What True Sea Moss does

True Sea Moss (legal entity Diva Fam, Inc.) is a Texas-incorporated, privately held consumer supplement company that sells wildcrafted sea moss products in the United States and internationally. Its core product line consists of five SKUs: a flagship Sea Moss Gel Superfood available in 12+ fruit flavors, Sea Moss Electrolytes hydration powders, Sea Moss Gummies, Elderberry Gummies, and Crafted Raw Dried Sea Moss. The underlying technology is physical rather than software — wild-harvesting of sea moss from the marine-protected Nha Trang Bay in Vietnam (with supplemental sourcing from the Philippines), sun-drying, US-formulated processing in FDA-registered cGMP facilities, and third-party heavy-metal testing of every batch. Products are flavored with real fruit purees and monk fruit (no added sugar) and carry multiple certifications (Vegan, Non-GMO, Gluten-Free, Dairy-Free, Soy-Free, Paleo).

The company operates a multi-channel go-to-market. Direct-to-consumer e-commerce on trueseamoss.com is the primary revenue engine, with a Subscribe & Save model offering 30% savings on monthly auto-refill. Distribution is layered across Amazon (where the brand holds a #1 Best Seller ranking), 460+ Sprouts Farmers Market retail locations, the iHerb international marketplace, and a B2B wholesale portal at b2b.trueseamoss.com. Pricing ranges from $16.80 (dried sea moss on subscription) to $57.60 (45-serving electrolyte bundle), with a 30-day money-back guarantee on first orders. Marketing is heavily social-led, with 250M+ views on TikTok, an active Instagram, and a 3-tier affiliate program paying 20-30% commissions, plus a Give $10/Get $10 referral program.

True Sea Moss serves health-conscious consumers seeking clean-label mineral supplementation, with secondary segments in individuals with dietary restrictions (vegan, paleo, gluten-free), beauty-from-within users, and athletes/active-lifestyle buyers. The customer base exceeds 500,000 globally, with 100,000+ active subscribers. The company is privately held with no disclosed institutional funding, appears to be founder-owned, and recently executed a voluntary 2025 recall (no reported illnesses) while upgrading facilities to FDA Gold Standard protocols for 2026 production.

Name

True Sea Moss

Legal name

DIVA FAM, INC.

Website

https://trueseamoss.com

Company type

Private

Operating status

Operating

Short description

True Sea Moss (Diva Fam, Inc.) is a privately held, Texas-based DTC supplement brand selling wildcrafted sea moss gels, gummies, electrolytes, and raw dried products through its own website, Amazon, 460+ Sprouts stores, and iHerb to health-conscious consumers.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Algae & Seaweed Proteins (Microalgae/Spirulina, Macroalgae) (AFAJAHAF)

akta.pro secondary industry

Seaweed & Dried Vegetable Snacks Manufacturing (AFAKAIAI)

Keywords

• Sea moss supplements
• Marine mineral supplements
• Dietary supplement manufacturing
• Electrolyte powder products
• Gummy vitamin products

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct E-commerce Sales: Primary revenue channel through owned website trueseamoss.com. One-time purchases and Subscribe & Save subscription model offering 30% savings. Subscription includes auto-refill, free shipping on first order, and flexibility to pause or cancel.
2. Amazon Marketplace: Products sold through Amazon with #1 Best Seller ranking. Enables discovery through Amazon's customer base.
3. Retail Distribution: Products available in 460+ Sprouts Farmers Market locations across the US. Launch at Sprouts represents major retail distribution channel.
4. International E-commerce: Products available internationally through iHerb marketplace for customers outside the US.
5. Wholesale/B2B: B2B wholesale program available through b2b.trueseamoss.com for retailers and business partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels13 records

Core offering

True Sea Moss, operating under the legal entity DIVA FAM, INC., manufactures and sells sea moss-based dietary supplements including gel formulations, electrolyte powders, gummies (including elderberry gummies), and dried raw sea moss. The company sources wildcrafted sea moss from Vietnam and processes it into consumer-ready products marketed under the True Sea Moss brand, with formulations free from fillers, binders, and additives.

