What Anotherway does

Anotherway is a Marseille-based, French sustainable consumer-goods company founded in 2018 (originally as My Bee Wrap) by Samuel. It designs, manufactures, and distributes zero-waste, reusable, and ecological household and personal care products across six categories: kitchen and dishwashing (dissolvable cleaning pastilles, plastic-free 3-in-1 dishwasher tablets, reusable sponges, bee wraps, bulk dosing bags, universal pour lids), household cleaning (multi-surface and window cleaning pastilles, washable cloths, refillable bottles), on-the-go (Squiz reusable compote gourdes, glass water bottles, bento/lunch boxes), body hygiene (solid deodorant, rechargeable shampoo/shower gel bottles), eco-refills, and curated starter kits/gift sets.

Product technology centers on concentrated solid formats (pastilles, tablets) that eliminate water weight and plastic packaging versus conventional cleaners, with proprietary features such as a patented double-zip closure on Squiz gourdes rated to 50+ kg, bio-sourced PP derived from recycled cooking oils in the universal pour lid, and COSMOS Organic/Ecodétergent certifications by Ecocert. Manufacturing is concentrated in Europe: 36% in Marseille, 45% in Région Sud, 75% in France, and 100% within 1,500 km of headquarters, with assembly and packaging performed in ESAT (disability-employment) workshops. The company is B Corp certified (Jul 2022), holds entreprise à mission status (Sep 2021), and donates ≥1% of revenue via the 1% for the Planet collective.

The business model is direct-to-consumer e-commerce through a Shopify storefront (another-way.com) shipping to 11 Western European countries, supplemented by a -10% subscription/recurring-delivery model on consumable SKUs, and by wholesale distribution through specialty organic retailers led by Biocoop (since Dec 2019). Following a €1.2M seed round in Oct 2023 led by A Plus Finance, the company is expanding from ~1,000 specialty retail POS into mainstream grande distribution under the Ya.qa sub-brand. Pricing spans €3.95 starter kits to multi-pack bundles, with subscription cadence of 2/3/4 months and free shipping thresholds at €40 (€50 for subscribers). The company is a private, founder-owned startup with headcount in the 11–50 range.

Name

Anotherway

Legal name

Anotherway

Website

https://another-way.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Anotherway is a Marseille-based sustainable consumer-goods company founded in 2018 that designs and sells zero-waste household, cleaning, personal care, and on-the-go products directly to European consumers via e-commerce and specialty retail, with manufacturing concentrated in France and Europe.

Ownership category

akta.pro rank

Product category

Sustainable Household and Personal Care Products

NAICS

Merchant Wholesalers, Nondurable Goods (424), Health and Personal Care Retailers (456)

SIC

Retail-Auto & Home Supply Stores (5531), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Eco-Friendly Concentrates, Refills & Packaging Systems (CRAJAOAL)

akta.pro secondary industries

Eco-Friendly & Plant-Based Dishwashing Products (CRAJABAJ), Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)

Keywords

• Zero waste products
• Eco-friendly household
• Natural cleaning supplies
• Reusable food storage
• Sustainable personal care

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Anotherway sells its full range of sustainable household and personal care products directly to consumers through its Shopify-powered e-commerce website. Products are sold at one-time prices with subscription options offering 10% recurring discounts. Average order values range from €3.95 kits to €39.95+ bundles. Free shipping is offered on orders over €40 (€50 for subscriptions).
2. Subscription / Recurring Delivery Model: Anotherway offers a subscription model ('Abonnement') for its most popular products (dishwasher tablets, dish soap, multi-surface cleaners, deodorants). Subscribers receive automatic deliveries every 2, 3, or 4 months at a -10% discount. The subscription is commitment-free and fully modifiable or cancellable at any time.
3. Wholesale / Retail Distribution: Anotherway distributes through third-party retail channels including Biocoop (organic/specialty retailers), with plans to expand into mainstream mass retail distribution (large-scale retail). The company grew from 1,000 points of sale to mainstream distribution following its €1.2M fundraising round in 2023.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Anotherway designs, manufactures and sells zero-waste household and personal care products (plastic-free 3-in-1 dishwasher tablets, dissolvable cleaning pastilles, reusable sponges, beeswax food wraps, bulk dosing bags, universal pour lids, reusable food pouches, solid deodorant, glass water bottles, natural cleaning cloths). Products are sold directly to consumers through its own e-commerce storefront, via a recurring subscription service, and through specialty retailer Biocoop and planned mass-market distribution under the Ya.qa sub-brand.

