Belvoir Farm

What Belvoir Farm does

Belvoir Farm Drinks Ltd is a privately held, family-owned premium soft drinks manufacturer founded in 1985 by Peverel Manners in the Vale of Belvoir, Leicestershire, England. The company produces a portfolio of naturally crafted beverages across five core categories: cordials, sparkling drinks, ready-to-drink mocktails, canned drinks, and a no-added-sugar range, with many variants certified organic by the Organic Food Federation. All products are produced at the company's Bottesford, Leicestershire facility using traditional methods — including hand-picking of elderflowers from proprietary 60-acre organic plantations and slow infusion processes such as 24-hour fresh ginger steeping — with no artificial flavours, colours, or preservatives.

The company's core technology and supply chain asset is its vertically integrated elderflower programme, in which local harvesters are paid £3.75 per kilo to hand-pick blossoms from company-owned organic plantations that have been cultivated since 1995. This creates a differentiated ingredient story and a community-engaged sourcing model that underpins the brand's premium, natural positioning. Supporting infrastructure includes secondary collection at Sacrewell Farm (Peterborough), sustainability reporting independently audited by Carbon Quota (45% emissions reduction since a 2018 baseline), and B Corp certification.

Belvoir Farm sells through a multi-channel go-to-market model. Its primary route to market is distribution across all major UK supermarket chains (Tesco, Sainsbury's, Morrisons, Asda, Waitrose, Ocado), supplemented by specialty retail (garden centres, delicatessens, farm shops, wholefood stores, food halls), a dedicated wholesale/trade programme, and direct-to-consumer sales via the belvoirfarm.co.uk e-commerce site. Revenue is generated entirely through unit sales of finished beverages, with quote-based pricing for trade customers. Marketing is executed through national TV advertising, organic social media (Instagram, Facebook, TikTok), email newsletters, and recipe/cocktail content marketing. The company is family-controlled with no external institutional investment, no parent company, and no subsidiaries.

Name

Belvoir Farm

Legal name

Belvoir Farm Drinks Ltd

Website

https://belvoirfarm.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Belvoir Farm is a family-owned UK premium soft drinks manufacturer producing cordials, sparkling drinks, mocktails, and canned beverages from hand-picked elderflowers on its own 60-acre organic plantations, sold through all major UK supermarkets and specialty retailers.

Ownership category

akta.pro rank

Product category

Premium non-alcoholic soft drinks

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Fruit cordials
• Elderflower beverages
• Non-alcoholic mocktails
• Sparkling fruit drinks
• Canned soft drinks

Headquarters

HQ city

Bottesford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Cordials: Sale of premium cordials including elderflower, ginger, and other fruit cordials in glass bottles. Products have 12-18 months shelf life.
2. Product Sales - Sparkling Drinks: Sale of gently sparkling elderflower and fruit drinks in bottles and cans.
3. Product Sales - Mocktails: Ready-to-drink mocktails including mojito and margarita variants.
4. Product Sales - Canned Drinks: Raspberry lemonade and other canned beverage products.
5. Wholesale/Trade Sales: Bulk sales to trade customers including supermarkets, garden centres, delicatessens, farm shops, and wholefood stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Belvoir Farm manufactures and sells premium, naturally crafted non-alcoholic soft drinks in the UK, including elderflower and fruit cordials, sparkling pressés, alcohol-free mocktails and canned ready-to-drink beverages. Production uses traditional slow-infusion methods with hand-picked ingredients, notably elderflowers harvested from the company's own 60-acre organic plantations in Leicestershire. Products are free from artificial flavours, colours and preservatives and are certified organic by the Organic Food Federation.

Product overview

Belvoir Farm is a premium soft drinks manufacturer producing a range of naturally crafted beverages. The product portfolio centers on five core drink categories: Cordials (concentrated syrups including the original Elderflower Cordial), Sparkling Drinks (gently carbonated beverages), Ready-to-Drink Mocktails, Canned beverages, and a No Added Sugar range. Many products are available in both regular and organic variants certified by the Organic Food Federation. All products are made using traditional methods with real ingredients—no artificial flavors, colors, or preservatives. The company operates from the Leicestershire countryside, sourcing elderflowers from their own 60-acre organic plantations.

