MyArea Network

What MyArea Network does

MyArea Network, Inc. is a Tampa, Florida-based digital media company founded in 2006 (per company history) by Scott Conlon that operates a portfolio of 100+ hyperlocal websites organized by US telephone area codes (e.g., 813area.com, 303area.com), covering 15+ states and approximately 75 cities. The sites connect local residents and visitors with nearby businesses, events, and attractions through community-contributed editorial content and curated business listings.

The company's core product is mySuite, an all-in-one marketing dashboard for local businesses that consolidates business profile management, data analytics, and campaign tracking across Google Analytics, Facebook, Twitter, and Instagram into a single interface. Supporting modules include industry-specific marketing solutions (restaurants, bars, real estate, legal, automotive, service businesses), geofencing advertising, hyperlocal display ads on MyArea's own network, reputation management tools, and a community contributor platform. Free business profile claiming serves as the top-of-funnel entry point.

MyArea Network generates revenue through a mix of display advertising on its area sites, subscription-based premium mySuite tiers (monthly billing), transaction fees on voucher and deal redemptions (with a 7-day refund policy), and freemium upgrades from free business profiles. Go-to-market combines self-serve profile claiming, an outbound sales team of Sales Development Representatives and account executives focused on Florida markets (Tampa, St. Petersburg, Clearwater, Sarasota, Orlando), and agency/reseller partnerships that manage multi-location brand accounts on the platform. Customer base spans SMBs and select enterprise accounts in hospitality, restaurants, and entertainment, with named customers including TradeWinds Resort, Eddie V's, Tampa Bay Downs, Maggiano's, Fuzzy's Tacos, and Brass Tap. Total disclosed funding is approximately $1.25M ($500K from First Round Tampa Bay in 2017 and $750K in 2019), and the company is privately held with no institutional investors disclosed.

Name

MyArea Network

Legal name

MyArea Network, Inc.

Website

https://myareanetwork.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hyperlocal Digital Marketing Platform

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)

Keywords

• Hyperlocal digital marketing
• Local business advertising
• Marketing automation platform
• Geofencing advertising
• Local media networks

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising: MyArea Network operates ad-supported websites showcasing local businesses, events, and attractions. The company serves display ads across its network of local area sites and shares information about visitors with local business advertising clients.
2. Subscription Services: Premium subscription-based services offering enhanced marketing tools, boosted visibility, and additional features for businesses looking to increase their revenue through the platform.
3. Vouchers and Deals: The platform syndicates and offers deals and vouchers from businesses. MyArea Network processes voucher transactions with a 7-day refund policy and voucher expiration terms.
4. Freemium Business Profiles: Free business profiles are provided to local businesses with premium upgrade options for enhanced features and marketing capabilities within mySuite.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels12 records

Core offering

MyArea Network operates a network of hyperlocal digital media sites organized by U.S. telephone area codes (e.g., 813area.com, 303area.com) that connect local residents and visitors with nearby businesses, events, and attractions. Its flagship software product, mySuite, is an all-in-one marketing platform for local businesses that consolidates business profile management, multi-channel data analytics, and campaign tracking. The company also sells geofencing advertising, industry-specific marketing solutions, reputation management tools, and deals/vouchers to local SMBs, multi-location brands, and marketing agencies.

Product overview

MyArea Network is a digital media company offering a unified local marketing platform centered around MySuite, an all-in-one marketing dashboard. The core portfolio includes hyperlocal area sites organized by telephone area codes, free business profiles for local listings, and subscription-based marketing tools. MySuite serves as the primary product, consolidating business profile management, data analytics, customer data platforms, and campaign tracking across Google Analytics, Facebook, Twitter, and Instagram. Supporting modules include industry-specific marketing solutions (restaurants, bars, real estate, legal, automotive, service businesses), geofencing advertising, reputation management tools, and a community contributor platform. The company positions itself as a 'fast-growing technology company' leveraging 'data and AI' to build connections between people, places, and businesses.

Differentiator

Problem solved

Functional benefit

Brands

• mySuite: All-in-one marketing platform for local businesses that provides data analytics, campaign management, and business profile tools.

