Captify
Captify operates a Search Intelligence platform using proprietary 11-year-old semantic models to process 1B+ daily onsite searches from 3M+ websites, serving 800+ global advertiser brands, 150+ media agencies, and 1,500+ publishers with cookieless audience targeting, omnichannel activation, and post-campaign measurement.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Captify does
Captify is a London-headquartered ad technology company founded in 2011 that operates a Search Intelligence platform built on 11+ years of proprietary semantic NLP models. The platform ingests first-party onsite search data from over 3 million websites and 2 billion devices, processing more than 1 billion daily searches across five languages to produce real-time audience, intent, and measurement products used by 800+ global advertiser brands, 150+ media agencies (including all major holding groups), and 1,500+ publishers. Its product portfolio centers on the Search Intelligence engine and spans the Sense self-serve platform, Search-Powered Contextual cookieless targeting, omnichannel activation across CTV/Display/Video/Audio/DOOH/Native, and a measurement suite including Search Uplift, Search Dynamics, Net Searcher Sentiment, Attention, and TV Search Lift Study.
The company generates revenue through four primary streams: programmatic advertising activation, data and insights licensing (subscription/recurring), managed services for publishers, and post-campaign measurement services. Distribution combines enterprise field sales, agency channel partnerships, self-serve via Sense with free trial, and curated Private Marketplace (PMP) deals. Captify operates under a quote-based enterprise pricing model with multi-year contracts, has legal entities in seven countries (UK, US, France, Italy, Spain, Germany, Australia), offices in London (HQ), New York, Manchester, and Sydney, and since August 2024 has operated as part of Verve Group's "Verve for Advertisers" ecosystem. Recent product moves include Real-Time Audience Enrichment for publishers (Dec 2024), a VideoAmp integration for cross-media measurement (May 2025), and an LLM conversational intent signals layer (March 2026).
Captify firmographics
Firmographics- Name
- Captify
- Legal name
- Captify Technologies Limited
- Website
- https://captifytechnologies.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Captify operates a Search Intelligence platform using proprietary 11-year-old semantic models to process 1B+ daily onsite searches from 3M+ websites, serving 800+ global advertiser brands, 150+ media agencies, and 1,500+ publishers with cookieless audience targeting, omnichannel activation, and post-campaign measurement.
- Ownership category
- akta.pro rank
Captify industry classification
Industry- Product category
- Ad Tech — Audience Intelligence and Programmatic Targeting
- NAICS
- Media Buying Agencies (541830), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industry
- Content Aggregation, Curation & RSS Platforms (BPAMAJAI)
Keywords
Where Captify is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Captify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Programmatic Advertising: Captify generates revenue through programmatic advertising services powered by their Search Intelligence data. They provide advertising targeting solutions to brands and agencies, charging for access to their audience data and activation capabilities across channels including CTV, Display, Video, Audio, DOOH, and Native.
- Data and Insights Licensing: Revenue from licensing Search Intelligence data and audience insights to advertisers for pre-campaign strategy, audience building, and targeting. Access provided through managed service, self-serve platform (Sense), and curated PMPs.
- Publisher Solutions: Services for publishers to understand audience behavior and monetize through programmatic channels, including real-time audience enrichment and search-powered editorial insights.
- Measurement Services: Post-campaign measurement and insights services including Search Uplift, Search Dynamics, Audience Analysis, Net Searcher Sentiment, Attention studies, and TV Search Lift Study.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise solutions with custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Captify product offering
Product offeringCore offering
Captify ingests first-party onsite search data from more than 3 million websites and 2 billion+ devices, then uses proprietary semantic models to classify that search activity into actionable Search Intelligence. It sells this data and the resulting audience insights to advertisers, agencies, and publishers through its Sense self-serve platform, managed service, curated PMPs, and cookieless Search-Powered Contextual targeting across CTV, Display, Video, Audio, DOOH, and Native channels. It also provides post-campaign measurement products (Search Uplift, Search Dynamics, Net Searcher Sentiment, Attention, TV Search Lift Study) and publisher monetization tools such as Real-Time Audience Enrichment and Creative Studio.
