POP
POP is a Seattle-based digital agency founded in 1996 that designs and builds digital experiences, campaign platforms, and branded content for large enterprise clients including Microsoft, Target, PepsiCo, and Starbucks, operating as part of the Advance family of brands.
- Company typePrivate
- Founded1996
- HeadquartersSeattle, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What POP does
POP is a privately held, Seattle-headquartered digital agency founded in 1996 that designs and builds digital experiences, campaign platforms, branded content, design systems, and collaborative digital transformation programs for large enterprise clients. The firm operates as part of the Advance family of brands, the privately held conglomerate that also controls Condé Nast, Warner Bros. Discovery, Charter Communications, and Reddit, giving POP structural backing and network access it would not have as a standalone shop.
POP runs a professional services model, billing enterprises on a project basis and reportedly executing 400-500 client engagements per year. Its technology stack centers on the Adobe Experience ecosystem (Adobe Experience Manager, Adobe Experience Cloud) with secondary depth in Kentico and Strapi CMS platforms, Azure cloud infrastructure, and capabilities spanning collaborative-filtering recommendation engines, VR/3D production, and email/campaign tooling via its WordFly product. The stated go-to-market is B2B enterprise field sales, with named clients including Microsoft (continuous since 1997, Tier 1 since 2015), Target (since 2007), PepsiCo, Dow Jones, Kyndryl, Starbucks, Intel, Sony, Gap, U.S. Bank, Gates Ventures, Frito-Lay, Oracle, F5, AAA Washington, Clinique, WordFly, Shipt, Auger, and WNPF.
Delivery is run on a remote-first model with offices in Seattle (HQ), New York, San José (Costa Rica), and Warsaw (Poland), creating a four-region time-zone coverage structure. The leadership team comprises CEO Kaci Clot, President Tony Hoskins, Chief Design Officer Chris Dressler, SVP Delivery Sara Giuffrida, and Executive Creative Director Andrio Abero, with founder Bill Predmore continuing as a board member. The company has no disclosed external venture or private equity funding and is reported to have 251-500 employees.
POP firmographics
Firmographics- Name
- POP
- Legal name
- POP, Inc.
- Website
- https://wearepop.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- POP is a Seattle-based digital agency founded in 1996 that designs and builds digital experiences, campaign platforms, and branded content for large enterprise clients including Microsoft, Target, PepsiCo, and Starbucks, operating as part of the Advance family of brands.
- Ownership category
- akta.pro rank
POP industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital PR & Social Media Communications (MPAAADAJ)
- akta.pro secondary industries
- Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Alternative OOH & Ambient Media (Guerrilla, Pop-Up Installations) (BPAFALAI)
Keywords
Where POP is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
POP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Professional Services: POP generates revenue through project-based professional services including strategy consulting, creative direction, visual design, UX design, project management, video production, and engineering implementation. Long-term client partnerships provide recurring engagement revenue with ongoing retainer arrangements for sustained client relationships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
POP product offering
Product offeringCore offering
POP is a B2B digital agency that designs and develops digital experiences, campaign platforms, branded content at scale, design systems, intelligent marketing, and collaborative digital transformation services for enterprise clients. The agency delivers strategy, creative, UX design, video production, and engineering implementation across web, mobile, and immersive channels for Fortune 500 brands.
Product overview
POP is a digital agency offering a unified portfolio of services rather than a software product platform. The core offerings include Digital Experiences (website design/development), Campaign Platforms, Branded Content at Scale, Design Systems, Intelligent Marketing, and Collaborative Digital Transformation. These service offerings work together to deliver comprehensive digital solutions for clients, functioning as an integrated agency offering rather than discrete product modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Experiences
- Campaign Platforms
- Branded Content at Scale
- Design Systems
- Intelligent Marketing
- Collaborative Digital Transformation
Quantifiable outcome
- 52% increase in candidate activity for enterprise talent acquisition initiatives
- +2 more outcomes
Companies that use POP
Customer profileNamed customers21 records
Segments1 record
Ideal customer profiles1 record
POP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
POP partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- AdvancecorePOP is part of the Advance family of brands, a global media and technology investment company. Advance owns and backs major brands including Condé Nast, Charter Communications, Reddit, and Warner Bros. Discovery. POP benefits from the stability, resources, and association with this portfolio of leading companies.
- AdobecoreAdobe is a primary technology partner for POP's digital solutions. POP leverages Adobe Experience Manager (AEM) as their primary enterprise content management platform, along with the broader Adobe Experience Cloud suite including Analytics, Target, and Assets for personalization and digital asset management.
