EntityX
EntityX is a London-based B2B cultural intelligence platform, founded in 2019, whose Cultural Engine classifies billions of daily media events against a knowledge graph and matches them to a 10,000-person consented Ipsos UK panel to deliver privacy-safe audience targeting for advertisers, agencies, and financial services brands.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EntityX does
EntityX is a London-based B2B cultural intelligence company founded in 2019 that sells audience and cultural-signal insight to advertising agencies, holding companies, and brand marketers. Its single named product, the Cultural Engine, reads the open web at scale, classifying billions of addressable media events per day against a proprietary knowledge graph of named entities and matching that signal against a consented panel of 10,000 nationally representative UK participants provided under partnership with Ipsos and UKOM-endorsed. The platform surfaces non-obvious audience clusters — such as 'loud budgeters' and 'YOLO spenders' — that conventional demographic models miss, and exposes its outputs via APIs and MCP servers as a live, read-only planning layer that downstream AI agents can query directly. The company operates a post-cookie model with no PII, IP addresses, or cookies, and is GDPR-compliant and regulated by the UK ICO.
EntityX monetises through enterprise contracts with brands and holding companies in a consultative, field-sales motion; pricing is quote-based and not publicly disclosed. Its revenue model is described as subscription-style or contract-recurring, with named engagements including a partnership with Ipsos for panel data integration and an unnamed financial services client using the platform for credit-building audience targeting and Budget coverage analysis. The company is a UK private limited company (EntityX Limited), founder-owned by Tom Quick with no disclosed institutional funding, and its stated markets served are concentrated in the UK and broader Europe.
EntityX firmographics
Firmographics- Name
- EntityX
- Legal name
- EntityX Limited
- Website
- https://entityx.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EntityX is a London-based B2B cultural intelligence platform, founded in 2019, whose Cultural Engine classifies billions of daily media events against a knowledge graph and matches them to a 10,000-person consented Ipsos UK panel to deliver privacy-safe audience targeting for advertisers, agencies, and financial services brands.
- Ownership category
- akta.pro rank
EntityX industry classification
Industry- Product category
- Advertising Intelligence Software
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Social, Community & Creator Platform Feeds (HDAAAGAD)
Keywords
Where EntityX is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
EntityX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Cultural Intelligence Platform: EntityX provides cultural intelligence as a service to brands and advertising agencies. The company sells access to its cultural intelligence platform that provides audience segmentation, cultural trend analysis, and addressable signal for media targeting. Given the enterprise nature of the clients mentioned (financial services, working with holding companies), this is likely a subscription-based or contract-based revenue model.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
EntityX product offering
Product offeringCore offering
EntityX provides a Cultural Intelligence Platform built around its Cultural Engine that reads the open web at scale, processing billions of addressable media events per day and classifying them against a knowledge graph of named entities. It connects this real-time content signal to a consented audience panel (10,000 nationally representative UK participants via Ipsos) to deliver audience segmentation, cultural clustering, and addressable cultural insights for advertising and media planning. Access is delivered to enterprise clients via APIs and MCP servers, functioning as a live read-only planning layer for AI systems.
Product overview
EntityX offers a single unified Cultural Intelligence Platform built around its Cultural Engine technology. The platform reads the open web at scale and connects it to real, consented audience panel data (from partnership with Ipsos) to provide cultural intelligence for advertising. The Cultural Engine serves as the core processing technology that classifies content consumption patterns and generates addressable audience segments. The company positions this as a planning layer for AI systems, allowing them to query grounded cultural signal rather than relying on ungrounded LLM outputs.
Differentiator
Problem solved
Functional benefit
Products and services
- Cultural Engine (Cultural Intelligence Platform) AI-powered cultural intelligence platform that reads the open web at scale, classifies billions of addressable media events daily against a knowledge graph of named entities, and matches panel member interests to live content consumption to surface cultural clusters, audience segments, and emerging trends for advertising agencies, holding companies, financial services brands, and consumer brands.
