world, supplying 8,000+ employees with 2.5 tonnes/month) and at iFood since 2021 (a 950 m² farm on the 7th floor of headquarters producing 1.7 tonnes/month).
• Farm Site Retail and Colha & Leve Experience Direct retail purchase of BeGreen produce at farm locations, including an agroecological market at the Boulevard Shopping site and a 10-minute Colha & Leve experience where visitors tour the greenhouse and harvest their own bouquet of two leafy vegetable plants or one herb plant.
• Guided Educational Visits (Visitas Guiadas) Paid guided visit programs for school, university, and corporate groups at BeGreen farm locations, covering how the farm operates, plant growth stages, and hands-on activities around sustainability, technology, and socio-environmental responsibility. Past customers include Colégio Bilíngue Rutherford, Escola Nova, and Inclusione Campinas.

Quantifiable outcome

• Production efficiency 28x greater than conventional farming
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Daimler AGcoreStrategic or Co-development Partner · 1 January 2018Parent company of Mercedes-Benz Brazil. Awarded the Prêmio ELA to BeGreen for sustainability excellence at the Mercedes-Benz São Paulo facility, recognizing the company's ESG contributions and sustainable farming practices.
• Mercedes-Benz BrasilcoreStrategic or Co-development PartnerBeGreen built and operates an on-site urban farm at the Mercedes-Benz factory in São Bernardo do Campo, inaugurated in 2018. First urban farm inside a factory in the world. Produces 2.5 tonnes of fresh vegetables monthly for over 8,000 employees. The partnership earned the Prêmio ELA from Daimler for sustainability.
• iFoodcoreStrategic or Co-development PartnerBeGreen operates a 950m² urban farm on the 7th floor of iFood headquarters in Osasco, producing 1.7 tonnes of food monthly. First farm unit with remote climate control technology. Production is donated to families registered with Banco de Alimentos de Osasco, benefiting 13,575 families from 2021-2024.
• ALSOflagshipGTM or Marketing PartnerALSO Brasil serves as a distribution and marketing partner for BeGreen Box subscription service. The partnership enables subscription box sales through ALSO channels and was recognized as a case study in 2022. BeGreen boxes are available through also.com.br.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Gotham Greens: US-based urban hydroponic greenhouse operator producing leafy greens and herbs for retail and foodservice across multiple cities. Closely aligned with BeGreen on product category (leafy greens, herbs, microgreens), B2B restaurant and retail go-to-market, and distributed urban farm network model.
• Bowery Farming: US-based vertical farming operator selling pesticide-free leafy greens, herbs, and microgreens to retailers and restaurants. Highly comparable product mix, sustainability messaging, and omni-channel B2B and D2C distribution.
• AeroFarms: US-based aeroponic indoor vertical farming company producing leafy greens and herbs. Directly comparable CEA technology, product mix, and B2B foodservice/retail GTM, with a similar sustainability-led value proposition.
• Plenty: US-based vertical farming operator building large-scale indoor farms for leafy greens using proprietary robotics and CEA systems. Comparable on technology (vertical hydroponics, LED lighting, automation) and product category, though at a far larger capital and scale profile.
• Pink Farms: Brazilian vertical farming startup operating hydroponic indoor farms producing leafy greens, herbs, and microgreens for retail and foodservice. Closest direct competitor in the Brazilian CEA leafy-greens market, with overlapping product mix, urban B2B restaurant model, and subscription/channel structure.
• Infarm: Germany-based vertical farming company that pioneered in-store and on-site modular farms for supermarkets, restaurants, and distribution centers. Highly comparable to BeGreen's on-site corporate farm model (Mercedes-Benz, iFood) and B2B/retail leafy-greens focus.

Emerging players

• 80 Acres Farms: US-based indoor vertical farming company producing leafy greens, herbs, and microgreens using hydroponics and LED lighting. Comparable CEA technology and product mix, primarily serving the North American market.
• CropOne Holdings: Operator of large-scale vertical farms (including a joint venture with Emirates Flight Catering) producing leafy greens for foodservice. Comparable in deploying modular CEA farms in non-traditional sites (factories, airports) for B2B supply.
• Freight Farms: US-based company selling containerized hydroponic farming units for on-site leafy green and herb production. Conceptually adjacent to BeGreen's on-site farm model (modular CEA deployed at customer sites) but with a hardware/sales motion rather than a managed-service model.

Broad incumbents

• SLC Agrícola: One of Brazil's largest conventional agribusiness producers (cotton, soybean, corn, sugarcane). Not a direct CEA competitor, but the dominant incumbent Brazilian agricultural producer against which BeGreen's urban, pesticide-free, low-transport-loss model is differentiated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/begreen.farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeGreen Farm