Agri Marketplace

What Agri Marketplace does

Agri Marketplace operates a B2B digital marketplace connecting agricultural producers (farmers and cooperatives) with industrial buyers (processors, food manufacturers, and retailers) for direct transactions of food crops. Founded in 2016 and headquartered in Alcácer do Sal, Portugal, the company (legally Agri MP, S.A.) supports trade across grains, nuts, green coffee, olive oil, other oils, and carbon credits, and is available in English, Portuguese, Spanish, and French. The platform is product-led: both buyers and sellers self-register, undergo rigorous KYC verification (24-48 hour validation), and post bids or offers directly. Agri Marketplace is explicit that it does not buy, sell, or broker crops itself — it provides the transactional infrastructure that connects counterparties.

The underlying platform orchestrates end-to-end agricultural transactions through an integrated service ecosystem. Mangopay serves as exclusive payment/escrow collections agent with virtual wallet accounts and automatic fund release on buyer acceptance; SGS performs third-party quality inspections at origin, destination, or in-transit; Orey Shipping coordinates logistics, port operations, and incoterm-based transport; and CCA Law Firm provides legal support. Pricing is a transaction-based commission charged to both buyer and seller on completed deals, scaled to transaction value and volume. The go-to-market is hybrid: self-serve digital onboarding plus active participation in European agritech events (Web Summit, Fruit Logistica, EIT Food) and accelerator programs (EIT Food, Mass Challenge, Thrive X Challenge) for buyer and seller acquisition.

The business is operated by a lean team of approximately nine people spanning three co-founders, a tech advisor, business development, product, and engineering. To date the company has raised approximately $778,000 across a 2019 round from Portugal Ventures and Instituição Financeira de Desenvolvimento, and a 2020 follow-on from SVG Ventures. The company is B Corporation certified and has won multiple European agritech competitions (2016-2019), providing brand credibility; however, revenue is not publicly disclosed and operational scale remains modest relative to its global addressable market.

Name

Agri Marketplace

Legal name

Agri MP, S.A.

Website

https://agrimp.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Agri Marketplace is a B2B digital marketplace that connects agricultural producers with industrial buyers to transact food crops directly, integrating KYC verification, escrow payments via Mangopay, SGS quality inspections, and logistics services. The Portugal-based platform operates across grains, nuts, coffee, olive oil, and carbon credits in four languages.

Ownership category

akta.pro rank

Product category

Agricultural B2B Marketplace

NAICS

Other Farm Product Raw Material Merchant Wholesalers (424590), Farm Product Raw Material Merchant Wholesalers (4245)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Chemicals, Ingredients & Raw Materials Marketplaces (CRAFAHAK)

akta.pro secondary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

Keywords

• Agricultural marketplace
• B2B commodity trading
• Crop trading platform
• Agricultural commodity exchange
• Farm to industry trade

Headquarters

HQ city

Setúbal

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Commission: Agri Marketplace charges a small commission fee to both buyer and seller only after a successful transaction is completed on the platform. Pricing is based on transaction value and volume, applied transparently with users informed throughout the process.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Agri Marketplace operates a B2B digital marketplace platform that connects agricultural producers (farmers, cooperatives) with industrial buyers (crop processors, food and beverage manufacturers, retailers) for the trading of agricultural commodities such as grains, nuts, green and specialty coffee, olive oil, and carbon credits. The platform does not buy or sell crops itself but enables direct transactions between verified parties, combining deal creation and negotiation with integrated payment processing (via Mangopay), KYC identity verification, third-party quality inspection (via SGS), and end-to-end logistics services (via Orey Shipping).

