Adatree
Adatree is an Australian Consumer Data Right (CDR) SaaS platform that provides turnkey API access to Open Banking, Open Energy, and emerging Open X data for banks, fintechs, lenders, energy companies, and government agencies, accredited as the first pure CDR-focused ADR by the ACCC.
- Company typePrivate
- Founded2019
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Adatree does
Adatree is an Australian Consumer Data Right (CDR) technology company founded in 2019 by Jill Berry and Shane Doolan, former builders of Tyro and Volt Bank. Headquartered in Surry Hills, Sydney, the company operates a turnkey SaaS Data Recipient Platform that enables organizations to access Open Banking, Open Energy, and emerging Open X datasets through a single API integration, eliminating the need to build CDR infrastructure in-house. The platform includes white-label consent dashboards, ASAE3150-compliant AWS data storage, sandbox environments, and developer tools, and supports multiple access models including Accredited Data Recipient, CDR Representative, Trusted Adviser, and CDR Insights. Adatree holds Unrestricted ADR accreditation from the ACCC (granted February 2021) and is connected to 114 banking data sources covering 99.73% of Australian household banking market share, plus 20 Australian energy companies.
The company's customer base spans banks, credit unions, fintechs, lenders, energy retailers, government agencies (Service Vic), and professional services, with notable clients including NAB, Origin Energy, AGL, MYOB, Mogo, and Sherlok. Revenue is generated through SaaS subscriptions, optional ASAE3150-compliant data storage add-ons, ADR Accelerator templates (one-time/perpetual license), and a CDR Representative sponsorship model. In February 2024, Adatree was acquired by Fat Zebra, an Australian payments infrastructure provider processing 250M+ transactions annually for 30,000+ merchants, with Adatree retaining its ADR accreditation and operating team under the parent's ownership. Recent product launches include Australia's first CDR-powered account verification solution (August 2024) and CDR Statements (May 2025), signaling continued vertical and product-line expansion.
Adatree firmographics
Firmographics- Name
- Adatree
- Legal name
- Adatree Pty Ltd
- Website
- https://adatree.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Adatree is an Australian Consumer Data Right (CDR) SaaS platform that provides turnkey API access to Open Banking, Open Energy, and emerging Open X data for banks, fintechs, lenders, energy companies, and government agencies, accredited as the first pure CDR-focused ADR by the ACCC.
- Ownership category
- akta.pro rank
Adatree industry classification
Industry- Product category
- Open Banking Infrastructure
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Activities Related to Credit Intermediation (5223)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Credit & Underwriting Data Services (alt data feeds, affordability, bureau augmentation) (FSAGACAH)
- akta.pro secondary industries
- Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC), Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK), Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)
Keywords
Where Adatree is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Adatree business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS model providing turnkey CDR technology solutions. Organizations license the Data Recipient Platform to access CDR data through a single API integration. The platform handles all technical and compliance requirements, removing the need for in-house development.
- ADR Accelerator: Ready-made ADR application templates and documentation packages for aspiring Accredited Data Recipients, accelerating their accreditation journey.
- Data Storage Services: Optional add-on CDR data storage in Adatree's ASAE3150-compliant AWS environment for ADRs requiring compliant data hosting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | CDR Sandbox - Free tier for CDR exploration and testing |
| Subscription | Monthly | SaaS Platform - Production CDR access for accredited organizations |
| Subscription | Monthly | CDR Data Storage - Optional add-on storage service |
| One time/ perpetual license | Pay-as-you-go | ADR Accelerator - Application templates and documentation |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Adatree product offering
Product offeringCore offering
Adatree provides a turnkey SaaS platform that enables Australian organisations to participate in the Consumer Data Right (CDR) ecosystem as Accredited Data Recipients, CDR Representatives, or Trusted Advisers. The platform offers a single API to access Open Banking and Open Energy data, a white-label consent dashboard, ASAE3150-compliant data storage, and developer tooling including a sandbox. It is targeted at fintechs, banks, lenders, energy companies, government agencies, and professional services needing compliant access to consumer financial and energy data.
