Square Root Soda

What Square Root Soda does

Square Root Soda, operated by FruitySolutions LTD, is a UK-based craft carbonated beverage producer founded in 2013. The company operates a three-SKU portfolio — Lemonade (Sicilian lemon), Citrus Crush (seasonal Tarocco blood orange, grapefruit, and lemon) and Iced Tea Lemonade (whole-leaf Ceylon tea) — bottled in 275ml format in cases of 24, with all SKUs built on a short, whole-ingredient bill of materials (citrus or tea, carbonated water, sugar). Production has historically run from a single bottling unit in Leyton, East London, with a new headquarters built in Leicester in 2025. The Citrus Crush is anchored by a multi-year direct farming relationship with the Laudani Family for Tarocco blood oranges, providing provenance and supply-chain control over the company's seasonal SKU.

The company runs a hybrid go-to-market: direct-to-consumer online ordering via the Sellar.io storefront (currently being re-launched after a rebuilding phase) and wholesale placement through a curated set of UK stockists spanning premium bakeries (Bleecker), hospitality operators (Five Points, Westmorland) and a national cultural institution (Tate). Pricing is not publicly disclosed and per-unit economics are not stated; the company is founder-led (CEO Robyn Simms, COO Ed Taylor), sits at 1–10 employees, and has raised modest disclosed funding (~$1.02M from 8point8 Capital in 2018 plus a subsequent 2019 round from Moscar Capital). Geographic scope is domestic UK with national delivery from the East London unit prior to the Leicester relocation.

There is no disclosed technology platform beyond conventional e-commerce tooling; the company's "technology" is its small-batch bottling process and ingredient sourcing rather than software, automation, or AI. Customer segments are horizontal across UK retail and hospitality, with a value proposition centered on premium, simple-ingredient craft soft drinks as an alternative to mass-market carbonated beverages. The 2025 communications emphasize a reorganization and physical relocation rather than net-new market entry, and the company remains privately held with no disclosed institutional ownership beyond the 2018–2019 funding rounds.

Name

Square Root Soda

Legal name

FruitySolutions LTD

Website

https://squarerootsoda.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Square Root Soda is a UK-based craft beverage company producing three carbonated drinks (Lemonade, Citrus Crush, Iced Tea Lemonade) sold direct-to-consumer via Sellar.io and through UK stockists including Bleecker, Five Points, Tate, and Westmorland.

Ownership category

akta.pro rank

Product category

Craft carbonated soft drinks

NAICS

Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industry

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)

Keywords

• Craft carbonated beverages
• Artisan soft drinks
• Fruit sodas
• Iced tea lemonade
• Small-batch bottling

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Product Sales: Square Root Soda generates revenue through direct sales of their bottled beverages. Products are sold in 24 x 275ml bottles. The company bottles their own drinks and delivers nationally to customers and retailers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Square Root Soda produces and bottles craft carbonated beverages from simple, natural ingredients. The line includes Lemonade (Sicilian Lemon), Citrus Crush (seasonal Tarocco Blood Oranges, Grapefruit, and Lemon), and Iced Tea Lemonade (Whole Leaf Ceylon tea). Products are sold in 24 x 275ml bottle cases to UK consumers through a direct online storefront and to retailers and hospitality venues acting as stockists.

Product overview

Square Root Soda is a craft beverage company offering a portfolio of three carbonated drinks: Lemonade (Sicilian Lemon-based), Citrus Crush (seasonal Tarocco Blood Orange, Grapefruit, and Lemon blend), and Iced Tea Lemonade (brewed with Whole Leaf Ceylon). All products are bottled in Leyton, East London, and are distributed nationally. The company has recently relocated its operations to Leicester and is rebuilding its online sales channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Square Root Lemonade A carbonated craft lemonade made from Sicilian Lemon, Carbonated Water, and Sugar, brewed and bottled in Leyton, East London. Sold in 24 x 275ml bottles to UK consumers and stockists.
• Square Root Citrus Crush A seasonal carbonated citrus blend combining Tarocco Blood Oranges, Grapefruit, and Lemon with Carbonated Water and Sugar, sourced via the Laudani Family citrus partnership. Bottled in Leyton, East London, in 24 x 275ml cases.
• Square Root Iced Tea Lemonade A brewed carbonated iced tea lemonade made with Whole Leaf Ceylon tea, Sicilian Lemon, Carbonated Water, and Sugar. Bottled in Leyton, East London, and distributed nationally in 24 x 275ml cases.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Laudani FamilycoreOthersThe Laudani Family grows citrus (specifically Tarocco Blood Oranges) for Square Root Soda over many years. This is a direct farming relationship providing seasonal citrus for their Citrus Crush product. The partnership emphasizes provenance and quality sourcing of ingredients.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Fentimans: Established UK craft soft drink maker with a botanically brewed range (ginger beer, tonic, lemonade, cherry cola) sold through UK on-trade and grocery. Closest direct comparable to Square Root in craft positioning, ingredient-led story and UK-focused distribution.
• Belvoir Farm: UK maker of premium cordials, pressés and sparkling soft drinks (elderflower, ginger, lemonade). Highly comparable to Square Root on craft positioning, UK-centric distribution and on-trade stockist strategy.
• Folkington's: UK premium soft drinks and juice brand (pressés, tonics, mixers) sold through UK premium hospitality and grocery. Directly comparable on natural-ingredient story, premium price point and on-trade channel focus.
• Luscombe: Devon-based organic soft drinks producer with a craft-led range of juices, crushes and mixers. Comparable to Square Root on small-batch UK craft credentials and premium on-trade/grocery positioning.
• Dalston's Cola: London-based craft soft drinks brand (colas, lemonades) distributed in UK independents and select grocers. Comparable on East London craft heritage, simple-ingredient story and direct-to-consumer plus wholesale model.

Broad incumbents

• Fever-Tree: Premium UK mixer and soft drinks brand with significant scale and listing depth. Comparable to Square Root in its premium natural-ingredient positioning and UK on-trade heritage, but materially larger and focused on mixers rather than standalone soft drinks.
• Bottle Green: UK premium soft drinks and cordials brand owned by a larger group, with broad grocery and on-trade listings. Comparable on craft-style premium positioning in the UK soft drinks aisle, though it now operates as part of a larger portfolio.
• Old Jamaica: Established UK ginger beer and carbonated soft drink brand with deep grocery distribution. Comparable as a UK carbonated soft drink incumbent occupying similar shelf space to Square Root in retail.

Emerging players

• Double Dutch: UK-based premium mixer brand that has expanded into standalone soft drinks. Comparable to Square Root in targeting premium on-trade venues with better-for-you flavor propositions, but with deeper marketing investment.
• Nix & Kix: UK independent soft drinks brand positioned around natural ingredients and lighter sweetness. Comparable on the natural-ingredient, low-sugar positioning narrative that Square Root trades on, but with a wider SKU range and grocery listings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/square-root-soda

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Square Root Soda