First Orion

What First Orion does

First Orion Corp., founded in 2008 and headquartered in North Little Rock, Arkansas, operates a branded communications platform that enables businesses to verify caller identity, display branded caller ID (name, logo, call reason) on recipient devices, and protect outbound and inbound voice traffic from spoofing and scam labeling. The company serves over 16,000 businesses — including Fortune 500 enterprises in financial services, healthcare, insurance, retail, and telecommunications — as well as major carriers that embed its technology into consumer-facing scam protection services. Its core platform includes INFORM® branded calling, ENRICH™ branded messaging (RCS-based), AFFIRM® reputation monitoring, SENTRY® call blocking, and PROTECT+ risk detection, and it powers T-Mobile's Scam Shield while participating in a federated US solution with TNS and TransUnion that branded approximately 5 billion calls in 2025.

The underlying technology stack combines call authentication (pairing A and B numbers via encrypted SIP modification), CNAM customization, and a call-traffic analytics engine for anomaly and fraud detection. First Orion holds an extensive granted US patent portfolio spanning call screening, content delivery, and signaling, and is ISO 27001:2022 certified. Distribution is hybrid: enterprise field sales target Fortune 500 and regulated verticals; a self-service portal enables SMB onboarding in roughly 10 minutes; and carrier integrations (T-Mobile in the US, Deutsche Telekom and Vodafone Group in Europe via the Global Exchange platform) embed the technology directly into carrier networks across eight connected carriers covering over 55% of UK and Spain subscribers.

The business model is primarily subscription and usage-based recurring revenue, with freemium (free number registration) serving as a top-of-funnel for SMBs, monthly subscriptions for self-serve branded calling, and quote-based annual enterprise agreements for large deployments. Go-to-market combines direct enterprise field sales, carrier channel partners, and a self-service Customer Portal, supported by a developer portal with REST APIs and SDKs for iOS/Android. The company is privately held with no disclosed funding rounds, operates offices in North Little Rock, Bellevue (WA), Bristol (UK), and Dubai (UAE), and is expanding into Italy, Belgium, and the Netherlands through its European Global Exchange platform.

Name

First Orion

Legal name

First Orion Corp.

Website

https://firstorion.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

First Orion is a private branded-communications platform serving 16,000+ businesses and major carriers, providing branded caller ID, RCS messaging, and call authentication to restore trust in voice and messaging channels.

Ownership category

akta.pro rank

Product category

Branded Communications Software

NAICS

All Other Telecommunications (517810), Telecommunications (517)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

SMS/RCS Messaging Platforms (BPAMACAF)

akta.pro secondary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

Keywords

• Branded calling solutions
• Call authentication software
• Caller ID verification
• RCS messaging platform
• Telecom fraud prevention

Headquarters

HQ city

North Little Rock

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Branded Calling Services (INFORM): Subscription or usage-based fees for branded calling services, with flexible billing options for businesses. Pricing varies by call volume and branding features (basic display vs. logo + reason)
2. ENRICH Branded Messaging: Revenue from RCS-based branded messaging services with rich media capabilities, targeting healthcare, insurance, and retail sectors
3. Reputation Monitoring (AFFIRM): Monitoring services for businesses to track and manage their outbound call reputation
4. Enterprise Portal Access: Self-service Customer Portal access with advanced analytics, flexible billing for businesses of all sizes

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

First Orion provides branded communications and call authentication software that enables businesses to display verified caller ID information (name, logo, call reason) on recipient devices, increasing answer rates and customer trust. The platform includes INFORM® Branded Calling for voice call branding, ENRICH™ Branded Messaging for RCS-based rich messaging, and supporting tools for reputation monitoring, call blocking, spoof protection, and risk detection, with deep integration into major US and European carrier networks.

Product overview

First Orion offers a branded communications platform focused on trust and security in voice and messaging channels. The core portfolio includes INFORM® Branded Calling for caller ID branding, ENRICH™ Branded Messaging for RCS messaging, and related reputation/security products including AFFIRM® Reputation Monitoring, SENTRY® Call Blocking, and PROTECT+ Risk Detection. The company serves over 16,000 businesses including Fortune 500 companies, integrates with major U.S. carriers, and is expanding internationally with a Global Exchange platform in Europe. A self-service Customer Portal enables businesses to onboard and manage branded calling programs.

Differentiator

Problem solved

Functional benefit

Brands

• INFORM®: Branded Calling solution that displays business name, logo, and reason for call on incoming calls
• ENRICH™
• AFFIRM®
• SENTRY®
• PROTECT+
• Global Exchange

Products and services

• INFORM® Branded Calling Branded calling solution that displays business name, logo, and reason for call on recipient's caller ID to increase answer rates and build customer trust. Targeted at businesses for outbound customer outreach.
• ENRICH™ Branded Messaging Secure, interactive RCS messaging platform delivering branded, rich media messages with two-way interactions directly to mobile device native messaging apps. Targets healthcare, insurance, and retail sectors.
• AFFIRM® Reputation Monitoring Monitors how outbound business calls appear to customers and detects mislabeling errors (spam/scam tags) so businesses can take corrective action before performance is impacted.
• SENTRY® Call Blocking Prevents bad actors from spoofing business phone numbers by authenticating calls before they terminate in the carrier network.
• PROTECT+ Risk Detection Real-time inbound call risk analysis that detects suspicious call activity and enables labeling and blocking of high-risk calls.
• Communication Protection for Carriers Scam protection solutions for carrier networks including call labeling, blocking, and authentication services. Powers T-Mobile's Scam Shield service.
• Global Exchange Platform International branded calling platform connecting carriers across borders using CAMARA-standard APIs for cross-border integration, with Deutsche Telekom and Vodafone signed up and eight carriers connected covering over 55% of subscribers in UK and Spain.

