Old Jamaica
- Company typePrivate
- Founded1918
- HeadquartersDerby, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Old Jamaica firmographics
Firmographics- Name
- Old Jamaica
- Legal name
- Old Jamaica Ginger Beer (brand owned by Beliv LLC)
- Website
- https://oldjamaicagingerbeer.com
- Company type
- Private
- Founded year
- 1918
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Old Jamaica industry classification
Industry- Product category
- Ginger Beer / Non-Alcoholic Beverages
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industry
- Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)
Keywords
Where Old Jamaica is headquartered
LocationHeadquarters
- HQ city
- Derby
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Old Jamaica business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Beverage Product Sales: Old Jamaica generates revenue through the sale of its ginger beer products. The brand offers multiple varieties (Regular, Light, Extra Fiery, Lime & Ginger) sold in 330ml cans. Revenue is driven by retail distribution across the UK market.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Old Jamaica product offering
Product offeringCore offering
Old Jamaica produces and sells Jamaican-style ginger beer in 330ml cans, offering four varieties: Regular, Light (lower calorie), Extra Fiery (spicy), and Lime & Ginger (flavored). Products are distributed through UK retail channels via the distributor Refresco Drinks UK Limited, and the brand is marketed to UK adult consumers through social media platforms and promotional campaigns.
Product overview
Old Jamaica is a consumer beverage brand producing ginger beer products. The company offers four distinct ginger beer varieties: Regular Old Jamaica Ginger Beer, Light Old Jamaica Ginger Beer (low-calorie), Extra Fiery Old Jamaica Ginger Beer (spicy variant), and Lime & Ginger Old Jamaica Ginger Beer (flavored variant). All varieties are sold in 330ml cans. The products are distributed in the UK by Refresco Drinks UK Limited and the brand is owned by Beliv LLC, a Puerto Rico-based company.
Differentiator
Problem solved
Functional benefit
Brands
- Old Jamaica Regular Ginger Beer: The original ginger beer product.
- Old Jamaica Light Ginger Beer
- Old Jamaica Extra Fiery Ginger Beer
- Old Jamaica Lime & Ginger
Products and services
- Regular Old Jamaica Ginger Beer The original, full-flavored Jamaican-style ginger beer from Old Jamaica, sold in 330ml cans for individual consumers seeking an authentic Caribbean beverage experience.
- Light Old Jamaica Ginger Beer A lower-calorie variant of Old Jamaica Ginger Beer, sold in 330ml cans for calorie-conscious consumers who want the Jamaican ginger beer flavor profile with reduced calories.
- Extra Fiery Old Jamaica Ginger Beer A spicier variant of Old Jamaica Ginger Beer with enhanced heat, sold in 330ml cans for consumers seeking a bolder, more intense ginger flavor experience.
- Lime & Ginger Old Jamaica Ginger Beer A flavored variant of Old Jamaica Ginger Beer combining lime and ginger, sold in 330ml cans for consumers seeking a citrus-infused ginger beer experience.
Companies that use Old Jamaica
Customer profileSegments1 record
Ideal customer profiles1 record
Old Jamaica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Old Jamaica partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, supporting and flagship.
- Refresco Drinks UK LimitedcoreRefresco Drinks UK Limited is the distributor for Old Jamaica Ginger Beer in the UK market. They are responsible for arranging appropriate prize fulfilment suppliers to deliver products, including promotional prizes such as the year's supply of Old Jamaica drinks to promotion winners.
- SAMY ROAD, INC.supportingSAMY ROAD, INC. is identified as a marketing agency service provider for Beliv LLC and Old Jamaica promotions. They are listed among third parties to whom personal information may be disclosed in connection with promotion activities.
- Beliv CompanyflagshipOld Jamaica is a brand under the Beliv Company portfolio. Beliv LLC, with headquarters in San Juan, Puerto Rico, is the parent company and promoter of the Old Jamaica brand. The brand website displays 'A Beliv Company Brand' on its footer.
Recent moves4 records
Expansion highlights3 records
Old Jamaica competitors and assessment
Company assessmentBroad incumbents
- AG Barr: UK soft drinks company behind Irn-Bru and other brands, with a growing mixers portfolio. Comparable in that it competes for UK soft drinks and mixer shelf space and on-premise listings.
- Britvic: Major UK soft drinks manufacturer and distributor (PepsiCo licensee). Provides the broad retail distribution infrastructure that surrounds Old Jamaica's category and competes for shelf space with its own mixer and soft drink portfolio.
Direct peers
- Fever-Tree: UK-listed premium mixer brand with a flagship ginger beer SKU. Directly competes with Old Jamaica in the UK premium ginger beer and cocktail mixer category, serving the same on-premise and at-home cocktail occasion.
- Fentimans: UK-based premium ginger beer and mixers brand with strong on-premise and retail presence. Direct competitor to Old Jamaica in authentic, botanical-style ginger beer sold through UK grocery and hospitality channels.
- Thomas Henry: Premium cocktail mixers brand with ginger beer and ginger ale in its lineup. Competes with Old Jamaica in the mixer-focused, premium on-premise and retail segments.
- Barritt's Ginger Beer: Bermuda heritage ginger beer brand, widely distributed in the UK. Competes with Old Jamaica in the same authentic, Caribbean-inspired ginger beer category and retail channels.
- Bundaberg Ginger Beer: Australian ginger beer brand with significant UK distribution. Competes head-to-head with Old Jamaica in UK retail for premium, authentic ginger beer positioning and 330ml can formats.
- Crabbie's: Heritage UK ginger beer brand with broad retail availability. Directly comparable to Old Jamaica as a UK-focused ginger beer brand targeting mainstream and premium consumers.
Emerging players
- Reed's Inc. US-based craft ginger beer brand with international distribution including UK. Comparable to Old Jamaica as a heritage-style, premium-positioned ginger beer emphasizing authentic formulation.
Others
- Beliv Company: Parent company of Old Jamaica and a major Latin American beverage group. Included as an ecosystem peer given its role as the strategic owner and promoter of the Old Jamaica brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Old Jamaica social profiles
Digital presenceOld Jamaica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Old Jamaica leadership team
Management profileNumber of profiles
Old Jamaica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Old Jamaica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Old Jamaica
What does Old Jamaica do?
Old Jamaica produces and sells Jamaican-style ginger beer in 330ml cans, offering four varieties: Regular, Light (lower calorie), Extra Fiery (spicy), and Lime & Ginger (flavored). Products are distributed through UK retail channels via the distributor Refresco Drinks UK Limited, and the brand is marketed to UK adult consumers through social media platforms and promotional campaigns.
Is Old Jamaica a public or private company?
Old Jamaica is a private company. It is classified as corporate owned and is currently operating.
When was Old Jamaica founded?
Old Jamaica was founded in 1918. It employs 11 to 50 people.
Where is Old Jamaica based?
Old Jamaica is headquartered in Derby, United Kingdom, in the Europe region.
How does Old Jamaica make money?
One revenue line is on record: beverage Product Sales.
Who are Old Jamaica's main competitors?
Broad incumbents on record are AG Barr and Britvic. Direct peers are Fever-Tree, Fentimans, Thomas Henry, Barritt's Ginger Beer, Bundaberg Ginger Beer and Crabbie's. Reed's Inc. is listed as an emerging player. Beliv Company is listed as an others.
Does Old Jamaica have an API?
No public API is recorded for Old Jamaica.
What industry is Old Jamaica in?
Old Jamaica's product category is Ginger Beer / Non-Alcoholic Beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of AFAFAGAH, Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases). Its NAICS code is 312111 and its SIC code is 2086.