The Transformation Factory
The Transformation Factory is a US-based direct-to-consumer sea moss supplement brand selling wildcrafted Caribbean-sourced gels, gummies, and capsules through its own e-commerce storefront to individual health and wellness consumers.
- Company typePrivate
- Founded2020
- HeadquartersLake Worth, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Transformation Factory does
The Transformation Factory (TTF) is a US-headquartered, founder-led direct-to-consumer sea moss supplement brand operating under the DBA "Sea Moss Transformation" out of Lake Worth, Florida, with cultural and sourcing roots in The Bahamas. The company sells wildcrafted, Caribbean-sourced sea moss across three product formats: a flavored gel line with eight SKUs (Mango, Strawberry, Strawberry Banana, Soursop, Dragon Fruit, Elder Berry, Goji Berry, Pineapple) priced at $39.99 per jar; a 3000mg-per-serving gummy line in Mango and Strawberry; and a 250-veggie-cap capsule SKU sold in 1, 3, and 6-bottle bundles at $69, $59, and $49 per bottle respectively. All SKUs share the same Bahamian-heritage preparation narrative, multi-fruit formulation platform, and wellness positioning around immunity, energy, digestion, and weight management.
The business is a single-channel DTC e-commerce operation with no disclosed retail, wholesale, marketplace, or subscription infrastructure. The storefront at seamosstransformation.com drives conversion through tiered bundle pricing, a free-shipping threshold over $120, a 365-day money-back guarantee, and media-logo trust signals from Forbes, CNBC, Yahoo Finance, and others. The company's only disclosed capital event is a $600,000 Shark Tank Season 13 equity deal (May 2022) from Mark Cuban and Kevin Hart, accepted as part of a national-broadcast brand introduction that the company describes as the first sea moss brand ever featured on the show. Founder Alexiou Gibson leads the company, also operates a separate production company (H.AM), and serves as the primary brand asset via a personal health-transformation narrative dating to the company's 2020 pandemic-era origin.
The Transformation Factory firmographics
Firmographics- Name
- The Transformation Factory
- Legal name
- The Transformation Factory
- Website
- https://seamosstransformation.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Transformation Factory is a US-based direct-to-consumer sea moss supplement brand selling wildcrafted Caribbean-sourced gels, gummies, and capsules through its own e-commerce storefront to individual health and wellness consumers.
- Ownership category
- akta.pro rank
The Transformation Factory industry classification
Industry- Product category
- Health Supplements (Sea Moss Nutraceuticals)
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industry
- Seaweed & Dried Vegetable Snacks Manufacturing (AFAKAIAI)
Keywords
Where The Transformation Factory is headquartered
LocationHeadquarters
- HQ city
- Lake Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Transformation Factory business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Product Sales: One-time purchase transactions of sea moss gels and gummies through the company's own e-commerce storefront; includes individual SKUs (e.g., $39.99 Mango Sea Moss Gel) and multi-bottle bundles priced at $69, $59, and $49 per bottle for 1, 3, and 6 bottle packs.
- Promotional Discounted Bundles: Limited-time promotional pricing on gummy SKUs (e.g., Strawberry Sea Moss Gummies marked down from $40.00 to $20.00; Mango Sea Moss Gummies from $40.00 to $29.99) used to drive conversion and average order value.
- Shark Tank Investment Capital: Equity/deal-related capital injection of $600,000 from Mark Cuban and Kevin Hart on Shark Tank Season 13 to fund expansion of sea moss health supplement product line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single bottle Sea Moss at $69 per bottle ($69 total) |
| Unit Pricing | Pay-as-you-go | 3-bottle Gummies bundle at $59 per bottle ($179 total, Save 25%) |
| Unit Pricing | Pay-as-you-go | 6-bottle Sea Moss Gel bundle at $49 per bottle ($299 total, Save 40%) |
| Unit Pricing | Pay-as-you-go | Individual fruit-flavored Sea Moss Gel SKUs at $39.99 |
| Unit Pricing | Pay-as-you-go | Sea Moss Gummy SKUs discounted from $40.00 |
Go-to-market motion3 records
Distribution channels1 record
The Transformation Factory product offering
Product offeringCore offering
The Transformation Factory sells a single-brand portfolio of wildcrafted Caribbean sea moss health supplements direct-to-consumer through its own e-commerce storefront at seamosstransformation.com. Its offering spans three formats: flavored sea moss gels (eight fruit SKUs at $39.99 per jar), on-the-go sea moss gummies delivering 3000mg per serving (Mango and Strawberry), and 250-capsule veggie bottles sold in 1, 3, and 6-bottle bundles at $69, $59, and $49 per bottle. Products are marketed for immunity, energy, gut health, weight management, and skin wellness, supported by free shipping over $120 and a 365-day money-back guarantee.
