Kaodim Group
Kaodim Group is a Southeast Asian online marketplace founded in 2014 that connects consumers with on-demand home service providers across repair, maintenance, health, wellness, and beauty categories. Headquartered in Selangor, Malaysia, it serves urban households across the region.
- Company typePrivate
- Founded2014
- HeadquartersSelangor, Malaysia
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Kaodim Group does
Kaodim Group operates an online service marketplace headquartered in Selangor, Malaysia, that connects Southeast Asian consumers with providers of home-related services spanning repair, maintenance, health, wellness, and beauty. Founded in 2014, the platform addresses on-demand convenience needs of urban households by aggregating fragmented local service providers into a single searchable and bookable interface. The customer base consists of individual consumers seeking episodic home services rather than enterprise accounts, while the supply side is composed of independent service professionals and small operators across multiple service categories.
The business operates a classic two-sided marketplace model, monetizing through take-rates or commissions on transactions facilitated between consumers and service providers. Geographic focus is Southeast Asia, with Malaysia as the home market and prior funding activity indicating regional expansion ambitions. The technology stack is centered on a consumer-facing web and mobile platform with provider-side onboarding and job-matching functionality, though specific architecture details are not disclosed in the available data.
Kaodim has raised approximately $17.55M across four disclosed funding rounds from 2015 through 2019, with backing from Square Peg Capital, Susquehanna International Group (SIG), 500 Global, East Ventures, BEENEXT, KK Fund, and Venturra. Leadership is anchored by co-founders Fui Yu Choong (CEO) and Jeffri Cheong (Managing Director), with co-founder Ching Wei Lee also leading iMoney Group. The company operates with 51-100 employees and has not disclosed a subsequent funding round in the more than five years since its Series B extension.
Kaodim Group firmographics
Firmographics- Name
- Kaodim Group
- Website
- https://kaodim.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kaodim Group is a Southeast Asian online marketplace founded in 2014 that connects consumers with on-demand home service providers across repair, maintenance, health, wellness, and beauty categories. Headquartered in Selangor, Malaysia, it serves urban households across the region.
- Ownership category
- akta.pro rank
Kaodim Group industry classification
Industry- Product category
- Home Services Marketplace
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Local Services & Experiences Generalist Marketplaces (CRAFAAAD)
Keywords
Where Kaodim Group is headquartered
LocationHeadquarters
- HQ city
- Selangor
- HQ country
- Malaysia
- HQ region
- Asia
Markets served
Kaodim Group business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Kaodim Group product offering
Product offeringCore offering
Kaodim operates an online service marketplace that connects consumers with third-party service providers for hire across multiple categories including home repair, maintenance, health, wellness, and beauty services. The platform facilitates discovery, booking, and engagement of vetted service professionals for Southeast Asian consumers with busy lifestyles seeking convenient access to home services.
Product overview
No specific product information for Kaodim Group is available in the provided sources.
Differentiator
Problem solved
Functional benefit
Products and services
- Kaodim Online Service Marketplace An online marketplace platform enabling Southeast Asian consumers to discover, book, and hire third-party service providers across home repair, maintenance, health, wellness, and beauty categories. Targets individual consumers with busy lifestyles seeking convenient access to vetted home service professionals.
Companies that use Kaodim Group
Customer profileSegments1 record
Ideal customer profiles1 record
Kaodim Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kaodim Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Kaodim Group competitors and assessment
Company assessmentDirect peers
- UrbanCompany: Leading online marketplace for home and beauty services across India, the Middle East, and Singapore. Directly comparable to Kaodim in horizontal home-services marketplace model, provider network curation, and on-demand booking flow for repair, maintenance, wellness, and beauty.
- TaskRabbit: Online marketplace connecting customers with local freelance labor for home repairs, cleaning, and handyman tasks. Comparable on marketplace model, use cases (repair/maintenance), and two-sided provider-consumer dynamics.
- Thumbtack: US-based marketplace for local professional services spanning home improvement, events, and wellness. Directly comparable on horizontal service model, lead-generation mechanics, and provider-customer matching.
- Helpling: Online marketplace for home cleaning services across multiple markets including Southeast Asia. Comparable on demand-side booking experience, provider curation, and digital payments integration for home services.
- Recommend.my: Malaysian home services marketplace for renovations, cleaning, and maintenance. Closest direct geographic peer to Kaodim, targeting the same Malaysian consumer base with overlapping service categories.
- ServisHero: Southeast Asian home services marketplace originating in Malaysia that connects consumers with vetted service professionals. Directly comparable on geography (Malaysia/SE Asia) and marketplace model for home maintenance and repair.
Broad incumbents
- Grab: Southeast Asian super-app with a home services vertical (GrabHome Services) that overlaps Kaodim's repair and maintenance categories. Comparable as a same-market competitor with much larger capital, distribution, and payment infrastructure.
- Gojek: Indonesian super-app offering home cleaning and repair services via GO-CLEAN and GO-FIX. Comparable as a regional broad incumbent that bundles on-demand home services into a larger mobility and delivery platform.
- Amazon Home Services: Amazon's marketplace arm for professional home services including assembly, mounting, and cleaning. Comparable as a broad incumbent leveraging Amazon's marketplace infrastructure into home services in markets where it overlaps with Kaodim.
Regional players
- Hipages: Australian online marketplace connecting homeowners with tradies for home repair, maintenance, and improvement. Comparable on two-sided marketplace mechanics and horizontal home-services focus, though operating in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Kaodim Group social profiles
Digital presenceKaodim Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kaodim Group leadership team
Management profileNumber of profiles
Profiles2 records
Kaodim Group funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kaodim Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kaodim Group
What does Kaodim Group do?
Kaodim operates an online service marketplace that connects consumers with third-party service providers for hire across multiple categories including home repair, maintenance, health, wellness, and beauty services. The platform facilitates discovery, booking, and engagement of vetted service professionals for Southeast Asian consumers with busy lifestyles seeking convenient access to home services.
When was Kaodim Group founded?
Kaodim Group was founded in 2014. It employs 51 to 100 people.
Where is Kaodim Group based?
Kaodim Group is headquartered in Selangor, Malaysia, in the Asia region.
Who are Kaodim Group's main competitors?
Direct peers on record are UrbanCompany, TaskRabbit, Thumbtack, Helpling, Recommend.my and ServisHero. Broad incumbents are Grab, Gojek and Amazon Home Services. Hipages is listed as a regional player.
Does Kaodim Group have an API?
No public API is recorded for Kaodim Group.
What industry is Kaodim Group in?
Kaodim Group's product category is Home Services Marketplace. Its primary akta.pro industry code is CRAFAAAD, Local Services & Experiences Generalist Marketplaces. Its NAICS code is 51821 and its SIC code is 7370.