Product overview

True Sea Moss offers a portfolio of wildcrafted sea moss superfood products designed to support daily wellness through mineral-rich nutrition. The core product line consists of five main offerings: Sea Moss Gel Superfood (the flagship product in 12+ fruit flavors including Mango & Pineapple, Elderberry, and Immune Support 5-in-1), Sea Moss Electrolytes (a hydration powder blend with four key electrolytes), Sea Moss Gummies (chewable supplements with 1,200mg sea moss plus Burdock Root and Bladderwrack), Elderberry Gummies (1,000mg sea moss with elderberry), and Crafted Raw Sea Moss (dried whole sea moss for home preparation). All products share wildcrafted sourcing from pristine ocean waters, real fruit-based flavoring without added sugars, and shared wellness benefits including immune support, gut health, and energy metabolism. Distribution channels include direct-to-consumer e-commerce, Amazon (#1 Best Seller), and retail availability at Sprouts Farmers Market (460+ locations).

Differentiator

Problem solved

Functional benefit

Products and services

• Sea Moss Gel Gel-based sea moss supplement for health-conscious consumers seeking marine mineral nutrition in a ready-to-consume format.
• Sea Moss Electrolytes Electrolyte powder product featuring sea moss for hydration and mineral supplementation.
• Sea Moss Gummies Gummy-format sea moss supplement for consumers preferring chewable delivery of marine minerals.
• Elderberry Gummies Elderberry gummy supplement offered alongside the sea moss product line for immune and wellness support.
• Crafted Raw Sea Moss Dried raw sea moss product for consumers who prefer to prepare their own sea moss gel or use it in raw form.

Quantifiable outcome

• 100k+ active subscribers trusting the brand
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sprouts Farmers MarketcoreChannel Partner/ Reseller/ DistributorMajor retail distribution partnership with Sprouts Farmers Market chain. Products launched in 460+ Sprouts locations. Represents significant retail expansion milestone for the brand. The launch at Sprouts represents a celebration of health, wellness, and accessibility.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Organifi: Superfood greens and adaptogen supplement brand with DTC subscription model and natural-positioning marketing, serving a comparable wellness consumer profile.
• Moon Juice: Premium wellness brand selling adaptogens, supergreens, and protein powders with strong brand identity and DTC + retail distribution, comparable to True Sea Moss on positioning and price tier.
• Ancient Nutrition: Multi-category superfood and supplement brand (founded by Dr. Josh Axe) selling greens, proteins, and collagen with retail presence; overlaps with True Sea Moss in natural-positioned daily supplementation.
• AG1 (Athletic Greens): Premium DTC greens/superfood subscription brand offering daily nutritional powder packets with strong social-first marketing, directly comparable to True Sea Moss's subscription-led superfood positioning.
• Bloom Nutrition: DTC greens and superfood supplement brand using TikTok-led acquisition and subscription model to reach a similar health-conscious, predominantly female wellness consumer.
• Your Super: DTC plant-based superfood supplement brand selling greens, protein, and adaptogen blends through subscription, comparable in target customer and product format.
• Cymbiotika: DTC premium wellness brand selling liposomal supplements, gummies, and greens with a clean-label ethos and influencer-led acquisition, overlapping True Sea Moss on format and customer.
• Live Conscious (Live Conscious): Wellness supplement brand selling greens, collagen, and superfood powders via Amazon and DTC, competing for similar shelf placement at Sprouts and natural-channel retailers.
• Seamoss Co. (Sea Moss Co.): Sea moss-focused supplement brand selling gels, capsules, and raw dried sea moss online; the most direct category competitor, operating in the same narrow ingredient niche.

Broad incumbents

• Ritual: Premium DTC supplement brand with science-forward positioning and broad SKU range (vitamins, probiotics, protein); a larger adjacent competitor in the same daily-supplement purchase occasion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thetrueseamoss?s=21
• YouTubeyoutube.com/@trueseamoss?si=vO7XeediaxYvQzkY
• Facebookfacebook.com/groups/trueseamoss
• Instagraminstagram.com/thetrueseamoss
• Pinterestpinterest.com/thetrueseamoss
• TikToktiktok.com/@trueseamoss?_t=8m7YMNdDfBh&_r=1
• LinkedInlinkedin.com/company/trueseamosscalifornia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Sea Moss