ThankYou Analytics

What ThankYou Analytics does

ThankYou Analytics (legal entity THEBRIGADE FRANCE SAS) is a French SaaS marketing analytics company headquartered in Lille that helps marketing and acquisition teams at retailers and e-commerce companies measure, attribute, and optimize digital advertising performance. The platform unifies three core product lines — Attribution (including Multi-Touch Attribution and SMART social-ads reconciliation), Affiliate (dynamic remuneration, anti-fraud detection, sales validation), and Brand Safety (SEA keyword protection) — on top of a Data Connect layer that aggregates KPIs from 30+ advertising platforms and exports to Looker Studio, BigQuery, and Snowflake.

The technology stack centers on server-side tracking compatible with Google Tag Manager Server and Commanders Act Server Side, multi-touch attribution models (linear, U-shaped, W-shaped, time-decay, data-driven, custom), and CNIL-authorized consent-free audience measurement that recovers 100% of traffic data versus the ~60% typical of cookie-consented analytics. AI capabilities include generative-AI insights, Marketing Mix Modeling, and anomaly-based fraud detection.

The business operates a sales-led motion with a self-serve demo request entry point, annual subscription pricing negotiated per quote, and a customer success team that onboards new accounts. The platform serves 90+ brands and 700+ users across retail, fashion, luxury, automotive, and e-commerce verticals, with named customers including Cyrillus, i-Run, Damart, Printemps, BHV Marais, Pimkie, Linvosges, Le Temps des Cerises, Web Deal Auto, and 123Fleurs. Geographic focus is France and French-speaking European markets.

Name

ThankYou Analytics

Legal name

THEBRIGADE FRANCE SAS

Website

https://thankyouanalytics.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

ThankYou Analytics is a French SaaS marketing analytics platform that provides CNIL-exempt multi-touch attribution, affiliate management, and brand safety to mid-market and enterprise retailers and e-commerce companies in French-speaking European markets.

Ownership category

akta.pro rank

Product category

Marketing Attribution Analytics

NAICS

Other Services Related to Advertising (541890), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

akta.pro secondary industry

Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ)

Keywords

• Marketing attribution software
• Multi-touch attribution
• Affiliate management platform
• Server-side tracking
• Marketing mix modeling

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Marketing Analytics Platform: Subscription-based SaaS platform providing marketing attribution, affiliate management, and brand safety analytics. Priced as an annual subscription with demo-driven enterprise sales. No public pricing listed — quote-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

ThankYou Analytics sells a B2B SaaS marketing analytics platform that helps retailers and e-commerce companies measure, attribute and optimize digital acquisition across paid search, social, affiliate and display channels. Its core offerings are Attribution (multi-touch attribution with SMART social ads reconciliation), Affiliate (dynamic remuneration and fraud detection), Brand Safety (SEA brand protection), server-side Tracking (CNIL-exempt, GDPR/ePrivacy-compliant), and Data Connect (30+ ad platform connectors with automated exports to Looker Studio, BigQuery and Snowflake). The platform combines MTA, Marketing Mix Modeling and Incrementality Testing under a Unified Marketing Measurement framework, supplemented by generative AI-driven insights.

Product overview

ThankYou Analytics is a unified marketing analytics platform that helps acquisition and marketing teams measure, analyze, and optimize campaign performance across all channels. The platform consists of three core products: Attribution (multi-touch attribution with SMART reconciliation technology), Affiliate (fraud detection and dynamic remuneration), and Brand Safety (SEA protection). Data Connect serves as the underlying data aggregation layer with 30+ advertising platform connectors. The platform also includes server-side tracking, automatic exports to Looker Studio/BigQuery/Snowflake, and generative AI-powered insights. The architecture combines Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality Testing within a Unified Marketing Measurement (UMM) framework. Built in France, the solution is CNIL-exempt for consent-free measurement and GDPR/ePrivacy compliant.