Product overview

Agri Marketplace operates as a unified B2B digital marketplace platform that connects agricultural producers (farmers, cooperatives) with industrial buyers (processors, manufacturers, retailers). The core Agri Marketplace Platform serves as the central hub enabling direct transactions, while specialized services are delivered through both internal operations and partner network integrations. The platform's product ecosystem includes the main marketplace for agricultural commodity trading (grains, nuts, coffee, olive oil, carbon credits), paired with complementary services: the Crop Converter Tool for pricing calculations, Quality Certification Services via SGS partnership, Logistics Services for transportation and port operations, Payment Processing through Mangopay integration, and KYC Verification for user validation. Agri Marketplace does not buy or sell crops directly—rather it provides the infrastructure, verification, and service coordination enabling trustworthy agricultural transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Agri Marketplace Platform B2B digital marketplace connecting verified agricultural producers (farmers, cooperatives) with industrial buyers (processors, manufacturers, retailers) for trading of grains, nuts, coffee, olive oil, and carbon credits; provides deal creation, negotiation, integrated payment processing, KYC verification, quality inspection, and logistics coordination.
• Agricultural Products Marketplace (Commodities Listings) Marketplace listings for trading agricultural commodities including grains (corn, wheat, barley, rice), nuts (almonds, hazelnuts, walnuts, pistachios, cashews, peanuts, pine nuts), green and specialty coffee, olive oil and other oils, and carbon credits. Buyers post bids and sellers post offers with quantity, price, crop characteristics, and incoterm selection.
• Crop Converter Tool Free utility tool enabling users to calculate total prices across multiple agricultural products (corn, almonds, hazelnuts, barley, rice, wheat, cashews, peanuts, specialty coffee, walnuts, olive oil, cocoa, coffee, pistachios, pine nuts) with currency conversion between EUR and USD using European Central Bank exchange rates.

Quantifiable outcome

• Agri Marketplace was selected as 1 of 3 winners of EIT Food Acceleration Program (2018) from over 1000 applications
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core, premium and flagship.

• SGScoreStrategic or Co-development PartnerQuality certification partner performing all quality inspections for agricultural products on the platform. Inspections can be performed at seller origin, buyer destination, or along transportation process. SGS is a global leader in inspection, verification, and testing.
• Orey ShippingcoreStrategic or Co-development PartnerLogistics and transportation partner providing shipping and freight services. Agri Marketplace has agreements with major port operators allowing customers to deliver/collect goods efficiently avoiding delays.
• CCA Law FirmpremiumImplementation/ SI/ Consulting PartnerLegal services partner providing legal support for transactions and platform operations. Part of premium partner network.
• MangopaycoreTechnology or IntegrationPayment platform partner providing secure payment processing infrastructure. Mangopay acts as exclusive collections agent for sellers and service providers, managing the virtual account system and escrow accounts.
• EIT FoodflagshipStrategic or Co-development PartnerEuropean Institute of Innovation and Technology Food accelerator. Agri Marketplace was selected for Mass Challenge EIT Food 2018 Acceleration Program and won as 1 of 3 startups in the program. Company co-financed by EIT Food.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tridge: Global B2B agricultural sourcing platform connecting buyers and suppliers across food commodities. Most directly comparable peer: same marketplace model, cross-border B2B focus, and broad agricultural commodity coverage.
• Indigo Ag: Agricultural marketplace and digital agronomy platform with a strong carbon credits program. Comparable on B2B agricultural commerce and on the carbon credits vertical that Agri Marketplace has also listed.
• Algrano: B2B marketplace enabling coffee producers to sell directly to roasters globally. Directly comparable on marketplace model and embedded logistics/quality services for a specific agricultural commodity.
• AgriDigital: Digital platform for agricultural commodity supply chains covering grain trading, inventory, and finance. Comparable on transaction infrastructure for agricultural commodities with embedded payment and verification services.
• Farmers Business Network: Farmer-to-buyer marketplace and data platform for agricultural inputs and grain marketing. Comparable B2B marketplace model serving producers and industrial buyers, though focused primarily on North America.
• Bushel: Digital platform for grain trading and agribusiness workflows, including buyer-seller connectivity and payment integration. Comparable on embedded payment and trade-infrastructure approach for agricultural commodities.

Emerging players

• Twiga Foods: B2B agricultural marketplace connecting smallholder farmers with urban vendors, primarily in East Africa. Comparable marketplace model but regionally focused and oriented toward food retail rather than industrial commodity buyers.
• DeHaat: Agritech platform serving Indian farmers with input marketplace and output buyer linkage. Comparable B2B marketplace structure but concentrated in a single (very large) regional market.
• Crofarm: B2B agricultural commerce platform aggregating farm produce for sale to retailers and businesses. Comparable marketplace model connecting producers and business buyers, though regionally focused in India.
• SourceTrace: Digital platform for agricultural supply chain traceability and smallholder farmer linkage. Comparable on digital trust, traceability, and verified-network capabilities for agricultural value chains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/agrimarketplace
• YouTubeyoutube.com/channel/UCXxytegg70uIUAQ0JtYLXhg
• Facebookfacebook.com/agrimarketplace
• LinkedInlinkedin.com/company/agri-marketplace
• Instagraminstagram.com/agri_marketplace

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agri Marketplace