What Pachamamaï does

Pachamamaï is a French natural cosmetics brand founded in 2013 by Ludvina Sanchez and headquartered in Épernon, Centre-Val de Loire. It is a pioneer of solid cosmetics in France, offering handmade, vegan, and zero-waste personal care products including solid shampoos, conditioners, soaps, deodorants, toothpaste, and face care. The underlying technology relies on cold saponification (saponification à froid) and Sodium Cocoyl Isethionate (SCI) surfactant bases, with formulations containing 94%+ ingredients of natural origin per ISO 16128 and certifications including Slow Cosmétique and COSMOS Natural. The product range has expanded from exclusively solid formats into a liquid line covering hair oils, botanical waters, liquid shampoos, shower gels, and a recent sun care entry (SOLAYA SPF50, Nutrilaya after-sun).

The company operates a dual-channel go-to-market model: direct-to-consumer e-commerce through pachamamai.com (with Stripe-backed payments, free shipping over €49, and an interactive hair diagnostic tool) and wholesale distribution through 1,000+ retail stores across France and Europe, concentrated in specialized organic and zero-waste chains. Pricing is unit-based, with products ranging from approximately €1.67 (soap net) to €12.50 (sunscreen), and gift sets/coffrets in the €10–€40 band. In 2023 the brand associated with Laboratoires Paris Dôme (its parent entity), and in 2025 it announced integration with Yves Rocher, positioning the brand within a larger natural cosmetics group.

Name

Pachamamaï

Legal name

Laboratoires Paris Dôme

Website

https://pachamamai.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Pachamamaï is a French pioneer of solid, vegan, and zero-waste cosmetics, founded in 2013, selling handmade shampoos, soaps, deodorants, and face care through DTC e-commerce and 1,000+ retail stores across France and Europe, now operating under Laboratoires Paris Dôme and integrated with Yves Rocher.

Ownership category

akta.pro rank

Product category

Natural and Solid Cosmetics

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Deodorants & Antiperspirants (CRABADAB)

akta.pro secondary industry

Deodorants & Antiperspirants (CRADANAA)

Keywords

• Solid cosmetics
• Natural hair care
• Zero-waste beauty
• Vegan personal care
• Cold saponification soaps

Headquarters

HQ city

Épernon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Product Sales (E-commerce): Direct-to-consumer sales through the company's e-commerce website. Customers purchase individual products or gift sets with secure payment via Stripe. Free shipping offered on orders over €49.
2. Retail Distribution: Wholesale distribution through over 1000 retail stores across France and Europe, including specialized organic retailers (Day by Day, Mademoiselle Bio, la Fourche, Mademoiselle Vrac). Revenue generated through bulk orders to retail partners.
3. Affiliate Program: Influencer affiliate program where partners earn 10% commission on sales generated through their referral network. Affiliates promote products on social media and receive monthly sales reports.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pachamamaï designs, manufactures, and sells handmade solid cosmetics (shampoos, conditioners, soaps, deodorants, makeup removers, toothpaste) and an expanding range of liquid personal care (hair oils, botanical waters, shower gels, liquid shampoos, SPF 50 sunscreen, after-sun oil), formulated with 94–99% natural-origin, vegan, cruelty-free ingredients. Products are sold direct-to-consumer via pachamamai.com and through 1,000+ specialty organic and zero-waste retailers in France and Europe.

