Stibee
Stibee is a South Korean cloud-based email marketing platform offering drag-and-drop newsletter creation, automated workflows, segmentation, A/B testing, and paid content subscriptions, primarily serving Korean newsletter publishers, content creators, e-commerce merchants, and non-profits.
- Company typePrivate
- Founded2019
- HeadquartersNetherlands, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Stibee does
Stibee (스티비 주식회사, Stibee Corporation) is a South Korean cloud-based email marketing and newsletter platform headquartered at Myeongdong-gil 73, Jung-gu, Seoul. The platform enables users to create, send, automate, and analyze email campaigns through a drag-and-drop editor, a library of pre-designed responsive templates, a subscriber management and segmentation engine, an automated-workflow trigger system, A/B testing, and a tiered API surface. The product is organized around three core modules — Email Creation (Editor), Subscriber Management, and Performance Analytics — supplemented by MailMerge personalization, paid content subscriptions, role-based user permissions, and a dedicated sending server option. The technology stack is delivered as a multi-tenant SaaS with a four-tier packaging model (Starter, Standard, Pro, Enterprise) priced in Korean Won and discriminated by subscriber count and feature breadth.
The business operates a subscription SaaS model with a freemium self-serve entry point (Starter is free for up to 500 subscribers and 2 sends per month), paid tiers at ₩8,900 (Standard), ₩29,000 (Pro), and ₩57,000 (Enterprise) per month with monthly or annual billing, and a 30% discount for non-profit organizations. Pricing scales with subscriber volume across tiers from 500 to over 500,000 subscribers. Go-to-market is primarily product-led growth through the website's self-serve sign-up and payment flow, complemented by a direct enterprise sales motion that activates for organizations at and above 100,000 subscribers and requires dedicated sending infrastructure and 1:1 onboarding. Distribution is concentrated in South Korea, supported by native card-and-bank-transfer billing (with tax invoice issuance on bank transfer), Korean-language customer support, and pre-built integrations with the dominant Korean e-commerce shopping mall solutions Cafe24 and Godo Mall.
Stibee primarily serves Korean newsletter publishers and content creators, with secondary segments in paid subscription content sellers, e-commerce merchants using Cafe24 or Godo Mall, B2B marketers, and non-profit organizations. The company is privately held and led by co-representatives Im Ui-gyun (임의균) and Im Ho-yeol (임호열). It employs 11–50 people and has raised one disclosed funding round of $287,850 in 2020-06 from Sopoong Ventures and YellowDog (lead). Revenue, ARR, customer counts, and equity ownership are not publicly disclosed in the source materials.
Stibee firmographics
Firmographics- Name
- Stibee
- Legal name
- 스티비 주식회사 (Stibee Corporation)
- Website
- https://stibee.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stibee is a South Korean cloud-based email marketing platform offering drag-and-drop newsletter creation, automated workflows, segmentation, A/B testing, and paid content subscriptions, primarily serving Korean newsletter publishers, content creators, e-commerce merchants, and non-profits.
- Ownership category
- akta.pro rank
Where Stibee is headquartered
LocationHeadquarters
- HQ city
- Netherlands
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stibee business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly or annual subscription-based pricing with four tiers (Starter, Standard, Pro, Enterprise). Pricing is based on subscriber count tier for Standard, Pro, and Enterprise plans, with additional features unlocked at each level. Revenue generated through recurring subscription payments with card or bank transfer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for beginners with basic email creation and sending features |
| Subscription | Monthly | Mid-tier plan with unlimited sending and automated email marketing features |
| Subscription | Monthly | Professional tier with advanced analytics and team collaboration features |
| Subscription | Monthly | Enterprise tier with unlimited everything and dedicated support |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Stibee product offering
Product offeringCore offering
Stibee is a cloud-based email marketing and newsletter platform that enables users to create, send, and manage email campaigns using a drag-and-drop editor, subscriber segmentation, automated email workflows, A/B testing, and paid newsletter monetization. It is offered through tiered subscription plans (Free Starter, Standard, Pro, Enterprise) with subscriber-based pricing and native integrations to Korean e-commerce platforms such as Cafe24 and Godo Mall.