Product overview
Captify offers Search Intelligence as its core platform, which is the largest independent holder of onsite search data outside the walled gardens. The platform is built around proprietary semantic models (11+ years of development) that process over 1 billion daily searches from 3 million+ websites across 2 billion+ devices. The product portfolio consists of the core Search Intelligence engine powering three main solution areas: Strategy (audience insights and planning via Sense platform), Activation (omnichannel campaign delivery across CTV, Display, Video, Audio, DOOH, Native with Green Media sustainability options), and Measurement (Search Uplift, Search Dynamics, Net Searcher Sentiment, Attention, TV Search Lift Study). Key add-on capabilities include the cookieless Search-Powered Contextual targeting solution, Creative Studio for dynamic ad formats, and Real-Time Audience Enrichment for publishers. Recent additions include LLM conversational intent signals (March 2026) and VideoAmp integration for cross-media measurement (May 2025). The company operates as part of Verve for Advertisers following acquisition.
Differentiator
Problem solved
Functional benefit
Brands
- Sense: Self-serve platform providing window into intent data, enabling dynamic audiences, market-moving trends, and crucial insights for advertisers and publishers.
- Search Intelligence
- Search-Powered Contextual
Products and services
- Search Intelligence Core data platform and methodology that aggregates, classifies, and activates first-party onsite search data from more than 3 million websites and 2 billion+ devices into audience targeting, insights, and measurement for advertisers, agencies, and publishers, without third-party cookies.
- Sense
Quantifiable outcome
- 23.5% higher CTR (vs cookie-enabled deals) for Heineken cookieless campaign
- +9 more outcomes
Companies that use Captify
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles3 records
Captify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature7 records
Captify partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, strategic and minor.
- LLM Ecosystems (Major)coreIntegration of conversational intent signals from major LLM ecosystems into Captify's existing intelligence layer. Verve Group claims to be first ad platform to activate LLM-derived conversational intent signals for advertising targeting. Combines search intent, zero-party data, and AI chat activity in privacy-first aggregation methodology.
- AdalyserstrategicPartnership to leverage search intent data for premium TV inventory, combining Captify's audience insights with Adalyser's TV measurement capabilities.
- VideoAmpcoreIndustry-first integration linking VideoAmp's VALID identity graph with Captify's Search Intelligence and semantic technology. Delivers privacy-compliant, deterministic solution connecting household-level ad viewership with real-world search behavior. Enables advertisers to track campaign effectiveness through search lift measurement with 1:1 linking of ad exposure to subsequent search behavior.
- OpenXminorExclusive Cannes event partnership with OpenX, combining resources for industry visibility and networking at Cannes Lions festival.
- CircanastrategicResearch partnership demonstrating that onsite search data can predict FMCG sales at brand and category level. Joint report on search-to-sales connection providing insights for brand marketers.
- Verve GroupcoreCaptify UK is part of Verve for Advertisers. Parent company relationship providing strategic direction and ecosystem integration. Verve Intelligence powered by Captify launched at Cannes Lions connecting AI-driven intent to real-world advertising outcomes.
- LightBoxTVstrategicIntegration bringing Search Intelligence to CTV media planning and buying, enabling advertisers to use search intent data for connected TV campaigns.
- DoubleVerifystrategicThird-party content verification partner providing ad blocking and pre-bid solutions for brand safety and ad viewability within programmatic auction processes.
- Integral Ad Science (IAS)strategicThird-party content verification partner providing pre-bid data and analysis for brand safety and ad viewability targeting within programmatic auctions.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Captify competitors and assessment
Company assessmentDirect peers
- The Trade Desk: The Trade Desk is the largest independent programmatic DSP, activating audience data across CTV, display, video, audio, and DOOH. Highly comparable to Captify on omnichannel activation, data-driven targeting, and enterprise advertiser/agency GTM, but at materially larger scale and as a buy-side platform rather than a data provider.
