licitaLAB

What licitaLAB does

licitaLAB (LICITALAB SPA) is a Santiago-headquartered vertical SaaS company founded in 2021 that operates a cloud-based public procurement management platform for private-sector suppliers bidding on government contracts. The product targets companies selling to the public sector in Chile (Mercado Público / ChileCompra), Peru (SEACE / OSCE), and, as of the 2025-2026 expansion cycle, Colombia (SECOP II). Core functionality includes structured search across live and historical tenders, automated alerts, competitor and award-price analytics, saved product catalogs, and bid management workflows. The technical stack layers an in-house AI assistant called LIA, which supports natural-language Q&A over tender documents, on top of third-party foundation models from Anthropic and OpenAI; an MCP server (launched 2026) exposes the platform's procurement data and tools to Claude and ChatGPT, and LIA Auto-completion (May 2026) extends the assistant into generative bid drafting and form pre-fill.

The platform is sold via a three-tier subscription model priced in Chilean Unidades de Fomento (UF): Crece at 2.2 UF/month, Escala at 3.2 UF/month, and PRO at 5 UF/month, roughly equivalent to $80-$180 per month. The company reports more than 1,000 customers and names enterprise accounts including RedSalud, Transbank, Fresenius Kabi, and Universidad Adolfo Ibáñez, indicating a primarily SMB and mid-market customer base with selective enterprise penetration. Headcount is reported in the 11-50 range. Capitalization to date is modest, with a ~$300,000 round from Nakama Ventures in October 2023 and a subsequent Magical-led round in April 2024; cumulative disclosed equity is under $1M, consistent with a near-bootstrapped growth profile. The GTM motion combines self-serve subscription sign-up with content-led and SEO-driven demand capture in Spanish-language LATAM procurement searches.

Name

licitaLAB

Legal name

LICITALAB SPA

Website

https://licitalab.cl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

licitaLAB is a Chilean vertical SaaS platform that helps private companies find, analyze, and bid on public-sector tenders across Chile, Peru, and Colombia, with an AI assistant (LIA) for natural-language tender queries and bid drafting.

Ownership category

akta.pro rank

Product category

Public Procurement Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

akta.pro secondary industry

Data & Analytics Platforms (Data Warehousing, Lakes, Streaming) (HDABAAAF)

Keywords

• Public procurement software
• Government bidding platform
• AI bid analysis
• Procurement intelligence
• Opportunity search engine

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Plan Crece): Entry-level subscription plan providing core bidding search, opportunity tracking, and basic AI features. Billed monthly, quarterly, semi-annually, or annually with pricing of 2.2 UF/month plus IVA. Additional users charged at 0.5 UF/month plus IVA.
2. SaaS Subscription (Plan Escala): Mid-tier plan with expanded features beyond the base plan. Priced at 3.2 UF/month plus IVA with additional users at 0.75 UF plus IVA.
3. SaaS Subscription (Plan PRO): Full-featured enterprise plan including direct bidding capabilities, advanced AI features like template management, and all platform functionalities. Priced at 5 UF/month plus IVA with additional users at 1.25 UF plus IVA. Includes all add-ons.
4. Lines of Business Add-on: Optional add-on module allowing users to organize and filter opportunities by business lines. Charged at 0.5 UF/month plus IVA across all plans.
5. Annual Subscription Discounts: Volume discounts offered for annual subscription commitments, making the per-period cost lower than monthly billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

licitaLAB is a cloud-based SaaS platform that centralizes public procurement opportunities from Chile's Mercado Público, Peru's Peru Compras/SEACE, and Colombia's SECOP II into a unified interface. The platform provides AI-powered bid document analysis through its LIA assistant, centralized opportunity search, simultaneous bid submission, team collaboration, and market intelligence reports. It includes an MCP server enabling external AI agents (Claude, ChatGPT) to query procurement data directly.

Product overview

LicitaLAB is a cloud-based public procurement management platform for companies selling to the Chilean and Peruvian State. The core offering is a unified SaaS platform (web + app) that centralizes opportunities from Mercado Público and Perú Compras, providing AI-powered search, bid tracking, team collaboration, and analytics. The main products are: LIA (AI virtual assistant for bid analysis and auto-completion), the Búsqueda de Oportunidades (opportunity search engine), Seguimiento/Mis Negocios (bid tracking and management), Reportes y Análisis (analytics suite covering market, products, competitors, suppliers, and buyers), Calendario (event scheduler), Catálogo de Productos (product catalog for auto-fill and quotations), Generador de Cotizaciones (PDF quotation builder), and Plantillas para LIA (custom AI prompt templates, PRO plan). An MCP server integrates LicitaLAB data with external AI agents (Claude, ChatGPT). Plans are tiered (Crece, Escala, PRO) with add-ons for users and business lines.

Differentiator

Problem solved

Functional benefit

Brands

• LIA: AI virtual assistant for public procurement - provides intelligent search, quick consultations, and winning strategies for government purchasing processes.

