Next Jump

What Next Jump does

Next Jump, Inc. is a privately held leadership development and employee benefits technology company founded in 1994 by Charlie Kim and headquartered in New York, with UK operations through Next Jump Limited. The company operates two principal product lines. The first, Perks at Work, is an employee discount and benefits platform that spans 44 countries, integrates ONECart multi-retailer checkout technology, runs a proprietary WOWPoints loyalty currency, and is reported to generate over $2 billion in annual GMV (gross sales), with merchant commissions and corporate subscriptions as the principal revenue mechanism. The second line is a structured leadership development offering organized around six 13-week coaching modules (Peer Sharpening through Elite Team Decision-Making), a year-long 'Always Be Training' subscription, 90-minute workshops, a Certified Coach Network, the Decision Readiness Score and DevGPS behavioral assessments, and the long-running Leadership in Practice weekly podcast. The AiCoach product — a custom-trained AI coach built on 250+ Leadership in Practice episodes, delivered via web (November 2024) and mobile app (February 2026) — is a free funnel asset and top-of-funnel channel for the enterprise coaching business rather than a direct revenue line. Customers include the US Navy (the first commercial B2B client), Royal Navy, Starbucks, Lloyds Banking Group, Gainwell Technologies, Rice University, and Avenues: The World School, with pricing of $750 per individual or $9,500 per team (up to 10 people) on multi-year contracts. The company has remained privately held and is primarily funded by angel capital; it runs the NxJ Ventures corporate venture arm and the edu.nextjump nonprofit, and has been recognized by Harvard as one of three Deliberately Developmental Organizations globally.

Name

Next Jump

Legal name

Next Jump, Inc.

Website

https://nextjump.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Next Jump operates a global employee benefits and perks platform (Perks at Work, $2B+ in annual sales across 44 countries) alongside a structured leadership development and AI coaching business (AiCoach, Leadership in Practice) sold to enterprises and government clients.

Ownership category

akta.pro rank

Product category

Employee Benefits and Leadership Development

NAICS

Professional and Management Development Training (611430), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Sales Leadership & Revenue Executive Coaching (EDABANAL)

akta.pro secondary industries

Customer Success (Adoption, Retention & Expansion) (EDABABAG), Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

Keywords

• Leadership development programs
• Employee benefits platform
• AI coaching platform
• Employee discount programs
• Corporate training services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Leadership Coaching Programs: B2B revenue from organizations paying for structured leadership development programs including 13-week modules, coaching groups, and corporate training. Pricing at $750 per individual or $9,500 per team (up to 10 people).
2. Perks at Work Platform: Employee benefits platform generating over $2 billion in annual sales. Revenue derived from merchant commissions, transaction fees, and corporate subscriptions. Available across 44 countries.
3. WOWPoints Loyalty Program: Loyalty currency program where employees earn points from merchant purchases that can be redeemed for rewards. Generates revenue through merchant partnerships and payment card transaction monitoring.
4. NxJ Ventures: Venture capital arm investing in startups, with proceeds owned entirely by employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Next Jump sells two integrated product lines: (1) Perks at Work, a global employee benefits and discount platform with ONECart multi-retailer checkout technology and WOWPoints loyalty currency available across 44 countries; and (2) a suite of enterprise leadership development programs delivered through the AiCoach AI platform, the Leadership in Practice podcast, six 13-week coaching modules, the Always Be Training (ABT) program, and the Decision Readiness Score/DevGPS assessment tools. Customers include enterprise HR departments purchasing structured coaching programs and the US Navy as the first commercial client.

Product overview

Next Jump is a leadership development and employee benefits technology company offering two primary product lines: (1) Perks at Work, a global employee discount and perk platform with a loyalty currency (WOWPoints), ONECart multi-retailer checkout technology, and a mobile app — serving clients across 44 countries; and (2) a suite of AI-powered leadership coaching programs under the Leadership in Practice (LIP) umbrella, anchored by the AiCoach platform (web, email, and mobile app), the LIP weekly video podcast (250+ episodes), the Community Online Academy, and the Decision Readiness Score / DevGPS analytics tools. The coaching programs are delivered through six sequential 13-week modules (Peer Sharpening through Elite Team Decision-Making), year-long Always Be Training (ABT) programs, 90-minute virtual workshops, and a Certified Coach Network. AiCoach uses a custom-trained AI model built on 250+ LIP episodes to provide on-demand coaching via chat and email. The company was founded in 1994, is headquartered in NYC with offices in Boston and London, and is recognized as a Deliberately Developmental Organization (DDO) by Harvard.

Differentiator

Problem solved

Functional benefit

Brands

• WOWPoints: Loyalty currency program within Perks at Work employee benefits platform
• ONECart Technology
• DevGPS
• Decision Readiness Score (DRS)
• NxJ Ventures

Products and services

• Perks at Work A premier global employee discount and perk platform enabling employees to access exclusive discounts, shop from multiple retailers via ONECart, and earn and redeem WOWPoints rewards currency. Available on web, iOS, and Android across 44 countries.
• AiCoach An AI-powered self-coaching platform trained on 250+ Leadership in Practice podcast episodes, providing personalized situational coaching via web, email, iOS, and Android to help users build resilience, improve decision-making, and identify mental patterns. Free to use.
• Leadership in Practice (LIP) A weekly free public leadership podcast/video series hosted by Co-CEOs Charlie Kim and Meghan Messenger, featuring real-time lessons on decision-making, psychology, resilience, and human performance. Over 280 episodes and 400+ hours of content with 682 lessons on the platform.
• Leadership Development & Decision-Making Training (LDDMT) A six-module 13-week coaching program focused on reducing Lying, Hiding & Faking behaviors, navigating conflict, building authentic relationships, and becoming stronger decision-makers through weekly 1-hour group sessions. Includes modules on Peer Sharpening, Emotions & Decision-Making, Mental Agility, Mechanics of Strategic Thinking, Building Challenge Networks, and Elite Team Decision-Making.
• Always Be Training (ABT) A year-long continuous leadership development program providing 1 hour per week of coaching, with access to the full course library tailored to the group's unique needs. Priced at $9,500 per team of up to 10 people.
• 90-Minute Transformative Workshops Five virtual workshops for small teams covering High Impact Feedback (with AI evaluation), Bias to Improvement, Combating Overthinking, Authenticity in Teams, and DevGPS assessment interpretation.
• Community Online Academy (COA) A free public learning platform launched during COVID-19 offering daily courses for kids and adults every Thursday. Covers topics including leadership, culinary skills, fitness, and nutrition. Operated as part of Perks at Work.