- KenticosupportingKentico is utilized as a content management system platform within POP's technology stack, enabling flexible CMS solutions for client projects requiring Kentico's capabilities.
- Azure (Microsoft)coreMicrosoft Azure Cloud serves as the primary cloud infrastructure platform powering POP's solutions, enabling geo-spatial indexing, search capabilities, and cloud-based digital experiences for enterprise clients.
- StrapisupportingStrapi open-source headless CMS is utilized within POP's technology stack for projects requiring flexible, customizable content management solutions.
- Google MapssupportingGoogle Maps integration is utilized for geo-spatial functionality in location-based applications and experiences built for POP's enterprise clients.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
POP competitors and assessment
Company assessmentDirect peers
- R/GA: R/GA is a global digital agency offering strategy, design, and technology services to enterprise clients — directly comparable to POP's end-to-end digital experience, campaign platform, and digital transformation offerings for Fortune 500 brands.
- AKQA: AKQA is a design and innovation agency that builds digital experiences, brand campaigns, and platforms for global brands such as Nike, Google, and Audi — closely matching POP's enterprise digital experience and campaign platform services.
- Razorfish: Razorfish is a digital transformation agency within Publicis serving large enterprise clients with marketing, technology, and experience design — a direct comparator to POP's digital transformation and Adobe/Experience Cloud-centric delivery model.
- Huge: Huge is a digital agency that designs and builds customer experiences, products, and platforms for enterprise clients such as Google, Nike, and McDonald's — a strong peer to POP's enterprise digital experience, design system, and platform engineering work.
- MediaMonks (S4 Capital): MediaMonks is a global digital production and experience agency operating at scale across content, media, and technology — directly comparable to POP's branded-content-at-scale and multi-market campaign platform delivery.
- Droga5: Droga5 is a creative-led agency that develops brand campaigns and digital platforms for major global brands — overlapping meaningfully with POP's campaign platforms and digital experience practices.
Broad incumbents
- Accenture Song: Accenture Song is the digital creative and experience arm of Accenture, offering end-to-end digital transformation to the Global 2000 — competing for the same enterprise digital transformation RFPs as POP, but as part of a much larger consulting parent.
- Publicis Sapient: Publicis Sapient is the digital transformation business of Publicis Groupe, serving large enterprises with strategy, design, and engineering — a broad incumbent that competes head-to-head with POP for large-scale Adobe- and Microsoft-based transformation mandates.
- Deloitte Digital: Deloitte Digital is the digital creative and consultancy arm of Deloitte, offering enterprise experience design, martech, and platform engineering — competing with POP for large enterprise digital transformation engagements, particularly with regulated and Fortune 500 clients.
- Wunderman Thompson: Wunderman Thompson is a global creative, data, and technology agency within WPP serving enterprise clients with brand, digital experience, and campaign work — a broad incumbent with overlapping capabilities to POP's campaign platform and digital experience services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
POP social profiles
Digital presencePOP financial estimates
Financial estimateRevenue estimate
Valuation estimate
POP leadership team
Management profileNumber of profiles
Profiles5 records
POP funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POP
What does POP do?
POP is a B2B digital agency that designs and develops digital experiences, campaign platforms, branded content at scale, design systems, intelligent marketing, and collaborative digital transformation services for enterprise clients. The agency delivers strategy, creative, UX design, video production, and engineering implementation across web, mobile, and immersive channels for Fortune 500 brands.
Is POP a public or private company?
POP is a private company. It is classified as corporate owned and is currently operating.
When was POP founded?
POP was founded in 1996. It employs 251 to 500 people.
Where is POP based?
POP is headquartered in Seattle, United States, in the North America region.
How does POP make money?
One revenue line is on record: professional Services.
Who are POP's main competitors?
Direct peers on record are R/GA, AKQA, Razorfish, Huge, MediaMonks (S4 Capital) and Droga5. Broad incumbents are Accenture Song, Publicis Sapient, Deloitte Digital and Wunderman Thompson.
Does POP have an API?
No public API is recorded for POP.
What industry is POP in?
POP's product category is Digital Agency Services. Its primary akta.pro industry code is MPAAADAJ, Digital PR & Social Media Communications, with a secondary code of BPAFAGAF, Brand Activations & Pop-Ups (Retail/Street/Guerrilla). Its NAICS code is 54181 and its SIC code is 7311.