Social Car
Social Car is a Barcelona-based SaaS and marketplace operator that runs Asset OS, an AI-powered CRM enabling private owners of cars, parking spaces, and tourist apartments to monetize underutilized assets through short-term rentals with zero platform commission.
- Company typePrivate
- Founded2011
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Social Car does
Social Car, S.L. is a Barcelona-based software company operating a peer-to-peer rental marketplace and an adjacent SaaS product called Asset OS. Founded in 2011 and incorporated as a Spanish Sociedad Limitada, the company targets individual and small-business owners of income-generating assets—primarily private cars but also tourist apartments and parking spaces—who want to monetize underutilized property through short-term rentals. The platform serves both sides of the market: a consumer-facing marketplace of 500,000+ registered travelers who book commission-free, and asset owners who subscribe to Asset OS to manage listings, communications, pricing, and tax compliance.
The Asset OS platform combines a CRM with AI-driven automation across four functional layers: (1) dynamic pricing tuned to local demand, events, and seasonality; (2) TrustLayer, a cross-platform identity and behavioral scoring engine that processes rental requests in real time; (3) fiscal automation that generates Spanish tax form drafts (Modelo 303, Modelo 130), IVA/IRPF calculations, and accounting exports; and (4) cashflow intelligence with 12-month projections, debt simulation, and portfolio health scoring. The system integrates with Airbnb, Booking, and Getaround via calendar sync and one-click migration, and processes payments through Stripe Connect. The platform is accessible via a self-serve web interface with no native mobile app.
Social Car monetizes primarily through three monthly subscription tiers (Starter €19, Growth €29, Pro €39) plus an adjacent consumer merchandise line, ZehnBäume, which sells eco-friendly bags at €99 with each purchase funding tree planting through Tree-Nation. The marketplace itself charges owners 0% commission, a deliberate structural differentiation from Turo, Getaround, Airbnb, and Booking. Distribution is product-led via self-serve onboarding, supplemented by an affiliate channel offering up to 20% recurring revenue share and a partner integration API for property managers. The company has raised approximately $2.87M across two rounds from Cabiedes & Partners (2015 and 2018) and operates with a headcount of 11-50.
Social Car firmographics
Firmographics- Name
- Social Car
- Legal name
- Social Car, S.L.
- Website
- https://socialcar.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Social Car is a Barcelona-based SaaS and marketplace operator that runs Asset OS, an AI-powered CRM enabling private owners of cars, parking spaces, and tourist apartments to monetize underutilized assets through short-term rentals with zero platform commission.
- Ownership category
- akta.pro rank
Social Car industry classification
Industry- Product category
- Peer-to-Peer Vehicle Rental Platform
- NAICS
- Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Consumer P2P Car Sharing Marketplaces (THADABAA)
- akta.pro secondary industries
- P2P Car Sharing for Hosts (Owner Supply & Management Tools) (THADABAB), Peer-to-Peer (P2P) Home-Sharing Marketplaces (THAMALAA)
Keywords
Where Social Car is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Social Car business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Monthly subscription tiers (Starter €19, Growth €29, Pro €39) providing access to asset management platform. Includes automation, AI pricing, fiscal reports, and TrustLayer features depending on tier. Subscription revenue from asset owners managing vehicles, properties, and parking spaces.
- Zero Commission Marketplace: Platform operates on 0% commission model - owners keep 100% of rental income. Platform monetization comes from subscription tiers, not transaction fees. This differentiates from competitors like Turo, Getaround, Airbnb who charge commissions.
- Physical Products (ZehnBäume): Sale of ZehnBäume branded merchandise (backpacks €99, tote bags €99) made from recycled materials. Each purchase plants 10 trees via Tree-Nation partnership. Direct e-commerce sales of physical goods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - €19/month for single asset owners |
| Subscription | Monthly | Growth - €29/month for scaling owners |
| Subscription | Monthly | Pro - €39/month for multi-asset portfolio managers |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
Social Car product offering
Product offeringCore offering
SocialCar operates a peer-to-peer asset rental marketplace (cars, tourist properties, parking spaces) that connects individual owners with travelers on a 0% commission basis, paired with Asset OS — a SaaS CRM for owners that automates AI dynamic pricing, booking management, fiscal compliance, and cashflow tracking. The company monetizes through tiered monthly subscriptions (Starter €19, Growth €29, Pro €39) and a secondary eco-merchandise line (ZehnBäume) where each purchase plants 10 trees.
Product overview
SocialCar operates a dual-sided P2P car rental marketplace (commission-free for owners, AI-assisted for renters) alongside the Asset OS owner CRM platform. Asset OS is the primary software product, providing AI-powered pricing, booking automation, cashflow management, and fiscal reporting for asset owners. It integrates with Gestoría Fiscal (automated Spanish tax management add-on) and Portfolio Score (asset performance scoring module). The ZehnBäume sub-brand extends the ecosystem with sustainable merchandise—backpacks and tote bags—where each purchase plants 10 trees, aligning with SocialCar's mission to reduce car ownership footprint. Asset owners use Asset OS to manage listings across multiple platforms (Airbnb, Booking, Getaround), price dynamically with AI, screen renters via TrustLayer, and automate tax compliance, all while earning 100% of rental income with zero platform commission.