Product overview

Pachamamaï is a pioneer of solid cosmetics in France, offering a comprehensive portfolio of natural, vegan, and zero-waste personal care products. The core offering centers on solid formats (shampoing solides, solid conditioners, solid deodorants, solid toothpaste, solid cleansers) complemented by an expanding liquid cosmetics line (hair oils, botanical waters, shower gels, liquid shampoos). Key solid shampoo variants include Sweetie (normal to dry hair), Notox (oily hair), Pure (normal hair), Kidoodoo (textured hair), and Glamourous (dry hair), supported by the Smooth solid conditioner. Face care includes Nüe solid makeup remover, Calenduline calendula soap, Bloom face exfoliant, and three pure face oils (Camélia Florea for sensitive skin, Luméa Grapeseed for oily skin, Amléa Amla for hair care). The liquid expansion includes botanical waters (Freshgreen, Coolflora), SPF 50 Solaya sunscreen, Nutrilaya after-sun oil, and various shower gels. The brand also offers gift sets/coffrets, accessories like soap nets, and recently launched its first Advent Calendar. All products emphasize natural ingredients (94-99%+ natural origin), artisanal French manufacture, and plastic-free or recycled plastic packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Shampoing solide Sweetie (normal to dry hair) Solid shampoo for normal to dry hair, formulated with sweet almond oil and rice powder; 94% natural origin ingredients, vegan, sulfate-free, zero-waste format.
• Shampoing solide Notox (oily hair) Solid shampoo for oily hair containing rassoul to absorb excess sebum, ginger extract for purification, and sunflower oil with vitamin E.
• Shampoing solide Pure (normal to mixed hair) Solid shampoo for normal to mixed hair using green clay, sweet almond oil, jojoba oil, and California poppy.
• Shampoing solide Kidoodoo (textured, curly hair) Solid shampoo formulated for textured, curly, frizzy, or difficult-to-comb hair using argan oil and rice powder; 94% natural origin.
• Après-shampoing solide Smooth (solid conditioner) Solid conditioner that detangles, nourishes, and adds shine, made with coconut oil, sweet almond oil, shea butter, sunflower oil, and calendula; 97% natural origin.
• Démaquillant solide NüE (solid makeup remover) 3-in-1 solid cleanser, makeup remover, and face care that transforms into a gentle milk on contact with water; with coconut oil, argan oil, and botanical extracts; 100% natural origin.
• Savon Calenduline (cold-processed calendula soap) Cold-processed (saponification à froid) beauty soap with calendula for delicate and sensitive skin; rich in organic oils including coconut oil and shea and cocoa butters; 100% natural origin.
• Dentifrice solide Black is Black (activated charcoal toothpaste) Artisanal solid toothpaste with activated charcoal and mint for natural whitening and freshness; COSMOS Natural certified, vegan, and cruelty-free.
• Huile d'Amla Amléa (Amla hair oil) 100% pure Amla hair oil inspired by Indian Ayurvedic traditions; fortifies hair, strengthens roots, nourishes lengths, and revives shine; can be used as pre-shampoo treatment or finishing touch.
• Huile visage Camélia Florea (Camellia face oil) 100% pure Camellia face oil for normal to dry, sensitive skin with fine, silky, non-greasy texture; nourishes, softens, and soothes while strengthening the skin barrier; vegan and recyclable glass bottle.
• Huile visage Pépins de Raisin Luméa (Grapeseed face oil) 100% pure Grapeseed face oil for combination to oily skin; lightweight texture that regulates sebum, refines skin texture, and reveals radiance; rich in vitamin E and polyphenols.
• Crème Solaire SPF 50 Solaya (high-protection solar fluid) High-protection SPF 50 solar fluid with invisible texture using clean next-generation filters; enriched with natural origin emollients; broad-spectrum UVA/UVB protection for face and body.
• Huile Après-Soleil Nutrilaya (after-sun body oil) After-sun body oil with dry-touch texture combining Sweet Almond, Jojoba, and Apricot Kernel oils; nourishes, soothes, and prolongs natural tan; absorbs instantly without greasy finish.
• Déodorant solide Pachamamaï (zero-waste solid deodorant) Zero-waste solid deodorant in natural, vegan, and artisanal formula for effective protection without harmful substances.
• Gel douche (liquid and solid shower gels) Body washes available in liquid format (Eucalyptus Menthe Herbal Breeze, Orange Citron) and solid format; natural, vegan formulas that clean gently while respecting skin and environment.
• Eaux botaniques Freshgreen & Coolflora (botanical waters) Botanical waters: Freshgreen (Aloe Vera & Cucumber) for hydration and freshness, Coolflora (Calendula) for soothing sensitive skin; 99% natural origin in 100% recycled plastic bottles.
• Dentifrice à reconstituer (reconstitutable solid toothpaste) Reconstitutable solid toothpaste in powder format with refillable packaging system; eco-friendly alternative to conventional toothpaste tubes.
• Baume à lèvres Almond Kiss (almond lip balm) Natural lip balm with almond oil for gentle lip care, part of the face care range.
• Exfoliant visage Bloom (face exfoliant) Face exfoliant in the Bloom line with a gentle formula for natural skin renewal.
• Coffrets cadeaux Pachamamaï (gift sets) Curated gift sets including Coffret cocon de douceur, Coffret secret beauté, Coffret Duo Cheveux + pochon, Coffret Trio Voyage + pochon, L'Essentiel des Vacances, and the Calendrier de l'Avent; feature product combinations in reusable packaging.
• Calendrier de l'Avent Pachamamaï (first Advent calendar) First-ever Pachamamaï Advent Calendar containing 24 natural surprises including 10 exclusive new products; available seasonally.
• Programme d'affiliation influenceur (influencer affiliate program) Formal affiliate program letting influencers and content creators promote Pachamamaï products and earn up to 10% commission on referred sales, with monthly sales reporting.

