Vice Versa
Vice Versa is a Seoul-based generative AI company that builds the VIIM platform to produce fashion visual and text content for Korean fashion brands, department stores, and retailers via B2B enterprise services.
- Company typePrivate
- Founded2023
- HeadquartersSeoul, South Korea
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Vice Versa does
Vice Versa (legal entity VICEVERSA Co., Ltd) is a Seoul-based generative AI company founded in 2023 that builds domain-specialized tools for the fashion industry. Its core offering is the VIIM platform and the related VIIMstudio product, which use generative AI to produce fashion visual and text content, support brand collaboration workflows, and extend digital brand experiences. Supporting properties include the VICEVERSA Portfolio site (a showcase of recent brand work) and the VICEVERSA Blog (thought leadership on fashion AI).
The company serves Korean fashion brands, department stores, and retailers on a B2B enterprise basis, with named engagements spanning Shinsegae Department Store, Hyundai Department Store, Kolon, Lotte GFR, Hyungji (CHATELAINE), Arena Homme+ (IQOS ILUMA), and Forever 21 Korea. Distribution is via direct enterprise sales to brand marketing teams and department-store merchandising divisions, supplemented by co-marketing through Seoul Fashion Week and academic collaborations with Yonsei University and Korea University. Pricing is not publicly disclosed and engagements are quote-based professional-services contracts.
Revenue is generated through AI-powered fashion content services, with the stated capability to generate approximately 50 fashion content pieces per day. The company raised a 1.25 billion KRW (~$961K USD) pre-Series A round in November 2023 from Thanks Ventures, Space Asset Management, and other investors. Operating geography is currently limited to South Korea.
Vice Versa firmographics
Firmographics- Name
- Vice Versa
- Legal name
- VICEVERSA Co., Ltd
- Website
- https://viceversa.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vice Versa is a Seoul-based generative AI company that builds the VIIM platform to produce fashion visual and text content for Korean fashion brands, department stores, and retailers via B2B enterprise services.
- Ownership category
- akta.pro rank
Vice Versa industry classification
Industry- Product category
- Generative AI Fashion Software
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430)
- akta.pro primary industry
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
Keywords
Where Vice Versa is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Vice Versa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- AI Fashion Content Services: Vice Versa provides AI-generated fashion content services to brands, creating visual content for marketing campaigns, brand events, and digital brand experiences. Revenue appears to come from service contracts with fashion brands and retailers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Vice Versa product offering
Product offeringCore offering
Vice Versa operates a generative AI-powered fashion content platform (VIIM) that creates fashion visuals, campaigns, and digital brand experiences for fashion brands, department stores, and retailers. The company produces AI-generated fashion imagery and content at scale for marketing campaigns, brand events, and digital retail experiences, working directly with brand marketing teams in Korea.
Product overview
Vice Versa operates a suite of AI-powered fashion technology products centered around its VIIM platform. The core offering is VIIMstudio, a generative AI platform for fashion content creation that enables brands to create visual content and expand digital brand experiences. Supporting products include a Portfolio platform for showcasing work and a Blog for industry insights. The company serves major Korean fashion brands and department stores, using generative AI to produce fashion content at scale.
Differentiator
Problem solved
Functional benefit
Brands
- VIIMstudio: Fashion AI platform/service operated by Vice Versa that uses generative AI to create fashion content and expand digital brand experiences
Products and services
- VIIMstudio AI-powered fashion content generation platform that enables brands to create visual content, collaborate on fashion projects, and expand digital brand experiences using generative AI technology. Targeted at fashion brands, department stores, and retailers.
- VICEVERSA Portfolio Portfolio platform showcasing AI-generated fashion content and collaborative events with brand partners such as Forever 21, Hyungji, and Shinsegae. Targeted at fashion brands and industry stakeholders evaluating Vice Versa's work.
Quantifiable outcome
- AI can generate approximately 50 fashion content pieces per day
Companies that use Vice Versa
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Vice Versa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
Vice Versa partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Shinsegae Department StorecoreMajor Korean department store chain collaborating with Vice Versa for AI-powered retail experiences and fashion content, including VIP private events and golf wear brand activations at Shinsegae Centum City.