Quantifiable outcome
- Identified distinct audience clusters 'loud budgeters' and 'YOLO spenders' within a lower-income credit-building audience that conventional demographic models filed under the same age/income category
- +1 more outcomes
Companies that use EntityX
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
EntityX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
EntityX partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IpsoscoreEntityX partnered with Ipsos for a SXSW London 2026 fireside session on 'Grounding AI in culture'. Ipsos provides a consented panel of 10,000 nationally representative UK participants (UKOM-endorsed) that serves as the ground truth foundation for EntityX's cultural intelligence platform. The partnership combines Ipsos's panel data with EntityX's Cultural Engine to provide verifiable, panel-grounded cultural signal for AI systems.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
EntityX competitors and assessment
Company assessmentEmerging players
- Path Global (formerly Path Intelligence): Provider of audience targeting and measurement solutions for the open web with privacy-by-design principles. Adjacent in delivering audience intelligence without PII for brand and agency buyers.
Direct peers
- SimilarWeb: Digital intelligence platform analyzing online behavior to provide audience and market insights. Comparable in using web-scale behavioral data to inform media planning and competitive positioning for brands.
- GWI: Audience intelligence platform providing cultural, consumer, and media insights drawn from large opt-in consumer panels. Highly comparable to EntityX in delivering panel-grounded audience segmentation for brand and agency buyers.
- Dynata: First-party panel-data and audience insights provider serving market research and marketing clients. Directly comparable panel-data foundation that EntityX leverages via the Ipsos partnership.
- Audiense: Audience intelligence platform deriving cultural, social, and consumer segments from conversational and interest signals. Comparable in applying AI to social/interest data to deliver actionable segments for advertisers.
- Brandwatch: Consumer intelligence and social listening platform that combines online conversation data with audience analytics for brand marketers. Comparable in turning open-web signal into addressable cultural and audience insights.
- Resonate: Audience intelligence company combining panel-based consumer data with machine learning to power segmentation and targeting. Directly comparable consumer-insights data moat and AI-driven audience clustering approach.
- Captify: Audience and contextual targeting company using search and commerce intent data for cookieless advertising. Comparable in the post-cookie, privacy-first positioning for brand advertising intelligence.
Broad incumbents
- YouGov: Established global panel-based consumer intelligence company serving brands, agencies, and media. Comparable as a panel-grounded, opted-in consumer insights provider competing for the same brand budget.
- MRI-Simmons: Large-scale consumer panel and audience measurement provider serving marketers and agencies. Comparable in leveraging nationally representative survey-based panels to produce actionable audience segments.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
EntityX social profiles
Digital presenceEntityX compliance and trust
Trust signalCompliance1 record
EntityX financial estimates
Financial estimateRevenue estimate
Valuation estimate
EntityX leadership team
Management profileNumber of profiles
Profiles1 record
EntityX funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EntityX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EntityX
What does EntityX do?
EntityX provides a Cultural Intelligence Platform built around its Cultural Engine that reads the open web at scale, processing billions of addressable media events per day and classifying them against a knowledge graph of named entities. It connects this real-time content signal to a consented audience panel (10,000 nationally representative UK participants via Ipsos) to deliver audience segmentation, cultural clustering, and addressable cultural insights for advertising and media planning. Access is delivered to enterprise clients via APIs and MCP servers, functioning as a live read-only planning layer for AI systems.
Is EntityX a public or private company?
EntityX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EntityX founded?
EntityX was founded in 2019. It employs 11 to 50 people.
Where is EntityX based?
EntityX is headquartered in London, United Kingdom, in the Europe region.
How does EntityX make money?
One revenue line is on record: cultural Intelligence Platform.
Who are EntityX's main competitors?
Path Global (formerly Path Intelligence) is listed as an emerging player. Direct peers are SimilarWeb, GWI, Dynata, Audiense, Brandwatch, Resonate and Captify. Broad incumbents are YouGov and MRI-Simmons.
Does EntityX have an API?
Yes. EntityX provides API access to its cultural intelligence platform, allowing AI agents and systems to query the Cultural Engine. The API serves as a live read-only planning layer that AI tools can access to retrieve grounded cultural signal about audiences and trends. The system is designed to be queried through MCP (Model Context Protocol) servers, enabling agents to access cultural intelligence the way a planner would. The platform reads the open web at scale and connects findings to consented panel audiences, providing addressable audience insights.
What industry is EntityX in?
EntityX's product category is Advertising Intelligence Software. Its primary akta.pro industry code is HDAAAGAD, Social, Community & Creator Platform Feeds. Its NAICS code is 51929 and its SIC code is 7370.