Product overview
Adatree is a CDR (Consumer Data Right) technology company offering a unified platform with multiple integrated modules for open data access. The core offering consists of the Data Recipient Platform for Accredited Data Recipients to access CDR banking and energy data, the Adatree Compliance Dashboard for Data Holders, and Insights for non-accredited parties to receive verification data. The ecosystem includes developer tools (Open Banking Industry Sandbox, Open Banking Data Sandbox, CDR Test Drive), add-on modules (ADR Accelerator, CDR Data Storage), the Adatree Exchange marketplace, and specialized products (Account Verification, Loan Serviceability Solution, CDR Statements). Adatree connects to 114 banking data sources (99.73% household market share) and Open Energy with 20 Australian energy companies. The platform was acquired by Fat Zebra in February 2024, combining data expertise with payment infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Adatree Exchange: World's first Open Data marketplace - a consortium of third-party, CDR-ready software and solutions providers
- CDR Sandbox
- Data Recipient Platform
- ADR Accelerator
- CDR Insights
Products and services
- Data Recipient Platform
Quantifiable outcome
- 99.73% household banking market coverage (114 data sources)
- +7 more outcomes
Companies that use Adatree
Customer profileNamed customers16 records
Segments9 records
Ideal customer profiles6 records
Adatree technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature9 records
Adatree partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Fat ZebracoreIn February 2024, Fat Zebra, Australia's premier eCommerce payment services provider processing 250M+ transactions annually for 30,000+ merchants, acquired Adatree. The acquisition combines data and payment expertise to accelerate Open Banking and create innovative smart payment and data-driven fraud solutions. Adatree retains its ADR accreditation and operates with the same team under Fat Zebra's ownership.
- 20 Australian Banks ConsortiumcoreAustralia's largest bank/fintech partnership. Adatree signed 20 Australian banks and credit unions (BankVic, QBANK, Police Credit Union, Hume Bank, and others) to enable CDR participation. Adatree provides Industry Sandbox for testing and ensures compliant, consistent data sharing aligned with CDR requirements. Consortium includes mutual banks serving regional Australian communities.
- DNX SolutionscorePartnership formed late 2020 providing turnkey CDR SaaS and cloud infrastructure solutions. DNX adds security, reliability, and cloud foundations to Adatree's CDR platform for compliant ADR environments. Joint solution deployed with multiple fintechs and lenders. DNX provides AWS Well-Architected cloud infrastructure, optional managed services, and supports clients through ADR information security assessments.
- RSM AustraliaminorRSM Australia conducted the ASAE3150 Information Security Assurance Report for Adatree's CDR environment audit. RSM provides CDR information security accreditation assurance reports required for ADR applications and offers CREST-accredited penetration testing services.
- Trend MicrominorTrend Micro collaborated on the 'Practical Guide to Being an ADR' eBook. Their Cloud One Conformity platform provides automated security and compliance checks customized to CDR requirements, including anti-malware, network security, and threat management controls.
- AsterominorSecurity consultancy that partnered with Adatree for technical document assistance during its own ADR application process. Astero assists aspiring ADRs with tailoring ADR Accelerator templates for their technical environments.
- Origin EnergycoreFirst major Australian energy company to go live with Open Energy data sharing via Adatree's platform. Adatree connects to Origin's CDR data for energy use cases.
- AGLcoreMajor Australian energy retailer went live with Open Energy data sharing via Adatree platform. AGL expected to go live shortly after Origin Energy.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Adatree competitors and assessment
Company assessmentBroad incumbents
- MX Technologies: MX Technologies is a US-based financial data platform providing account aggregation, data cleansing, and financial insights. Comparable to Adatree's data recipient platform, though serving financial institutions with broader analytics and PFM tooling.
- illion: illion (formerly Dun & Bradstreet Australia) provides credit reporting, identity verification, and commercial data analytics in Australia. Adjacent to Adatree's data aggregation services, particularly for credit decisioning and identity verification use cases.
- Plaid: Plaid is the dominant global financial data aggregation platform connecting bank accounts to applications. Comparable to Adatree as a turnkey data connectivity layer, though focused on US/EU markets and serving a broader fintech and lending customer base.