- Hyundai Department StorecoreLeading Korean department store collaborating on AI-generated fashion content and digital brand experience projects.
- Kolon (코오롱)coreMajor Korean fashion group partnering with Vice Versa for AI-powered fashion content creation and brand marketing campaigns.
- Seoul Fashion WeekcorePremier Korean fashion industry event collaborating with Vice Versa on AI-generated content and digital fashion experiences.
- Yonsei UniversityminorAcademic partnership for research and development in fashion AI technology and industry collaboration.
- Korea UniversityminorAcademic partnership supporting fashion AI research and talent development.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Vice Versa competitors and assessment
Company assessmentDirect peers
- Vue.ai: AI platform for fashion and retail covering product tagging, personalized styling, and AI-generated fashion imagery. Closely comparable to Vice Versa as a vertical-AI solution sold to fashion brands and retailers, though broader in scope across merchandising and personalization.
- Lalaland.ai: Generative AI platform that creates synthetic fashion models and on-model imagery for apparel brands and retailers. Directly comparable to Vice Versa's core value proposition of AI-generated fashion visual content for brand campaigns.
- Botika: AI-generated fashion photography and model imagery for apparel e-commerce and marketing. Direct competitor in the AI-fashion-content-creation category Vice Versa serves.
- ZMO.ai: Generative AI for on-model fashion imagery and virtual photoshoots, sold to apparel brands and retailers. Closely matches Vice Versa's enterprise fashion-content GTM.
Emerging players
- Stylumia: AI-driven demand forecasting and trend intelligence for fashion brands and retailers. Adjacent to Vice Versa's content focus but operates in the same fashion-AI category serving similar enterprise customers.
- Heuritech: AI-based fashion trend forecasting using image recognition across social media. Comparable as a specialized fashion-AI vendor selling to fashion brands, though focused on trend intelligence rather than content production.
- Resleeve: Generative AI for fashion design and textile pattern creation. Comparable as a generative-AI tool for fashion-industry creative workflows, though more design-focused than Vice Versa's marketing-content focus.
Broad incumbents
- Adobe (Firefly / GenStudio): Adobe's Firefly and enterprise creative tools offer generative image creation now integrated with marketing workflows via GenStudio. Represents the broad-incumbent threat to specialized fashion-AI vendors like Vice Versa due to scale, distribution, and enterprise relationships.
- Midjourney: Leading general-purpose generative image model widely used in creative industries. Represents horizontal competitive pressure on specialized fashion-AI platforms by offering high-quality visuals without vertical customization.
Others
- Stability AI: Open-source generative image model provider whose base models can be fine-tuned for fashion applications. Functions as an enabler/competitor at the infrastructure layer that fashion-AI startups like Vice Versa may build upon or compete against.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Vice Versa social profiles
Digital presenceVice Versa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vice Versa leadership team
Management profileNumber of profiles
Profiles1 record
Vice Versa funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vice Versa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vice Versa
What does Vice Versa do?
Vice Versa operates a generative AI-powered fashion content platform (VIIM) that creates fashion visuals, campaigns, and digital brand experiences for fashion brands, department stores, and retailers. The company produces AI-generated fashion imagery and content at scale for marketing campaigns, brand events, and digital retail experiences, working directly with brand marketing teams in Korea.
Is Vice Versa a public or private company?
Vice Versa is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vice Versa founded?
Vice Versa was founded in 2023. It employs 1 to 10 people.
Where is Vice Versa based?
Vice Versa is headquartered in Seoul, South Korea, in the Asia region.
How does Vice Versa make money?
One revenue line is on record: AI Fashion Content Services.
Who are Vice Versa's main competitors?
Direct peers on record are Vue.ai, Lalaland.ai, Botika and ZMO.ai. Emerging players are Stylumia, Heuritech and Resleeve. Broad incumbents are Adobe (Firefly / GenStudio) and Midjourney. Stability AI is listed as an others.
Does Vice Versa have an API?
No public API is recorded for Vice Versa.
What industry is Vice Versa in?
Vice Versa's product category is Generative AI Fashion Software. Its primary akta.pro industry code is BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D). Its NAICS code is 541810.