- LiveRamp: LiveRamp is a data connectivity and identity resolution platform that powers people-based marketing and clean rooms. Comparable to Captify as an independent data infrastructure layer enabling audience targeting, measurement, and partner data collaboration across the open web.
- Bombora: Bombora operates a B2B intent data co-op derived from business content consumption. Closest direct peer to Captify's Search Intelligence concept: aggregating third-party site signals into intent segments sold to advertisers and agencies for targeting and activation.
- 6sense: 6sense is a B2B revenue intelligence platform built on intent data and predictive analytics. Comparable to Captify in layering semantic and behavioral signal processing into actionable audiences and insights, though oriented toward B2B sales and marketing rather than omnichannel ad activation.
- DoubleVerify: DoubleVerify is a media effectiveness and verification platform for digital advertising. Comparable to Captify on programmatic measurement, brand safety, and viewability, and a named technology integration partner of Captify within the programmatic auction ecosystem.
- Integral Ad Science (IAS): IAS provides ad verification, brand safety, and optimization analytics across digital media. Closely comparable to Captify's measurement and post-campaign analytics offerings, and a Captify integration partner for pre-bid brand safety in programmatic auctions.
- Adform: Adform is an independent programmatic ad platform serving advertisers and agencies with DSP, DMP, and creative tools. Comparable to Captify on full-stack omnichannel activation and cookieless targeting capabilities for European and global enterprise brands.
Broad incumbents
- Magnite: Magnite is the largest independent SSP with a focus on CTV. Comparable to Captify's omnichannel activation ambitions and as a neutral infrastructure layer in programmatic, though Magnite is a sell-side platform rather than a data/intelligence provider.
- Oracle Advertising: Oracle Advertising (formerly Grapeshot/AddThis) combines a DMP, contextual, and identity offering inside Oracle's broader marketing cloud. Comparable to Captify on data and audience targeting, but as part of a much larger enterprise software portfolio rather than a focused independent.
- Criteo: Criteo is an established ad-tech platform focused on performance retargeting and audience activation across the open web. Comparable to Captify on cookieless, intent-driven targeting for enterprise commerce advertisers, though Criteo is a downstream activation platform rather than an upstream intelligence layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
Captify social profiles
Digital presenceCaptify compliance and trust
Trust signalCompliance6 records
Captify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Captify leadership team
Management profileNumber of profiles
Profiles14 records
Captify funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Captify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Captify
What does Captify do?
Captify ingests first-party onsite search data from more than 3 million websites and 2 billion+ devices, then uses proprietary semantic models to classify that search activity into actionable Search Intelligence. It sells this data and the resulting audience insights to advertisers, agencies, and publishers through its Sense self-serve platform, managed service, curated PMPs, and cookieless Search-Powered Contextual targeting across CTV, Display, Video, Audio, DOOH, and Native channels. It also provides post-campaign measurement products (Search Uplift, Search Dynamics, Net Searcher Sentiment, Attention, TV Search Lift Study) and publisher monetization tools such as Real-Time Audience Enrichment and Creative Studio.
Is Captify a public or private company?
Captify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Captify founded?
Captify was founded in 2011. It employs 101 to 250 people.
Where is Captify based?
Captify is headquartered in London, United Kingdom, in the Europe region.
How does Captify make money?
Four revenue lines are on record. Programmatic Advertising is the primary driver. The others are data and Insights Licensing, publisher Solutions and measurement Services.
Who are Captify's main competitors?
Direct peers on record are The Trade Desk, LiveRamp, Bombora, 6sense, DoubleVerify, Integral Ad Science (IAS) and Adform. Broad incumbents are Magnite, Oracle Advertising and Criteo.
Does Captify have an API?
No public API is recorded for Captify.
What industry is Captify in?
Captify's product category is Ad Tech — Audience Intelligence and Programmatic Targeting. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of BPAMAJAI, Content Aggregation, Curation & RSS Platforms. Its NAICS code is 541830 and its SIC code is 7311.