Quantifiable outcome

• 90% of participants report improved leadership effectiveness
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Cornell UniversitycoreStrategic or Co-development Partner · 1 June 2022Partnership with Cornell University including Human Performance Hackathons hosting hundreds of students and young professionals. Also partnered with Cornell Tech, Englander Institute for Precision Medicine, and sponsored Cornell Health AI Hackathon.
• Johnson & JohnsonminorStrategic or Co-development Partner · 1 June 2022Sponsor of Cornell Health AI Hackathon alongside NewYork-Presbyterian, demonstrating commitment to healthcare innovation and AI-powered solutions.
• NewYork-PresbyterianminorStrategic or Co-development Partner · 1 June 2022Sponsor of Cornell Health AI Hackathon, supporting healthcare innovation initiatives and AI-powered healthcare prototypes.
• Chef Dani Chavez-BellocoreStrategic or Co-development Partner · 1 January 2021Michelin-starred Chef Dani Chavez-Bello joined to advance the mind-body connection of human performance. Focus on gut health, fermented foods, and improving microbiome for human performance. Created Test Kitchen Thursdays, First Thursdays food curation, and Chef Coalition network.
• US NavycoreStrategic or Co-development Partner · 1 January 2019First commercial client for 'Business 2' - Leadership Development & Decision-Making Training. Kicked off as official program in 2019.
• Simon SinekcoreStrategic or Co-development Partner · 1 January 2014Worked with Simon Sinek to better articulate the culture and strengthened the articulation of their WHY. Charlie Kim received Simon Sinek's 'Ignitor of the Year' award in 2014.
• LivingSocialcoreStrategic or Co-development Partner · 1 January 2011Partnership to launch OO.com as first product, allowing customers to donate reward points to support causes of their choice when shopping.
• NxJ VenturescoreOthersVenture capital arm investing in startups. Two goals: invest money and expertise to help startups scale, and create outstanding returns for employees (stock entirely owned by employees).
• Avenues: The World SchoolminorStrategic or Co-development PartnerPartnership for J-Term curriculum - successful 2-week session for 80 middle schoolers covering food, nutrition, and mental health. Global Academic Dean Michael Maccarone participates in coaching network.
• Englander Institute for Precision MedicineminorStrategic or Co-development PartnerPartner in Cornell Health AI Hackathon organizing committee, focused on precision medicine innovation.

Scale indicators9 records

Recent moves12 records

Expansion highlights7 records

Direct peers

• Reward Gateway: Reward Gateway is an employee engagement platform offering perks, discounts, recognition, and wellbeing. Direct competitor to Next Jump's Perks at Work business with similar B2B2C motion selling to HR departments and monetizing via merchant relationships.
• CoachHub: CoachHub is a global digital coaching platform serving enterprises with structured leadership development programs. Direct peer in the AI-enabled coaching and leadership training market, with similar B2B go-to-market targeting HR departments.
• Perkbox: Perkbox is an employee perks and engagement platform offering discounts, wellbeing, and recognition to enterprise clients. Direct competitor in the employee benefits/perks space with comparable merchant-funded business model.
• BetterUp: BetterUp is the leading AI-powered coaching and leadership development platform, combining human coaching with technology. Direct competitor to Next Jump's leadership development business, with similar enterprise sales motion targeting HR leaders.

Broad incumbents

• Center for Creative Leadership: CCL is a top-ranked global provider of executive education and leadership development research. Comparable to Next Jump as a research-backed leadership development provider, with longer history and stronger academic credentials but less AI-enabled product.
• Skillsoft: Skillsoft is a global enterprise learning platform offering leadership, business, and technology training with AI-driven personalization. Broad incumbent comparable to Next Jump's enterprise leadership development suite, with broader content library and larger enterprise footprint.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with significant leadership development, talent management, and executive coaching practices. Broad incumbent comparable to Next Jump's enterprise leadership training business, with much larger scale and broader service portfolio.
• FranklinCovey: FranklinCovey is an established leadership and organizational development company with proprietary methodologies (e.g., The 7 Habits) delivered through training and coaching. Comparable as a broad incumbent in leadership development, though more content-led and less AI-driven than Next Jump.
• DDI (Development Dimensions International): DDI is a global leadership consulting firm specializing in leadership development, selection, and succession management. Broad incumbent in leadership training with deep enterprise relationships, comparable to Next Jump's structured leadership development programs.
• LinkedIn Learning: LinkedIn Learning is a massive self-serve corporate learning and development platform with extensive content library. Broad incumbent comparable to AiCoach and the LIP content library, with greater scale and lower price points, targeting similar L&D buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/corporateperks
• YouTubeyoutube.com/@OfficialNextJump
• LinkedInlinkedin.com/company/next-jump
• Instagraminstagram.com/meghanmessenger
• Facebookfacebook.com/nextjump

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Next Jump