Quantifiable outcome

• 5 billion calls branded in 2025 with 40% annual market growth
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered strategic, core and minor.

• GliastrategicTechnology or Integration · 14 May 2026Partnership announced May 14, 2026 to deliver identity-first approach to securing outbound communications for banks and credit unions. Combines First Orion's Call Authentication and spoof protection with Glia's Banking AI platform to reduce fraud and strengthen customer trust.
• SomosstrategicTechnology or Integration · 14 October 2025Partnership announced October 14, 2025 to deliver end-to-end call authentication and spoof protection solution. Combined platform authenticates calls in real time and establishes verified number ownership to restore trust in voice communications.
• Deutsche TelekomcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Major European carrier partner for branded calling expansion into Germany and the Global Exchange platform. Deutsche Telekom signed up as the first major European carrier, with coverage expansion plans for additional European markets.
• Vodafone GroupcoreChannel Partner/ Reseller/ DistributorMajor European carrier partner signed up for the Global Exchange platform covering over 55% of subscribers in UK and Spain. Key partner for European branded calling market expansion.
• T-MobilecoreChannel Partner/ Reseller/ DistributorPowers T-Mobile's Scam Shield robocall protection service. Core carrier partner in the US market for branded calling services and call authentication.
• TNS (Transaction Network Services)strategicTechnology or IntegrationPart of the federated US solution with First Orion and TransUnion, collectively branding approximately 5 billion calls in 2025. Provides carrier network integration services.
• TransUnionstrategicTechnology or IntegrationPart of the federated US solution with First Orion and TNS for branded calling. Supplier to major carriers for call branding analytics and identification services.
• Boost Mobile (EchoStar)minorChannel Partner/ Reseller/ DistributorEchoStar's mobile service running on AT&T's network partnered with First Orion for branded calling for enterprises, expanding their existing relationship where First Orion's analytics engine has identified nuisance and scam calls since 2025.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• TransUnion (TruContact): Credit bureau with a TruContact communications suite for call authentication, branded caller ID, and reputational analytics. Federated US partner with First Orion and TNS but also a direct competitor in call branding analytics for carriers and enterprises.
• YouMail: Provides call protection, robocall blocking, and branded caller ID services to consumers and enterprises. Comparable to First Orion's SENTRY and AFFIRM offerings and competes for similar carrier and SMB customer relationships.
• Truecaller: Global caller ID and spam-blocking app with a consumer and enterprise offering (Truecaller for Business) that delivers verified branded calling. Competes head-to-head with First Orion's INFORM branded calling solution, especially in international markets.
• Hiya: Direct competitor offering branded calling, spam/scam protection, and caller ID intelligence for carriers and enterprises. Closely comparable to First Orion's INFORM, SENTRY, and PROTECT+ product lines and competing for the same carrier integrations.
• TNS (Transaction Network Services / Call Guardian): Call analytics and branded calling competitor that is also part of First Orion's federated US solution. Overlapping carrier-grade call authentication and labeling services make it both partner and direct competitor.

Others

• Somos: Telecom registry and identity services provider that recently partnered with First Orion for end-to-end call authentication. Relevant as an enabling ecosystem participant (registry, identity, authentication) that complements First Orion's call authentication stack.

Broad incumbents

• Vonage (Ericsson): Cloud communications provider (now part of Ericsson) with voice, messaging, and contact center APIs. Adjacent peer due to enterprise voice APIs and STIR/SHAKEN-supported branded calling features that overlap with First Orion's portfolio.
• Twilio: Large CPaaS incumbent offering voice, messaging, and STIR/SHAKEN-based branded calling APIs to enterprises. Competes with First Orion indirectly through bundled communications APIs and carrier integrations, though Twilio does not specialize in branded calling.
• Bandwidth Inc. Communications platform providing voice, messaging, and 911 services to enterprises and carriers. Relevant peer due to its enterprise voice APIs and STIR/SHAKEN infrastructure that overlap with First Orion's call authentication offerings.
• Sinch: Global CPaaS provider of messaging, voice, and verification APIs. Comparable to First Orion's enterprise communications stack and overlapping in branded messaging and RCS capabilities across carrier networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FirstOrionCorp
• YouTubeyoutube.com/c/firstorion
• Facebookfacebook.com/firstorioncorp
• LinkedInlinkedin.com/company/firstorion
• Instagraminstagram.com/firstorion

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Orion