Product overview

Anotherway is an e-commerce-first sustainable consumer goods company offering a broad portfolio of zero-waste, reusable, and eco-designed household and personal care products primarily for the French market. The company operates a single-brand, multi-product platform model centered around its own Anotherway brand, organized across six main categories: (1) Kitchen & Dishwashing — including Tablettes lave-vaisselle 3-en-1, Liquide vaisselle à diluer, Éponges lavables, Éponges grattantes lavables, Essuie-tout lavables, Bee Wraps, Couvercle verseur universel, Couvercle fraîcheur pot de yaourt; (2) Household Cleaning — including Produit ménager naturel à diluer, Nettoyant vitres en pastilles, Chiffonnette naturelle, Bouteille rechargeable; (3) Personal Hygiene — including Déodorant solide Aloe Vera; (4) On-the-Go / Nomad — including Gourde en verre incassable, Gourdes compote réutilisables Squiz, Bento & Lunchbox végétales; (5) Bulk & Conservation — including Sacs à vrac doseurs réutilisables; and (6) Support Services — including Coffrets/kits thématiques and Abonnement (subscription). The company pioneered dissolvable tablet formats for cleaning products and reusable food pouches, differentiating through local manufacturing (36% in Marseille, 75% in France, 100% in Europe), B Corp certification, and entreprise à mission status.

Differentiator

Problem solved

Functional benefit

Brands

• Ya.qa: Sub-brand for expansion into large retail outlets for eco-friendly products and household cleaning innovations.