Product overview
Stibee is an email marketing and newsletter platform offered as a single unified product with tiered pricing (Starter Free, Standard, Pro, and Enterprise plans). The platform is organized into three core feature modules — Email Creation (에디터), Subscriber Management (구독자 관리), and Performance Analytics (성과 개선) — supplemented by additional capabilities including Automatic Email (자동 이메일), A/B Testing, User Permission Management, and a dedicated API layer. Email Creation provides a drag-and-drop editor, personalizable MailMerge emails, pre-built templates, and automated email triggers. Subscriber Management includes segment-based classification, custom subscription pages, paid subscription/monetization features, and native integrations with Korean shopping mall platforms (Cafe24, Godo Mall). The platform's API (addressed across Standard, Pro, and Enterprise tiers as Subscriber API, Email/Group API, and Address Book/Sender Address API respectively) enables developer extensibility and external system integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Stibee Email Marketing Platform
Companies that use Stibee
Customer profileSegments5 records
Ideal customer profiles4 records
Stibee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
Stibee partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Stibee competitors and assessment
Company assessmentBroad incumbents
- Mailchimp: Global email marketing and automation incumbent (now part of Intuit) serving SMBs and mid-market with comparable drag-and-drop editor, automation, segmentation, and tiered pricing. Overlaps heavily with Stibee's core feature set, though Mailchimp operates at significantly larger scale and lacks Stibee's Korean-localization depth.
- Brevo (formerly Sendinblue): Multi-channel marketing platform (email, SMS, CRM, automation) targeting SMBs and mid-market with tiered subscription pricing. Comparable across feature breadth, automation triggers, and segmentation; broader in channel coverage than Stibee.
- ActiveCampaign: Email marketing, marketing automation, and CRM platform with deep workflow builder, segmentation, and A/B testing for SMB through mid-market. Comparable to Stibee's automation and segmentation capabilities, with broader CRM scope.
- SendGrid (Twilio): Email API and delivery infrastructure provider with marketing campaign capabilities, often used by developers and product teams. Comparable to Stibee's API-driven approach (Subscriber/Email/Group APIs) and transactional email angle, though more developer-focused.
Direct peers
- ConvertKit (Kit): Newsletter- and creator-focused email marketing platform with paid subscriptions, automations, and a creator-economy GTM — directly comparable to Stibee's positioning around newsletter publishers, paid subscriptions, and SMB/individual creators.
- Klaviyo: Email and SMS marketing platform specializing in e-commerce with deep Shopify/BigCommerce integrations, advanced segmentation, and A/B testing. Highly comparable to Stibee's e-commerce-led positioning around Cafe24 and Godo Mall.
- MailerLite: SMB-focused email marketing platform with drag-and-drop editor, automation, landing pages, and paid subscriptions, distributed primarily via self-serve and freemium. Closely mirrors Stibee's PLG motion, feature set, and target customer.
Emerging players
- Beehiiv: Newsletter- and creator-focused platform with built-in monetization, referral program, and audience growth tools. Comparable to Stibee's newsletter/paid subscription positioning, though primarily English-language and targeting global creators.
- Substack: Paid newsletter and content publishing platform with built-in subscription payments. Comparable to Stibee's paid newsletter feature, but operates as a content network/brand rather than a general email marketing tool.
Regional players
- Cafe24 Mail (built-in email tool): Cafe24's own in-built email/SMS marketing module for merchants on its shopping-mall platform, directly competing with Stibee's Cafe24 integration. Closest regional competitive threat because it is bundled with the commerce platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Stibee social profiles
Digital presenceStibee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stibee leadership team
Management profileNumber of profiles
Profiles2 records
Stibee funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stibee M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stibee
What does Stibee do?
Stibee is a cloud-based email marketing and newsletter platform that enables users to create, send, and manage email campaigns using a drag-and-drop editor, subscriber segmentation, automated email workflows, A/B testing, and paid newsletter monetization. It is offered through tiered subscription plans (Free Starter, Standard, Pro, Enterprise) with subscriber-based pricing and native integrations to Korean e-commerce platforms such as Cafe24 and Godo Mall.
Is Stibee a public or private company?
Stibee is a private company. It is classified as venture growth investor backed and is currently operating.
When was Stibee founded?
Stibee was founded in 2019. It employs 11 to 50 people.
Where is Stibee based?
Stibee is headquartered in Netherlands, United States, in the North America region.
How does Stibee make money?
One revenue line is on record: subscription Plans.
Who are Stibee's main competitors?
Broad incumbents on record are Mailchimp, Brevo (formerly Sendinblue), ActiveCampaign and SendGrid (Twilio). Direct peers are ConvertKit (Kit), Klaviyo and MailerLite. Emerging players are Beehiiv and Substack. Cafe24 Mail (built-in email tool) is listed as a regional player.
Does Stibee have an API?
Yes. Stibee provides multiple API endpoints accessible across Standard, Pro, and Enterprise plans. The Standard plan includes 구독자 API (Subscriber API). The Pro plan adds 이메일/그룹 API (Email/Group API). The Enterprise plan further adds 주소록/발신자 주소 API (Address Book/Sender Address API). APIs are used to connect customer databases, automate subscriber updates, and create API-based automated email scenarios triggered by external events. Developer documentation is at developers.stibee.com.