Differentiator

Problem solved

Functional benefit

Products and services

• Belvoir Farm Cordials

Quantifiable outcome

• 45% reduction in total emissions between 2018 and 2023

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Carbon QuotaminorOthersIndependent carbon footprint assessment provider. Carbon Quota conducts annual assessments of Belvoir Farm's greenhouse gas emissions. First assessed in 2018 as baseline with 2,124 tonnes CO2e.
• Organic Food FederationcoreOthersCertification body for organic products. All organic drinks are certified by the Organic Food Federation. Company has maintained organic certification since 1995.
• B LabcoreOthersNon-profit organization certifying B Corps. Belvoir Farm is now a B Corp, demonstrating commitment to sustainability and social responsibility standards.
• Ethical Trading Initiative (ETI)minorOthersBelvoir Farm upholds the ETI Base Code which covers freedom of association, prohibition of forced labour, child labour prohibition, non-discrimination, safe workplaces, privacy and data protection.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Wilkin & Sons (Tiptree): Tiptree is a UK heritage premium preserves and drinks producer with national grocery distribution and a craft countryside brand image analogous to Belvoir Farm's rural Leicestershire heritage and premium positioning.
• Sanpellegrino: Sanpellegrino is a large international premium Italian soft drinks brand (sparkling fruit drinks, aperitivo mixers) competing with Belvoir Farm's sparkling and mocktail ranges in UK supermarket fixture and the at-home aperitivo occasion.
• Innocent Drinks: Innocent is a major UK smoothie, juice, and coconut water brand (Coca-Cola owned) with broad supermarket distribution and a natural-ingredient positioning that overlaps with Belvoir Farm's health-conscious consumer base and trade channels.
• Vimto: Vimto is a long-established UK soft drinks brand (Nichols plc) with a broad flavoured cordial and carbonated range distributed through every major UK supermarket, occupying similar fixture space to Belvoir Farm with broader mass-market appeal.

Direct peers

• Fentimans: Fentimans is a UK premium botanical soft drinks maker (ginger beer, elderflower, rose lemonade, tonics) with similar heritage positioning and major supermarket listings; it is the closest direct competitor to Belvoir Farm in the premium craft soft drinks aisle.
• Folkington: Folkington produces premium cordials, juices, and sparkling presses for UK premium retailers, directly overlapping Belvoir Farm's cordial and sparkling ranges with a similar upscale gift and grocery channel mix.
• Bottlegreen: Bottlegreen produces premium cordials and sparkling presses (elderflower, ginger, lemon) stocked across UK supermarkets, directly overlapping Belvoir Farm's elderflower cordial and sparkling ranges and competing for the same fixture space.
• Fever-Tree: Fever-Tree is a premium UK mixer brand with a flagship elderflower tonic and broader mixer range; it shares Belvoir Farm's premium natural-ingredient positioning and UK supermarket distribution, while competing in the cocktail-mixer occasion Belvoir Farm's mocktails target.
• Luscombe Drinks: Luscombe is a Devon-based premium organic soft drinks maker producing elderflower, ginger, and fruit presses with a comparable organic, no-artificial-additives positioning to Belvoir Farm's premium cordials.

Emerging players

• Walter's (Rhino Brands / Walter's Elderflower): Walter's is a smaller craft elderflower cordial brand built around hand-picked elderflowers, targeting a niche craft and farm-shop audience alongside mainstream listings; it competes with Belvoir Farm in the elderflower cordial hero category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/belvoirfarm
• LinkedInlinkedin.com/company/belvoir-farm-ltd
• Instagraminstagram.com/belvoirfarm_uk
• TikToktiktok.com/@belvoirfarm.drinks

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belvoir Farm