What Gregario does

Gregario is a Chilean B2B SaaS company, founded in 2019 and headquartered in Santiago, that sells a sales-copilot platform to enterprise and mid-market companies operating field-sales forces. The platform combines a mobile application used by field representatives with a management analytics dashboard, and is organized around two product modules: Hunter, which identifies and pre-qualifies new-customer opportunities within a sales territory, and Farmer, which analyzes existing-customer relationships and recommends cross-sell and upsell actions. Underlying the product is a recommendation engine and predictive-analytics layer that produces visit-level guidance for reps and forecasts goal attainment, sourced from structured customer, territory, and activity data.

The business model is a recurring SaaS subscription sold via direct enterprise sales engagement, including executive-led consultations scheduled through a HubSpot meeting flow and a field-sales-led GTM motion. Gregario does not publish pricing or tiers. The customer base skews to large enterprise logos in Latin America, concentrated in consumer goods, food and beverage, retail, and adjacent verticals (e.g., AB InBev, Nestlé, Papa Johns, Agrosuper, Sigma Alimentos, McCain, Lala, Arauco, SumUp, Uber Eats). Self-reported customer outcomes include a 4x increase in new-client acquisition, +13 percentage points in sales-goal compliance, a 90%+ field-app usage rate, and a 23% lift from cross-sell into new product categories.

The company is privately held and has disclosed only one external funding event: a $500,000 round led by Invexor Venture Partners in September 2022. Co-founders Ignacio Uribe (CEO) and Felipe Bianchi (COO) lead the organization, which has 11–50 employees. Operating geographies are framed as Latin America, with public customer logos indicating deployments in markets beyond Chile.

Name

Gregario

Legal name

Gregario

Website

https://gregario.cl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Gregario is a Chilean B2B SaaS company that sells a sales-copilot platform with Hunter (new-client) and Farmer (existing-client) modules, providing AI-driven recommendations and analytics for enterprise and mid-market field sales teams.

Ownership category

akta.pro rank

Product category

Sales Force Automation Software

NAICS

Other Services Related to Advertising (541890), Custom Computer Programming Services (541511)

SIC

Services-Management Services (8741)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

Keywords

• Sales force automation
• Field sales software
• AI sales recommendations
• CPG sales intelligence
• Sales copilot platform

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Gregario operates as a B2B SaaS platform providing a sales copilot solution to enterprise and mid-market field sales teams on a subscription basis. The platform is accessed via a mobile application used by field sales representatives, with management dashboards for sales leadership.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gregario sells a B2B SaaS "Sales Copilot" platform for enterprise and mid-market companies with field sales teams. The platform combines a mobile application used by field sales representatives during customer visits with an analytics dashboard for sales leadership, and uses AI to recommend specific actions per visit. It is structured around two complementary capabilities: Hunter (detecting new-customer opportunities in the sales territory) and Farmer (recommending what to sell, to whom, and when within the existing customer base).

Product overview

Gregario offers Sales Copilot as its core unified platform — a commercial intelligence solution for field sales teams. The platform consists of two integrated modules: Hunter (for new customer acquisition/prospecting) and Farmer (for expanding sales with existing customers). Sales Copilot provides real-time recommendations, performance tracking, and territory intelligence to guide sellers through each visit, aiming to standardize sales practices and increase team efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Copilot B2B SaaS sales intelligence platform that serves as a commercial copilot for field sales teams, providing real-time data, action recommendations, and performance tracking to help sellers execute customer visits more strategically. Combines a mobile application used by field representatives with a management dashboard for sales leadership. Built around two complementary capabilities — Hunter (new customer acquisition via territory opportunity detection and pre-qualified lead delivery) and Farmer (existing-customer expansion via cross-sell and upsell recommendations).

Quantifiable outcome

• 4x increase in new client acquisition rate
• +3 more outcomes

Named customers21 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators6 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Salesloft: Sales engagement platform providing AI-driven guidance, cadences and next-best-action recommendations to sales reps — directly comparable to Gregario's recommendation-driven field-sales copilot positioning.
• Outreach: Sales execution platform with AI-powered recommendations and engagement workflows for sales teams; competes head-to-head with Gregario for sales-tech budget and AI-driven rep guidance mindshare.
• Pipedrive: Pipeline-focused CRM for SMB and mid-market sales teams; overlaps Gregario's process-driven, action-oriented UX targeting rep productivity rather than enterprise analytics dashboards.
• Close: Inside/field sales CRM with built-in calling, SMS and workflow automation aimed at rep productivity; comparable in its emphasis on execution guidance rather than passive data collection.

Broad incumbents

• HubSpot Sales Hub: Broad incumbent CRM/sales hub with rapidly expanding AI features; competes with Gregario at the mid-market and lower enterprise tier, especially where CRM consolidation is the buying lens.
• Salesforce Sales Cloud: Enterprise CRM incumbent (Sales Cloud + Einstein AI) that Gregario's AB InBev/Nestlé-tier accounts are likely already running; the most consequential displacement or integration competitor Gregario faces.
• Freshsales (Freshworks): AI-enabled CRM from Freshworks targeting SMB/mid-market; overlaps Gregario's productivity-, AI- and mobile-first positioning at a lower price point with broader feature breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gregarioapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gregario