Quantifiable outcome

• Products last 2-3 times longer than liquid equivalents (shampoo solid equals 2 bottles of liquid shampoo)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and major.

• Laboratoires Paris DômecoreStrategic or Co-development Partner · 1 January 2025Pachamamaï is a brand of Laboratoires Paris Dôme. The integration combines Pachamamaï's solid cosmetics expertise with Paris Dôme's 60+ years of experience in natural cosmetics. Paris Dôme provides formulation expertise and manufacturing capabilities that enable product innovation and quality improvement.
• Yves RochercoreStrategic or Co-development Partner · 1 January 2025Integration with Yves Rocher announced in 2025 as a strategic move. The integration is described as being 'founded on common values, love of nature, and respect for products.' Represents a significant expansion of brand reach and resources.
• Day by DaymajorChannel Partner/ Reseller/ DistributorMajor retail partner specializing in zero-waste and bulk products. Stores align with Pachamamaï's eco-conscious positioning and zero-waste product philosophy.
• Mademoiselle BiomajorChannel Partner/ Reseller/ DistributorPremium organic cosmetics retailer in France. Presence in Mademoiselle Bio validates the brand's natural and organic positioning.
• La FourchemajorChannel Partner/ Reseller/ DistributorFrench organic cooperative and retailer. Bulk and organic focus aligns with brand's natural cosmetics and zero-waste positioning.
• Mademoiselle VracmajorChannel Partner/ Reseller/ DistributorZero-waste and bulk cosmetics retailer. Strong alignment with Pachamamaï's solid format and zero-waste product philosophy.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Klorane: French botanical hair care brand with natural active-ingredient formulations. Direct competitor in the natural/botanical hair care segment where Pachamamaï has its strongest product line (solid shampoos).
• Lamazuna: French pioneer of solid cosmetics (shampoos, deodorants, oral care) with zero-waste positioning. One of the most direct competitors to Pachamamaï in the French solid shampoo and deodorant category with very similar product range and target consumer.
• Avril: French organic beauty brand with a broad natural, vegan, and eco-responsible product portfolio. Direct competitor in the French organic/zero-waste beauty category with overlapping target customers and similar price positioning.
• Pulpe de Vie: French organic beauty brand focused on natural, eco-designed cosmetics. Comparable to Pachamamaï through its natural-origin formulations, French manufacturing, and eco-conscious consumer targeting.

Broad incumbents

• The Body Shop: Global natural-ingredient beauty retailer with strong ethical and sustainability positioning. Overlaps in natural, vegan, and cruelty-free personal care with significantly broader global retail footprint.
• Yves Rocher: Major French natural beauty group and now Pachamamaï's parent/integration partner. Overlaps in natural-origin cosmetics and zero-waste positioning but operates at group scale with much broader product portfolio.
• L'Occitane en Provence: Global natural beauty group with broad botanical-based portfolio. Competes with Pachamamaï in natural personal care but at much larger scale and with a wider product range beyond solid formats.
• Melvita: French organic beauty brand with a broad natural-ingredient portfolio across face, body, and hair care. Comparable eco-conscious positioning and similar French organic beauty consumer base.
• Lush: UK-based global natural beauty retailer with a strong solid shampoo bar and naked product line. Direct product overlap on solid formats but operates at much larger scale and broader geographic footprint.
• Caudalie: French natural beauty brand built on botanical active ingredients (vine-derived). Competes in the French natural beauty category with similar clean-beauty consumer targeting but at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Pachamamai
• LinkedInfr.linkedin.com/company/pachamamai
• Instagraminstagram.com/pachamamai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pachamamaï