Differentiator

Problem solved

Functional benefit

Products and services

• Attribution Marketing attribution product that identifies which channels, campaigns and touchpoints contribute to conversions, enabling data-driven budget allocation decisions. Targets marketing directors, acquisition managers and paid media teams at retail and e-commerce companies.
• Multi-Touch Attribution (MTA) Advanced multi-touch attribution model that distributes conversion credit across multiple touchpoints in the customer journey, supporting linear, U-shaped, W-shaped, time decay, data-driven and custom models. Designed for retailers and e-commerce brands replacing outdated single-touch attribution.
• SMART Reconciliation technology that identifies and explains gaps between Social Ads platform-reported conversions and analytics-reported conversions. Connects directly to Meta, TikTok, Pinterest and Snap for post-view attribution and accurate measurement of social channel contribution.
• Tracking (Server-Side Tracking) Server-side tracking solution that is reliable, CNIL-compliant and validated. Bypasses browser protections (ITP/ETP) and adblockers while respecting ePrivacy and GDPR directives, recovering data lost to cookie consent refusal via algorithmic modeling.
• Data Connect Data aggregation platform that centralizes all advertising data (spend, impressions, clicks, conversions) from 30+ platforms (Google Ads, Meta, TikTok, LinkedIn, Microsoft Ads, Criteo, DV360, Pinterest, Snapchat and others) into a single dashboard with hourly-updated reports and automated exports.
• Connecteurs Publicitaires Native advertising platform connectors that automatically import KPIs (spend, impressions, clicks, conversions) from Google Ads, Meta, TikTok, LinkedIn, Microsoft Ads, Criteo, DV360, Pinterest and Snapchat. Data is harmonized, structured and verified, with up to two years of historical data retrieval and hourly dashboard updates.
• Destinations (Exports) Data export destinations including Looker Studio for dashboard visualization and BigQuery and Snowflake for data warehousing, with an integrated privacy firewall that limits export of personal data such as IP addresses, User Agents and user identifiers.
• Affiliate Affiliate program management solution that ensures profitable, fair and fraud-free affiliation through dynamic remuneration and automated sales validation. Targeted at retailers and e-commerce brands running large affiliate programs (e.g., 600+ active affiliates at i-Run).
• Brand Safety Brand protection solution that identifies affiliates violating program terms and competitors purchasing brand keywords in paid search, enabling proactive action to protect brand and budgets. Targeted at marketing and acquisition teams at retail and e-commerce brands.

Quantifiable outcome

• Recover 100% of traffic data vs ~60% with traditional cookie consent tracking
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature12 records

Partnerships

One partnership is on record.

• KwankocoreTechnology or IntegrationKwanko is the affiliate platform partner powering i-Run's affiliate program. ThankYou Analytics integrates with Kwanko via UTM-based affiliate classification, API-based sales import, and real-time sales transmission. The three-way partnership (i-Run, ThankYou Analytics, Kwanko) enables deterministic and probabilistic attribution, real-time sales validation, and ePrivacy recovery within the Kwanko ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Singular: Cross-channel attribution and marketing analytics platform with ETL, fraud prevention, and creative analytics. Comparable in MTA capabilities, ad platform integrations, and enterprise customer targeting.
• Wizaly: French MTA and marketing mix modeling platform targeting mid-market and enterprise retailers. Direct competitor offering unified marketing measurement and attribution with similar European data sovereignty positioning.
• Eulerian: French marketing platform offering attribution, marketing analytics, and CDP capabilities to mid-market and enterprise customers. Overlaps with ThankYou on attribution and analytics for retail and e-commerce verticals.
• Adloop: European MTA and unified marketing measurement platform. Direct peer in cross-channel attribution and data aggregation, targeting European advertisers with similar regulatory compliance positioning.
• Matomo: Privacy-focused open-source web analytics platform with EU hosting and GDPR compliance. Comparable in regulatory positioning and European privacy-first approach to digital measurement, though broader product scope.

Broad incumbents

• Adobe Analytics: Enterprise marketing analytics suite within Adobe Experience Cloud. Comparable in attribution and cross-channel measurement, though positioned as part of a broader martech portfolio for large enterprises.
• Contentsquare: European-born digital experience analytics platform with strong enterprise retail footprint. Comparable in customer base (European retailers) and analytics category, with broader CX analytics scope.

Emerging players

• Adjust: Mobile attribution and analytics platform (acquired by AppLovin). Comparable in attribution modeling, fraud prevention, and SaaS analytics delivery, though focused on mobile app ecosystems.
• AppsFlyer: Mobile attribution and marketing analytics leader with global scale. Comparable in attribution modeling and ad platform integrations, though primarily mobile-focused with deeper capital resources.
• Branch: Cross-platform attribution and linking platform with deep linking and measurement. Comparable in attribution modeling and ad platform integrations, with stronger mobile and app linking focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ThankYouio
• LinkedInlinkedin.com/company/thank-youio

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThankYou Analytics