Differentiator
Problem solved
Functional benefit
Brands
- Asset OS: CRM platform for car owners to manage private driver circles, public marketplace listings, dynamic AI pricing, fiscal automation, and cashflow management with zero commission on rental income.
- ZehnBäume
Products and services
- Asset OS SaaS CRM platform for individual and small-portfolio asset owners (cars, tourist apartments, parking spaces) that automates listing management, AI-driven dynamic pricing, booking workflows, TrustLayer renter verification, multi-platform calendar synchronization, cashflow tracking with 12-month projections, and Spanish fiscal automation. Monetized via tiered monthly subscriptions (Starter €19, Growth €29, Pro €39).
- SocialCar Public Marketplace Public peer-to-peer marketplace where registered travelers (500,000+) browse and book vehicles listed by private owners. Operates on a 0% commission model — owners keep 100% of rental income — with free sign-up and an AI personal assistant for renters.
- ZehnBäume Direct e-commerce merchandise line selling backpacks (€99) and tote bags (€99) made from recycled materials, with each purchase planting 10 trees through the Tree-Nation partnership. Includes the patent-pending FlexBike Mount multi-anchor buckle system for converting bags between backpack, pannier, handlebar bag, and crossbody configurations.
Quantifiable outcome
- +39% average income increase for owners migrating from Getaround, Turo, Airbnb, or Booking in first 90 days
- +7 more outcomes
Companies that use Social Car
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Social Car technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability12 records
Feature7 records
Social Car partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tree-NationcoreEnvironmental partnership where every ZehnBäume product purchase plants 10 verified trees. Community has planted 1,240+ trees as of extraction. Social impact partnership aligned with company's mission to reduce car footprint. Real-time reforestation tracking available on Tree-Nation platform.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Social Car competitors and assessment
Company assessmentDirect peers
- Turo: Largest P2P car-sharing marketplace in the US and Canada, charging 15-30% commission. Direct competitor on owner-side supply acquisition, pricing models, and consumer marketplace dynamics that SocialCar targets.
- Getaround: European and US P2P car-sharing platform with Connect technology for instant booking. Direct competitor named repeatedly in SocialCar's migration tooling and switching messaging.
- Hygglo: Nordic P2P rental marketplace for cars, electronics, and outdoor gear. Comparable in cross-asset rental focus and subscription-like monetization strategy.
- Amovens: Spain-based P2P car-sharing marketplace focused on long-term rentals. Closest Iberian head-to-head competitor given overlapping geography, owner base, and product positioning.
- SnappCar: Netherlands-based P2P car-sharing marketplace operating across multiple EU countries. Comparable in offering a marketplace plus owner tools, but does not compete directly in Iberia.
- HolaCar: French P2P car-rental marketplace with similar long-term and short-term rental models. Comparable in European focus and SMB owner target segment.
Emerging players
- Yescapa: European P2P motorhome and campervan rental marketplace. Comparable in P2P rental mechanics and owner-supply dynamics, though focused on recreational vehicles rather than cars.
Broad incumbents
- Airbnb: Short-term rental marketplace giant that SocialCar already integrates with. Adjacent competitor for tourism property owners and a potential vertical expansion threat into vehicles.
- Uber Carshare (formerly Car Next Door): Uber-owned P2P car-sharing platform operating in Australia, and exploring other markets. Represents the threat of an incumbent mobility platform leveraging network effects and capital.
Regional players
- Virtuo: European car rental operator with subscription-style offerings. Comparable on subscription-driven vehicle access model though operating owned-fleet rather than P2P.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Social Car social profiles
Digital presenceSocial Car financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Car leadership team
Management profileNumber of profiles
Profiles4 records
Social Car funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Car M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Car
What does Social Car do?
SocialCar operates a peer-to-peer asset rental marketplace (cars, tourist properties, parking spaces) that connects individual owners with travelers on a 0% commission basis, paired with Asset OS — a SaaS CRM for owners that automates AI dynamic pricing, booking management, fiscal compliance, and cashflow tracking. The company monetizes through tiered monthly subscriptions (Starter €19, Growth €29, Pro €39) and a secondary eco-merchandise line (ZehnBäume) where each purchase plants 10 trees.
Is Social Car a public or private company?
Social Car is a private company. It is classified as venture growth investor backed and is currently operating.
When was Social Car founded?
Social Car was founded in 2011. It employs 11 to 50 people.
Where is Social Car based?
Social Car is headquartered in Barcelona, Spain, in the Europe region.
How does Social Car make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are zero Commission Marketplace and physical Products (ZehnBäume).
Who are Social Car's main competitors?
Direct peers on record are Turo, Getaround, Hygglo, Amovens, SnappCar and HolaCar. Yescapa is listed as an emerging player. Broad incumbents are Airbnb and Uber Carshare (formerly Car Next Door). Virtuo is listed as a regional player.
Does Social Car have an API?
No public API is recorded for Social Car.
What industry is Social Car in?
Social Car's product category is Peer-to-Peer Vehicle Rental Platform. Its primary akta.pro industry code is THADABAA, Consumer P2P Car Sharing Marketplaces, with a secondary code of THADABAB, P2P Car Sharing for Hosts (Owner Supply & Management Tools). Its NAICS code is 53211 and its SIC code is 7510.