Pocketlab

What Pocketlab does

PocketLab (legal entity Myriad Sensors, Inc.) is a Tennessee-based K-12 science education technology company founded around 2015 that pairs a family of wireless Bluetooth-enabled sensors — Voyager 2 (multi-function), G-Force (motion), Odyssey (chemistry probes), AirQ (air quality), Weather, and Thermo — with a cloud-based digital lab notebook web application, PocketLab Notebook. The Notebook platform is browser-based, free to use, and integrates with Google Classroom and ClassLink for roster and SSO; it also ingests live sensor data streams into interactive, customizable lessons. AI-powered features include generative lesson drafting, Bloom's Taxonomy-based exit ticket generation, auto-grading, translation to 50+ languages, reading-level adjustment, and a personalized AI teaching assistant.

The business model is freemium-plus-hardware-plus-subscription: the Notebook platform is free to drive adoption; sensors are sold as one-time hardware purchases (priced via quote/purchase order for schools and districts); and premium curriculum content (Conceptual Academy, Conceptual Academy Lite at $20/month or $180/year per subject, plus integrated content from OpenSciEd, Kesler Science, Sciesmic, SciShow Kids, and Amoeba Sisters) is offered on a subscription basis with TEKS-aligned Texas and MS CCRS-aligned Mississippi variants. The go-to-market combines product-led growth (free platform, teacher self-signup) with field sales for district-level deals, event-driven community engagement via ScIC (Science in Class) virtual unconferences and live training webinars, and a partner channel through education publishers.

PocketLab was developed with NSF and IES (U.S. Department of Education) grant funding in partnership with WestEd Research, holds no institutional VC round on record, and operates across FERPA, COPPA, GDPR, and CCPA-compliant infrastructure on AWS. Headcount is 11-50 employees, with reach described as global through schools, but the company is founder-led (Clifton Roozeboom as founder & CTO) and lean in capital structure. The largest disclosed capital event is a $750,000 NSF grant in September 2020, preceded by smaller NSF awards and an Intel Capital investment, framing PocketLab as a grant- and revenue-funded EdTech platform rather than a venture-scale business.

Name

Pocketlab

Legal name

Myriad Sensors, Inc.

Website

https://thepocketlab.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

PocketLab develops wireless Bluetooth sensors and a free cloud-based digital lab notebook platform for K-12 science education, serving teachers, schools, and districts globally with premium subscription curriculum partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Hardware Sensor Sales: Sale of wireless sensors (Voyager 2, G-Force, AirQ, Weather, Thermo, Odyssey) as one-time purchases or bundled packages. Pricing requires quotes for schools/districts.
2. Premium Curriculum Subscriptions: Premium curriculum content including Conceptual Academy (Physics, Chemistry, Biology, Earth & Space, IPC) with pricing of $20/month or $180/year per subject. Also includes Kesler Science, Sciesmic, Amoeba Sisters, SciShow Kids premium content.
3. PocketLab Notebook Platform: Core PocketLab Notebook platform is free with basic features. Premium features available through curriculum subscriptions and partnerships.
4. Bundles and Hardware Packages: Curated bundles combining sensors with curriculum content for specific educational programs (Texas Physics Bundle, Texas Chemistry Bundle, etc.)

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

PocketLab sells compact, Bluetooth-enabled wireless sensors (Voyager 2, G-Force, AirQ, Weather, Thermo, Odyssey) that stream real-time physical and environmental data, paired with PocketLab Notebook—a free browser-based digital lab notebook platform with AI-powered lesson creation, real-time data visualization, auto-grading, and standards-aligned content. The company also distributes premium science curriculum from third-party education publishers as subscription content on its platform.

Product overview

PocketLab is an education technology company offering a platform-plus-products portfolio centered on PocketLab Notebook — a free web application that serves as an interactive digital lab notebook — paired with a family of compact wireless sensors (Voyager 2, G-Force, Odyssey, AirQ, Weather, Thermo) and an ecosystem of premium curriculum content from education partners (Conceptual Academy and its TEKS-aligned Texas and MS CCRS-aligned Mississippi variants, Conceptual Academy Lite, Kesler Science, OpenSciEd, Sciesmic, SciShow Kids, Amoeba Sisters). PocketLab Notebook provides AI-powered lesson creation and editing, real-time data collection via sensors, automated grading, and standards-aligned lesson libraries. The ScIC Community provides free professional development, events, and teaching resources. PocketLab was developed with NSF and IES (Dept. of Education) grants in partnership with WestEd Research, and is a brand of Myriad Sensors Inc.