- Equifax Australia: Equifax is a major credit bureau offering credit reporting, identity verification, and fraud solutions in Australia. Broad incumbent competing with Adatree's Insights and Account Verification products in the broader consumer credit information market.
Direct peers
- Basiq: Basiq is Australia's leading Open Banking data aggregation platform, providing consumer consent and bank data connectivity via API. Direct competitor to Adatree in the Australian CDR intermediary space, serving similar fintech, lender, and accounting customer segments.
- Frollo: Frollo is an Australian Open Banking platform offering CDR data aggregation and personal finance management tools. Directly comparable to Adatree as another Australian CDR intermediary targeting banks, lenders, and fintechs.
- TrueLayer: TrueLayer is a UK-based Open Banking platform providing API connectivity to bank data and payments initiation. Directly comparable to Adatree in business model (data recipient + payments), serving fintechs and lenders globally with a similar API-first architecture.
- Credit Kudos: Credit Kudos is a UK Open Banking credit-scoring and affordability platform that uses consented bank data for lending decisions. Directly comparable to Adatree's Loan Serviceability Solution and CDR Insights products, focused on lending and credit use cases.
- Yapily: Yapily is a European Open Banking infrastructure provider offering a single API for bank connectivity and data sharing. Directly comparable to Adatree's data-recipient intermediary model, though focused on UK and EU markets under PSD2.
Emerging players
- Provenir: Provenir is a risk analytics and decisioning platform that integrates alternative data including open banking for credit decisions. Comparable to Adatree's credit-decisioning use cases, particularly loan serviceability, though positioned as broader decisioning infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Adatree social profiles
Digital presenceAdatree compliance and trust
Trust signalCompliance4 records
Adatree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adatree leadership team
Management profileNumber of profiles
Profiles3 records
Adatree funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adatree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adatree
What does Adatree do?
Adatree provides a turnkey SaaS platform that enables Australian organisations to participate in the Consumer Data Right (CDR) ecosystem as Accredited Data Recipients, CDR Representatives, or Trusted Advisers. The platform offers a single API to access Open Banking and Open Energy data, a white-label consent dashboard, ASAE3150-compliant data storage, and developer tooling including a sandbox. It is targeted at fintechs, banks, lenders, energy companies, government agencies, and professional services needing compliant access to consumer financial and energy data.
Is Adatree a public or private company?
Adatree is a private company. It is classified as corporate owned and is currently acquired.
When was Adatree founded?
Adatree was founded in 2019. It employs 11 to 50 people.
Where is Adatree based?
Adatree is headquartered in Sydney, Australia, in the Oceania region.
How does Adatree make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are ADR Accelerator and data Storage Services.
Who are Adatree's main competitors?
Broad incumbents on record are MX Technologies, illion, Plaid and Equifax Australia. Direct peers are Basiq, Frollo, TrueLayer, Credit Kudos and Yapily. Provenir is listed as an emerging player.
Does Adatree have an API?
Yes. Adatree provides a single API for CDR data access supporting multiple access models including Accredited Data Recipient (ADR), CDR Representative, Trusted Adviser, Business Consumer Disclosure Consents, and CDR Insights. The API provides access to banking data from 114 sources covering 99.73% of household banking market share, Open Energy data (with 20 Australian energy companies live as of November 2023), and enables consent lifecycle management, data aggregation, and integration with identity providers. Adatree offers a Developer Portal with CDR Test Drive feature allowing developers, product designers and business leaders to consent to and connect their own CDR data and call specific CDR APIs for hands-on experience. The platform provides real-time data passthrough and asynchronous data aggregation options. Developer documentation is at developer.adatree.com.au/docs/api.
What industry is Adatree in?
Adatree's product category is Open Banking Infrastructure. Its primary akta.pro industry code is FSAGACAH, Credit & Underwriting Data Services (alt data feeds, affordability, bureau augmentation), with a secondary code of FSAGAHAC, Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking). Its NAICS code is 54151 and its SIC code is 7370.