Products and services

• Tablettes lave-vaisselle 3-en-1 (Plastic-free 3-in-1 dishwasher tablets) Ecological dishwasher tablets 3-in-1 sold without any plastic packaging (no PVOH wrapping), composed of 99% natural origin ingredients and certified Ecodétergent by Ecocert. The tablets clean, degrease and shine dishes without requiring separate salt or rinse aid. Available in 30-pack (€8.95 / €8.06 on subscription) and 60-pack (€17.90 / €16.95 on subscription). Sold individually or via recurring subscription to consumers across France and Western Europe via the direct e-commerce site.
• Liquide vaisselle à diluer (Dilutable dish soap — refills) Concentrated liquid dish soap sold in tablet/refill format that users dissolve at home in tap water, eliminating most plastic packaging and shipping weight compared to bottled dish soap. Refills sold in packs of 3 at €9.95 (currently discounted from €10.80). Targeted at eco-conscious households subscribing to ongoing supply.
• Éponges lavables (Reusable organic cotton sponges — lot of 2) Reusable dishwashing sponges made of organic cotton with honeycomb and terry cloth sides, washable in dishwasher or washing machine at 60°C, with a rated lifetime of approximately 1 year (~52 washes). Sold in lots of 2 to consumers looking to replace disposable kitchen sponges.
• Éponges grattantes lavables (Reusable abrasive sponges — lot of 2) Reusable abrasive dishwashing sponges with a soft organic cotton terry side for absorption and an abrasive polyester side for scrubbing without scratching; rated to last approximately 1 year. Sold in lots of 2 at €16.50. Marketed as Anotherway's alternative to disposable scouring pads.
• Essuie-tout lavables (Reusable washable paper towels) Reusable and washable fabric substitutes for disposable paper towels, available in packs of 5 or 10, designed to reduce single-use paper waste in household kitchens. Target consumer is the household seeking to eliminate disposable kitchen paper.
• Bee Wraps (Reusable beeswax food wraps) Reusable beeswax food wraps manufactured in Marseille as an alternative to single-use plastic cling film, for covering and preserving food. Available in individual wraps, gift sets, and bag formats. Targeted at mainstream eco-conscious consumers; sold via e-commerce, Biocoop specialty retail and the legacy My Bee Wrap customer base.
• Sacs à vrac doseurs réutilisables (Reusable bulk dosing bags) Reusable bulk dosing bags with hermetic zip closures and transparent graduated backs, designed for transporting and dosing bulk dry goods (rice, pasta, cereals, legumes) and household cleaning products. Sold in packs of 3 at €15.95. Target consumer is the household transitioning from single-use packaging to bulk shopping.
• Couvercle verseur universel (Universal pour lid for bulk jars) First-in-France universal pour lid for converting standard jars into bulk-dispensing containers. Made in France from bio-sourced polypropylene derived from upcycled cooking oils, with 3 high-precision dosing openings. Targeted at consumers with bulk pantry storage who want to convert existing jars into dispensers without buying dedicated bulk equipment.
• Couvercle fraîcheur pot de yaourt (Yogurt pot freshness lid) Reusable lid made in Germany to replace the disposable plastic foil that comes on yogurt pots, preventing food waste by extending the freshness of opened yogurt pots. Targeted at consumers seeking to eliminate single-use plastic in their dairy routine.
• Produit ménager naturel à diluer (Multi-surface natural household cleaner — pastilles) 97.9% natural-origin, Ecocert certified dissolvable tablet for multi-surface household cleaning. Users dissolve the tablet at home in their own reusable spray bottle with tap water to create a ready-to-use all-surface cleaner for floors, sinks, and bathrooms. Starter kit (bottle + pastilles) at €3.95; refill multi-pack x5 around €9.90. Targeted at households seeking plastic-free everyday cleaning.
• Nettoyant vitres en pastilles (Window cleaner pastilles) Natural glass and window cleaning product in dissolvable tablet format, designed to be diluted at home in a reusable spray bottle. Same plastic-free positioning as the multi-surface cleaner. Targeted at households replacing conventional spray cleaners.
• Chiffonnette naturelle (Natural cleaning cloths) 100% natural-fiber (organic cotton) cleaning cloths without microplastics, featuring honeycomb and bouclé fabric sides, washable at 60°C, and marketed as 1.2x more absorbent than synthetic microfiber. Targeted at households replacing disposable microfiber cloths.
• Bouteille rechargeable shampoing et gel douche (Reusable bottle for solid shampoo and shower gel tablets) Reusable bottle (up to 270 mL) with a flat cap and valve for controlled dosing, available in multiple colors (Fraise des bois, Sapin des Vosges, Soleil de Marseille), designed for dissolving Anotherway's solid shampoo and shower gel tablets. Sold separately from the pastilles. Targeted at consumers refilling personal care from tablet format.
• Déodorant solide Aloe Vera (Natural solid stick deodorant) 100% natural-origin COSMOS Organic certified deodorant stick (by Ecocert Greenlife) with coconut oil, shea butter, corn starch and bicarbonate of soda. Effective against odors without aluminum salts, silicones, or sulfates; allergen-free formula suitable for children from age 5 and pregnant women. Packaged in recyclable greaseproof cardboard at €9.95 single / €8.96 on subscription, with x2 (€18.90), x4 (€36.90) and x8 (€69.95) volume tiers.
• Gourde en verre incassable (Unbreakable glass water bottle) 500 mL borosilicate (unbreakable) glass water bottle with a protective recycled anti-slip base, plant-based cap made from sustainable sugarcane, dishwasher safe, and offered with a lifetime guarantee. BPA-free per EU regulation 2024/3190. Targeted at consumers replacing single-use plastic water bottles.
• Gourdes compote réutilisables Squiz (Reusable food pouches) Reusable snack pouches for compote, purée and smoothie, filled from the bottom via a patented double-zip closure rated to withstand 50+ kg of pressure for leak-proof transport. Each pouch replaces 50+ single-use disposable food pouches, saving up to €200 over its lifetime. Targeted at parents of children aged 6 months and up. The Carnival x3 pack is sold at €19.38 (currently discounted to €17.45).
• Bento & Lunchbox végétales (Plant-based lunch boxes) Plant-based (vegetal) material lunch boxes and bento boxes for transporting meals on the go. Targeted at consumers and parents seeking sustainable single-use-plastic-free lunch containers for school and work.
• Abonnement (Subscription / Recurring delivery service) Commitment-free automatic recurring delivery subscription covering Anotherway's most popular products (dishwasher tablets, dilutable dish soap, multi-surface cleaner, deodorant), with frequency selectable every 2, 3 or 4 months at a -10% discount vs. one-time prices. Cancellable or modifiable at any time without fees, with free shipping on subscription orders over €50. Sold direct to consumers through the e-commerce storefront.