Differentiator

Problem solved

Functional benefit

Brands

• PocketLab Notebook: Free web app for interactive science education with customizable lessons, AI-powered enhancements, and real-time data tools.
• G-Force
• Voyager 2
• Odyssey
• AirQ
• Weather
• Thermo
• Conceptual Academy
• Kesler Science
• OpenSciEd
• Sciesmic
• SciShow Kids
• Amoeba Sisters

Products and services

• PocketLab Notebook A free browser-based digital lab notebook application that delivers customizable lessons, AI-powered enhancements, real-time data tools, automated grading, standards-aligned content (NGSS/TEKS/MS CCRS), student account management, and integration with Google Classroom and ClassLink. Designed for K-12 science teachers and students.
• PocketLab Voyager 2 A compact wireless multi-function sensor with over a dozen precision measurements including acceleration, angular velocity, magnetic field, temperature (probe and ambient), barometric pressure, humidity, light intensity, altitude, heat index, dew point, rangefinder position, and quaternion orientation. Designed for motion, weather, light, and magnetism experiments across science disciplines for middle and high school classrooms.
• PocketLab G-Force A compact wireless sensor that measures velocity, G-force, direction, position, and rotation, designed to fit a Hot Wheels track for physics and motion experiments. Uses onboard IMU technology for crash test and turn analysis at middle and high school levels.
• PocketLab Odyssey A chemistry exploration sensor with seven versatile probe ports for real-time data collection, measuring pH, absolute pressure, current, electrical conductivity (EC), voltage, resistance, and temperature. Designed to replace multiple traditional chemistry lab instruments in a single compact device for high school chemistry classrooms.
• PocketLab AirQ A professional-grade air quality and climate research sensor in a compact form factor measuring carbon dioxide, particulate matter, humidity, altitude, dew point, heat index, temperature, barometric pressure, light intensity, and multiple air contamination gases including hydrogen sulfide, formaldehyde, ethylene, nitric oxide, ethanol, carbon monoxide, sulfur dioxide, hydrogen, nitrogen dioxide, chlorine, ozone, and ammonia. Designed for earth science and air quality monitoring.
• PocketLab Weather A weather-focused sensor that measures temperature (probe and ambient), barometric pressure, light intensity, altitude, and humidity for meteorology and weather pattern exploration in science classrooms.
• PocketLab Thermo A dual temperature sensor with two simultaneous thermistor probes designed for side-by-side temperature comparison and heat transfer experiments in science lessons.
• Conceptual Academy (full curriculum) A comprehensive high school science curriculum developed by PocketLab in partnership with Conceptual Academy, based on Paul Hewitt's conceptual approach. Includes Physics, Chemistry, Biology, Earth & Space Science, and Integrated Physics & Chemistry, with TEKS-aligned versions for Texas and MS CCRS-aligned versions for Mississippi. Built on PocketLab Notebook with video content, hands-on labs, and AI tools.
• Conceptual Academy Lite A streamlined supplemental high school science curriculum companion offering modular lessons in Physics, Chemistry, Biology, and Integrated Physics & Chemistry with TEKS and NGSS alignment. Available as a monthly subscription at $20 per month per subject or annual subscription at $180 per year per subject.
• Kesler Science (premium content subscription) A premium content subscription for grades 4-8 with thousands of customizable science lessons aligned with NGSS and TEKS standards, using the research-based 5E instructional model. Integrated into PocketLab Notebook.
• OpenSciEd (premium content) A middle school science curriculum using a science storytelling approach with research-backed, locally adaptable content for equitable learning and student coherence. Integrated into PocketLab Notebook.
• Sciesmic (premium content) Comprehensive science materials for grades 6-12 covering Earth & Space Science, Life Science, Physical Science, and beyond, accessible through PocketLab Notebook.
• SciShow Kids (premium content) Engaging no-prep science lessons for grades 3-5 built around SciShow Kids videos, with 30 customizable lessons available as printables or digital activities in PocketLab Notebook.
• Amoeba Sisters (premium content) Interactive biology content for grades 6-12 combining popular YouTube videos with 'Virtual Checks' lessons through PocketLab Notebook.

Quantifiable outcome

• Students gain ownership of scientific discoveries through hands-on data collection
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability10 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core, major and infrastructure.