Product overview
The Transformation Factory (TTF) operates a single direct-to-consumer sea moss supplement brand rather than a multi-product platform. Its core offering is wildcrafted, Caribbean-sourced sea moss, sold across three product formats that sit side by side: (1) a family of flavored sea moss gels including Mango, Strawberry, Strawberry Banana, Soursop, Dragon Fruit, Elder Berry, Goji Berry, and Pineapple SKUs; (2) on-the-go sea moss gummies at 3000mg per serving in Mango and Strawberry variants; and (3) a 250 veggie capsule sea moss supplement sold in 1, 3, and 6 bottle bundles. The gel line emphasizes culinary versatility and refrigeration, the gummy line emphasizes portability and shelf stability, and the capsule line emphasizes value and convenience, with all formats sharing the same Bahamian-heritage sourcing narrative and wellness positioning across the seamosstransformation.com storefront.
Differentiator
Problem solved
Functional benefit
Products and services
- Mango Sea Moss Gel Nutrient-dense wildcrafted Caribbean sea moss gel combined with organic mango, sold at $39.99 per jar on the brand's D2C storefront and marketed for immune system support and energy production.
- Strawberry Sea Moss Gel Sea moss gel flavored with organic strawberries, sold at $39.99 per jar and marketed for high nutritional content and immune system boosting.
- Strawberry Banana Sea Moss Gel Sea moss gel combined with strawberries and banana, marketed for vitamin C and antioxidant-driven immunity support, anti-inflammatory benefits, and digestive/gut health with prebiotics and enzymes.
- Soursop Sea Moss Gel Sea moss gel combined with soursop, sold at $39.99 per jar and positioned for immune system support and energy production.
- Dragon Fruit Sea Moss Gel Sea moss gel combined with dragon fruit, sold at $39.99 per jar as part of the brand's flavored gel line for nutrient density and overall wellness.
- Elder Berry Sea Moss Gel Sea moss gel combined with elderberry, sold at $39.99 per jar within the flavored gel line for immune support and nutrient density.
- Goji Berry Sea Moss Gel Sea moss gel combined with goji berry, sold at $39.99 per jar within the flavored gel range for antioxidant and wellness benefits.
- Pineapple Sea Moss Gel Sea moss gel combined with pineapple, sold at $39.99 per jar as part of the flavored gel line on the online shop.
- Mango Sea Moss Gummies (3000mg per serving) Shelf-stable sea moss gummies delivering 3000mg per serving in mango flavor, positioned as the portable alternative to refrigerated gels with no added sugars, artificial sweeteners, dairy, soy, or corn fiber; promotional price $29.99 down from $40.00.
- Strawberry Sea Moss Gummies (3000mg per serving) Shelf-stable sea moss gummies delivering 3000mg per serving in strawberry flavor, combining nutrient-dense sea moss with organic strawberries and 10g of grass-fed collagen protein; promotional price $20.00 down from $40.00.
- Sea Moss Veggie Capsules (250 veggie caps per bottle) Sea moss supplement offered in 250-capsule bottles and sold as multi-bottle bundles at $69, $59, and $49 per bottle for 1, 3, and 6-bottle packs with a 365-day money-back guarantee, extending the brand beyond gels and gummies.
Quantifiable outcome
- Served more than 1 million customers
- +3 more outcomes
Companies that use The Transformation Factory
Customer profileIdeal customer profiles1 record
The Transformation Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Transformation Factory partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ABC (Shark Tank)coreFeatured on ABC's Shark Tank Season 13 finale, providing mass broadcast visibility and mainstream credibility; described by the company as a historic moment and the first sea moss brand ever featured on the show.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
The Transformation Factory competitors and assessment
Company assessmentDirect peers
- TrueSeaMoss: Pure-play sea moss supplement brand selling gels, capsules, and dried sea moss through a D2C e-commerce storefront. Directly comparable to TTF in ingredient, delivery formats, and target health-conscious consumer; competes head-to-head on Shark Tank-driven brand awareness in the same niche.