Quantifiable outcome

• €1.2M raised in October 2023 to expand into mainstream retail from 1,000 existing points of sale
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Ya.qa (retail brand)coreChannel Partner/ Reseller/ Distributor · 1 October 2023Following its €1.2M fundraising round in October 2023, Anotherway plans to expand into mainstream mass retail distribution under the Ya.qa brand to promote eco-friendly products in large retail outlets, transitioning from its existing 1,000 points of sale.
• BiocoopcoreChannel Partner/ Reseller/ Distributor · 1 December 2019Biocoop, France's leading organic supermarket chain, was the first specialty retailer to carry Anotherway's Bee Wrap products in December 2019. It remains a key channel partner representing the organic/specialty retail segment.
• Pure OceanminorOthersPure Ocean supports scientific research projects for ocean protection. Anotherway supports the 'SPO-Plastic' project which studies the extraordinary capacity of sea sponges to filter large quantities of water and dissolve plastic particles, potentially contributing to developing nature-inspired solutions for micro-plastic degradation in the ocean.
• 1 déchet par jourminorOthers1 déchet par jour ('1 piece of waste per day') is an environmental association that fights for a cleaner world through consciousness-raising. It regularly sensitizes large audiences to waste, sorting, and reduction. Anotherway supports the association through its 1% for the Planet membership and regularly participates in its events.
• ADAP (Apiculture/Développement Agraire Provençal)minorOthersADAP supports bee protection and biodiversity in Provence. The association accompanies, raises awareness, and facilitates sponsorship of bee colonies, producing exceptional honey. Anotherway supports ADAP as one of three locally chosen associations receiving annual funding through its 1% for the Planet commitment.
• ESAT Workshops (Établissements et Services d'Aide par le Travail)coreStrategic or Co-development PartnerAnotherway works with ESAT workshops (which employ people with disabilities) and social insertion workshops for product assembly and packaging. The company notably fabricated its own Bee Wrap production machine in-house in 2019 and entrusted it to an ESAT workshop partner. ESAT collaboration is highlighted as a core social commitment alongside ecological goals.
• 1% for the PlanetcoreGTM or Marketing PartnerAnotherway is an active member of the 1% for the Planet collective. As a member, the company commits a minimum of 1% of annual revenue (not just profit) to environmental causes. Customer voting determines which partner associations receive funds annually, building community engagement alongside brand affinity.
• Région SUD (Charte Sud Zéro Déchet Plastique)minorStrategic or Co-development PartnerAnotherway signed the Region Sud 'Sud Zéro Déchet Plastique' charter, committing to reduce plastic waste in seas and on land to preserve natural environments. This formal government partnership aligns with the company's local engagement strategy in its home region.
• ADEME (Agence de la Transition Écologique)minorOthersAnotherway references and links to ADEME's 'Que faire de mes objets et déchets?' (What to do with my objects and waste?) tool on its website, helping customers extend product life and reduce waste. The company won ADEME's France Relance grant in 2021.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ecover: Pioneer in plant-based and mineral-based household cleaning products (dishwash, laundry, surface cleaners). Acquired by SC Johnson in 2017. Direct competitor in the eco-friendly cleaning category with substantially broader distribution and formulation resources.
• Lamazuna: French zero-waste DTC pioneer offering solid cosmetics (shampoo bars, deodorants, oral care) and reusable accessories. Closest French zero-waste peer with overlapping solid-deodorant and reusable-bottle categories.
• Attitude: Canadian EWG-verified brand offering natural household and personal care products including dish soaps and laundry detergents. Direct peer in the eco cleaning category with similar DTC-plus-retail GTM.
• Method Products: Design-forward, plant-based household and personal care brand. Now owned by SC Johnson. Comparable to Anotherway in positioning around sustainable, design-forward cleaning products sold through retail and DTC.
• Seventh Generation: US-based plant-based household cleaning and personal care brand, acquired by Unilever in 2016. Direct competitor in eco-friendly cleaning concentrates and refill formats with major mass-market retail presence.
• L'Arbre Vert: French eco-friendly household cleaning brand (dishwash, laundry, surface cleaners) owned by Henkel. Direct French-market peer with mainstream mass-retail distribution that Anotherway's Ya.qa sub-brand is targeting.
• Biovie: French eco-friendly household and personal care brand offering ecological cleaning, dishwash, and hygiene products. Direct French zero-waste peer competing for the same Biocoop and natural-specialty shelf space.
• Respire: French natural personal care DTC brand spanning hygiene and household cleaning. Comparable French eco-DTC player with subscription model and direct overlap with Anotherway's natural deodorant and cleaning lines.

Emerging players

• If You Care: Eco-friendly household brand specializing in unbleached paper products, baking paper, and reusable kitchen items. Comparable on the reusable/kitchen essentials axis (bee wraps, reusable paper towels, baking accessories).
• Pachamamaï: French zero-waste DTC brand offering solid cosmetics, household cleaners, and reusable accessories. Smaller-scale French zero-waste peer with overlap on solid-format personal care and reusable household products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCti3IdtDJqD6FHfSGNmK9Rw/videos
• Facebookfacebook.com/anotherway.fr
• LinkedInlinkedin.com/company/anotherway-fr
• Instagraminstagram.com/__anotherway
• Pinterestpinterest.fr/anotherway_
• TikToktiktok.com/@__anotherway

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anotherway