• WestEd ResearchcoreStrategic or Co-development PartnerPocketLab Notebook was developed in partnership with WestEd Research, a renowned educational research organization. This collaboration contributed to the platform's design and pedagogy.
• Conceptual AcademycoreStrategic or Co-development PartnerPartnership to bring Paul Hewitt's seminal textbooks into an integrated digital experience. Includes Physics, Chemistry, Biology, Earth & Space, and Integrated Physics & Chemistry curricula. Content aligned with TEKS and NGSS standards.
• OpenSciEdmajorTechnology or IntegrationOpenSciEd curriculum content integrated into PocketLab Notebook as premium content for middle school science.
• Kesler SciencemajorTechnology or IntegrationPremium NGSS and TEKS-aligned curriculum content for grades 4-8 using research-based 5E model. Integrated into PocketLab Notebook.
• SciesmicmajorTechnology or IntegrationComprehensive science materials for grades 6-12 across Earth & Space Science, Life Science, and Physical Science. Integrated as premium content.
• SciShow KidsmajorTechnology or IntegrationEngaging, no-prep science lessons for grades 3-5 built around SciShow Kids videos. Available as printables or digital activities in PocketLab Notebook.
• Amoeba SistersmajorTechnology or IntegrationInteractive biology lessons for grades 6-12 combining YouTube videos with Virtual Checks. Integrated into Conceptual Academy Biology curriculum.
• Amazon Web Services (AWS)infrastructureTechnology or IntegrationPocketLab platform is hosted on AWS secure cloud environment with advanced Identity and Access Management (IAM) tools.
• Google ClassroomcoreTechnology or IntegrationIntegration allowing teachers to sync Google Classroom rosters with PocketLab Notebook for automatic student account creation and roster management.
• ClassLinkcoreTechnology or IntegrationClassLink Single Sign-On integration for school and district deployments. Automatically generates student user accounts and enables SSO access to PocketLab.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vernier Software & Technology: The dominant U.S. provider of wired and wireless science sensors, interfaces, and lab software for K-12 and higher education. Closely comparable to PocketLab across product (multi-function sensors, data-acquisition hardware) and target market (science teachers and schools).
• PASCO Scientific: Long-standing competitor in educational probeware and data-logging sensors for physics, chemistry, and biology classrooms. Directly comparable to PocketLab in hardware, target buyer (science departments), and use case (hands-on, data-driven labs).
• Globisens (Labdisc): Maker of the Labdisc portable science lab, an all-in-one wireless data logger for K-12 STEM. Comparable to PocketLab's multi-function sensor approach (Voyager 2, AirQ) and the same classroom data-collection use cases.

Emerging players

• ExploreLearning (Gizmos): Provider of interactive STEM simulations and virtual labs (Gizmos) for middle and high school science. Competes with PocketLab Notebook for teacher time and curriculum budget, though on a software-only basis.
• Labster: Virtual science lab platform with 3D simulations for biology, chemistry, and physics. Partial overlap with PocketLab's mission of hands-on science learning, but in a virtual/remote format rather than physical sensors.
• Nearpod: Interactive lesson and formative-assessment platform with science content, integrated with Google Classroom. Competes for teacher adoption and curriculum-budget share alongside PocketLab Notebook.
• Newsela: Standards-aligned educational content platform with AI-driven reading-level adaptation, sold to K-12 schools and districts. Comparable in freemium-to-premium content model and Google Classroom integration rather than in science domain.

Broad incumbents

• SMART Technologies: Established EdTech hardware vendor (interactive displays, learning software) selling into the same K-12 procurement channels as PocketLab. Adjacent rather than direct competition, but competes for the same instructional technology budgets.
• Promethean: Global provider of interactive classroom displays and ActivInspire/ClassFlow software for K-12. Comparable as an established EdTech incumbent selling bundled hardware + software into schools and districts.
• Kahoot!: Consumer- and education-focused learning engagement platform used by teachers worldwide. Comparable in GTM (teacher self-signup, freemium, premium subscription) and audience (K-12 science teachers) rather than in subject-matter product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ThePocketLab
• YouTubeyoutube.com/channel/UCoA8YE0lL13Q02eIFBym-5w
• Facebookfacebook.com/ThePocketLab
• LinkedInlinkedin.com/company/myriad-sensors-inc-
• Instagraminstagram.com/pocketlab_scienceiscool
• TikToktiktok.com/@thepocketlab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds6 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pocketlab