Products and services

• LicitaLAB SaaS Platform Cloud-based SaaS platform that centralizes public procurement opportunities from Chile's Mercado Público, Peru's Peru Compras/SEACE, and Colombia's SECOP II. Provides AI-powered bid document analysis, opportunity search, bid tracking, team collaboration, and market intelligence for companies selling to government agencies. Sold via tiered subscription plans (Crece, Escala, PRO) with monthly or annual billing.
• LIA (LicitaLAB Intelligence Assistant) AI virtual assistant specialized in public procurement that reads and summarizes bid documents, answers natural-language questions about bidding requirements and evaluation criteria, suggests winning strategies, and auto-fills bid submission forms from product catalogs. Available to platform subscribers with advanced features in higher-tier plans.
• Análisis de Mercado Dedicated market analysis tool providing overviews of public procurement trends, buyer behavior, pricing benchmarks, and opportunity identification. Hosted at a separate domain (analisis.licitalab.cl) and provides standalone market intelligence for companies selling to government.
• MCP LicitaLAB (Model Context Protocol Server) LicitaLAB's proprietary MCP (Model Context Protocol) server that connects external AI agents such as Claude (Anthropic) and ChatGPT (OpenAI) directly to the LicitaLAB platform, enabling read-only queries of procurement opportunities, bid documents, competitor profiles, and company performance metrics from within an AI agent chat interface.
• Extensión Chrome: LicitaLAB + Mercado Público Chrome browser extension that integrates LicitaLAB functionality directly into the Mercado Público government website, enabling users to search bids, submit proposals, and access LicitaLAB tools without leaving the government platform.

Quantifiable outcome

• 50% time savings when analyzing bidding requirements using LIA AI assistant
• +6 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• Anthropic (Claude AI)coreTechnology or IntegrationLicitaLAB developed its own MCP (Model Context Protocol) server enabling Claude AI to connect directly to the platform. This integration allows Claude to query real-time procurement data including opportunities, competitors, buyer information, and company metrics directly from LicitaLAB's database through natural language conversations.
• OpenAI (ChatGPT)coreTechnology or IntegrationLicitaLAB MCP integration extends to ChatGPT, allowing OpenAI's AI assistant to access LicitaLAB procurement data. Users can connect their LicitaLAB account through ChatGPT's app library or manual configuration, enabling market intelligence queries and competitive analysis.
• Mercado Público ChilecoreTechnology or IntegrationLicitaLAB connects to and aggregates data from Chile's official government procurement portal Mercado Público, consolidating information on licitaciones, compra ágil, convenio marco, trato directo, and cotizaciones into a unified platform for users.
• Peru Compras (SEACE)coreTechnology or IntegrationLicitaLAB's Peruvian platform connects to Peru Compras and SEACE (Sistema Electrónico de Contrataciones del Estado) to aggregate public procurement opportunities for companies selling to the Peruvian government.
• ChileCompracoreTechnology or IntegrationChileCompra is the governing body for public procurement in Chile that administers Mercado Público. LicitaLAB aggregates and analyzes data from this platform to provide market intelligence to suppliers.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bonfire Interactive: Bonfire is a vertical SaaS for public sector procurement, helping suppliers and agencies manage bids, evaluations, and contracts. It is the closest direct peer to LicitaLAB in product shape (tender sourcing, tracking, and analytics) and target buyer (suppliers selling to government), with LicitaLAB positioned as the LATAM equivalent for Chile/Peru/Colombia.
• B2Gnow: B2Gnow provides SaaS tools for government contractors and agencies to manage compliance, supplier diversity, and procurement workflows. It is comparable to LicitaLAB as a SaaS layer on top of public-procurement processes, with similar self-serve and enterprise customer profiles.
• Procurated: Procurated is a supplier-side procurement intelligence platform that helps vendors find, evaluate, and win government contracts, with reviews and analytics on agencies. It mirrors LicitaLAB's value proposition of turning opaque public-procurement data into actionable intelligence for suppliers.
• Bidhive: Bidhive is a bid management and tender tracking SaaS used by suppliers to find opportunities, collaborate on proposals, and monitor win rates. Like LicitaLAB, it serves the supplier side of public and private procurement with a recurring-subscription model.

Broad incumbents

• GovWin / Deltek: GovWin (owned by Deltek) is a major incumbent in government-contract intelligence, offering pipeline, capture, and market analysis to government contractors. It is a broader incumbent that overlaps with LicitaLAB's analytics and opportunity-search modules but at a much larger, US-centric scale.

Emerging players

• Public Spend Forum: Public Spend Forum is a community and data platform focused on government procurement transformation and supplier intelligence. It overlaps with LicitaLAB on the supplier intelligence and analytics side, but as a media/community-led business rather than a SaaS subscription.
• OpenGov: OpenGov provides cloud software for state and local governments, including procurement, budgeting, and transparency modules. It is an emerging adjacent player touching both sides of the public-procurement market, with overlap to LicitaLAB on the agency-facing procurement workflow.

Regional players

• Compranet (Mexico): Compranet is the Mexican federal government's electronic procurement portal, analogous to Chile's Mercado Público. It is a regional comparator for LicitaLAB's underlying data sources and a potential future market for expansion.
• Perú Compras / SEACE: Perú Compras and SEACE are the official Peruvian public-procurement platforms that LicitaLAB integrates with. They are not commercial competitors but are the closest regional analogues that define the data substrate LicitaLAB is built on, and thus essential comparators.
• Mercado Público (ChileCompra): Mercado Público, administered by ChileCompra, is the official Chilean public-procurement portal. It is both LicitaLAB's primary data source and a latent competitor if it ships its own AI-driven supplier tools, making it the most strategically relevant regional entity in the comparison set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/licitalab
• LinkedInlinkedin.com/company/licitalab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about licitaLAB