- Mermaid Sea Moss: D2C sea moss brand with flavored gels and capsules targeting wellness consumers. Comparable product format (gels + capsules), similar Caribbean sourcing narrative, and identical GTM (own e-commerce site) make it a direct competitor for the same health-conscious supplement buyer.
- Plantrising (formerly Pursevid): Sea moss and plant-based supplement D2C brand selling gels and capsules through a Shopify storefront. Closely comparable in category, format mix, and lifestyle positioning around natural wellness.
- Organifi: Premium D2C green juice and superfood supplement brand selling powdered drink mixes and capsules. Closely comparable business model (D2C, subscription-friendly, founder-led, lifestyle positioning) targeting the same wellness-oriented consumer with plant-based functional nutrition.
- Beekeeper's Naturals: D2C wellness brand selling propolis sprays, honey-based supplements, and functional gummies. Comparable in delivery formats (gummies, liquid tinctures), founder-led marketing engine, premium positioning, and presence in natural retail beyond D2C.
- Four Sigmatic: Functional mushroom and adaptogen supplement D2C brand with coffee, elixirs, and gummies. Comparable as a category-adjacent superfood D2C brand that has expanded from D2C into retail (Whole Foods, Target), illustrating a multi-channel growth path relevant to TTF.
Broad incumbents
- AG1 (Athletic Greens): Category-leading D2C daily greens/supplement brand with subscription model and global retail presence. Comparable D2C wellness playbook at much larger scale ($1B+ valuation), representing the scale ceiling TTF could approach if it expands format and channel.
- Ritual: Premium D2C multivitamin and supplement brand with subscription model. Comparable as a higher-end D2C supplement brand that has scaled into retail (Target, Sephora), providing a benchmark for the channel-expansion trajectory TTF would need.
- Ancient Nutrition: Multi-category supplements brand (collagen, superfoods, gut health) co-founded by Dr. Josh Axe. Comparable in functional ingredient positioning and D2C-plus-retail distribution, operating at a much broader scale than TTF's single-ingredient focus.
Emerging players
- Moon Juice: Adaptogen and superfood supplement brand selling powders, capsules, and tinctures with strong lifestyle and founder-led brand. Comparable positioning around plant-based, ingredient-story-driven wellness with adjacent (but not identical) product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Transformation Factory social profiles
Digital presenceThe Transformation Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Transformation Factory leadership team
Management profileNumber of profiles
Profiles1 record
The Transformation Factory subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Transformation Factory funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Transformation Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Transformation Factory
What does The Transformation Factory do?
The Transformation Factory sells a single-brand portfolio of wildcrafted Caribbean sea moss health supplements direct-to-consumer through its own e-commerce storefront at seamosstransformation.com. Its offering spans three formats: flavored sea moss gels (eight fruit SKUs at $39.99 per jar), on-the-go sea moss gummies delivering 3000mg per serving (Mango and Strawberry), and 250-capsule veggie bottles sold in 1, 3, and 6-bottle bundles at $69, $59, and $49 per bottle. Products are marketed for immunity, energy, gut health, weight management, and skin wellness, supported by free shipping over $120 and a 365-day money-back guarantee.
Is The Transformation Factory a public or private company?
The Transformation Factory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Transformation Factory founded?
The Transformation Factory was founded in 2020. It employs 51 to 100 people.
Where is The Transformation Factory based?
The Transformation Factory is headquartered in Lake Worth, United States, in the North America region.
How does The Transformation Factory make money?
Three revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are promotional Discounted Bundles and shark Tank Investment Capital.
Who are The Transformation Factory's main competitors?
Direct peers on record are TrueSeaMoss, Mermaid Sea Moss, Plantrising (formerly Pursevid), Organifi, Beekeeper's Naturals and Four Sigmatic. Broad incumbents are AG1 (Athletic Greens), Ritual and Ancient Nutrition. Moon Juice is listed as an emerging player.
Does The Transformation Factory have an API?
No public API is recorded for The Transformation Factory.
What industry is The Transformation Factory in?
The Transformation Factory's product category is Health Supplements (Sea Moss Nutraceuticals). Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of AFAKAIAI, Seaweed & Dried Vegetable Snacks Manufacturing. Its NAICS code is 456191 and its SIC code is 2833.