Products and services

• mySuite An all-in-one marketing platform for local businesses that consolidates business profile management, data analytics, and campaign tracking across multiple channels (Google Analytics, Facebook, Twitter, Instagram) into a single dashboard. It is available as a freemium offering with a paid premium subscription tier.
• MyArea Network Local Area Sites Network of hyperlocal websites organized by U.S. telephone area codes (e.g., 813area.com, 303area.com) that connect local residents with nearby businesses, events, and attractions. The sites also serve as the distribution platform for advertising and business profiles.
• MyArea for Business (Free Business Profile) Free local business listing that allows businesses to claim and set up a presence on MyArea Network sites, post articles, photos, events, and specials to target customers in their community, with premium upsell options.
• Industry-Specific Marketing Solutions Vertical-specific marketing strategies and packages for industries including bars and nightclubs, restaurants, real estate, service businesses, legal, and automotive, sold as add-on solution bundles to local businesses.
• Geofencing Advertising Location-based display ads and videos that target users when they enter or exit a defined geographic boundary, served on third-party websites and apps. Sold to local businesses seeking to reach customers within specific physical areas.
• Reputation Management Tools Tools for responding to customer reviews across platforms, with templates for various review scenarios including 5-star and 1-star reviews, sold to local businesses as a reputation management solution.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Dwolla, Inc.coreTechnology or IntegrationDwolla serves as the technology underpinning MyArea Network's payment processing for contractor payments and non-salary workers. All contractor payments are sent via this electronic payment method.
• Marketing Solutions PartnerscoreGTM or Marketing PartnerMarketing and advertising agencies that partner with MyArea Network to manage their customers' business profiles on local area sites. The platform is agency-friendly.
• Local Community PartnerscoreStrategic or Co-development PartnerPartners who help expand community voice and engagement in local areas. MyArea Network believes in a more integrated community approach.
• Media Distribution PartnersminorChannel Partner/ Reseller/ DistributorPartners who distribute content and media to MyArea Network's local audiences, bringing their media content to engaged local communities.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Reputation.com: Reputation.com offers a unified platform for managing business listings, reviews, social media, and customer feedback for multi-location brands. It competes directly with MyArea Network's reputation management tools and mySuite multi-channel dashboard for enterprise and multi-location brand customers.
• Yext: Yext provides a digital presence platform for multi-location brands to manage business listings, reviews, and analytics across hundreds of publishers. It is a direct competitor to MyArea Network's mySuite dashboard for multi-location brand NAP consistency and unified local marketing.
• Nextdoor: Nextdoor is a hyperlocal community platform connecting neighbors and local businesses within defined geographic boundaries. Its neighborhood-based model and local business advertising offerings directly mirror MyArea Network's area-code-based community and SMB ad targeting approach.
• Hibu: Hibu is a digital marketing services provider for SMBs offering websites, listings management, reputation, social media, and geo-targeted advertising. It competes directly with MyArea Network's full-service local marketing solution for SMB customers.
• Marchex: Marchex provides AI-powered conversation intelligence and local marketing analytics for multi-location businesses, including call tracking and geo-targeted campaigns. Its enterprise analytics and multi-location brand focus overlaps with MyArea Network's mySuite campaign analytics.
• Local.com: Local.com operates a local search and directory platform with paid listings, display ads, and SMB marketing tools for local discovery. Its directory + advertising model closely mirrors MyArea Network's hyperlocal area-site approach but with broader keyword-based local search.

Broad incumbents

• Yelp: Yelp is a major local business directory and advertising platform where businesses claim profiles, run ads, and consumers leave reviews. It directly competes with MyArea Network's local-area-site directory and local advertising model, but at vastly larger scale and national brand recognition.
• Meta (Facebook Local): Meta offers Facebook Pages, local awareness ads, and geo-targeted promotions targeting SMBs and local consumers. With superior data and ad targeting scale, it is a major competitor for MyArea Network's local advertising and geo-targeted social/demand.
• Google Business Profile: Google Business Profile (formerly Google My Business) is the dominant free local business listing platform, integrated with Google Maps and Google Ads. It is the primary incumbent that MyArea Network competes against for local discovery and SMB marketing budgets.

Emerging players

• Citymaps: Citymaps is a map-based local discovery platform highlighting businesses, events, and curated guides by city. It overlaps with MyArea Network's area-site listing and event discovery model though it focuses more on visual mapping as the primary discovery vehicle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myareanetwork
• Facebookfacebook.com/myareanetwork
• LinkedInlinkedin.com/company/myareanetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyArea Network